About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Expanded ‘footprints’ in NBA?

Published in SportsBusiness Journal on 07 / 20 / 15

The NBA is considering loosening its long-standing restrictions on teams’ local marketing efforts while also restarting talks about how to sell ads on jerseys. Both actions would carry major implications for teams as they look to drive sponsor value. Related story ... • NB...

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Tags: Leagues and Governing Bodies

More Stories by this Author

03/20/15
SportsBusiness Daily: MSG Hires Otterman As Exec VP & CMO

MSG has hired Sharon Otterman as Exec VP & CMO. Otterman, who will begin her new job on April 20, joins MSG after working as Senior VP & CMO of MSNBC and NBC News. Prior to joining MSNBC in '09, Otterman worked for ESPN, where she was VP/Customer Experience Strategy & New Media Market ...

03/18/15
SportsBusiness Daily: NBA Kings Sign SPI Solar As Sponsor

The NBA Kings signed their first “legacy partner” sponsorship deal connected to their new arena project with Shanghai-based SPI Solar. The solar energy company, which has its U.S. HQ located in Roseville, Calif., signed a 10-year deal with the team. Financial terms were not disclosed, bu ...

03/18/15
SportsBusiness Daily: LPGA Extends TV Deal With IMG

The LPGA has signed an extension with IMG to continue to distribute the tour’s international television broadcasts through '19. IMG has held the LPGA’s exclusive international broadcast distribution rights since '96. Financial terms were not disclosed. “Our Tour is now driven by it ...

03/18/15
SportsBusiness Daily Global: Rolex Renews PGA Tour Sponsorship

The PGA Tour on Tuesday announced the latest of its sponsor renewal deals with an 11-year extension with Rolex. The company, which has been a Tour sponsor since '07, will remain an official marketing partner of the PGA Tour and will be a sponsor of the four WGC events and the Presidents Cup. Rolex i ...

Tags: Marketing and Sponsorship, North America

03/17/15
SportsBusiness Daily: Rolex Renews PGA Tour Deal

The PGA Tour today announced the latest of its sponsor renewal deals with an 11-year extension with Rolex. The company, which has been a Tour sponsor since '07, will remain an official marketing partner of the PGA Tour and will be a sponsor of the four WGC events and the Presidents Cup. Rolex is des ...

03/16/15
SportsBusiness Journal: PGA Tour signs United Rentals

The PGA Tour has signed United Rentals Inc. to a five-year sponsorship. Tour officials declined to disclose financial terms of the deal, but one golf industry source said tour marketing partnerships range between $2 million and $5 million annually. Because United Rentals will provide rental equip ...

Tags: Marketing and Sponsorship

03/16/15
SportsBusiness Journal: BBVA Compass tips off NBA campaign

BBVA Compass this week will launch its campaign to tout the first affinity credit card bearing the NBA’s logo, the result of a deal between the league, the company and American Express. To promote the BBVA Compass NBA American Express Card, BBVA is rolling out five 30-second TV spots, a sta ...

Tags: Marketing and Sponsorship

03/10/15
SportsBusiness Daily: Trump Course Lands Grand Slam Of Golf

Trump National Golf Club L.A. will host the PGA Grand Slam of Golf in October as part of a multiyear deal between the PGA of America and Trump, it was announced today. The event is set for Oct. 19-21, with Golf Channel to broadcast the event live and air primetime replays. The announcement is t ...

03/09/15
SportsBusiness Journal: Hawks flying high on and off the court

Jeff Teague was one of four Hawks in the All-Star Game. Photo by: NBAE / GETTY IMAGES The Atlanta Hawks, who began their season in turmoil but have surprised on the court and last wee ...

Tags: Franchises

03/06/15
SportsBusiness Daily: Warriors To Open Third Arena Team Store

The Warriors are close to opening their third team store in Oracle Arena as the franchise looks to capitalize on its booming merchandise sales. As the team gets set to open its new 1,600-square-foot store this month, sales of Stephen Curry ’s No. 30 jersey have increased 57% to date this year ...

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