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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

More Stories by this Author

11/26/12
Celtics app to include audio streaming

The Boston Celtics are launching their first mobile application, through which the team will become the second NBA club to feature live audio streaming for their games. Including the Celtics, 16 of the NBA’s 30 teams will have mobile apps, but only the Phoenix Suns will be alongside Boston ...

Tags: Franchises

11/19/12
D-League strengthens affiliations

The NBA Development League tips off its 2012-13 season this week with 11 of its 16 teams now having single-affiliation deals with NBA clubs, continuing an increase in the NBA-owned minor league. Nine D-League teams had direct affiliations with NBA clubs last season. That number was five in 2010-1 ...

Tags: Leagues and Governing Bodies

11/12/12
More NBA teams projected as profitable

Team profitability is on the rise in the NBA, fueled by a projected $200 million in revenue sharing among the clubs this year. Total league revenue for 2012-13 is expected to reach $5 billion, according to league estimates, up from about $4.2 billion for the lockout-shortened 2011-12 campaign. It ...

Tags: Leagues and Governing Bodies

11/12/12
Rockets drawing global interest

The Houston Rockets are becoming a magnet for international sponsors again, with the club’s offseason addition of Jeremy Lin fueling new foreign interest in the club. Already well-known in Asia thanks to Yao Ming’s eight seasons in Houston, the Rockets currently count five companies d ...

Tags: Franchises

11/05/12
Slow going on jersey ads

The window of opportunity is closing for NBA teams to sign jersey advertising deals for next season. NBA owners did not address jersey advertising at length during their recent Board of Governors meeting. Instead, owners sent the issue back to the league’s 13-member planning committee to f ...

Tags: Leagues and Governing Bodies

10/29/12
Bucks add chief revenue officer

The Milwaukee Bucks have hired Ted Loehrke as chief revenue officer, a newly created position, making the club at least the third NBA franchise to add the title to its front office in the past year. Loehrke comes to the Bucks from the NBA’s headquarters, where he worked as senior vice presi ...

Tags: Franchises

10/29/12
SAP, 2K step up as NBA sponsors

The NBA begins the 2012-13 season this week with changes in its leaguewide sponsorship lineup. Out as league partners are Right Guard and Haier; in is German software maker SAP, which begins its first season as a league partner. In addition, 2K Sports has increased its spend with the NBA. It move ...

Tags: Marketing and Sponsorship

10/22/12
NBA ads start countdown

The NBA is rolling out a series of television commercials to promote the coming season that builds on the league’s established “Big” advertising platform. The spots build on the “Big” advertising plat ...

Tags: Leagues and Governing Bodies

10/22/12
5 Questions for the NBA

Will there be a jersey jackpot? Photo by: NBAE / Getty Images The NBA has spent the past year studying and debating whether to go the way of the English Premier League and allow advertising on team game ...

Tags: In-Depth

10/22/12
Kings on the Sleep Train

The Sacramento Kings’ new naming-rights deal with Sleep Train Mattress Centers comes as the team looks to drive revenue, including ticket sales, in the face of an uncertain future in Northern California. Locally based Sleep Train is replacing Power Balance as the team’s arena naming-r ...

Tags: Marketing and Sponsorship

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