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John Ourand

Staff writer John Ourand covers television and media.

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Plugged In: John Alvarado, Corona Extra

Published in SportsBusiness Journal on 05 / 23 / 16

The commercial for Corona opens with fans watching fights, fists clenched, bobbing and weaving among friends. It then cuts to scenes of Premier Boxing Champions stars Deontay Wilder, Danny Garcia and Leo Santa Cruz doing the same, cheering from ringside. As vice president of marketing for Corona Ex...

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Tags: People and Pop Culture

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SportsBusiness Journal: ACC faced with tepid TV response

The Atlantic Coast Conference and ESPN entered into a 60-day exclusive  window March 1 to negotiate the conference’s next media deal. However, the two sides are not expected to reach a deal by the time the  window closes at the end of April, leading the conference to reach out to oth ...

SportsBusiness Journal: IOC sets ’14-16 media plan

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SportsBusiness Journal: Cool reception to ’14-16 U.S. rights

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SportsBusiness Journal: Papa John’s signs to present D-League broadcasts on Versus

Papa John’s has signed on to become the presenting sponsor of Versus’ NBA D-League telecasts through the league’s postseason in April. It was the D-League, not Versus, that took the lead in completing the deal even though Versus is handling ad sales for the games. D-League President Da ...

SportsBusiness Journal: Not a slam, but Turner wants more from dunk contest

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SportsBusiness Journal: In Houston, a shootout over Astros rights

Editor's note: This story is revised from the print edition. In what could be a bellwether for local sports TV rights negotiations, up to four suitors — including MSO Comcast and telco AT&T — are attempting a power grab for the Houston Astros TV rights, one of the oldest team relationshi ...

SportsBusiness Journal: Time buy would move AVP to ESPN and ABC

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SportsBusiness Journal: Yankees vs. Red Sox rivalry extends to which RSN is No. 1

The Boston Red Sox and New York Yankees have taken their rivalry from the field to the boardroom, with the teams’ regional sports networks battling about which one is more popular. Trading bats and balls for press releases and e-mails, NESN and YES Network each staked their c ...

SportsBusiness Journal: In Super South Florida, buzz is about ‘value’

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SportsBusiness Journal: Pleased with ProFootballTalk.com’s performance, NBC Sports looks ...

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