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Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

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Off-the-wall ways put Fox on the map

t the annual retreat of News Corp. executives, CEO Rupert Murdoch stood up during his closing speech and talked about the need to take risks to be a success in business. As an example, Murdoch pointed to one chance he took: hiring David Hill, president of Britain's Sky Television. "Who would hav ...

Tags: ABC, CBS Broadcasting Inc., ESPN, Fox, News Corp, NFL, NHL, NTRA, Pilson Communications, Sky Television

$100 million riding on wagering channel

United Video Satellite Group, a company backed by Tele-Communications Inc. and News Corp., plans to pony up $100 million during the next two years to start its 24-hour horse racing channel. United Video will spend $40 million in 1999 and $60 million in 2000 to launch the Television Games Networ ...

Tags: United Video Satellite Group

HBO considers adding Holyfield to its lineup

HBO is seeking to beef up its stable of boxers and may be interested in signing Evander Holyfield to a long-term contract if he successfully defends his title against Lennox Lewis. "If Holyfield wins, surely we will talk to Don [King], who is his promoter, and Jim Thomas, who is his attorney, a ...

Tags: CBS Broadcasting Inc., MSG Network, Pilson Communications, Prince, Time Warner

A third L.A. NFL contender emerges

A Canadian real estate mogul who has been involved in failed bids to buy the Toronto Blue Jays and the Kansas City Royals is behind a last-minute effort to bring NFL football back to Los Angeles at a new stadium to be built at Hollywood Park racetrack. Hollywood Park officials have been in negot ...

Tags: Hollywood Park Inc., Kansas City Royals, Kensington Entertainment, NFL, Toronto Blue Jays

$25 million media blitz set for Tyson's return

Mike Tyson's comeback fight on Jan. 16 could be the most advertised pay-per-view fight of all time, as Showtime is planning a television commercial blitz with a media buy value of about $25 million starting New Year's Day. Showtime, which is broadcasting the Tyson-Francois Botha fight through it ...

Tags: America Presents, Showtime

Seattle trying to pry rent from Sonics

The city of Seattle may pursue binding arbitration if it is unable to settle a dispute with the owner of the Seattle SuperSonics over unpaid rent for KeyArena during the NBA lockout, said Sue Donaldson, president of the Seattle City Council. Ackerley Entertainment Group, which owns the team, has ...

Tags: Ackerley Group, NBA

U.S. Olympic bid for 2012 gets a boost

A decision by Beijing to bid for the 2008 Summer Olympics may have boosted the United States' chances of playing host in 2012. Three of the nine U.S. cities vying for the 2012 Games, however, are still working on fulfilling a politically sticky requirement that a governmental body indemnify the ...

Tags: IOC

L.A. to pitch arena ball to new generation

Los Angeles may not land the next NFL expansion franchise, but professional football is definitely coming to town. Casey Wasserman, the 24-year-old grandson of Universal MCA Studios founder Lew Wasserman, was awarded a new Arena Football League team earlier this month. The yet-to-be-named team w ...

Tags: AFL, NFL, Staples, Universal MCA Studios

Antitrust action has NCAA edgy

A lawsuit filed against the NCAA by Adidas America could be the first shot in an onslaught challenging the association's authority over the multimillion-dollar college sports market. The suit, filed in federal court in Kansas City, Kan., earlier this month, alleges that the NCAA, acting as ...

Tags: Adidas, NBA, NCAA, NFL, Tostitos

Callaway slicing into advertising, endorsement budgets

Callaway Golf Co. will cut back its $50 million advertising and endorsement budget next year as part of a plan to reduce expenses, said Chairman and CEO Ely Callaway. "We will cut back on advertising to some degree," he said. The company's "professional tour activities," which involve profession ...

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