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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

More Stories by this Author

02/11/13
Champions: Pat Williams

It’s a quiet midweek morning in Orlando, where the Ringling Bros. and Barnum & Bailey Circus has pulled into the gleaming Amway Center for its annual weeklong run. As workers truck the Big Top onto the arena floor, the ponies and elephants pace in the adjacent parking lot that for the next ...

Tags: Champions

02/04/13
Shock signs casino as jersey sponsor

The Osage Casino was already familiar with the Tulsa Shock when its representatives went to meet with the team last June at the BOK Center. Osage had been a partner of the franchise since 2010, but team President Steve Swetoha wanted to make certain Osage executives understood what a jersey spons ...

Tags: Franchises

01/28/13
Kings will look to renew seats

The pending sale and possible relocation of the Sacramento Kings to Seattle is throwing the team’s marketing efforts into a lockout-like mode at a time when the club, like all NBA franchises, is rolling out its season-ticket renewal efforts. A final decision on the Kings’ fate for 201 ...

Tags: Franchises

01/21/13
NBA owners discuss jersey ads

The latest step on the NBA’s path to jersey advertising includes one proposal calling for teams to share 25 percent of the collective jersey advertising revenue. That revenue-sharing proposal, discussed as team presidents met in Miami last week, aims to solve one of the biggest roadblocks i ...

Tags: Leagues and Governing Bodies

01/21/13
Emirates deal could land at NBA

Emirates is in talks with the NBA for a leaguewide deal as the airline looks to build out its sports sponsorship portfolio. Both the NBA and CAA Sports’ corporate consulting division, which represents the Dubai-based airline, confirmed the discussions. From the NBA’s side, the lea ...

Tags: Marketing and Sponsorship

01/14/13
MLSE’s chairman a quiet go-to guy

By virtue of his 25 percent stake in Maple Leaf Sports and Entertainment, and his long-established reputation as a dealmaker, Larry Tanenbaum is one of the most powerful sports figures in Canada. Chairman of MLSE since 2003, Tanenbaum oversees a company that touts $500 million in annual revenue a ...

Tags: Franchises

01/14/13
Clearly Canadian

F our months after telecommunications rivals Bell Canada and Rogers Communications closed their $1.3 billion acquisition of Maple Leaf Sports and Entertainment, Tom Anselmi is blunt about what must change. “The mandate is to win,” said Anselmi, president and chief operating offic ...

Tags: Franchises

01/07/13
Ex-Goldman Sachs partner is new NBA CFO

The NBA has hired former Goldman Sachs partner Jason Cahilly as the league’s executive vice president of strategy and chief financial officer. Cahilly replaces Carol Sawdye, who left the league in October to become chief financial officer and vice chair of PricewaterhouseCoopers. Cahilly be ...

Tags: Leagues and Governing Bodies

12/17/12
NBA sponsors step up on Christmas Day

NBA marketing partners are set to debut activation initiatives around the league’s annual slate of Christmas Day games, which delivers a healthy TV audience and offers a key platform to launch creative and products. “This has become the holiday destination for NBA fans around the worl ...

Tags: Marketing and Sponsorship

12/10/12
Grizzlies' numbers up

One of the NBA’s best teams on the court this season is also seeing strong success off the court — not that anyone at Memphis Grizzlies headquarters wants to talk about it. The Grizzlies are flying higher in ticket sal ...

Tags: Franchises

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