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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

‘It’s more of a true minor league now’

04 / 21 / 14

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

02/11/13
‘Refused to take no for an answer’

Local investors paid a $32.5 million expansion fee in 1987 to bring the NBA to Orlando, but just as valuable for Pat Williams was a pair of Mickey Mouse ears and a jar of central Florida dirt in pulling off the biggest sales job during his illustrious career. Williams, who in June 1986 joined loc ...

Tags: Champions

02/11/13
Digital theme rules All-Star activation

Editor’s note: This story is revised from the print edition. NBA partners’ activation plans for the league’s All-Star Weekend in Houston carry a distinct digital theme leading up to, and through, Sunday’s night’s centerpiece game at the Toyota Center. For th ...

Tags: Events and Attractions

02/11/13
NBA viewership slips; ad sales strong

The NBA hits its All-Star break this week with its viewership numbers down but its advertising revenue increasing, according to the league’s television partners. Turner Sports executives last week said they have already posted more revenue this season from NBA ad sales than they have genera ...

Tags: Media

02/11/13
Champions: Pat Williams

It’s a quiet midweek morning in Orlando, where the Ringling Bros. and Barnum & Bailey Circus has pulled into the gleaming Amway Center for its annual weeklong run. As workers truck the Big Top onto the arena floor, the ponies and elephants pace in the adjacent parking lot that for the next ...

Tags: Champions

02/04/13
Shock signs casino as jersey sponsor

The Osage Casino was already familiar with the Tulsa Shock when its representatives went to meet with the team last June at the BOK Center. Osage had been a partner of the franchise since 2010, but team President Steve Swetoha wanted to make certain Osage executives understood what a jersey spons ...

Tags: Franchises

01/28/13
Kings will look to renew seats

The pending sale and possible relocation of the Sacramento Kings to Seattle is throwing the team’s marketing efforts into a lockout-like mode at a time when the club, like all NBA franchises, is rolling out its season-ticket renewal efforts. A final decision on the Kings’ fate for 201 ...

Tags: Franchises

01/21/13
NBA owners discuss jersey ads

The latest step on the NBA’s path to jersey advertising includes one proposal calling for teams to share 25 percent of the collective jersey advertising revenue. That revenue-sharing proposal, discussed as team presidents met in Miami last week, aims to solve one of the biggest roadblocks i ...

Tags: Leagues and Governing Bodies

01/21/13
Emirates deal could land at NBA

Emirates is in talks with the NBA for a leaguewide deal as the airline looks to build out its sports sponsorship portfolio. Both the NBA and CAA Sports’ corporate consulting division, which represents the Dubai-based airline, confirmed the discussions. From the NBA’s side, the lea ...

Tags: Marketing and Sponsorship

01/14/13
MLSE’s chairman a quiet go-to guy

By virtue of his 25 percent stake in Maple Leaf Sports and Entertainment, and his long-established reputation as a dealmaker, Larry Tanenbaum is one of the most powerful sports figures in Canada. Chairman of MLSE since 2003, Tanenbaum oversees a company that touts $500 million in annual revenue a ...

Tags: Franchises

01/14/13
Clearly Canadian

F our months after telecommunications rivals Bell Canada and Rogers Communications closed their $1.3 billion acquisition of Maple Leaf Sports and Entertainment, Tom Anselmi is blunt about what must change. “The mandate is to win,” said Anselmi, president and chief operating offic ...

Tags: Franchises

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