About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

02/01/99
Sponsors stick with IOC boss

The majority of the Olympic Games' global corporate sponsors want embattled International Olympic Committee President Juan Antonio Samaranch to stay in place despite calls for his resignation, said Michael Payne, IOC marketing director. "The president is appointed by the electorate, and it is a ...

Tags: IOC

02/01/99
Scandal found to tarnish Olympic Games — a bit

The International Olympic Committee bribery scandal has tarnished the image of the Games in the eyes of many U.S. residents, according to a new study. The survey conducted by The Bonham Group Inc., a Denver-based sports marketing research firm, found that 43 percent of people aware of vote-buyin ...

Tags: Bonham Group Inc., IOC, NBA

02/01/99
USOC puts off picking Pan Am host candidate

The U.S. Olympic Committee has postponed the selection of an American city as its candidate to host the 2007 Pan American Games until after a special commission investigating the ongoing Salt Lake City bribery scandal finishes its work. A USOC site selection task force of about 15 members had b ...

Tags: IOC

02/01/99
Atlanta ups the naming-rights ante

In what is believed to be the richest naming-rights deal yet, Philips Electronics was preparing last week to pay $150 million to $185 million over 20 years to put its name atop Atlanta's new arena. Announcement of the naming-rights agreement for the facility being built in downtown Atlanta by T ...

Tags: Atlanta Braves, Atlanta Hawks, Atlanta Thrashers, Baltimore Ravens, Bonham Group Inc., Los Angeles Arena Co., Los Angeles Clippers, Los Angeles Kings, Los Angeles Lakers, MLB, NBA, NHL, PSINet Inc., Philips, Staples, Sun Microsystems Inc., Time Warner

02/01/99
Ovitz stadium site subject of dispute

Several oil companies being sued to help pay for the $26 million clean-up of the Carson, Calif., site where Michael Ovitz hopes to build a football stadium say they want to be involved in the development of the project. "There is no reason at this time to throw up a roadblock in front of this de ...

Tags: NFL, Shell Oil, Walt Disney Co.

02/01/99
A select few set the line, and millions more toe it

Four minutes before the AFC championship game ended, the Stardust Hotel put up its line for Super Bowl XXXIII: Denver by 8. Within two minutes professional gamblers had hammered the line, putting $20,000 on the Atlanta Falcons and knocking it down to 7.5. Ten minutes later, the line dropped to 7 ...

Tags: Atlanta Falcons, Denver Broncos, Minnesota Vikings, New York Jets, NFL

01/25/99
Iron Mike's next may be rusty George

After emerging victorious in an undistinguished match against Francois Botha, Mike Tyson may fight aging George Foreman later this year, according to a top executive at Showtime. "Foreman is possible," said Mark Greenberg, Showtime's executive vice president of sports and events. Other potent ...

Tags: Showtime

01/25/99
SLOC, residents will pick boss

The Salt Lake Organizing Committee board of trustees plans to set up a committee of board members and Utah residents to select a new CEO of the 2002 Games. Among the leading candidates being discussed are three men with Utah ties: Dave Checketts, president of Madison Square Garden; J.W. Marriott ...

Tags: IOC, Marriott International, MSG Network

01/25/99
While Botha sees stars, Showtime entertains them

Mike Tyson's knockout of Francois Botha may have left a lot to be desired in the quality of the pugilism and the size of the gate, but it appeared to be a smash with the Hollywood crowd. As fight fans filed into the MGM Grand Garden in Las Vegas to watch the undercard, movie and television stars ...

Tags: NBA, Showtime

01/25/99
Tyson returns; PPV sales don't

The king of pay-per-view boxing may have lost his punch. Mike Tyson, historically pay-per-view's biggest attraction, scored his lowest figures in years for both revenue and number of buys. The Tyson-Francois Botha match, broadcast by SET, the pay-per-view arm of Showtime, was bought by an estima ...

Tags: Showtime

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