About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

01/25/99
Shaken Games get good news

International Olympic Committee officials may be dealing with the worst scandal in the history of the modern Games, but marketing officials say hundreds of millions of dollars in corporate sponsorships continue to pour in. IOC officials expect to announce the signing of at least three companies ...

Tags: IOC

01/25/99
Scandal not expected to dent sales of Sydney packages

Cartan Tours Inc. doesn't expect any shortage in demand when it begins marketing tickets next month to the 2000 Olympic Games in Sydney, Australia, despite the negative publicity from the worst corruption scandal ever to hit the Olympic Games. Don Williams, vice president of marketing and sales ...

01/18/99
los angeles lakers

he Lakers, one of the most profitable teams in the NBA, are probably one of the hardest hit teams in the labor struggle, said David Marin, sports business analyst at Paul Kagan Associates Inc., a Carmel Calif.-based sports and media research firm. Marin estimates the Lakers collected more just a ...

Tags: Fox, Los Angeles Lakers, NBA, Paul Kagan Associates

01/18/99
los angeles clippers

The Clippers, unlike their more glamorous hometown rival, the Lakers, may have gotten out of the lockout without too much damage, said David Marin, sports business analyst at Paul Kagan Associates Inc., a Carmel, Calif.-based sports and media research firm. On a cash-flow basis, "the Clippers l ...

Tags: Fox, Los Angeles Clippers, Los Angeles Lakers, NBA, Paul Kagan Associates

01/18/99
NFL hires Muhleman to study L.A. bids

The NFL has hired Max Muhleman, the guru of personal seat licenses, to assess whether the market can bear the prices two competing Los Angeles groups plan to charge for stadium seats if they are awarded the 32nd franchise. Former Walt Disney Co. President Michael Ovitz and Los Angeles real esta ...

Tags: NFL, Walt Disney Co.

01/18/99
US West reconsiders its Olympic sponsorship

US West is considering withdrawing its $60 million sponsorship from the Olympics if damaging allegations continue to surface about the 2002 Winter Games in Salt Lake City, sources said. But the Denver-based telephone service provider may also decide to continue its involvement with the Game ...

01/18/99
Houston: Give us team, move one to L.A.

Billionaire Robert McNair is pitching a plan to NFL owners to move an existing team to a new stadium in Los Angeles to be built by real estate mogul Ed Roski Jr. and to award him the league's new franchise. McNair, who wants to bring the NFL back to Houston in a new stadium to be built next to t ...

Tags: Arizona Cardinals, Buffalo Bills, Indianapolis Colts, Los Angeles Kings, Minnesota Vikings, NFL, Sacramento Kings, Sports Authority, St. Louis Cardinals, Staples, Walt Disney Co.

01/11/99
Vegas hotel’s new arena in line for Oscar

Oscar De La Hoya may headline the first major fight at the new 12,000-seat arena at the Mandalay Bay resort hotel in Las Vegas later this year if he beats Ike Quartey next month, said boxing promoter Bob Arum. Mandalay Bay, a high-end property in the Circus Circus Enterprises chain that is sched ...

Tags: Hilton Hotels, Mandalay Sports Entertainment, Microsoft Corp.

01/11/99
Callaway slashes list of pros by 40%

Callaway Golf Co. has cut the number of professional golfers who endorse its clubs by more than 40 percent as part of an $18 million reduction in its advertising and promotion budget. The move by the top U.S. club manufacturer as the 1999 season gets under way serves as yet another dramatic exam ...

Tags: Cobra Golf Inc., Integrated Sports International (ISI), Microsoft Corp., NBA, Orlimar Golf Equipment Co.

01/04/99
Salt Lake may put Olympic execs on leave

A member of the Salt Lake Organizing Committee board of trustees may ask that executives who worked on the city’s bid for the 2002 Winter Games be put on paid leave during an investigation into vote-buying allegations. “I have the intention of asking for at least the administrative leave f ...

Tags: IOC

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