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John Ourand

Staff writer John Ourand covers television and media.

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Heineken Cites Authenticity In U.S. Soccer As Reason For Long-Term MLS Sponsorship

Published in SportsBusiness Daily on 05 / 28 / 15

Fresh off its 10-year deal to sponsor MLS, Heineken Senior Brand Dir Quinn Kilbury said the beer brand opted to support U.S. soccer because it already has been developed as authentic. Heineken also has a sponsorship with the UEFA Champions League. “We wouldn’t sell any extra if we did ...

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Tags: Brand Engagement Summit

More Stories by this Author

01/09/12
SportsBusiness Journal: Comcast RSN getting its own ‘SportsTalk’

It’s easy to see the influence NBC Sports has had on Comcast’s national sports networks since last year’s merger became official, from the renamed NBC Sports Network to the Golf Channel on NBC brand, but Comcast’s regional sports networks largely have remained unaffected. ...

Tags: Media

01/09/12
SportsBusiness Journal: MLB to make TV, timing decisions

MLB this week during owners meetings in Arizona will wrestle with the mechanics of inserting an additional round of playoffs into the 2012 schedule, including how to televise the extra games. The league and MLB Players Association in November, as part of a new five-year labor deal, agreed to an e ...

Tags: Leagues and Governing Bodies

01/04/12
SportsBusiness Daily: Disney, Comcast Ink 10-Year Carriage Deal

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01/02/12
SportsBusiness Journal: Sooners stake their claim

Editor's note : This story is revised from the print edition. Cable customers in Austin, Texas, don’t have access to their hometown University of Texas’ Longhorn Network. But starting next fall, those Texas subscribers will be able to see plenty of the Longhorns’ bitter ri ...

Tags: Colleges

01/02/12
SportsBusiness Journal: NBC Sports Net to kick off 5-year plan

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Tags: Media

12/20/11
SportsBusiness Daily: Time Warner Makes Personnel Moves Official

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12/20/11
SportsBusiness Daily: Super Bowl XLVI To Be Streamed Online

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Tags: Media, NFL, NBC

12/20/11
SportsBusiness Daily: Magic Johnson To Have Bigger Role On ESPN

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12/19/11
SportsBusiness Journal: NASCAR to buy back its digital rights

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Tags: Leagues and Governing Bodies

12/19/11
SportsBusiness Journal: Fox Sports lands USC multimedia rights

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Tags: Media

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