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John Ourand

Staff writer John Ourand covers television and media.

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I Like The Sound Of That: Bose Signs Multiyear Extension Of NFL Sponsorship

Published in SportsBusiness Daily on 05 / 24 / 17

The NFL has signed a multiyear sponsorship extension with Bose, completing a high-profile deal that includes pricey sideline exposure rights. Financial details were not released, but the deal is believed to be worth eight figures and will keep Bose as the official headphone and headset of the NFL. B...

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Tags: Marketing and Sponsorship, NFL

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