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John Ourand

Staff writer John Ourand covers television and media.

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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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Tags: Colleges, Research and Ratings

More Stories by this Author

11/13/06
A wrong turn for NASCAR

So much for the notion that the Chase for the Nextel Cup would boost NASCAR’s television ratings. Unlike the first two years of the Chase, when TV ratings surged higher than previous seasons, this playoff run has not delivered the expected punch. ...

Tags: This Week's News

11/13/06
NFL, teams find new ways to deliver, define and control the messa ...

Members of the news media surround Washington Redskins running back Clinton Portis on a staircase inside Redskins Park. In the back of the lobby at Redskins Park, the Washington Redskins’ headquarters and training facility in Ashburn, Va., sits a state-of-the-a ...

Tags: In-Depth

11/06/06
FSN to test online access to fight

At a time when YouTube and MySpace are offering broadband content for free, Fox Sports Net is preparing to test how much fans will shell out for a fight that’s already happened. FSN will see if online users will pay to watch a taped version of Evander Holyfie ...

Tags: This Week's News

10/30/06
NFL Network says ad sales strong despite concerns

NFL Network is ramping up ad sales as it approaches its first regular-season game, even as ad buyers worry about the network’s distribution and ratings measurement. NFL Network isn’t selling ads against any of its eight individual games. Instead, buyers have to ...

Tags: This Week's News

10/30/06
Flex games offer boost for ‘SNF’

Media buyers were practically giddy after the announcement that NBC’s first flex schedule game Nov. 12 would match teams from the NFL’s two biggest markets, the Chicago Bears and New York Giants. The flex schedule allowed the NFL to move this season’s Bears-Giants game ...

Tags: This Week's News

10/30/06
Microsoft signing on to join product 'mall' on FSN's 'Best Damn'

Microsoft bought a sponsorship deal on Fox Sports Net’s “Best Damn Sports Show Period” that does not include traditional 30-second spots. Instead, Microsoft plans to push its Windows Live products through signs on the set and by having the show’s hosts use the Windows Live applications twic ...

Tags: This Week's News

10/23/06
Bidding cool, but MLB happy with Turner deal

Major League Baseball never received the frothy bidding war it anticipated for its final piece of postseason TV inventory, snapped up last week by Turner Sports. But with Turner paying an estimated $40 million to $45 million a year for one of the two League Championship Series from 2007 ...

Tags: This Week's News

10/23/06
NBA TV staking claim to Tuesday, giving Rashad host duties

NBA TV is looking to make Tuesdays its signature night this season and will have the recognizable Ahmad Rashad host its pregame, halftime and postgame shows. In putting out a big effort to hype its Tuesday night coverage, NBA TV executives are trying to replicate the success TNT has ...

Tags: This Week's News

10/23/06
Time Warner’s Witmer won’t back down

Time Warner Cable’s new chief programming executive believes in reining in the cost of sports networks and putting them on digital sports tiers. And she won’t be shy about fighting public battles with programmers. In other words, when Melinda Witmer takes over for retiring industry ico ...

Tags: This Week's News

10/23/06
What’s in store on television

Viewers will see more use of special cameras this season. Hit the road ABC plans to go on the road with its pregame show, which will travel to the site of its Sunday afternoon games. Dan Patrick will host, with Michael Wilbon and Mark Jackson providing a ...

Tags: In-Depth

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