About The Author

John Ourand

Staff writer John Ourand covers television and media.

Featured Story

Heineken Cites Authenticity In U.S. Soccer As Reason For Long-Term MLS Sponsorship

Published in SportsBusiness Daily on 05 / 28 / 15

Fresh off its 10-year deal to sponsor MLS, Heineken Senior Brand Dir Quinn Kilbury said the beer brand opted to support U.S. soccer because it already has been developed as authentic. Heineken also has a sponsorship with the UEFA Champions League. “We wouldn’t sell any extra if we did ...

Read More

Tags: Brand Engagement Summit

More Stories by this Author

04/13/15
SportsBusiness Journal: Spurs set to lead RSN ratings

eBron James’ return to Cleveland this season fueled a huge jump in the local TV ratings for the Cavaliers, but it doesn’t appear that it will be enough to keep the defending NBA champion San Antonio Spurs from taking this year’s local ratings crown. The Spurs as of last week wer ...

Tags: Media

04/13/15
SportsBusiness Journal: Beyond the bundle

The cable TV bundle may be alive, but it’s not well. Several panelists at the IMG World Congress of Sports in Los Angeles described a cable industry that will have to undergo drastic changes in order to adapt to today’s media world. Related stories: • Comments highl ...

Tags: World Congress of Sports, Events and Attractions

04/13/15
SportsBusiness Journal: Iger: Stay on pace with innovation

ENTERTAINMENT Iger says industry should stay on pace Bob Iger, Walt Disney Co. chairman and CEO, had an interesting response when he was asked about how sports should approach innovation. Iger spoke at SportsBusiness Journal’s IMG ...

Tags: Media

04/13/15
SportsBusiness Journal: Raftery earns praise for Final Four work

BROADCAST ‘Onions!’ Raftery gets praise Bill Raftery’s Final Four call lit up social media. Photo by: GETTY IMAGES I can’t recall an announcer who& ...

Tags: Media

04/13/15
SportsBusiness Journal: Sports Media: Levy laughs last

T urner ’s NCAA tournament deal was supposed to mark the death of David Levy ’s career. Critics allege that the Turner Broadcasting System president overpaid for the rights and assumed too much of the risk for the deal that was si ...

Tags: Media

04/09/15
SportsBusiness Daily: Iger: Media Rights Fees Will Continue To Grow

Disney Chair & CEO Bob Iger yesterday during a one-on-one interview at the IMG World Congress of Sports in L.A. predicted that media rights fees will continue to increase, regardless of whether the traditional cable bundle loses subscribers. He said sports’ value comes from its unpredict ...

Tags: ESPN, World Congress of Sports

04/06/15
SportsBusiness Journal: ESPN news chief's top priorities

Meet the new boss; same as the old boss. It’s been a month since Vince Doria retired after 23 years in ESPN’s news department, but the new regime says it will continue to run the group in much the same manner. BENGS ...

Tags: Media

04/06/15
SportsBusiness Journal: ESPN to buy stake in DraftKings

RELATED STORY : • Jan. 5: ESPN eyes getting into daily games The stakes in daily fantasy keep getting bigger. DraftKings is close to getting significant financial backing from arguably the most powerful brand in sports: ESPN. Industry sources said ESPN has agreed to invest hun ...

Tags: Media, Finance, Marketing and Sponsorship

04/06/15
SportsBusiness Journal: Will Pac-12 blow up rights model?

The Pac-12 is exploring a new conference-controlled model for multimedia rights that would eliminate the need for schools to do deals with third parties such as IMG College or Learfield Sports. Under the model being studied, Pac-12 schools would ...

Tags: Colleges

04/06/15
SportsBusiness Journal: NBC will carry AVP events

Editor’s note: This story is revised from the print edition. A little more than a year away from the Rio Olympics, NBC Sports Group has signed a deal to carry one of the more popular sports of the Summer Games. The network signed a one-year deal to carry AVP Pro Beach Volleyball Tour ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug