About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Raptors Take Home NBA Partnership Of The Year Award For Valanciunas/GoDaddy Work

Published in SportsBusiness Daily on 07 / 13 / 17

The Raptors won the NBA Partnership of the Year award given out at this week’s league meetings held during the NBA Summer League in Las Vegas. The team won for their campaign with GoDaddy that included a content-based theme with Raptors C Jonas Valanciunas acting as a fictitious small-busi...

Read More

Tags: Marketing and Sponsorship, NBA

More Stories by this Author

04/06/17
SportsBusiness Daily: NBA Owners Convene For BOG Meeting

NBA owners will meet today and tomorrow at the St. Regis Hotel in N.Y. for the league's annual spring BOG meeting. Key topics include a discussion of teams resting star players and the future of the NBA All-Star Game in Charlotte after the recent repeal of North Carolina’s HB2 law. Owners also ...

04/05/17
SportsBusiness Daily: Spieth Stars In New AT&T TV Spot

AT&T this week at The Masters is debuting a new spot that features Jordan Spieth and pays tributes to military veterans. The ad was expected to begin running this afternoon during ESPN’s coverage of the now-scuttled Par 3 contest at Augusta National, which is closed for the remainder of ...

04/04/17
SportsBusiness Daily: Mickelson, Workday Agree To Endorsement Deal

Phil Mickelson has signed a multiyear endorsement deal with Workday, a California-based financial management and human resources tech company. Mickelson will serve as a brand ambassador for Workday and will wear the company’s logo on his golf shirt beginning today during practice rounds a ...

Tags: Marketing and Sponsorship, Golf

04/03/17
SportsBusiness Journal: Change is gonna come

L ook not inside a boardroom at the PGA Tour’s Ponte Vedra Beach, Fla., headquarters but instead at a nearby club for a glimpse into the tour’s approach under new Commissioner Jay Monahan. It was at the Lodge and Beach Club located a few miles from tour headquarters where Andy Pa ...

Tags: In-Depth

04/03/17
SportsBusiness Journal: Joint PGA Tour, LPGA tourney?

The PGA Tour and the LPGA are moving closer to creating a joint tournament as part of their groundbreaking agreement that already has brought cross-marketing efforts. The tour and the LPGA last March announced a strategic alliance that calls for developing joint marketing programs, including the ...

Tags: In-Depth

04/03/17
SportsBusiness Journal: Industry takes on Jay Monahan

Here’s what people are saying about Jay Monahan, who took over as PGA Tour commissioner at the start of the year. “We have become good friends professionally and personally and we both grew up with the game in our blood. We both realize that when aligned we can accomplish a lot for th ...

Tags: In-Depth

03/27/17
SportsBusiness Journal: Canada hoops league looks to attract capital

A fledgling Canadian basketball league founded by former Toronto Raptors coach Butch Carter has hired Whitecap Sports Group to help it raise $7 million to expand the minor league next season. Carter, who last coached the Raptors in 2000, in December unveiled the Canadian Basketball League that ha ...

Tags: Leagues and Governing Bodies

03/23/17
SportsBusiness Daily: NBA Creates New Team Exec Award

The NBA has created a new annual team exec award called the Pete Winemiller Guest Experience Innovation Award. It is named after  Pete Winemiller , the longtime Sonics and Thunder Senior VP/Guest Relations who recently passed away. At the end of each season, NBA teams will nominate an exec who ...

03/22/17
SportsBusiness Daily: FS1 To Carry BIG3 Hoops Games On Tape Delay

FS1 will carry Ice Cube's BIG3 three-on-three league on tape delay this summer. For the league’s inaugural season, FS1 will tape the Sunday games and package them for Monday night coverage, starting June 26. Fox' broadcast channel will carry the league championship live on Aug. 26. No other ...

Tags: Media, FS1

03/20/17
SportsBusiness Journal: Augusta getting NFL ‘Taste’ concept

The founder of the Taste of the NFL Super Bowl event is taking the concept to golf. The debut of Taste of the Master Chefs will be held during the coming Masters tournament. Taste of the NFL founder Wayne Kostroski is organizing the event, to be held April 7 at the West Lake Country Club, a few m ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug