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John Ourand

Staff writer John Ourand covers television and media.

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Heineken Cites Authenticity In U.S. Soccer As Reason For Long-Term MLS Sponsorship

Published in SportsBusiness Daily on 05 / 28 / 15

Fresh off its 10-year deal to sponsor MLS, Heineken Senior Brand Dir Quinn Kilbury said the beer brand opted to support U.S. soccer because it already has been developed as authentic. Heineken also has a sponsorship with the UEFA Champions League. “We wouldn’t sell any extra if we did ...

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Tags: Brand Engagement Summit

More Stories by this Author

01/14/08
SportsBusiness Journal: NBA giving clubs what they want

NBA Commissioner David Stern, always known for charting his own path when it comes to sports media, is at it again. The NBA is planning to allow its 30 teams to cut their own local digital rights deals, becoming the first major league to free up broadband and wireless agreements that ...

Tags: This Week's News

01/07/08
SportsBusiness Journal: Ad buyers still bullish for playoffs

The NFL ad sales market is virtually sold out through the playoffs, with some 30-second spots bringing in more than $1 million for the AFC and NFC championship games, an all-time high. CBS and Fox are averaging about $900,000 per 30-second spot in the championship games, meaning ...

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01/07/08
SportsBusiness Journal: NFL prime time loses some luster

Editor's note: This story is revised from the print edition. Has Sunday afternoon become the new Monday night? The NFL’s final regular-season ratings are in, and they’re not pretty for the two main prime-time broadcasters. NBC and ESPN, which had record low numbers for the se ...

Tags: This Week's News

01/07/08
SportsBusiness Journal: People, products and possibilities worth watching

As the International Consumer Electronics Show kicks off this week in Las Vegas, here are some people, products and possibilities worth watching in the industry. Five technologies to watch 1) Advanced HDTV technologies With ...

Tags: In-Depth

01/07/08
SportsBusiness Journal: CBS moves to bolster CSTV; shakes up management

When asked why CBS finally was putting its cable channel, CSTV, under its network sports division, CBS President and CEO Leslie Moonves gave a simple answer. “It will be a more fluid operation,” he said. That fluidity will be seen on screen, when the two channels share announcers, ...

Tags: This Week's News

12/24/07
SportsBusiness Journal: Here’s the deal in ’08: Comcast adds nets; YES says yes to sale

If the 2007 sports media was dominated by public cable carriage fights, next year should see deals actually get done. Here are a few predictions of what I expect to see in 2008: Comcast and the Big Ten Network will cut a deal. Did you notice that the public bickering between these two s ...

12/24/07
SportsBusiness Journal: ESPNews HD will launch with new graphics plan

ESPNews has finalized the graphics package that it will use for its high-definition channel that launches March 30. The HD channel will feature ESPNews’ scrolling scoreboard on the left side of the screen, with tabs of specific leagues and topics across the top of the screen. Th ...

Tags: This Week's News

12/24/07
SportsBusiness Journal: YES Network ends ‘Ultimate Road Trip’ after 3-year run, plans mor ...

After three seasons, YES Network has canceled “Ultimate Road Trip” and plans to replace the reality series with two original shows about the New York Yankees. Network executives said they aren’t prepared to talk about the new shows yet but insisted that they are committed to original programming ...

Tags: This Week's News

12/24/07
SportsBusiness Journal: Shuken to run three RSNs for Liberty Media

Liberty Media plans to install Mark Shuken as the head of its three regional networks when the company’s purchase of DirecTV is completed. When Liberty agreed to buy DirecTV from News Corp. last year, the company demanded that the deal include three regional sports networks: FSN Rocky Mountain, ...

Tags: This Week's News

12/24/07
SportsBusiness Journal: MLB clubs plan VOD services

A growing number of Major League Baseball clubs and their TV partners are seizing upon newly relaxed league rules for video-on-demand services and aggressively planning rollouts for next season that will include game highlights, condensed games and shoulder programming. The planned V ...

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