About The Author

Liz Mullen

Staff writer Liz Mullen covers labor, agents and horse racing.

Featured Story

NFLers get platform for Twitter deals

04 / 14 / 14

Companies will soon be able to connect with NFL players and pay them to tweet brand endorsements on Twitter.    That’s the result of a new deal between NFL Players Inc. and digital marketing company Opendorse, who have created a platform called Activate where brands can seek positi...

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Tags: Labor and Agents

More Stories by this Author

04/07/14
MLBPA takes hit in licensing revenue

The Major League Baseball Players Association last year generated its lowest amount of licensing revenue in nearly a decade, primarily the result of the loss of a lucrative video game contract with Take-Two Interactive. The 2013 annual report for the union, filed last week with the U.S. Departmen ...

Tags: Labor and Agents

04/07/14
Octagon reboots golf rep business

Octagon has re-entered the golf representation business as it looks to dive back into athlete management and golf course development. The company has hired four veteran executives, including Stuart Cage, formerly the lead agent for Chubby Chandler’s ISM where he managed Rory McIlroy. It has ...

Tags: Labor and Agents

03/31/14
An agency is born, suddenly

Editor’s note: This story is revised from the print edition. A group of investors has acquired five sports talent representation firms, as well as brand activation agency Cenergy, to create Stealth SME, a new sports and entertainment company representing players in the four major North ...

Tags: Labor and Agents

03/24/14
Sandoval launches consulting company

Sandy Sandoval, a longtime EA Sports executive who left the company last year, has launched a new consulting company, Sandoval Ventures, and signed three companies as clients, including Microsoft. His other two clients are Monster Headphones and ifonly.com, a website that sells experiences with ...

Tags: Labor and Agents

03/17/14
Strahan’s new projects include game show

Michael Strahan’s SMAC Entertainment has sold a game show that he will host in prime time to a major, over-the-air network, one of several entertainment projects the hall-of-famer turned sports broadcaster/morning show host is working on. Strahan is also the producer of an untitled major m ...

Tags: Media

03/10/14
Yormark readies ideas for Roc Nation

For more than a year, Roc Nation has been quiet about its plans to grow its business through sports. But last week, the company made one of the biggest additions to its executive ranks, naming longtime sports executive Michael Yormark its new president and chief of branding and strategy. Yormark ...

Tags: Labor and Agents

03/03/14
What athletes like about social media

SportsBusiness Journal writer Liz Mullen asked athletes what attracts them to social media. The following are highlights of what she gathered from Kansas City Royals pitcher Jeremy Guthrie, Brooklyn Nets forward Paul Pierce, and New York Yankees first baseman Mark Teixeira: ■ Wh ...

Tags: In-Depth

03/03/14
Surprises realign endorsement market

Wasserman Media Group and IMG led U.S. sports talent representation agencies in the medal counts at the Sochi Olympics, but it may take longer than usual to determine who the real post-Games business winners are, Olympic industry experts said last week. That’s because many of the big storie ...

Tags: Olympics

03/03/14
These posts are #TheRealDeal

About five years ago, when Twitter was just starting to get a mainstream following, athletes and celebrities would hire social media gurus to “tweet” for them or post for them on other social media platforms. Social media experts now say the days of celebrities hiring someone to run thei ...

Tags: In-Depth

02/24/14
CAA acquires hospitality company

CAA Sports has acquired Inside Sports & Entertainment Group, giving the sports and entertainment agency a new line of business in corporate hospitality. RYBAK InsideSEG will keep its name for ...

Tags: Marketing and Sponsorship, Labor and Agents

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