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John Ourand

Staff writer John Ourand covers television and media.

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CBS Sports Network Debuting New Marketing Campaign Around College Football Broadcasts

Published in SportsBusiness Daily on 08 / 27 / 14

CBS Sports Network has rolled out a marketing campaign around its college football schedule with the tag line "Our House. Your Home" that has TV, online and social media elements. CBS Sports produced the spots in-house, in conjunction with Lussier Productions. The spots use talent from the chan...

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Tags: Media, CBS

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