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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Lagardere Named Management Consultant To Greenbrier Classic

Published in SportsBusiness Daily on 09 / 21 / 16

Lagardere Sports has been hired as management consultant to the PGA Tour Greenbrier Classic. The company will work as an advisor to tournament operations and assist in player recruitment, sponsorship sales and activation around the event, which was canceled this year due to flooding. The '...

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SportsBusiness Journal: Creating WNBA's look

Given the NBA’s obsession with planning and detail, creating the most fundamental parts of the WNBA, including logos, uniforms and even team names, came quickly, if not easily. The initial eight teams — the Los Angeles Sparks, New York Liberty, Charlotte Sting, Cleveland Rockers, Hous ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Two decades of the W

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Tags: Leagues and Governing Bodies

SportsBusiness Journal: Plugged In: Anita Elberse

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Tags: People and Pop Culture

SportsBusiness Daily: Int'l Women's Golf Day Slated For June 7

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Tags: Events and Attractions

SportsBusiness Journal: Will jersey ads bring big bucks?

The most talked about piece of sponsorship inventory to hit the NBA in years is smaller than a standard Post-it note. But as teams hit the market ready to cash-in on this new, long-awaited asset, the case of whether size matters becomes tricky, as the value and impact of the forthcoming 2.5-by-2. ...

Tags: Leagues and Governing Bodies

SportsBusiness Journal: Warriors sweep local TV ratings

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Tags: Media

SportsBusiness Journal: The Voice

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SportsBusiness Journal: Curry, Wade star in playoff campaigns

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SportsBusiness Daily: No Action Taken To Pull NBA ASG

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