About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

11/02/98
Deal will bring auto racing to L.A. horse track

Bill Burke, promoter of the first NASCAR street race in downtown Los Angeles, has struck a deal to run auto races at Hollywood Park during the thoroughbred racing track's off-season. "We hope to be racing early next year," said Burke, who also promotes the Los Angeles Marathon. Burke said the ...

Tags: Hollywood Park Inc., NASCAR

11/02/98
Houston NFL presentation wins raves, but was it enough?

Houston may have given the best presentation ever in the contest for a new NFL franchise, but the lure of Los Angeles' television market and rich demographics may prove too attractive for the league to turn down. NFL owners last week heard three presentations to bring a franchise to state-of-the ...

Tags: Carolina Panthers, Cleveland Browns, Dallas Cowboys, Denver Broncos, Florida Panthers, New England Patriots, NFL, Oakland Raiders, St. Louis Rams, Walt Disney Co.

11/02/98
New Orleans looks Super for '02

San Diego lost out to the Big Easy for the 2002 Super Bowl despite pledging to spend up to $1.6 million reconfiguring Qualcomm Stadium. NFL owners last week gave New Orleans an unprecedented ninth Super Bowl, which could carry an economic benefit of up to $500 million. "I'm just so disappoint ...

Tags: MARC Advertising, NFL, PricewaterhouseCoopers, Qualcomm, San Diego Chargers, San Francisco 49ers

11/02/98
Sources: $150 million Santa Anita sale in works

Meditrust Cos. investment bankers were negotiating the sale of Santa Anita Park for a price in the range of $150 million with the high bidder of an auction for the famed racetrack that was held late last month, sources said. Frank Stronach, a Canadian auto parts magnate and prominent thoroughbre ...

Tags: Meditrust Corp.

11/02/98
Rooney: Realign, or AFC Central will suffer

Dan Rooney is pushing a proposal to realign the American Football Conference from three to four divisions. If that doesn't happen, the addition of the new Cleveland Browns could hurt ticket sales and television ratings, said Rooney, owner of the Pittsburgh Steelers. Rooney's concern is that a ...

Tags: Buffalo Bills, Cleveland Browns, Denver Broncos, Kansas City Chiefs, Miami Dolphins, NFL, Pittsburgh Steelers

10/26/98
Stadium could lure UCLA from the Rose Bowl

Michael Ovitz hopes UCLA would move its home football games from the Rose Bowl in Pasadena to the new stadium he plans to build in Carson, Calif., if the group he heads wins a new NFL franchise. "I am in a discussion about them playing games in my new stadium," Ovitz said. Ovitz, chairman of ...

Tags: Boston Bruins, MARC Advertising, NFL

10/26/98
'No' vote could chase Broncos; Cards say they'd stay

There is a possibility that the Denver Broncos could be sold and moved to Houston or Los Angeles if the team loses a vote next month to build a new stadium, said Porter Wharton III, chief political consultant to the Broncos. Meanwhile, Michael Bidwill, vice president and general counsel for the ...

Tags: Arizona Cardinals, Denver Broncos, NFL, St. Louis Cardinals

10/26/98
Start-up to seek naming-rights deal for Palace

Palace Sports and Entertainment Inc. last week hired start-up sports marketing firm Envision to sell naming rights for the Palace of Auburn Hills, home of the NBA's Detroit Pistons. The deal marks the first major sports facility client for Envision, a Los Angeles-based sports marketing company t ...

Tags: Detroit Pistons, Palace Sports and Entertainment, ProServ Inc., Sports Authority, Staples

10/26/98
Golden Bear: CEO is out, SE is in CEO is out, SEC is in

Beleaguered Golden Bear Golf Inc., whose majority owner is golfing legend Jack Nicklaus, struggled to turn itself around last week amid an announcement that the CEO had resigned and a disclosure that it was under investigation. "The Securities and Exchange Commission is conducting a private inv ...

Tags: Golden Bear Golf Inc., Nasdaq, Paragon Construction International, Weitz Co.

10/26/98
Showtime sifts list of comeback sites

Showtime was in discussions last week with several major U.S. boxing venues, including Nevada casinos and New York's Madison Square Garden, to host the comeback fight of Mike Tyson. Jay Larkin, senior vice president of sports and events at Showtime, said he expects to make a formal announcement ...

Tags: Showtime

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