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John Ourand

Staff writer John Ourand covers television and media.

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ESPN Moving To Single Ratings Number That Includes TV, Streaming

Published in SportsBusiness Daily on 09 / 22 / 17

ESPN and Nielsen are reimagining how TV ratings are reported, and starting Tuesday plan to release a new figure that incorporates both traditional TV and streaming. This deal is unique because ESPN no longer will sell advertising off of the traditional TV rating that has been part of the business&rs...

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