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Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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Players' Tribune To Debut New Docu-Series On Cavs' Isaiah Thomas

Published in SportsBusiness Daily on 11 / 16 / 17

The Players' Tribune today announced the debut of a multi-episode documentary series called "The Book of Isaiah II," about the life of Cavaliers G Isaiah Thomas this past year. The series, produced by TPT and Thomas' media company, Slow Grin...

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SportsBusiness Journal: Verizon's O'Neal ad to debut

Shaquille O’Neal has signed a two-year deal to endorse Verizon, and a commercial featuring the Miami Heat star that was set to air during the Super Bowl is just the beginning of the relationship. O’Neal’s sponsor ...

Tags: Baseball, Basketball, Golf, Labor and Agents, Los Angeles Lakers, Miami Heat, NBA, Verizon

SportsBusiness Journal: SFX ready to start buying again

Basketball and baseball agent Arn Tellem has signed a five-year deal to become CEO of SFX Sports. With him at the helm, SFX Sports will begin making acquisitions again, Tellem said, with “two or three” deals likely in the next six months. He wouldn’t say what type of businesses the compa ...

Tags: SFX

SportsBusiness Journal: Forstmann shaking up IMG structure

New IMG owner Ted Forstmann is making major changes at the company, including eliminating its co-CEO structure and installing a new board of directors that includes former Madison Square Garden CEO Dave Checketts and Univision Chairman Jerry Perenchio. Co-CEO Bob Kain will become presid ...

Tags: IMG, NFL

SportsBusiness Journal: Jockeys aim for state fund

A group of California racehorse jockeys, worried about controversy surrounding the management of the national Jockeys’ Guild, have formed their own organization in an attempt to take over management of a state fund that pays about $1 million a year for benefits for jockeys. Veteran ...

Tags: Horse Racing, Labor and Agents

SportsBusiness Journal: McNabb targeting corporate gigs

If Philadelphia Eagles quarterback Donovan McNabb wins the Super Bowl or gives a gritty performance in a tough loss, it could catapult him past just doing corporate endorsements and into the boardroom, says one of his marketing ag ...

Tags: Campbell Soup, CHL, ESPN, Football, Hockey, IMG, Labor and Agents, Lincoln Financial Group, NFL, PepsiCo, Philadelphia Eagles, Reebok, SFX, Visa

SportsBusiness Journal: Nextel out, Grey Goose in for NTRA

The National Thoroughbred Racing Association has lost Nextel as a sponsor of its annual championship, the Breeders’ Cup, but picked up vodka brand Grey Goose. Nextel announced in June 2003 that it would sponsor the Breeders’ Cup Distaff, a race for the world’s best fillies and mares, in a de ...

Tags: Horse Racing

SportsBusiness Journal: Pontiac takes, activates NCAA deal

Pontiac, which owns the automotive sponsorship category for the NCAA nationally, has signed a multiyear deal valued in the high six figures to become the “Official Performance Machines of the Pac-10 Conference.” “This was an opportunity for them to take a national platform and activate ...

Tags: Colleges, Fox, Marketing and Sponsorship, NCAA

SportsBusiness Journal: Churchill walkout no accident

Editor's note: This story is revised from the print edition. The Jockeys’ Guild and its lawyers coached jockeys who walked out at Churchill Downs late last year in a dispute over insurance coverage, and orchestrated a much-publicized incident in which a top rider was escorted off the t ...

Tags: Churchill Downs Inc., Hockey, Labor and Agents, NHL

SportsBusiness Journal: Big Ben products sell for PLB Sports

Pittsburgh Steelers rookie quarterback Ben Roethlisberger is endorsing beef jerky for the same company that brought sports fans Flutie Flakes, and the response so far has been overwhelming. The initial order of 12,000 bags of B ...

Tags: ESPN, Football, Labor and Agents, New York Jets, Pittsburgh Steelers, SFX

SportsBusiness Journal: IMG hires CFO, making other moves

The hiring of American Greetings Corp. CFO Bob Ryder as CFO of IMG was the first high-profile executive change at the sports agency since Ted Forstmann bought it last year, but there have been other, smaller changes already, said IMG co-CEO Bob Kain. “We have been doing things all along ...

Tags: IMG

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