About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

More Stories by this Author

03/25/13
Wolves peg price increase to performance

The Minnesota Timberwolves have joined the ranks of NBA franchises that are offering season-ticket packages with year-round benefits. The plan carries a pricing-related twist that makes it unique among other teams’ programs, and it aims to entice the Wolves’ fan base after an unexpect ...

Tags: Franchises

03/25/13
Cavs selling sponsorships for casinos

The Cleveland Cavaliers have started selling sponsorships for team owner Dan Gilbert’s Rock Gaming corporation, creating an interesting new revenue stream for the NBA franchise. Under the direction of Brad Sims, Cavs senior vice president and chief revenue officer, the team is leading the e ...

Tags: Franchises

03/11/13
New training event targets rising execs

Editor’s note: This story is revised from the print edition. Three industry veterans are teaming for a sports executive development program, looking to groom a new wave of sales leaders who can maximize sponsorship deals for their tea ...

Tags: Marketing and Sponsorship

03/11/13
Heat’s new three-year plans popular

High demand for the Miami Heat has allowed the franchise to lock up more than half of its season-ticket base for the next three years, the result of a multiyear renewal option the club began for its fans earlier this season. It’s a strategy that’s rarely employed in the NBA. No other ...

Tags: Franchises

03/04/13
Comeback for Hornets?

The Charlotte Bobcats this month will be increasing their talks and consideration of whether to change their name and bring the Hornets brand back to the city. It’s arguably the franchise’s biggest business decision in Michael Jordan’s three years of ownership. ...

Tags: Franchises

02/25/13
Jerry Buss: 1933-2013

L egendary Los Angeles Lakers owner Jerry Buss won 10 NBA championships, appeared in 16 NBA Finals and brought to the league the glittery mix of basketball and Hollywood that came to define his 34-year ownership of the gilded franchise. But Buss, who died last Monday at the age of 80, contributed t ...

Tags: People and Pop Culture

02/18/13
No ‘moving sale’ on Kings seats

Sacramento Kings marketing chief Jeff David sees promotional opportunity in selling tickets for the team’s remaining 15 home games in what could be the club’s last season in California. Make that, opportunity lost. ...

Tags: Franchises

02/11/13
‘Refused to take no for an answer’

Local investors paid a $32.5 million expansion fee in 1987 to bring the NBA to Orlando, but just as valuable for Pat Williams was a pair of Mickey Mouse ears and a jar of central Florida dirt in pulling off the biggest sales job during his illustrious career. Williams, who in June 1986 joined loc ...

Tags: Champions

02/11/13
Digital theme rules All-Star activation

Editor’s note: This story is revised from the print edition. NBA partners’ activation plans for the league’s All-Star Weekend in Houston carry a distinct digital theme leading up to, and through, Sunday’s night’s centerpiece game at the Toyota Center. For th ...

Tags: Events and Attractions

02/11/13
NBA viewership slips; ad sales strong

The NBA hits its All-Star break this week with its viewership numbers down but its advertising revenue increasing, according to the league’s television partners. Turner Sports executives last week said they have already posted more revenue this season from NBA ad sales than they have genera ...

Tags: Media

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