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John Ourand

Staff writer John Ourand covers television and media.

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Time Warner Cable To Carry SEC Network As Of Aug. 14 Launch

Published in SportsBusiness Daily on 07 / 24 / 14

Time Warner Cable, the country's second biggest cable operator, has agreed to carry SEC Network as of its Aug. 14 launch. Bright House Networks also will carry the channel, bringing its distribution footprint up to 60 million homes. The deals leave DirecTV, Charter and Verizon as the only big SEC-ar...

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06/14/10
SportsBusiness Journal: NASCAR ratings, younger viewers drop

NASCAR’s desire to strengthen its hold on the sport’s most avid fans showed progress in certain Southern markets, but the numbers from Fox’s broadcasts from February through May showed sharp declines in the younger audience. Overall, NASCAR’s viewership on Fox dropped 7.1 percent fro ...

Tags: This Week's News

06/14/10
SportsBusiness Journal: Ex-Univision exec joins Fox network

Editor's note: This story is revised from the print edition. Fox Sports en Español has hired former Univision executive Vincent Cordero as executive vice president and general manager. Cordero, who starts July 1, will report to Hernán López, president and chief op ...

Tags: This Week's News

06/14/10
SportsBusiness Journal: Fox sells out MLB All-Star Game

Editor's note: This story is revised from the print edition. The TV ad market for Major League Baseball continues to roll, as Fox says it has sold out all of its regular-season advertising inventory through June. The broadcaster also has completely sold out the July 13 All-Star Game. ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: Ready on the set for Disney’s television operations

Built 25 feet off the ground and overlooking South Africa’s Soccer City, ESPN’s state-of-the-art studio will be the centerpiece for Disney’s television operations from the World Cup. The studio will feature a 16-by-9-foot LED screen, while the main set (below) an ...

Tags: In-Depth

06/07/10
SportsBusiness Journal: Leverage to sell deals for post-Cup soccer tournament

The World Series of Football has tabbed The Leverage Agency to sell sponsorships around an international soccer tournament that will be held at Red Bull Arena two weeks after the World Cup. Leverage hired Larry Novenstern to consult on its New York Football Chal ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: Smucker’s renews LPGA sponsorship

The LPGA renewed one of its longest standing sponsorships last week when it signed a two-year deal with the J.M. Smucker Co. A formal announcement will be made later this week. The LPGA would not divulge how much the renewal is worth. J.M. Smucker Co. has attached its Smucker’s br ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: Univision stresses soccer experience

About to embark on its ninth World Cup, Univision executives are hoping that U.S. viewers will value experience as they make their viewing decisions during this year’s tournament. While ESPN is in the midst of a glitzy marketing campaign complete with promos featuring rock star Bono and ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: FSN adds playlists to its playbook

Fox Sports Net has developed a strategy to use popular music acts in its on-air promos as a way to bring a younger audience to its live sports telecasts. In March, FSN started a campaign on its regional networks incorporating the O.A.R. song “This Town” into its on-air marketin ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: Allstate close to keeping hands on Sugar Bowl

Allstate is poised to be the first sponsor to renew its BCS bowl title sponsorship with ESPN. The insurance giant, which began title sponsoring the Sugar Bowl in New Orleans during the January 2007 game, is close to finalizing a deal that will keep its position on the game. The four-year ...

Tags: This Week's News

05/31/10
SportsBusiness Journal: Can World Cup boost ESPN3?

Stuart Richens is exactly the type of person ESPN needs to reach on the eve of the World Cup. The 39-year-old marketing professional in Atlanta frequently watches sports online, most recently catching Tennessee’s spring football game on Fox Sports Tennessee’s website. He&rsqu ...

Tags: This Week's News

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