About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

11/16/98
Evander Holyfield fight headed to Madison Square Garden

New York's Madison Square Garden knocked out Toronto's Skydome as the site for the long-awaited Evander Holyfield-Lennox Lewis fight. There is a "verbal agreement" to stage the fight at the Garden next March 13, and an announcement should be made in the next week, said Greg Fritz, spokesman for ...

Tags: Canadian Major Events, Don King Productions Inc., MSG Network, Time Warner

11/16/98
Top minor leaguers to take the field for U.S.

After two years of negotiations, Major League Baseball and USA Baseball have struck an "agreement in theory" that will allow Class AAA minor league players to compete in the 2000 Sydney Olympics, a move that could improve U.S. chances to qualify for and medal in the Games. The agreement, expecte ...

Tags: MLB, NBA

11/16/98
National Car Rental aboard with NTRA

National Car Rental has signed on as the first national marketing partner from outside the horse racing industry for the National Thoroughbred Racing Association in a deal valued in the seven figures, according to a source familiar with the deal. NTRA Commissioner Tim Smith declined to reveal t ...

Tags: National Car Rental, NTRA, NTRA, United Video Satellite Group

11/16/98
Skip Away starts new career that could bring $100 million

Skip Away, the working-class hero racehorse and likely 1998 Horse of the Year who retired last week after failing to break the all-time money record, now has to prove himself in a brand-new career. Skippy, as he is known, has been sent into stud duty at Hopewell Farm in Midway, Ky., after fini ...

Tags: Seattle Storm

11/16/98
Horse racing channel aims for 1999 launch

A long-awaited, much-speculated-about horse racing channel that would allow bettors to watch and wager from home may actually get out of the gate next year with the help of powerful backers News Corp. and Tele-Communications Inc. Television Games Network, a 24-hour-a-day horse racing channel, i ...

Tags: Churchill Downs Inc., ESPN, Fox, Hollywood Park Inc., News Corp, NTRA, ODS Technologies Inc., TCI Ventures/Liberty Media Corp., Tele-Communications Inc., Television Games Network, TV Guide Properties, United Video Satellite Group

11/16/98
Breeders' Cup hits trifecta

The 1998 Breeders' Cup scored a hat trick last week, registering record attendance, record wagering and the first increase in television ratings points in five years. Horse racing's end-of-the-year event, which features seven races with purses of $1 million or more, drew a 2.8 overnight rating, ...

Tags: ABC, CBS Broadcasting Inc., Churchill Downs Inc., NBC, NTRA

11/16/98
L.A. Kings owners buy stake in Lakers and eye Fox deal

Los Angeles Kings owners Philip Anschutz and Ed Roski Jr. exercised their option to buy a 25 percent stake in the Los Angeles Lakers just before the window on the option was about to close. The purchase price was not disclosed. But a source familiar with the Lakers said owner Jerry Buss valued t ...

Tags: AEG, Fox, Los Angeles Kings, Los Angeles Lakers, Sacramento Kings, Staples

11/09/98
As NFL weighs bids, L.A. ratings slide

Falling television ratings in Los Angeles could affect the choice of a location for the NFL's 32nd franchise. Two groups from Los Angeles and one from Houston are seeking approval from the NFL, which is concerned that it is losing fans in Los Angeles, the country's second-biggest TV market. U ...

Tags: CBS Broadcasting Inc., Edmonton Oilers, Fox, NBC, NFL, Oakland Raiders, Pilson Communications, St. Louis Rams

11/09/98
Steinberg lines up behind Coliseum bid

Sports agent Leigh Steinberg last week threw his support behind real estate mogul Ed Roski Jr.'s plan to bring the next NFL franchise to a remodeled Los Angeles Memorial Coliseum. Steinberg, who represents many NFL players including some of the league's premier quarterbacks, will act as an unpa ...

Tags: NFL, Walt Disney Co.

11/09/98
Teams pitch their tents in the pregame party business

On a recent Monday night in Kansas City, Chiefs fans partied the pregame evening away in more than 50 tents around Arrowhead Stadium. In the VIP Tent were about 1,000 revelers who paid $46 each to drink wine, munch seafood and listen to live music. About 400 people paid $25 to get into the Kickoff ...

Tags: Anheuser-Busch Cos., Denver Broncos, Kansas City Chiefs, New England Patriots, NFL, San Francisco 49ers

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