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John Ourand

Staff writer John Ourand covers television and media.

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Home Team Sports Sells Sponsorship For NBA Playoff Coverage

Published in SportsBusiness Daily on 04 / 15 / 15

Fox Sports-owned Home Team Sports sold sponsorships across its RSNs to KFC for first-round coverage of the NBA playoffs and Volvo for the first round of the NHL playoffs. The Volvo deal is a presenting sponsorship, believed to be in the low-seven figures. In addition to TV ad time, both deals includ...

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