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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA's New Deal With Verizon To Include Content Distributed Throughout Oath's Portfolio

Published in SportsBusiness Daily on 01 / 17 / 18

The NBA has expanded its partnership with Verizon in a wide-ranging, multiyear agreement that will see official league content distributed on the telecom giant’s Oath portfolio of digital media brands. The agreement calls for a series of highlights and original programming, including a daily m...

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Tags: Media, NBA, Verizon

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SportsBusiness Daily: PGA Tour Schedule Changes Confirmed

PGA of America CEO Pete Bevacqua today confirmed what he called the worst kept secret in golf by announcing the PGA Championship will move to May from August in ‘19. He said, “We feel May is a more powerful date to contest our major championship.” PGA Tour Commissioner Jay Monah ...

SportsBusiness Daily: NBC Sports Buys Revolution Golf

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SportsBusiness Journal: Mercedes, Omega's new activation

This year’s PGA Championship at Quail Hollow will usher in a new strategy of on-course activation for top-level PGA of America sponsors. Gone will be the large, stand-alone tents used by patron-level partners Mercedes and Omega for fan experience activations at past events. Instead, smaller ...

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SportsBusiness Journal: PGA Championship set for revenue record

The PGA Championship will bring in record revenue this week at Charlotte’s Quail Hollow, as sales have skyrocketed by a whopping 40 percent over last year’s event held at Baltusrol Golf Club. “It will be the most successful PGA Championship in terms of revenue,” said Jeff ...

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SportsBusiness Daily: Nuggets Land Jersey Patch Sponsor

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SportsBusiness Journal: Diversity: Front and center

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Tags: In-Depth

SportsBusiness Journal: Biz side vs. performance side

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SportsBusiness Journal: The new creativity in executive search

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Tags: In-Depth

SportsBusiness Journal: Flat-fee pricing in C-suite searches

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SportsBusiness Daily: WNBA Hires Ann Rodriguez As Senior VP

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