About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

Featured Story

Breeders’ Cup looks to extend Vegas reach

Published in SportsBusiness Journal on 10 / 13 / 14

The Las Vegas Convention and Visitors Authority has signed an agreement to become an official marketing partner of the Breeders’ Cup World Championships. Under the terms of the deal, the authority will get multiple commercial units on NBC Sports Network’s broadcast of the annual horse...

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Tags: Marketing and Sponsorship

More Stories by this Author

11/20/00
SportsBusiness Journal: Octagon buys Woolf’s share of baseball

Octagon has acquired the baseball practice of Woolf Associates — which includes star clients David Wells and Tom Glavine — in what would be the second major player agent acquisition in six weeks by the sports agency. Veteran Woolf baseball agent Gregg Clifton will join Octagon as ...

Tags: Atlanta Braves, Buffalo Sabres, Cincinnati Reds, Detroit Red Wings, New York Mets, NFL, NHL, Octagon Group, Arizona Coyotes, Pittsburgh Pirates, Time Warner, Toronto Blue Jays, Woolf Associates Inc.

11/20/00
SportsBusiness Journal: Hat sponsor, equipment deal could bring Mickelson more than $40M

G olfer Phil Mickelson is close to signing a headwear endorsement deal and an equipment deal with a combined maximum value of $40 million to $50 million over five years, according to a source. A source said the equipment deal, covering clubs, bag and shoe ...

Tags: Gaylord Entertainment Co., LPGA, NCAA, New York Yankees, YankeeNets

11/13/00
SportsBusiness Journal: Nolan’s provision for potential work stoppage is first and last p ...

S an Jose Sharks right wing Owen Nolan may benefit from a unique work-stoppage clause in his recently negotiated contract, even if no other NHL players are allowed to take advantage of it. The clause gives Nolan the option to re-sign with the Shar ...

Tags: IMG, Interperformances Inc., LPGA, NFL, NHL, Philadelphia Eagles, San Jose Sharks

11/06/00
SportsBusiness Journal: Woolf starts busy period with Curran merger

The new CEO of Woolf Associates has embarked on a new strategy of growth, beginning with a merger with longtime hockey agent Rick Curran. "It's fair to characterize this as the first of several moves to grow Woolf," said CEO Kevin Murphy, who joined the Boston-based sports marketing firm fiv ...

Tags: Dallas Stars, Falk Associates Management Enterprises, IMG, MLB, NHL, Ocean Spray, Octagon Group, Orlando Magic, RDV Sports, Southwest Sports Group, Woolf Associates Inc.

11/06/00
SportsBusiness Journal: Longtime sponsor Lowe’s leaves the Hornets’ nest

Lowe's Cos. Inc., a North Carolina company that had sponsored the Charlotte Hornets since the team's inception, has decided not to renew its contract because of its already healthy local presence. "We have a lot of different sports marketing programs in the Carolinas area," said Dean Kess ...

Tags: Carolina Panthers, CT Communications Inc., Florida Panthers, Lowe's Companies Inc., NBA, New Orleans Pelicans, New York Rangers, Seattle Mariners, Southwest Sports Group, Speedway Motorsports Inc., Texas Rangers

11/06/00
SportsBusiness Journal: Endorsement from agent’s widow leads Leader clients to Octagon

A year after the plane crash that killed golfer Payne Stewart and his two agents, sports marketing firm Octagon has signed the clients of the agents' firm, Leader Enterprises . NFL coaches Bill Cowher and Dan Reeves , recently retired ...

Tags: Boston Celtics, CBS Broadcasting Inc., ESPN, Minnesota Wild, NBA, New York Giants, NFL, Octagon Group, San Francisco Giants

11/06/00
SportsBusiness Journal: Churchill boss, rebels to meet

National Thoroughbred Racing Association board member and Churchill Downs president Tom Meeker will meet this week with representatives from 22 racetracks that have bolted from the horse racing league. The NTRA may offer the tracks free use of its wagering hub, the operators and systems us ...

Tags: Churchill Downs Inc., NTRA, NTRA

10/30/00
SportsBusiness Journal: NTRA faces new round of track unrest

National Thoroughbred Racing Association officials appear resigned to the growing possibility that they will lose some member racetracks next month, because as many as a dozen tracks continue to have concerns about horse racing's national league. Oaklawn Park in Hot Springs, Ark., has qui ...

Tags: Churchill Downs Inc., NTRA, NTRA, Television Games Network

10/30/00
SportsBusiness Journal: Prez: CBA will sell, open on schedule

The president of the CBA said he expects the financially struggling basketball league to be sold in the next two months, and he vowed that it would be open for business this year despite persistent rumors to the contrary. "I think a sale is going to result in the next 30 to 60 days," said Do ...

10/30/00
SportsBusiness Journal: NBA goes all out to boost attendance

The NBA has launched a new weapon in the continuing fight to maintain and increase attendance levels for its 29 teams: a new department charged with the mission of helping teams market to their local audiences. Since its creation in May, the Team Marketing and Business ...

Tags: Atlanta Hawks, Cleveland Cavaliers, Colorado Rockies, Denver Nuggets, IHL, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Miami Heat, NBA, Pittsburgh Pirates, Time Warner, WNBA

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