About The Author
Liz Mullen
Staff writer Liz Mullen covers labor, agents and horse racing.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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NBPA’s Stackhouse: Search for leader in full swing05 / 20 / 13National Basketball Players Association officials met with NHL Players’ Association Executive Director Don Fehr and MLB Players Association Executive Director Michael Weiner last month as part of their effort to find a new head for the players union. “The process has started, and for ... Tags: Labor and Agents |
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Steinbrenner family eyes DeBartolo racetrack
Relatives and business partners of New York Yankees owner George Steinbrenner "might be" interested in buying Thistledown, a Cleveland-area racetrack owned by the Edward J. DeBartolo Corp., Steinbrenner told Street & Smith's SportsBusiness Journal. Though members of his family and of Chicago's r ...
Tags: Call Now Inc., Edward J. DeBartolo Corp., MLB, New York Yankees, San Francisco 49ers, YankeeNets
Adidas ties up UCLA deal, said to be worth $18 million
Adidas has replaced Reebok as the official all-school marketing partner of UCLA in a six-year deal valued at more than $18 million in cash, products and other in-kind contributions, according to a source familiar with the situation. UCLA picked Adidas over Nike Inc. and Reebok, which is finishin ...
Breathing new life into old standbys
What do you get when you create an organization to market a fragmented, mature sport with a less-than-glamorous image? In the case of Strike Ten Entertain-ment, the first real national marketing vehicle for the far-flung bowling industry, you get a $15 million, three-year commitment by Anheuser- ...
Tags: Anheuser-Busch Cos., Clarion Sports and Entertainment, First USA, Ford Motor Co., MasterCard International Inc., Millsport LLC, National Thoroughbred Racing Association, NFL, NHL, NTRA, PepsiCo, Pittsburgh Penguins, USA Today Information Network
Virginia's marketing strategy targets sports lovers
This year, the state of Virginia's official tourism slogan, "Virginia is for Lovers," will be plastered all over sporting events — from harness racing to golf tournaments to hot-air balloon racing. The Virginia Tourism Corp. will shell out $750,000 on sports marketing, including title spon ...
Tags: Anheuser-Busch Cos., NASCAR, SCANA Corp.
ESPN hopes to recapture ratings magic with NFL
ESPN executives hope to turn the corner this summer on a much-publicized ratings slide with the one-two punch of World Cup soccer and NFL coverage. ESPN's 24-hour rating the second quarter of 1998 was 0.62, or 459,000 households, down from 0.66, or 486,000 homes, in the year's first quarter. The ...
Tags: ESPN, Fox, NFL, Time Warner
Meditrust has rich appetite for golf links
Meditrust, the largest health-care REIT in the United States, is hitting the links in a big way. It plans to spend up to $2 billion buying 150 golf courses this year and next. "We expect to be one of the three leading companies in golf," said Abraham Gosman, CEO of the Needham Heights, Mass.-ba ...
Tags: Meditrust Corp.
Six strokes and you're out
In a move to improve the public image of horse racing, New York thoroughbred horse trainers, owners and jockeys are studying a plan to limit the number of times a jockey can whip a horse, said Dennis Brida, president of the New York Horsemen's Association. Horsemen and jockeys are considering li ...
Ringside doctors: Making a scary sport safer
Seconds after the young boxer was knocked out in his first professional fight, Dr. Richard S. Gluckman was in the ring, talking to him and looking into his eyes. "I asked him if he knew what day it was," said Gluckman, a San Pedro, Calif., neurologist who is one of 18 boxing physicians in the st ...
REIT may shutter Santa Anita
Less than a year after acquiring Santa Anita Park, Abraham Gosman, the chairman and chief executive officer of Meditrust, appears to be wavering on a commitment to continue live thoroughbred horse racing at the famed racetrack. "Right now we're committed to running at Santa Anita, and in the fu ...
Disney, Fox taking market battle to computer screen
In a dramatic illustration of entertainment companies leveraging their sports properties for profit, the Walt Disney Co. and rival Fox Group are both entering the multibillion-dollar "gamer" market by launching video games featuring play-by-play commentary by ESPN and Fox Sports on-air announcers. ...
Tags: Chicago Bulls, ESPN, Fox, Los Angeles Lakers, NBA, NFL, NHL, Walt Disney Co.
