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Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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NFL Players Inc. Moves Ride-Share Deal To Lyft; Players Can Use Social Media For Credits

Published in SportsBusiness Daily on 04 / 26 / 17

NFL Players Inc. has formed a partnership with Lyft for the upcoming season, and the pact begins today. Financial details were not disclosed. Under the terms of the agreement, Lyft will not only provide rides for NFL players, but will assist them with future career and business opportunities, said N...

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Tags: Marketing and Sponsorship, NFL

More Stories by this Author

05/17/04
SportsBusiness Journal: Mirra image: 2 sponsors extend deals

BMX rider Dave Mirra has signed a four-year extension of his endorsement deal with Slim Jim and a two-year extension of his deal with T-Mobile, said his agent, Steve Astephen. Mirra also recently put on a milk mustache for a “Got Milk?” advertisement. Mirra, who has won 13 gold medals i ...

Tags: Marketing and Sponsorship

05/10/04
SportsBusiness Journal: New twist in Austin lawsuit

An agent who represents NBA draft pick Mario Austin said in a sworn declaration last week that he was threatened by an attorney for prominent agent Bill Duffy, who is engaged in a nasty legal battle with the young basketball player. Jamie Knox, who has informed the National Basketball Pla ...

Tags: Basketball, Chicago Bulls, ESPN, Labor and Agents, NBA

05/10/04
SportsBusiness Journal: NTRA puts jockey ads on fast track

The National Thoroughbred Racing Association has pushed jockey advertising to the top of its priority list, and wants tracks, sponsors, racehorse owners and jockey representatives to gather in the next few weeks to work out rules that will benefit the riders while protecting existing sponso ...

Tags: Churchill Downs Inc., Horse Racing

05/03/04
SportsBusiness Journal: IMG ties firms with most first-rounders

IMG has re-signed 2004 NFL draft picks Michael Clayton and Ben Watson, pulling it into a tie with four other sports agencies for representing the most first-round picks — three apiece. IMG Football, headed by agent Tom Co ...

Tags: CFL, Detroit Lions, Football, Golf, IMG, Labor and Agents, New York Giants, NFL, San Diego Chargers, SFX

05/03/04
SportsBusiness Journal: NTRA struggles with jockey ads

The National Thoroughbred Racing Association will continue to try to find a way that racehorse jockeys can wear advertising while racing in big events without ambushing the sport’s new and growing list of sponsors, said Chip Campbell, NTRA senior vice president of sponsorship sales. ...

Tags: Hockey, NTRA

05/03/04
SportsBusiness Journal: Manning trade affects salary pool

Eli Manning was the No. 1 pick in this year’s NFL draft, but his trade to the New York Giants means that he’s considered to be the No. 4 pick under league rules that allot money from a rookie salary pool. The San Diego Chargers, on the other hand, will have the rookie pool allocation for ...

Tags: Football, IMG, Labor and Agents, New York Giants, NFL, Oakland Raiders, San Diego Chargers

04/26/04
SportsBusiness Journal: NFLPA revokes Wills certification

The NFL Players Association has revoked the agent certification of Darrell Wills, a former IMG agent who left to form his own rival agency and who is listed as the agent for six players or draft prospects, including expected first-round pick Michael Clayton, a wide receiver out of LSU. I ...

Tags: Football, IMG, Labor and Agents, NFL

04/26/04
SportsBusiness Journal: Jockeys consider Derby boycott

A week before the Kentucky Derby, a number of the country’s top jockeys are considering boycotting media events for Churchill Downs after the track threatened to take them off their mounts or eject them from the racetrack if they violate its advertising policies. Churchill, in a letter s ...

Tags: Churchill Downs Inc., Hockey, Visa

04/19/04
SportsBusiness Journal: IMG wins injunction against Wills

Sports agency IMG has won a temporary injunction against former employee and football agent Darrell Wills, stopping him from soliciting or representing any IMG client, including highly rated NFL draft prospect Michael Clayton. Condon W ...

Tags: Football, IMG, Labor and Agents, NFL

04/19/04
SportsBusiness Journal: The Closer

In the front-and-center world of athlete representation, Peter Johnson chooses to call the shots behind the scenes. At his command: IMG's wildly successful football, baseball, hockey player and coaches representation practices. G enerally disliked by competitors but loved by cli ...

Tags: Baseball, Basketball, Buffalo Bills, Detroit Lions, Football, Golf, Hockey, IMG, Kansas City Chiefs, LPGA, MLB, NBA, NFL, NHL, Arizona Coyotes, Reebok

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