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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Suns Rolling Out Video Series For 50th Anniversary Season

Published in SportsBusiness Daily on 10 / 18 / 17

The Suns tonight will begin activating around their 50th anniversary with the debut of a video content series called “Since '68” that will run during the team’s pregame TV coverage and across team digital channels. New content will be produced for each regular-season Suns game. The...

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SportsBusiness Journal: The Players lands Times Square spot

The Players Championship is putting a new marketing twist on one of the PGA Tour’s biggest events by beaming live television coverage of the entire tournament in Manhattan’s Times Square. Morgan Stanley, one of The Players Championship’s three “Proud Partner” top-lev ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: WNBA using NBA stars to promote season

As it nears tipoff of the 2017 season, the WNBA is turning to the NBA for additional promotional support as the league looks to build on its growth from last year. The women’s league will debut its new “NBA Tribute” 30-second spot today during the start of the NBA’s confer ...

Tags: Marketing and Sponsorship

SportsBusiness Daily: NBA, Discovery Education Launch Collaboration

The NBA and Discovery Education will launch their latest collaboration with “Careers That Count: A Virtual Field Trip With The NBA” to debut May 4. The virtual experience takes students to the league's N.Y. HQ and MSG while highlighting the relationship between math and careers in pro sp ...

SportsBusiness Daily: Donohue To Oversee NBA 2K Esports League

Veteran NBA exec BRENDAN DONOHUE has been hired as Managing Dir of the newly formed NBA 2K esports league expected to launch next year. Donahue joined the NBA in '09 and was Senior VP/Team Marketing & Business Operations prior to his new job, which he begins effective immediately. Before joini ...

Tags: People and Pop Culture, NBA

SportsBusiness Journal: NBA regular season sees ratings drop

Stung by early competition from the presidential election, the NBA’s local TV ratings never recovered from a slow start, falling 14 percent during the 2016-17 regular season. Twenty teams saw their RSN ratings drop from last year, with 15 seeing double-digit declines. SportsBusine ...

Tags: Media

SportsBusiness Journal: Topgolf eyes racetracks to drive business

Topgolf is considering putting its temporary driving range/entertainment concept at racetracks across the country as the company looks to expand on its pop-up venue strategy. “We have talked to tracks,” said Erik Anderson, co-chairman and chief executive officer of Topgolf Entertainme ...

Tags: Facilities

SportsBusiness Daily: PGA Tour Elevating Web.com’s Stop In '18

The PGA Tour is elevating the current Web.com’s Corales Puntacana Resort & Club Championship held in the Dominican Republic to the PGA Tour schedule beginning next year. The event will debut March 19-25, 2018 -- the same week as the WGC-Dell Technologies Match Play -- and have a purse of a ...

SportsBusiness Daily: BIG3 Releases Full Schedule

The games are on Sundays with FS1 to show the games on tape delay on Monday nights. The league’s championship will be shown live on Fox at 4:30pm ET.

SportsBusiness Journal: LPGA pitches event with retired NFL players

The LPGA again is shopping a proposed new event that would be aligned with future NFL Pro Bowls beginning in 2018. “The main idea is that we combine an LPGA event that would pair LPGA players with retired NFL players around Pro Bowls,” said Jon Podany, chief commercial officer for the ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Custom cans part of A-B’s PGA Tour renewal

Anheuser-Busch, the PGA Tour’s longest-standing sponsor, has signed a new four-year deal with the tour that for the first time will include customized Michelob Ultra cans bearing the tour’s logo to be sold at retail. Specific financi ...

Tags: Marketing and Sponsorship

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