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John Ourand

Staff writer John Ourand covers television and media.

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Selig Reflects On Tech Changes To MLB During His Tenure During B&C HOF Dinner

Published in SportsBusiness Daily on 10 / 21 / 14

MLB Commissioner BUD SELIG last night spoke of the technological changes his league has gone through during the 22 years he has held his position as he was honored with the Lifetime Achievement award at Broadcasting & Cable's annual HOF dinner in N.Y. Joined by Commissioner-elect ROB MANFRED ...

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Tags: People and Pop Culture, MLB

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06/07/10
SportsBusiness Journal: Leverage to sell deals for post-Cup soccer tournament

The World Series of Football has tabbed The Leverage Agency to sell sponsorships around an international soccer tournament that will be held at Red Bull Arena two weeks after the World Cup. Leverage hired Larry Novenstern to consult on its New York Football Chal ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: Smucker’s renews LPGA sponsorship

The LPGA renewed one of its longest standing sponsorships last week when it signed a two-year deal with the J.M. Smucker Co. A formal announcement will be made later this week. The LPGA would not divulge how much the renewal is worth. J.M. Smucker Co. has attached its Smucker’s br ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: Univision stresses soccer experience

About to embark on its ninth World Cup, Univision executives are hoping that U.S. viewers will value experience as they make their viewing decisions during this year’s tournament. While ESPN is in the midst of a glitzy marketing campaign complete with promos featuring rock star Bono and ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: FSN adds playlists to its playbook

Fox Sports Net has developed a strategy to use popular music acts in its on-air promos as a way to bring a younger audience to its live sports telecasts. In March, FSN started a campaign on its regional networks incorporating the O.A.R. song “This Town” into its on-air marketin ...

Tags: This Week's News

06/07/10
SportsBusiness Journal: Allstate close to keeping hands on Sugar Bowl

Allstate is poised to be the first sponsor to renew its BCS bowl title sponsorship with ESPN. The insurance giant, which began title sponsoring the Sugar Bowl in New Orleans during the January 2007 game, is close to finalizing a deal that will keep its position on the game. The four-year ...

Tags: This Week's News

05/31/10
SportsBusiness Journal: Can World Cup boost ESPN3?

Stuart Richens is exactly the type of person ESPN needs to reach on the eve of the World Cup. The 39-year-old marketing professional in Atlanta frequently watches sports online, most recently catching Tennessee’s spring football game on Fox Sports Tennessee’s website. He&rsqu ...

Tags: This Week's News

05/31/10
SportsBusiness Journal: Long road, variety of assignments led Shanks to president’s post ...

Eric Shanks was a 22-year-old broadcast associate working for CBS in 1994 when he began a journey with Fox and News Corp. that led to him being named president of Fox Sports . Fox Sports last week shook up its executive ranks, hiring Shanks as the youngest-ever network sports preside ...

Tags: This Week's News

05/24/10
SportsBusiness Journal: Comcast close to Houston TV rights deal

Comcast has emerged as the clear front-runner in the bid to obtain local TV rights for the Houston Astros and Rockets, according to several sources. Comcast executives are expected in the next few weeks to fly to Houston, where they could finalize the deal. That agreement would lead to the launc ...

Tags: This Week's Issue

05/24/10
SportsBusiness Journal: SB Nation, Comcast SportsNet sign deal to share content

SB Nation’s bloggers will appear on Comcast SportsNet’s TV shows and local websites through a content-sharing deal recently signed by the two sides. Each operation will carry the other’s breaking news and analysis in the markets where they operate together, including Washington ...

Tags: This Week's Issue

05/24/10
SportsBusiness Journal: Tennis Channel gets official shoe with K-Swiss deal

Tennis Channel has entered into a unique sponsorship deal that makes K-Swiss the network’s “official shoe” for at least the next 12 months. The one-year deal is valued in the high six figures, sources said. It ensures that K-Swiss will be the only company that can advertise shoes on Tennis Chann ...

Tags: This Week's Issue

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