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Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

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The Players' Tribune Adds BofA As Sponsor For MLB Video Feature

Published in SportsBusiness Daily on 10 / 20 / 17

The Players' Tribune has signed Bank of America to sponsor a new video featuring former MLBer and current ESPN analyst Aaron Boone talking baseball with a fan in Yankee Stadium. The video will promote BofA's #MLBMemoryBank playoff campaign and will debut today on The Players’ Tribune. In the...

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SportsBusiness Journal: Racing rides tall with fans

Smarty Jones shares the credit with “Seabiscuit” for resurgence of fans’ interest in horse racing. Horse racing saw the largest increase in fan interest among adults in the United States in 2004 over 2003, while the WTA saw the largest de ...

Tags: ESPN, Horse Racing, MLB, NASCAR, NFL, NHL, WNBA, WTA

SportsBusiness Journal: Guild: Churchill suit could bite track back

A lobbyist for the Jockeys’ Guild warned that Churchill Downs Inc. may be causing more trouble for itself by suing the guild on antitrust grounds. Lobbyist Barry Broad said that the Churchill lawsuit — which claims the guild violated antitrust laws by urging jockeys, as independe ...

Tags: Churchill Downs Inc.

SportsBusiness Journal: SFX’s Pelinka: Reports of departure untrue

Basketball agent Rob Pelinka said last week he had not left SFX Sports and didn’t plan to, responding to rumors and news reports that he had bolted to start his own agency after re-signing Utah Jazz forward Carlos Boozer. “I wa ...

Tags: Basketball, Cleveland Cavaliers, IMG, Labor and Agents, NBA, SFX, Utah Jazz

SportsBusiness Journal: Rosenhaus picks up more players

NFL player agent Drew Rosenhaus has continued his breakneck pace of signing veteran NFL players, picking up six major clients in the last several weeks, including three Cincinnati Bengals wide receivers. Rosenhaus, who is believed to ...

Tags: Arizona Cardinals, Cincinnati Bengals, ESPN, Football, Green Bay Packers, Indianapolis Colts, Labor and Agents, NFL, Oakland Raiders

SportsBusiness Journal: NFLPA advises agents on cap situation

The NFL Players Association has advised player agents on how to take advantage of the possibility that the league will not have a salary cap in 2007. The league’s collective-bargaining agreement expires in 2008, and the last year of the deal would be uncapped. NFLPA Executive Directo ...

Tags: Football, Labor and Agents, NFL

SportsBusiness Journal: AVP tour goes public

The AVP Pro Beach Volleyball Tour has gone public in a deal that provides capital for growth and gives the 200 AVP players equity in the venture, said Commissioner Leonard Armato. AVP completed a reverse merger into a public company that was no longer operating, resulting in a new compa ...

Tags: AVP, Fox, NBC, Outdoor Channel

SportsBusiness Journal: Energy drink throws down with warriors

Mixed martial arts champions Randy “The Natural” Couture and Quinton “Rampage” Jackson have signed a two-year deal to endorse Rockstar Energy Drink, the first mainstream sponsorship deal for the emerging sport. Sources said the deal is valued in the mid-six figures. Mixed martial arts f ...

Tags: Fox, Marketing and Sponsorship

SportsBusiness Journal: SFX Sports signs snowboarder

SFX Sports has signed its first action sports client, snowboarder Lindsey Jacobellis, who recently won a gold medal at the Winter X Games. Although the signing marks SFX’s first real foray into the action sports world, the agen ...

Tags: Arizona Diamondbacks, Basketball, Football, IMG, Labor and Agents, Minnesota Vikings, NBA, New Orleans Saints, NFL, SFX

SportsBusiness Journal: Lockout truths may come to light

The story of what really happened in the days surrounding the last-ditch weekend meeting that failed to save the NHL season may eventually come out in sworn testimony during future legal proceedings, labor law experts say. “I think that if there is going to be a legal dispute about wh ...

Tags: Hockey, Labor and Agents, NHL

SportsBusiness Journal: Octagon acquires IMS Sports

Octagon has closed its deal to acquire action sports athlete representation agency IMS Sports and hired IMS agent Circe Wallace-Hetzel to head Octagon’s new summer action sports division. Financial details were not disclosed, but Wallace-Hetzel confirmed that IMS was acquired from her an ...

Tags: Labor and Agents

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