About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

01/04/99
Holyfield's Garden party a far hotter ticket than Tyson

Evander Holyfield may get the chance to whip Mike Tyson again – this time at the box office. More than two months before the Evander Holyfield-Lennox Lewis heavyweight championship bout, officials at New York's Madison Square Garden expect to recoup their $8 million site fee after sellin ...

Tags: Anheuser-Busch Cos., Showtime

12/28/98
Merchandise unit launched

The National Thoroughbred Racing Association has formed a properties division with hopes of generating $3 million in revenue its first year. Commissioner Tim Smith said the NTRA decided to launch the new division after research showed that horse racing fans would buy licensed merchandise. ...

Tags: Fox, NTRA, NTRA

12/28/98
Don King swings back at Tyson

Don King has filed suit against Mike Tyson, claiming the fighter owes him more than $110 million for biting Evander Holyfield's ears and breaking a contract that made King the exclusive promoter of Tyson fights. In a counterclaim to a $100 million lawsuit Tyson filed against King in March, the b ...

Tags: America Presents

12/28/98
USOC helping lure sponsors to Sydney

Sydney Olympic officials are pitching sponsorship opportunities to U.S. companies in an effort to raise an additional $126 million, said Kris Donaldson, general manager of marketing and sponsorships for the 2000 Summer Games. The Sydney Organizing Committee for the Olympic Games has already rai ...

Tags: IOC

12/28/98
USOC will police bid for Games

A U.S. Olympic Committee official says precautions will be taken to make sure the U.S. city chosen to bid for the 2012 Games won't face the kinds of vote-buying allegations dogging Salt Lake City. It now appears that eight U.S. cities will bid for the 2012 Olympic Games. Seattle has dropped out, ...

Tags: IOC

12/28/98
Bounce that wasn't: Nike blames lockout

The NBA lockout may be preventing Nike Inc. from reaping a rebound in U.S. footwear sales, the two top officers of the Beaverton, Ore.-based sneaker giant say. Nike President Tom Clarke told Wall Street analysts this month there has not been the "positive momentum" there could have been in foot ...

Tags: NBA, Salomon Smith Barney

12/21/98
Owner's brother-in-law buys Oklahoma track

Eddie DeBartolo's brother-in-law may have saved Oklahoma's Remington Park horse racing track from closing by agreeing to buy it from the Edward J. DeBartolo Corp. for $7.5 million. The Oklahoma Horse Racing Commission last week granted Remington Park racing dates for 1999 after John York, husban ...

Tags: Call Now Inc., Edward J. DeBartolo Corp., Oklahoma Racing, San Francisco 49ers

12/21/98
NTRA plans 40% increase in ad budget

The National Thoroughbred Racing Association and its member tracks expect to spend $25 million on their advertising campaign in 1999, a $7 million increase from this year. The jump in ad dollars will follow an NTRA budget that could reach $34 million, a 50 percent increase, said Commissioner Tim ...

Tags: Merkley Newman Harty, NTRA, NTRA

12/21/98
Eddie DeBartolo's sister says she'll yield 49ers

Dispelling speculation about sibling rivalry over who runs the San Francisco 49ers, Denise DeBartolo York says she would be happy to turn over operation of the team to brother Eddie DeBartolo if the NFL would allow it. "She would gladly run the 49ers, but she would prefer, that since Eddie wants ...

Tags: NFL, San Francisco 49ers

12/21/98
Olympics 'bruised' by allegations

The Olympic brand has been "bruised" by the Salt Lake City vote-buying allegations, but its signature rings have not been irreparably damaged, the U.S. Olympic Committee's sponsorship czar said. "I expect a speedy resolution of this investigation will restore the brand to where it was before the ...

Tags: Advantage, Clarion Performance Properties, Envision, IMG, IOC, McDonald's Corp., Momentum IMC, Visa

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