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John Ourand

Staff writer John Ourand covers television and media.

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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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Tags: Colleges, Research and Ratings

More Stories by this Author

09/25/06
YES and MLBAM testing wireless game MVP vote

YES Network and Major League Baseball Advanced Media are testing a wireless application this week that will let cell-phone users pick a “Player of the Game” via any carrier. The test will occur for three days this week when the New York Yankees play the Baltimore Orioles in Yankee Stadium. ...

Tags: This Week's News

09/18/06
Comcast plan is setback for NFL Network

Comcast, the nation’s largest cable operator, has taken its first steps toward placing the NFL Network on a new digital sports and entertainment tier, telling its systems nationwide that as of Jan. 1 they will be able to offer NFL Network only on this tier, according to company sources. During ...

Tags: This Week's News

09/18/06
No middle ground for tiers

Comcast’s threat to move the NFL Network to a digital sports tier has renewed the debate that’s been brewing in the cable industry for the past several years: one where cable operators love them, and programmers hate them. Sports networks are scared off by sports tiers’ poor penetration levels, ...

Tags: This Week's News

09/11/06
College sports channels plot strategy

CSTV generally covers bigger schools’ smaller sports and smaller schools’ bigger sports. These days, viewers can watch just about any college football game being played on one of several TV channels. Take last weekend, for example. Cable viewers had the choi ...

Tags: In-Depth

09/11/06
ESPN puts Champions League tournament on the Web

Matches will run $9.95 on ESPNSoccernet.com and ESPNdeportes.com. ESPN is continuing to ramp up its soccer coverage with an extensive online offering around the UEFA Champions League tournament that will provide all of the tournament’s 12 ...

Tags: This Week's News

09/04/06
Mountain RSN coming into focus

When Comcast agreed to take a 50 percent ownership stake in the Mountain West Conference’s RSN six weeks ago, it was buying a concept more than an actual channel. Though CSTV had locked in the programming rights for the conference’s games, the channel had no general manager, no on-air s ...

Tags: This Week's News

09/04/06
ESPN has Monday on its mind

Mock-ups of out of-home spots for “Monday Night Football” on ESPN,which will hit seven markets soon. The second phase of ESPN’s “Is It Monday Yet?” campaign is set to hit Wednesday, with national ad buys in The Wall Street Journal, The New ...

Tags: This Week's News

09/04/06
Big East picks ESPN over starting own network

While the Big East was negotiating its latest television deal with ESPN over the past several months, it seriously considered launching its own TV network, following the recent example of the Big Ten and Mountain West conferences. Given the growth of cable and br ...

Tags: This Week's News

09/04/06
NFL ad sales a bonanza for networks

The NFL is showing its programming strength again this year, as networks are commanding 6 to 7 percent across-the-board increases in advertising rates during NFL games this fall, despite an overall market that is generally flat. Just before the NFL’s regular season kicks off Thursday ...

Tags: This Week's News

08/28/06
Kyocera, Nike to sponsor football on FSN

Fox Sports Net cut a pair of sponsorship deals for high school and college football programming last week that will add at least $1.5 million to the network’s coffers. Kyocera will sponsor FSN games featuring the Pac-10 and Big 12, with national champ Texas. ...

Tags: This Week's News

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