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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

‘It’s more of a true minor league now’

04 / 21 / 14

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

04/15/13
The NBA's ticketing tactics

With the Miami Heat in Chicago to face the Bulls on a Thursday night in February, a fan who needed a ticket would have found only a smattering of seats available, all of them scattered singles, on the team website. A click away, on StubHub, tickets were moving briskly, albeit expensively, as they us ...

Tags: In-Depth, Leagues and Governing Bodies

04/08/13
NBA eyes Kings financing plans

With the NBA considering two competing bids for the Sacramento Kings, league scrutiny is falling on the financing differences between the investor groups, one of which wants to keep the team in its current home, the other wishing to relocate the franchise to Seattle. The Sacramento group, which i ...

Tags: Franchises

04/01/13
Chicago Bulls: Engage the fan

The Chicago Bulls perennially lead the NBA in attendance, leaving Bulls.com and the team’s other digital assets to extend the franchise’s brand far outside the United Center. “It is about fan engagement and brand extension,” said Susan Goodenow, vice president of branding ...

Tags: In-Depth, World Congress of Sports

03/25/13
Wolves peg price increase to performance

The Minnesota Timberwolves have joined the ranks of NBA franchises that are offering season-ticket packages with year-round benefits. The plan carries a pricing-related twist that makes it unique among other teams’ programs, and it aims to entice the Wolves’ fan base after an unexpect ...

Tags: Franchises

03/25/13
Cavs selling sponsorships for casinos

The Cleveland Cavaliers have started selling sponsorships for team owner Dan Gilbert’s Rock Gaming corporation, creating an interesting new revenue stream for the NBA franchise. Under the direction of Brad Sims, Cavs senior vice president and chief revenue officer, the team is leading the e ...

Tags: Franchises

03/11/13
New training event targets rising execs

Editor’s note: This story is revised from the print edition. Three industry veterans are teaming for a sports executive development program, looking to groom a new wave of sales leaders who can maximize sponsorship deals for their tea ...

Tags: Marketing and Sponsorship

03/11/13
Heat’s new three-year plans popular

High demand for the Miami Heat has allowed the franchise to lock up more than half of its season-ticket base for the next three years, the result of a multiyear renewal option the club began for its fans earlier this season. It’s a strategy that’s rarely employed in the NBA. No other ...

Tags: Franchises

03/04/13
Comeback for Hornets?

The Charlotte Bobcats this month will be increasing their talks and consideration of whether to change their name and bring the Hornets brand back to the city. It’s arguably the franchise’s biggest business decision in Michael Jordan’s three years of ownership. ...

Tags: Franchises

02/25/13
Jerry Buss: 1933-2013

L egendary Los Angeles Lakers owner Jerry Buss won 10 NBA championships, appeared in 16 NBA Finals and brought to the league the glittery mix of basketball and Hollywood that came to define his 34-year ownership of the gilded franchise. But Buss, who died last Monday at the age of 80, contributed t ...

Tags: People and Pop Culture

02/18/13
No ‘moving sale’ on Kings seats

Sacramento Kings marketing chief Jeff David sees promotional opportunity in selling tickets for the team’s remaining 15 home games in what could be the club’s last season in California. Make that, opportunity lost. ...

Tags: Franchises

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