About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

Featured Story

NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

Read More

Tags: Labor and Agents

More Stories by this Author

02/22/99
De La Hoya-Quartey hits No. 2 in non-heavyweight PPVs

The Oscar De La Hoya-Ike Quartey fight scored 600,000 pay-per-view buys with gross retail sales of $27 million, making it the second most bought non-heavyweight pay-per-view fight ever. Executives at HBO and its pay-per-view arm, TVKO, were ecstatic. Not only did the Feb. 13 fight draw well, but ...

Tags: Showtime, Time Warner

02/15/99
Nike sets lineup for online sales

Nike is dipping its big toe in the electronic commerce waters by beginning to sell a limited number of items over the Internet. Beaverton, Ore.-based Nike Inc. began selling some parts of its high-end Alpha Project line through its nike.com Web site on Tuesday. The Web site also allowed visitors ...

02/15/99
Competition to land the Olympics spawned snowballing 'hospitality ...

When International Olympic Committee members gathered in Birmingham, England, in 1991 to award the 1998 Winter Games, their gift packs from the Salt Lake City bid committee contained disposable cameras. From the competing committee from Nagano, Japan, however, each IOC member received a video c ...

Tags: IOC, NFL

02/15/99
Sponsors expected to stick

The release of a report detailing more improper payments to International Olympic Committee members whose names had not previously been tarnished by the worst corruption scandal ever to hit the Olympics may prolong the negative publicity about the Games, top sports marketing executives say. But ...

Tags: Advantage, Clarion Sports and Entertainment, IOC, Mutual Life Insurance Co., NBC

02/08/99
Boxing enters the cyber age

In what could be a major breakthrough of corporate support for boxing, officials at TVKO, the pay-per-view arm of HBO, were in final discussions last week with Microsoft Corp. on a deal to "cross-promote" the Oscar De La Hoya-Ike Quartey fight. Under the terms of the deal, the Redmond, Wash.-ba ...

Tags: Anheuser-Busch Cos., Microsoft Corp., Time Warner

02/08/99
Would-be hosts in 2006 worried about new rules

As the International Olympic Committee pushes to tighten controls over its site selection procedures, some European cities bidding for the 2006 Winter Games believe proposed measures may be too stringent. Five of the six 2006 candidates last week discussed the possibility of formally protesting ...

Tags: IOC

02/08/99
Sponsor re-ups ski sponsorship

In the midst of the worst corruption scandal ever to hit the Olympics, Spyder Active Sports Inc. has renewed its commitment to the U.S. Ski Team with a six-year sponsorship deal valued at $3 million. The head-to-toe apparel deal runs from 1999 through 2005 and is valued at $500,000 a year in cas ...

Tags: IOC

02/08/99
Despite scandal, new survey finds support for Olympic sponsors

Despite the negative publicity of the unfolding Olympic corruption scandal, the majority of Americans agree, at least somewhat, that Olympic sponsor companies "deserve" their business, according to a new poll. The poll, which was commissioned by the U.S. Olympic Committee and surveyed 1,000 adul ...

Tags: IOC

02/08/99
Fox applauds NTRA inaugural rating of 1.9

Fox Sports network officials say they were happy with a 1.9 overnight rating for the first show out of the gate in a new horse racing series, even though two football-related shows surrounding the race drew higher ratings. Fox debuted the new series, which it developed with the National Thorough ...

Tags: Fox, NTRA, NHL, NTRA, Pilson Communications

02/01/99
A $2 billion marketing tool

Thousands of sports fans descended on Nevada casinos last weekend to partake of the $1 beers and $1 hot dogs at the Super Bowl parties and to place legal bets on the big game. In the two weeks before the Super Bowl, bettors were expected to plop down close to $80 million on the game in Nevada sp ...

Tags: Russell Corp.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug