About The Author

John Ourand

Staff writer John Ourand covers television and media.

Featured Story

NFL Halftime Report: CBS/NFL Net Thursday Package Draws Combined 16.7 Million Viewers

Published in SportsBusiness Daily on 10 / 31 / 14

“Thursday Night Football” on CBS and NFL Network proved to be the second highest-rated and most-viewed NFL primetime TV package after the first eight weeks of the season. The games, which aired on CBS and were simulcast on NFL Network, posted an average audience that was about 5 million...

Read More

Tags: Media, CBS, NFL

More Stories by this Author

05/10/10
SportsBusiness Journal: Subs don’t equal ratings for MLB Net

Editor's note: This story is revised from the print edition. In its first month of being rated by Nielsen, MLB Network is averaging less than 100,000 viewers in prime time, making its viewership more comparable to channels like Logo and Military Channel than to ESPN or Versus. When th ...

Tags: This Week's News

05/10/10
SportsBusiness Journal: Sweet deal in works for Orange Bowl

Hershey’s is close to a deal with ESPN to title-sponsor the Orange Bowl with its Reese’s brand, according to several sources. The brand, which has increased its spending around intercollegiate sports in the last several years, is in negotiations on a four-year deal worth just under $20 ...

Tags: This Week's News

05/03/10
SportsBusiness Journal: How go the categories?

The buoyant advertising market is being helped by all sectors, according to sports network ad executives contacted by SportsBusiness Journal. “I’m hard pressed to find a category that doesn’t have an upward trend in the business,” said Dave Cassaro, president of Comcast Network Advertis ...

Tags: In-Depth

05/03/10
SportsBusiness Journal: Unloved sports tiers could be salvaged with help from RSNs

There’s little argument that cable’s sports tiers have been a disaster so far. Cable subscribers don’t see the value to them, and networks don’t want to be on them. But the tiers still exist, and it’s possible they still could be salvaged. YES Network is providing the best model f ...

05/03/10
SportsBusiness Journal: FedEx name will come off Orange Bowl

FedEx has informed ESPN that it will not renew its entitlement of the Orange Bowl, ending a 21-year association with the Bowl Championship Series event. The move ends  what was the longest-running title sponsorship of a BCS game. For more than two decades as an Orange Bowl sponsor, the ...

Tags: This Week's News

05/03/10
SportsBusiness Journal: Sports networks make their pitch

If you want to buy some ad time on Fox’s Saturday afternoon baseball telecasts this month, you’re out of luck. Fox sold out the first two months of its baseball telecasts by the first week in the season. June is 90 percent sold and the All-Star Game is pacing ahead of last year. Look ...

Tags: In-Depth

05/03/10
SportsBusiness Journal: Fox Sports en Español takes show on the road

At some point over the past year, executives from Fox Sports en Español soured on the idea of staging a traditional upfront advertising presentation in New York. Network executives found out that several key buyers would not make the trip to Gotham for the presentation, victims of a ...

Tags: In-Depth

05/03/10
SportsBusiness Journal: Differences aside, media consultants got the deal done

The two media consultants who helped the NCAA lock down $11 billion for its rights weren’t eager to work together when hired in 2008. Kevin O’Malley is fine dining, while Chuck Gerber is the local deli. O’Malley is Brooks Brothers and penny loafers, Gerber is a sweater and no socks. ...

Tags: This Week's News

04/26/10
SportsBusiness Journal: NFL schedule navigated World Series, other conflicts

NFL scheduling czar Howard Katz said this year’s process of completing the league’s regular-season slate was as complicated as ever, as the league had to navigate around baseball’s postseason schedule as well as other events in NFL markets. The conflicts, in some cases, were substantia ...

Tags: This Week's News

04/26/10
SportsBusiness Journal: FoxSports.com, Journal to share auto writer Neil

Corporate cousins The Wall Street Journal and FoxSports.com will share editorial resources for the first time starting this week. The News Corp.-owned entities lured automotive reporter Dan Neil away from the Los Angeles Times to write a regular column for the paper and produce a wee ...

Tags: This Week's News

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug