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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA's New Deal With Verizon To Include Content Distributed Throughout Oath's Portfolio

Published in SportsBusiness Daily on 01 / 17 / 18

The NBA has expanded its partnership with Verizon in a wide-ranging, multiyear agreement that will see official league content distributed on the telecom giant’s Oath portfolio of digital media brands. The agreement calls for a series of highlights and original programming, including a daily m...

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Tags: Media, NBA, Verizon

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08/08/17
SportsBusiness Daily: PGA Tour Schedule Changes Confirmed

PGA of America CEO Pete Bevacqua today confirmed what he called the worst kept secret in golf by announcing the PGA Championship will move to May from August in ‘19. He said, “We feel May is a more powerful date to contest our major championship.” PGA Tour Commissioner Jay Monah ...

08/07/17
SportsBusiness Daily: NBC Sports Buys Revolution Golf

NBC Sports has acquired Revolution Golf, a digital video golf instruction and e-commerce company with about 2 million subscribers. The deal, terms of which were not disclosed, adds to NBC Sports digital assets that also include GolfNow, an online tee time reservation company. NBC Sports Group P ...

08/07/17
SportsBusiness Journal: Mercedes, Omega's new activation

This year’s PGA Championship at Quail Hollow will usher in a new strategy of on-course activation for top-level PGA of America sponsors. Gone will be the large, stand-alone tents used by patron-level partners Mercedes and Omega for fan experience activations at past events. Instead, smaller ...

Tags: Events and Attractions

08/07/17
SportsBusiness Journal: PGA Championship set for revenue record

The PGA Championship will bring in record revenue this week at Charlotte’s Quail Hollow, as sales have skyrocketed by a whopping 40 percent over last year’s event held at Baltusrol Golf Club. “It will be the most successful PGA Championship in terms of revenue,” said Jeff ...

Tags: Events and Attractions

08/01/17
SportsBusiness Daily: Nuggets Land Jersey Patch Sponsor

The Nuggets have signed a jersey patch deal with Colorado-based money transfer firm Western Union, the 11th team in the 30-team NBA to sign a jersey patch deal. The deal also makes Western Union a co-presenting sponsor of the team’s 50th anniversary next season. The three-year agreement also i ...

07/31/17
SportsBusiness Journal: Diversity: Front and center

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Tags: In-Depth

07/31/17
SportsBusiness Journal: Biz side vs. performance side

An executive search on the business side is far different from a search for a performance-side position such as team general manager or head coach. Turnkey Sports & Entertainment has worked on a variety of searches over the last 16 months in Atlanta, ranging from the Hawks’ general mana ...

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07/31/17
SportsBusiness Journal: The new creativity in executive search

Nolan Partners recently conducted a search for the head of officiating for the U.S. Tennis Association, and on paper the placement seemed routine: Cull a list of domestic like-minded candidates from within tennis to quickly fill the job. Forty-five days later, Nolan delivered a far diff ...

Tags: In-Depth

07/31/17
SportsBusiness Journal: Flat-fee pricing in C-suite searches

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Tags: In-Depth

07/27/17
SportsBusiness Daily: WNBA Hires Ann Rodriguez As Senior VP

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