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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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‘It’s more of a true minor league now’

04 / 21 / 14

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

01/07/13
Ex-Goldman Sachs partner is new NBA CFO

The NBA has hired former Goldman Sachs partner Jason Cahilly as the league’s executive vice president of strategy and chief financial officer. Cahilly replaces Carol Sawdye, who left the league in October to become chief financial officer and vice chair of PricewaterhouseCoopers. Cahilly be ...

Tags: Leagues and Governing Bodies

12/17/12
NBA sponsors step up on Christmas Day

NBA marketing partners are set to debut activation initiatives around the league’s annual slate of Christmas Day games, which delivers a healthy TV audience and offers a key platform to launch creative and products. “This has become the holiday destination for NBA fans around the worl ...

Tags: Marketing and Sponsorship

12/10/12
Grizzlies' numbers up

One of the NBA’s best teams on the court this season is also seeing strong success off the court — not that anyone at Memphis Grizzlies headquarters wants to talk about it. The Grizzlies are flying higher in ticket sal ...

Tags: Franchises

11/26/12
Celtics app to include audio streaming

The Boston Celtics are launching their first mobile application, through which the team will become the second NBA club to feature live audio streaming for their games. Including the Celtics, 16 of the NBA’s 30 teams will have mobile apps, but only the Phoenix Suns will be alongside Boston ...

Tags: Franchises

11/19/12
D-League strengthens affiliations

The NBA Development League tips off its 2012-13 season this week with 11 of its 16 teams now having single-affiliation deals with NBA clubs, continuing an increase in the NBA-owned minor league. Nine D-League teams had direct affiliations with NBA clubs last season. That number was five in 2010-1 ...

Tags: Leagues and Governing Bodies

11/12/12
More NBA teams projected as profitable

Team profitability is on the rise in the NBA, fueled by a projected $200 million in revenue sharing among the clubs this year. Total league revenue for 2012-13 is expected to reach $5 billion, according to league estimates, up from about $4.2 billion for the lockout-shortened 2011-12 campaign. It ...

Tags: Leagues and Governing Bodies

11/12/12
Rockets drawing global interest

The Houston Rockets are becoming a magnet for international sponsors again, with the club’s offseason addition of Jeremy Lin fueling new foreign interest in the club. Already well-known in Asia thanks to Yao Ming’s eight seasons in Houston, the Rockets currently count five companies d ...

Tags: Franchises

11/05/12
Slow going on jersey ads

The window of opportunity is closing for NBA teams to sign jersey advertising deals for next season. NBA owners did not address jersey advertising at length during their recent Board of Governors meeting. Instead, owners sent the issue back to the league’s 13-member planning committee to f ...

Tags: Leagues and Governing Bodies

10/29/12
Bucks add chief revenue officer

The Milwaukee Bucks have hired Ted Loehrke as chief revenue officer, a newly created position, making the club at least the third NBA franchise to add the title to its front office in the past year. Loehrke comes to the Bucks from the NBA’s headquarters, where he worked as senior vice presi ...

Tags: Franchises

10/29/12
SAP, 2K step up as NBA sponsors

The NBA begins the 2012-13 season this week with changes in its leaguewide sponsorship lineup. Out as league partners are Right Guard and Haier; in is German software maker SAP, which begins its first season as a league partner. In addition, 2K Sports has increased its spend with the NBA. It move ...

Tags: Marketing and Sponsorship

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