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John Ourand

Staff writer John Ourand covers television and media.

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Heineken Cites Authenticity In U.S. Soccer As Reason For Long-Term MLS Sponsorship

Published in SportsBusiness Daily on 05 / 28 / 15

Fresh off its 10-year deal to sponsor MLS, Heineken Senior Brand Dir Quinn Kilbury said the beer brand opted to support U.S. soccer because it already has been developed as authentic. Heineken also has a sponsorship with the UEFA Champions League. “We wouldn’t sell any extra if we did ...

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Tags: Brand Engagement Summit

More Stories by this Author

01/31/12
SportsBusiness Daily: CBS Sports Net To Carry NCHC Games

CBS Sports Network signed a multiyear deal to carry games from the National Collegiate Hockey Conference starting with the '13-14 season. A formal announcement is expected later today. The deal makes the net the conference's exclusive national TV partner. Financials are not known, but deal term ...

Tags: CBS, Media

01/30/12
SportsBusiness Daily: NASCAR, Turner Announce Digital Extension

NASCAR and Turner Sports today announced a deal that will see NASCAR buy back its digital rights from Turner and take over the management of NASCAR.com in '13. Under the agreement, Turner will continue to oversee digital ad sales through '16. Turner has held NASCAR's digital rights since '00. "One o ...

01/30/12
SportsBusiness Journal: ESPN takes it indoors

If ESPN’s Seth Markman learned one thing from last year’s surprisingly frigid Super Bowl week in Texas — when an ice storm paralyzed Arlington and weeklong temperatures were stuck below freezing — it’s that he doesn’t want to see his host’s breath on camera ...

Tags: Super Bowl

01/27/12
SportsBusiness Daily: Shaq To Host Cartoon Network Award Show

Part of Shaquille O'Neal's appeal which led to a programming deal with Turner Sports last summer was the former NBA star's ability to transfer seamlessly from TNT's "Inside the NBA" to other Turner properties. Knowing that O'Neal's popularity transcended sports fans, Turner's deal included a develop ...

Tags: Media, TBS/TNT

01/25/12
SportsBusiness Daily: Skipper Solidifies ESPN Executive Team

JOHN SKIPPER has solidified his exec team at ESPN, ensuring that he will stay intimately involved in ESPN's content department, the network announced today. All of the execs who reported to Skipper as Exec VP/Content will keep reporting to him now that he is ESPN President. The biggest change invo ...

Tags: People and Pop Culture, ESPN

01/25/12
SportsBusiness Daily: Hochberg Ebersol Sells NFL-Branded Show To USA

Charlie Ebersol's production company, The Hochberg Ebersol Company, sold an NFL-branded show to USA Network. The NBC-owned cable channel will run "NFL Characters Unite" next month as part of its public service campaign against prejudice and discrimination. The 60-minute program profiles four NFL per ...

Tags: Media

01/23/12
SportsBusiness Journal: RSN talks ready to heat up in California

California’s biggest satellite and telephone operators are bracing for a one-two sports TV punch, as the Pac-12 Conference and Time Warner Cable start to negotiate carriage deals for their planned sports channels. The Pac-12 already has started formal negotiations, and sources said the conf ...

Tags: Media

01/23/12
SportsBusiness Journal: TWC-MSG fight threatens Sabres’ ratings lead

The Buffalo Sabres have the NHL’s highest local TV ratings so far this season, but the team’s perch atop the local ratings list is precarious given MSG Network’s three-week-long carriage battle with Time Warner Cable. On Jan. 1, MSG Network and MSG Plus went dark in more than ...

Tags: Media

01/20/12
SportsBusiness Daily: Fox' Shanks Talks Live EPL Game

Fox will air the first live EPL game on U.S. broadcast television Sunday when Manchester United visits Arsenal at Emirates Stadium. Fox will begin coverage at 10:30am ET with a pregame show featuring Rob Stone, Eric Wynalda and Piers Morgan. THE DAILY spoke with Fox Sports Media Group co-Presi ...

Tags: Media, Fox

01/19/12
SportsBusiness Daily: ESPN2 Revamps Afternoon Lineup

ESPN2 has decided how it will revamp its afternoon lineup after Jim Rome signs off on his "Jim Rome Is Burning" show for the final time on Jan. 27. Starting Jan. 30, ESPN2 will expand its "Best of Mike & Mike" to 60 minutes and run it in the 2:00-3:00pm ET timeslot. The rest of ESPN2's lineup wi ...

Tags: Media, ESPN

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