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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NYC market helps boost PGA Championship revenue projections

Published in SportsBusiness Journal on 07 / 25 / 16

An increase in corporate hospitality and higher ticket prices in the New York market are expected to drive a 10 percent increase in PGA Championship revenue compared with last year’s event in Wisconsin. Ryan Cannon, tournament director for this year’s PGA Championship at Baltusrol Gol...

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Tags: Events and Attractions

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02/10/16
SportsBusiness Daily: WNBA Hires Coca-Cola's Lisa Borders As President

The NBA has named Coca-Cola exec Lisa Borders WNBA President. Borders comes to the WNBA after working as chair of the Coca-Cola Foundation and VP/Global Community Affairs since '13. She replaces Laurel Richie, who left last November after working for the league since '11. Borders will star ...

Tags: Leagues and Governing Bodies, WNBA

02/08/16
SportsBusiness Journal: Hoops tournament adds presenting sponsor

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02/08/16
SportsBusiness Journal: Golden State ratings shoot for the stars

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02/08/16
SportsBusiness Journal: Newest sponsors suit up for NBA All-Star

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Tags: NBA, Ping, ING, Coca-Cola, Ricoh, Ally, Verizon, Sprint, Air Canada, SEC, SPL, Samsung, Basketball, State Farm, AIG, Under Armour

01/28/16
SportsBusiness Daily: Warriors Arena To Be Named Chase Center

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01/25/16
SportsBusiness Journal: FedEx Cup's trophy moment

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Tags: In-Depth

01/22/16
SportsBusiness Daily: PGA Of America To Debut Centennial Marketing

The PGA of America on Monday will debut a new marketing campaign marking the organization’s centennial year of '16. The year-long #ThxPGAPRO campaign includes eight 30-second TV spots, along with radio, print and digital buys. The spots will run on NBC, CBS, Golf Channel, Turner and PGA of Ame ...

Tags: PGA of America

01/20/16
SportsBusiness Daily: Hyundai To Sponsor L.A. PGA Tour Event

The PGA Tour’s tournament title sponsorship shuffle continues as the Tour announced today that Hyundai next year will replace Northern Trust and become the new title sponsor of the tournament at Riviera Country Club in L.A. Hyundai will be shifting its previous sponsorship from the Tournament ...

01/18/16
SportsBusiness Journal: Cavs clean up at NBA sales awards

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Tags: Leagues and Governing Bodies

01/18/16
SportsBusiness Journal: The Players to limit clubhouse access

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Tags: Marketing and Sponsorship, Events and Attractions

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