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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Ditching ’burbs for Detroit

Published in SportsBusiness Journal on 12 / 05 / 16

Little Caesars Arena will look like the Pistons’ home and not the Red Wings’ for NBA games, part of the plan for the two franchises to both play in a building that the Red Wings have developed. Photo by: D...

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Tags: Franchises

More Stories by this Author

SportsBusiness Daily: KitchenAid Extends With PGA Of America

Whirlpool's KitchenAid brand has extended its sponsorship with the PGA of America through '24 as the company becomes the title sponsor of the Senior PGA Championship beginning next year. The eight-year deal elevates KitchenAid to title partner of the tournament from presenting partner. KitchenAid be ...

SportsBusiness Journal: Dean & DeLuca due at Colonial this week

Dean & DeLuca is bringing a taste of New York (and elsewhere) to Texas this week, setting up a pop-up store at venerable Colonial Country Club in Fort Worth as part of its new title sponsorship of the local PGA Tour stop. The 60-by-30-foot store will open Wednesday and remain open through the ...

Tags: Events and Attractions

SportsBusiness Daily: 76ers, StubHub Sign Jersey Patch Deal

The 76ers have signed the NBA's first jersey patch advertising deal, a three-year agreement with StubHub. The patch will appear on jerseys for the start of the '17-18 season, when Nike replaces adidas with NBA uniform rights. StubHub in F ...

SportsBusiness Journal: PGA Tour exploring idea of own channel

The PGA Tour can opt out of its media deals with CBS and NBC in 2018, and tour executives already have reached out to several media companies to gauge their interest in bidding for a package of rights or, potentially, helping the tour launch its own channel. The tour’s deals with CBS and N ...

Tags: Leagues and Governing Bodies, Media

SportsBusiness Journal: Exclusivity returns to TPC Sawgrass club

When the PGA Tour earlier this year unveiled its new hospitality offering, The Players Club, for The Players tournament, the stated goal was to create a more exclusive experience in the opulent clubhouse of host site TPC Sawgrass. The approach a ...

Tags: Events and Attractions

SportsBusiness Daily: PGA Tour, LPGA Partner With Topgolf

The PGA Tour and LPGA today announced a promotional partnership with Topgolf that links PGA Tour and LPGA tournament activities with Topgolf venues. The multiyear agreement calls for Topgolf to promote PGA Tour and LPGA events at local Topgolf facilities, though specific events were not disclosed. T ...

SportsBusiness Journal: WNBA's Borders sees social media as key

Lisa Borders began work as the WNBA’s fourth president in March, replacing Laurel Richie, who resigned after four years on the job. Borders takes over with a mission to improve ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Warriors mine smart court data

Earlier this season, the Golden State Warriors were part of the first NBA game to be live-streamed in virtual reality. Now, the Warriors are the first team in the league to employ a smart practice court, a system that uses HD cameras to dish out a multitude of analytics, stats and video on a courtsi ...

Tags: Franchises

SportsBusiness Journal: Creating WNBA's look

Given the NBA’s obsession with planning and detail, creating the most fundamental parts of the WNBA, including logos, uniforms and even team names, came quickly, if not easily. The initial eight teams — the Los Angeles Sparks, New York Liberty, Charlotte Sting, Cleveland Rockers, Hous ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Two decades of the W

A few hours before the WNBA’s tipoff on June 21, 1997, then-WNBA President Val Ackerman and former NBA Chief Marketing Officer Rick Welts ran into Jerry Buss, the owner of the NBA Lakers and WNBA Sparks. The scene was the Forum Club at the Great Western Forum, where both Hollywood gl ...

Tags: Leagues and Governing Bodies

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