About The Author

John Ourand

Staff writer John Ourand covers television and media.

Featured Story

Getting the studio into the mix

Published in SportsBusiness Journal on 07 / 28 / 14

SEC Network’s reason-for-being is its live events, particularly football. But in the run-up to the channel’s Aug. 14 launch, network executives are spending as much time planning strategy around its studio and shoulder programming. That strategy will be evident in the first four hours...

Read More

Tags: Media

More Stories by this Author

08/16/10
SportsBusiness Journal: Highlights app on deck for college football

New York-based On Demand Real Time will have an application ready for the fall that will stream college football highlights to cell phones and hopes the offering will be used by at least one of the TV networks that carries college action. ESPN is the most logical fit, since during the W ...

Tags: This Week's News

08/16/10
SportsBusiness Journal: Tune in Tomorrow?

Three years ago, in the middle of Time Warner Cable’s yearlong carriage battle with the Big Ten Network, the cable operator’s top programming executive, Melinda Witmer, sounded a warning that proved to be prophetic. Witmer predicted that the Big Ten Network — if successful ...

Tags: In-Depth

08/02/10
SportsBusiness Journal: Jets add personality to marketing effort for ‘Hard Knocks’

With the heavily hyped New York Jets to be part of the latest edition of “Hard Knocks,” HBO Sports is planning its biggest marketing campaign to support the sixth installment of the series, which will debut Aug. 11. HBO executives would not place a dollar figure on how much the marketin ...

Tags: This Week's News

08/02/10
SportsBusiness Journal: Wasserman gets NFL pitch on ‘Entourage’

Casey Wasserman’s July 25 appearance on HBO’s hit show “Entourage” had a familiar feel. Wasserman (top center) heard out Ari Gold on the HBO show. Playing himself, Wasserman was part of a group of heavy hitters trying to bring the NFL to Los Angeles. Th ...

Tags: This Week's News

08/02/10
SportsBusiness Journal: Brody leaving MLB to head sales at WMG

After spending 11 years building an enviable roster of corporate partners for Major League Baseball, John Brody is leaving the league to help Casey Wasserman build a global sales force. Brody starts with Wasserman Media Group at the end of the month as a principal heading up the agency&rsq ...

Tags: This Week's News

07/26/10
SportsBusiness Journal: Low British Open ratings stir little debate on cable strategy

You might think that when league executives saw this year’s British Open ratings, they would think twice about selling their biggest events to cable channels. The TV numbers were downright ugly. In its first year carrying all four rounds of the British Open, ESPN logged the ...

07/26/10
SportsBusiness Journal: Red Sox lose RSN ratings lead

The Boston Red Sox’s six-year reign atop MLB’s local television ratings is about to end, as the team’s local numbers have plummeted from first to fifth this season. Entering the All-Star break, ratings for Red Sox games on NESN have dropped nearly 36 percent from last year, for a 6.25 av ...

Tags: This Week's News

07/26/10
SportsBusiness Journal: IOC could go it alone on U.S. rights deal

The International Olympic Committee still has not decided if it will hire a media adviser to assist it when it sells the U.S. media rights to the 2014 and 2016 Olympics, IOC executive Timo Lumme said during a recent trip to New York. If it winds up hiring an adviser, the position would rep ...

Tags: This Week's News

07/19/10
SportsBusiness Journal: HR Derby loses some of its pop

MLB’s annual Home Run Derby, which as recently as two years ago generated big buzz as a lead-in to the All-Star Game, quietly came and went in Anaheim, leaving behind it a trail of questions. Ratings for the Monday night showcase on ESPN were down 22 percent from a year ago and the lowe ...

Tags: This Week's News

07/19/10
SportsBusiness Journal: Migration toward cable, then launch of YES Network, made Steinbre ...

George Steinbrenner was not a media “visionary,” but there is little doubt that the media deals he initiated literally changed the way Americans watch sports on television. The migration of sports to cable? Steinbrenner started the trend. In the mid-1980s, he was among the first to s ...

Tags: This Week's News

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug