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John Ourand

Staff writer John Ourand covers television and media.

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Getting the studio into the mix

Published in SportsBusiness Journal on 07 / 28 / 14

SEC Network’s reason-for-being is its live events, particularly football. But in the run-up to the channel’s Aug. 14 launch, network executives are spending as much time planning strategy around its studio and shoulder programming. That strategy will be evident in the first four hours...

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