About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA Will Now Allow Teams To Sell Sponsorships To Fantasy Game Operators

Published in SportsBusiness Daily on 08 / 19 / 14

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver. NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "We ar...

Read More

Tags: Marketing and Sponsorship, NBA

More Stories by this Author

SportsBusiness Journal: Wolves get creative to sell late add

The Minnesota Timberwolves find themselves in a unique situation this week: The team will roll out a marketing campaign for a game they never had on their original regular-season home schedule. The game at hand is April 8, against San Antonio. It was originally scheduled for Dec. 3 but was to hav ...

Tags: Franchises

SportsBusiness Journal: Kings’ new sales tool: Gaming headset

The Sacramento Kings continue down the road of innovation. The team that has brought Google Glass technology and the use of drones to home games this season will now use the latest gaming device to help sell their planned new arena. ...

Tags: Franchises

SportsBusiness Journal: Silver lines up input for media talks

NBA Commissioner Adam Silver has formed a second media committee to engage in the process of the league’s coming media rights talks, marking the latest sign of momentum in the negotiations that are expected to begin in the near term. The n ...

Tags: Leagues and Governing Bodies, Events and Attractions, Media

SportsBusiness Daily: NBA Offices Restructure

In conjunction with ADAM SILVER taking over as NBA Commissioner on Feb. 1, the league has had several other key management changes put into place in recent weeks. Principal among those has been MARK TATUM being appointed Deputy Commissioner, but the changes have occurred across the league’ ...

Tags: Leagues and Governing Bodies, NBA

SportsBusiness Journal: Despite L.A., NBA local TV numbers good

The NBA’s local TV ratings look a lot like the league’s standings at the halfway point of this season, with good numbers in Oklahoma City and disappointment in Los Angeles. Coming off a year in which the Thunder posted the NBA’s best RSN ratings, OKC’s games on ...

Tags: Media, Leagues and Governing Bodies

SportsBusiness Daily: NBA Tech Summit Today In New Orleans

The NBA this morning will hold its annual Technology Summit, a key event of the league's All-Star Weekend. The summit this year is at the Ritz Carlton in New Orleans. The theme of "The World is Courtside" summit included sessions "The Multi-Device Experience", "Connecting Content With Commerce," "Go ...

SportsBusiness Journal: ‘I made sure I didn’t fail’

It’s a mid-January morning and the snowbirds in a Scottsdale, Ariz., pancake house can’t help but look up from their syrup as Wayne Embry folds himself into a booth and orders an egg-white omelette with grits and biscuits. Embry is a 6-foot-8-inch gentle giant of a man with skillet-si ...

Tags: Champions

SportsBusiness Journal: Embry at the center of Kareem trade

Wayne Embry has engineered dozens of player trades over the course of his career, but he will forever be linked to one of the biggest trades in NBA history. {podcast} SBJ Podcast: NBA reporter John Lombardo and Executive Editor Abraham Madkour discuss the life and career of Wayne Embry. I ...

Tags: Champions, SBJSBD Podcast

SportsBusiness Journal: A new NBA: Silver creates media panel

New NBA Commissioner Adam Silver has selected seven team governors to advise him on the league’s coming media talks, providing the surest sign yet that those negotiations are about to become much more intense. An exclusive negotiating window for the NBA’s current media partners does n ...

Tags: Media

SportsBusiness Journal: Tatum’s hiring reflects Silver’s NBA

NBA Commissioner Adam Silver’s decision last week to hire Mark Tatum as deputy commissioner gives an early glimpse into the league’s new order under Silver. Tatum, the highly respected and well-liked veteran NBA executive, comes to his new job from running the league’s global sp ...

Tags: Leagues and Governing Bodies

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug