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Wolves get creative in efforts to sell late addition to home schedule03 / 03 / 14
The Minnesota Timberwolves find themselves in a unique situation this week: The team will roll out a marketing campaign for a game they never had on their original regular-season home schedule. The game at hand is April 8, against San Antonio. It was originally scheduled for Dec. 3 but was to hav...
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The Charlotte Bobcats this month will be increasing their talks and consideration of whether to change their name and bring the Hornets brand back to the city. It’s arguably the franchise’s biggest business decision in Michael Jordan’s three years of ownership. ...
L egendary Los Angeles Lakers owner Jerry Buss won 10 NBA championships, appeared in 16 NBA Finals and brought to the league the glittery mix of basketball and Hollywood that came to define his 34-year ownership of the gilded franchise. But Buss, who died last Monday at the age of 80, contributed t ...
Tags: People and Pop Culture
Sacramento Kings marketing chief Jeff David sees promotional opportunity in selling tickets for the team’s remaining 15 home games in what could be the club’s last season in California. Make that, opportunity lost. ...
Local investors paid a $32.5 million expansion fee in 1987 to bring the NBA to Orlando, but just as valuable for Pat Williams was a pair of Mickey Mouse ears and a jar of central Florida dirt in pulling off the biggest sales job during his illustrious career. Williams, who in June 1986 joined loc ...
Editor’s note: This story is revised from the print edition. NBA partners’ activation plans for the league’s All-Star Weekend in Houston carry a distinct digital theme leading up to, and through, Sunday’s night’s centerpiece game at the Toyota Center. For th ...
Tags: Events and Attractions
The NBA hits its All-Star break this week with its viewership numbers down but its advertising revenue increasing, according to the league’s television partners. Turner Sports executives last week said they have already posted more revenue this season from NBA ad sales than they have genera ...
It’s a quiet midweek morning in Orlando, where the Ringling Bros. and Barnum & Bailey Circus has pulled into the gleaming Amway Center for its annual weeklong run. As workers truck the Big Top onto the arena floor, the ponies and elephants pace in the adjacent parking lot that for the next ...
The Osage Casino was already familiar with the Tulsa Shock when its representatives went to meet with the team last June at the BOK Center. Osage had been a partner of the franchise since 2010, but team President Steve Swetoha wanted to make certain Osage executives understood what a jersey spons ...
The pending sale and possible relocation of the Sacramento Kings to Seattle is throwing the team’s marketing efforts into a lockout-like mode at a time when the club, like all NBA franchises, is rolling out its season-ticket renewal efforts. A final decision on the Kings’ fate for 201 ...
The latest step on the NBA’s path to jersey advertising includes one proposal calling for teams to share 25 percent of the collective jersey advertising revenue. That revenue-sharing proposal, discussed as team presidents met in Miami last week, aims to solve one of the biggest roadblocks i ...