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John Ourand

Staff writer John Ourand covers television and media.

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NFL Launches YouTube Channel; League Gets Promotional Assets

Published in SportsBusiness Daily on 01 / 26 / 15

The NFL has launched its own YouTube channel after years of negotiations in a deal that includes in-game highlights and NFL promotions on Google search pages. The multiyear deal will have YouTube sell the advertising. It will give the league a guaranteed payment, then the two will split the revenu...

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