About The Author

John Ourand

Staff writer John Ourand covers television and media.

Featured Story

Plugged In: John Alvarado, Corona Extra

Published in SportsBusiness Journal on 05 / 23 / 16

The commercial for Corona opens with fans watching fights, fists clenched, bobbing and weaving among friends. It then cuts to scenes of Premier Boxing Champions stars Deontay Wilder, Danny Garcia and Leo Santa Cruz doing the same, cheering from ringside. As vice president of marketing for Corona Ex...

Read More

Tags: People and Pop Culture

More Stories by this Author

03/08/10
SportsBusiness Journal: ACC faced with tepid TV response

The Atlantic Coast Conference and ESPN entered into a 60-day exclusive  window March 1 to negotiate the conference’s next media deal. However, the two sides are not expected to reach a deal by the time the  window closes at the end of April, leading the conference to reach out to oth ...

03/01/10
SportsBusiness Journal: IOC sets ’14-16 media plan

The International Olympic Committee remains noncommittal about the date when it will accept U.S. bids for media rights to the 2014 and 2016 Olympic Games. But the organization’s top media executive recently outlined how the package would look, and stressed that production and presentation ...

02/22/10
SportsBusiness Journal: Cool reception to ’14-16 U.S. rights

Editor's note: This story is revised from the print edition. The International Olympic Committee is getting a tepid response from U.S. broadcasters in Vancouver as it tries to build up interest in the next round of bidding for Olympic rights in 2014 and 2016. Two potential bidders decid ...

02/22/10
SportsBusiness Journal: Papa John’s signs to present D-League broadcasts on Versus

Papa John’s has signed on to become the presenting sponsor of Versus’ NBA D-League telecasts through the league’s postseason in April. It was the D-League, not Versus, that took the lead in completing the deal even though Versus is handling ad sales for the games. D-League President Da ...

02/22/10
SportsBusiness Journal: Not a slam, but Turner wants more from dunk contest

Turner’s David Levy is planning to meet with NBA officials to talk about potential changes to All-Star Saturday’s dunk contest, which has faced media and viewer complaints in recent years for lacking star power and excitement. Despite that criticism, the showcase in Dallas held earlier t ...

02/22/10
SportsBusiness Journal: In Houston, a shootout over Astros rights

Editor's note: This story is revised from the print edition. In what could be a bellwether for local sports TV rights negotiations, up to four suitors — including MSO Comcast and telco AT&T — are attempting a power grab for the Houston Astros TV rights, one of the oldest team relationshi ...

02/15/10
SportsBusiness Journal: Time buy would move AVP to ESPN and ABC

The AVP is close to finalizing a deal with ESPN, ending an association with NBC that dates to 1990. As part of the time-buy agreement, ABC would carry four events, while ESPN2 will carry the rest of the AVP’s schedule, which has yet to be released. Last year’s schedule had 16 stops, ...

02/15/10
SportsBusiness Journal: Yankees vs. Red Sox rivalry extends to which RSN is No. 1

The Boston Red Sox and New York Yankees have taken their rivalry from the field to the boardroom, with the teams’ regional sports networks battling about which one is more popular. Trading bats and balls for press releases and e-mails, NESN and YES Network each staked their c ...

02/15/10
SportsBusiness Journal: In Super South Florida, buzz is about ‘value’

The mood among marketing and media types at Super Bowl XLIV was clearly more upbeat than last year, when the country was in the middle of the biggest financial crash in generations. The main question among marketers gathered in Miami was of the recession’s legacy. Did the  economic ...

02/08/10
SportsBusiness Journal: Pleased with ProFootballTalk.com’s performance, NBC Sports looks ...

NBC Sports is planning to launch several online blogs around the model of its successful ProFootballTalk.com blog. First up is the NBA, which will be the subject of a ProBasketballTalk.com blog that launches today. Also this week, NBC will rename its Circling the Bases baseball blog ...

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug