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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Sentry Insurance To Sponsor PGA Tour Event At Kapalua

Published in SportsBusiness Daily on 08 / 16 / 17

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its ho...

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SportsBusiness Journal: NBA plans playoff promotion

The NBA’s promotional push for the 2017 playoffs debuts a series of spots featuring NBA legends that continue with the league’s “This Is Why We Play” campaign. Meanwhile, more than 20 of the league’s sponsors will activate during the playoffs. The ad effort intend ...

Tags: Marketing and Sponsorship

SportsBusiness Journal: Forty Under 40: J.B. Lockhart

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Tags: Forty Under 40

SportsBusiness Daily: Silver: Charlotte Eligible To Host ASG

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SportsBusiness Daily: NBA Owners Convene For BOG Meeting

NBA owners will meet today and tomorrow at the St. Regis Hotel in N.Y. for the league's annual spring BOG meeting. Key topics include a discussion of teams resting star players and the future of the NBA All-Star Game in Charlotte after the recent repeal of North Carolina’s HB2 law. Owners also ...

SportsBusiness Daily: Spieth Stars In New AT&T TV Spot

AT&T this week at The Masters is debuting a new spot that features Jordan Spieth and pays tributes to military veterans. The ad was expected to begin running this afternoon during ESPN’s coverage of the now-scuttled Par 3 contest at Augusta National, which is closed for the remainder of ...

SportsBusiness Daily: Mickelson, Workday Agree To Endorsement Deal

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Tags: Marketing and Sponsorship, Golf

SportsBusiness Journal: Change is gonna come

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Tags: In-Depth

SportsBusiness Journal: Joint PGA Tour, LPGA tourney?

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Tags: In-Depth

SportsBusiness Journal: Industry takes on Jay Monahan

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Tags: In-Depth

SportsBusiness Journal: Canada hoops league looks to attract capital

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Tags: Leagues and Governing Bodies

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