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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/26/15
SportsBusiness Journal: A Silver anniversary

Saturday marks the end of Adam Silver’s first year as NBA commissioner. It’s been an eventful and provocative year, to say the least. The past 12 months have seen Silver move quickly to put his stamp on the league, earning high marks for leadership, crisis management and deal-mak ...

Tags: Leagues and Governing Bodies

01/21/15
SportsBusiness Daily: Under Armour Extends Deal For Golfer Spieth

Under Armour has signed a 10-year sponsorship extension with golfer Jordan Spieth, one of the PGA Tour’s most promising young stars. Spieth first signed with UA in '13 , becoming the first PGA Tour pro to sign a full head-to-toe UA apparel deal. The deal calls for Spieth to be part ...

Tags: Marketing and Sponsorship, Under Armour

01/21/15
SportsBusiness Daily: Under Armour Re-Ups With Spieth

Under Armour has signed a 10-year sponsorship extension with one of the PGA Tour’s most promising young stars in Jordan Spieth . Spieth first signed with UA after joining the Tour in '12, and he was the first PGA pro to sign a full head-to-toe UA apparel deal. The deal calls for Spieth t ...

01/20/15
SportsBusiness Daily: PGA Of America, National Car Rental Renew Deal

The PGA of America and National Car Rental today announced a five-year renewal of their sponsorship deal. Financial terms of the extension were not disclosed. National is an official partner of the PGA of America, and the deal continues to make the company the official rental car of the PGA of ...

Tags: Marketing and Sponsorship, PGA of America, National Car Rental

01/20/15
SportsBusiness Daily: National Car Rental Renews PGA Deal

The PGA of America and National Car Rental today announced a five-year renewal of their sponsorship deal. Financial terms of the extension were not disclosed. National is an official partner of the PGA of America, and the deal continues to make the company the official rental car of the PGA of ...

01/19/15
SportsBusiness Journal: Warriors honored for sales/marketing

The Golden State Warriors again emerged as the big winners at the NBA’s annual sales and marketing meetings this year. The team won a league-high five sales and marketing awards at the meetings, held Jan. 12-14 at the JW Marriott in Miami. Last year, the Warriors won a league-high seven aw ...

Tags: Franchises

01/12/15
SportsBusiness Daily: Top NBA Brass Gathers In Miami

The NBA will hold its annual sales and marketing meeting today and tomorrow in Miami at the JW Marriott Marquis. Top league execs, team presidents and team marketing execs will meet to discuss marketing, sales and sponsorship plans. NBA Commissioner Adam Silver will address the attendees along wit ...

01/12/15
SportsBusiness Journal: Behrens’ rise, NBA’s social commitment

NBA Commissioner Adam Silver continues to push ahead the league’s community affairs efforts, naming Kathy Behrens last week as the NBA’s first president of social responsibility and player programs. BEHRENS ...

Tags: Leagues and Governing Bodies

01/08/15
SportsBusiness Daily: NBA Promotes Kathy Behrens, Dan Rube

The NBA has promoted two senior execs, naming KATHY BEHRENS President of Social Responsibility & Player Programs and DAN RUBE Exec VP & Deputy General Counsel. Behrens previously was Exec VP/Social Responsibility & Player Programs. Behrens will continue to report to NBA President of ...

Tags: People and Pop Culture, NBA

12/15/14
SportsBusiness Journal: NBA expands Christmas games ads

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in ...

Tags: Leagues and Governing Bodies

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