About The Author
John Lombardo
Staff writer John Lombardo covers basketball and the Arena Football League.
Three trends from the upfront season Kroenke comfortable wearing 2nd hat From the Field of Risk Management Plaintiff seeks documents from FSG Demos key to Microsoft’s MLS deal People: Executive transactions Reinsdorf values people he knows, trusts Racetracks attract music festivals For the WNBA, time for a clutch 3 Super Bowl’s numerals: Still a classic
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For the WNBA, time for a clutch 305 / 20 / 13The WNBA is counting on a trio of players it’s calling the “3 to See” to help it rebound from record low attendance last year — even though the three have yet to see their first regular-season games. Rookies Brittney Griner, Elena Delle Donne and Skylar Diggins are at the ... |
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Godfrey to lead iHoops
The NBA- and NCAA-owned iHoops has hired Derrick Godfrey as its chief executive officer, effective today. iHoops CEO Derrick Godfrey Godfrey, who previously worked as vice president of internationa ...
The action’s on the floor
Minutes before Game 2 of the recent first-round playoff series between the Chicago Bulls and Philadelphia 76ers at the United Center, a late-arriving fan nudged his way into seat No. 36, so close to TNT’s Reggie Miller that he could sneak a peek at the analyst’s game notes. Fifty feet ...
Tags: Franchises
Hawks' new system boosts premium revenue
The Atlanta Hawks are looking to leverage their NBA playoff appearance by using a new cloud-based system that aims to eliminate any deal-making delays due to the handling of paper contracts. The team tested the technology last year and this year signed a deal with San Jose-based Adobe EchoSign. T ...
Tags: Franchises
Boost adds awards to WNBA deal
Boost Mobile is expanding its marquee partnership deal with the WNBA to title sponsor a new player awards program, a first for the league. The prepaid wireless company begins its first full season as the WNBA’s sole marquee sponsor, a deal that put ...
WNBA targeting prospective fans
Look for more grassroots marketing efforts in the WNBA this year as teams seek continued traction at the gate. The WNBA saw its group sales grow by 20 percent last year. The league is on track for another double-digit boost in group-ticket sales this season, with much of that increase being drive ...
WNBA plans to weave Team USA into season
The WNBA begins its 2012 season on Friday looking to sustain business momentum in a year that brings a monthlong shutdown to accommodate the Olympic Games in London. The league will go dark from July 14 to Aug. 15 to make way for the London Games. While the WNBA won’t play any games during ...
Magic wins top promotion
The Orlando Magic has won the NBA’s inaugural award for best local team promotion. Tijuana Flats, a restaurant chain shown in advertising on the Amway Center ribbon boards, says a food giveaway took its Magic sponsorship to ...
Tags: Franchises, NBA, Orlando Magic
NBA proves to be solid rebounder
Editor's note: This story is revised from the print edition. While 20 percent of the NBA season and $400 million in league revenue was lost to the two-month lockout, there were enough story lines for the NBA this season to nearly match last year’s average attendance and to deliver rec ...
Seeking treatment overseas
There is no magic cure for athletes slowed by age and injury, but some players are heading overseas looking for a medicinal fountain of youth. The current rage surrounding overseas medical procedures revolves around a procedure called platelet-rich plasma therapy, or PRP. It is a relatively simpl ...
Tags: In-Depth
NBA owners mull jersey rights
NBA owners are considering three separate jersey designs featuring corporate advertising with estimated values for teams ranging from upward of $20 million a year to about $1 million a year. The issue was discussed in detail in New York at the recent board of governors meetings, where owners wer ...
