About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

Featured Story

NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

10/12/98
Cities balk at 2012 Olympic demands

Some U.S. cities may drop out of the race to host the 2012 Olympics because of a new International Olympic Committee requirement that they indemnify the Games against financial loss. The U.S. Olympic Committee extended the deadline for getting a city council resolution after four 2012 bidders &# ...

Tags: IOC

10/12/98
After guilty plea, DeBartolo seeks audience with NFL, 49ers

San Francisco 49ers co-owner Eddie DeBartolo is seeking a meeting with NFL Commissioner Paul Tagliabue and acting team CEO Larry Thrailkill to discuss how he might return to the team and the league, his attorney said. DeBartolo, who voluntarily gave control of the team to his sister, Denise DeB ...

Tags: NFL, San Francisco 49ers

10/05/98
L.A. sports teams eye plan for retail stores

The Los Angeles Lakers, Kings and Dodgers, in partnership with Fox Group Inc., have hired a research consultant to study the potential of opening retail stores throughout Southern California to sell team merchandise, said Tim Leiweke, Kings president. Leiweke indicated that if a decision is made ...

Tags: AEG, ESPN, Fox, Los Angeles Dodgers, Los Angeles Kings, Los Angeles Lakers, NBA, News Corp, Sacramento Kings, Staples

10/05/98
Nike plans to cut costs of shoe deals

Many pro athletes will get paid a whole lot less to wear Nike sneakers if the company slices as much as $100 million from its sports marketing budget over the next three years. Nike Inc. said last week that it may move $100 million of its marketing budget from sports marketing to "communication. ...

Tags: Reebok

10/05/98
Nike plans to cut costs of shoe deals

Many pro athletes will get paid a whole lot less to wear Nike sneakers if the company slices as much as $100 million from its sports marketing budget over the next three years. Nike Inc. said last week that it may move $100 million of its marketing budget from sports marketing to "communication. ...

Tags: Reebok

10/05/98
L.A. sports teams eye plan for retail stores

The Los Angeles Lakers, Kings and Dodgers, in partnership with Fox Group Inc., have hired a research consultant to study the potential of opening retail stores throughout Southern California to sell team merchandise, said Tim Leiweke, Kings president. Leiweke indicated that if a decision is made ...

Tags: AEG, ESPN, Fox, Los Angeles Dodgers, Los Angeles Kings, Los Angeles Lakers, NBA, News Corp, Sacramento Kings, Staples

10/05/98
Nike plans to cut costs of shoe deals

Many pro athletes will get paid a whole lot less to wear Nike sneakers if the company slices as much as $100 million from its sports marketing budget over the next three years. Nike Inc. said last week that it may move $100 million of its marketing budget from sports marketing to "communication. ...

Tags: Reebok

10/05/98
2002 Olympic budget tops $1.43 billion

The Salt Lake Organizing Committee has unveiled a $1.435 billion budget for the 2002 Winter Games, which includes $859 million in sponsorship revenue, said John Krimsky Jr., CEO of Olympic Properties of the United States. "It is a balanced budget," Krimsky said. The budget is about $400 milli ...

10/05/98
Biz woes reach golfers

Pro golfers who are renegotiating their club endorsement contracts this year may find themselves in a financial sand trap. Following a trend that saw sneaker companies slash endorsement contracts, major U.S. golf club manufacturers suffering from sagging sales are cutting back on the number of g ...

Tags: Cobra Golf Inc., Integrated Sports International (ISI), Karsten Manufacturing Corp., Ping, TaylorMade Golf

10/05/98
Biz woes reach golfers

Pro golfers who are renegotiating their club endorsement contracts this year may find themselves in a financial sand trap. Following a trend that saw sneaker companies slash endorsement contracts, major U.S. golf club manufacturers suffering from sagging sales are cutting back on the number of g ...

Tags: Cobra Golf Inc., Integrated Sports International (ISI), Karsten Manufacturing Corp., Ping, TaylorMade Golf

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