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Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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Cirrus Fitness Signs Licensing Deals With Several Pro Leagues, Hopes To Land NFL

Published in SportsBusiness Daily on 07 / 28 / 14

New York-based Cirrus Fitness has signed licensing deals with the NBA, MLB, MLS, NHL and WNBA that allow the exercise equipment-maker to use the leagues’ marks and logos on its equipment and in ads. Cirrus Fitness President & CEO Jay Sapovits said the company also intends to apply for a li...

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Tags: Marketing and Sponsorship

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