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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA Sends Draft Lottery Issue To Committee For More Study

Published in SportsBusiness Daily on 10 / 22 / 14

NBA Commissioner Adam Silver  today said that owners have sent back the issue of draft lottery reform to the league's competition committee for additional study with a need to find the right balance between creating appropriate incentives and allowing a draft to work as it should. He also addr...

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More Stories by this Author

07/14/14
SportsBusiness Journal: NBA hires new CMO

NBA Commissioner Adam Silver continues to put his stamp on the league, last week announcing the creation of a chief marketing officer position to be filled by industry veteran Pamela El amid a new marketing strategy. El, who comes to the NBA from Nationwide Insurance and 11 years previously at St ...

Tags: Leagues and Governing Bodies

07/14/14
SportsBusiness Journal: Longhorns hire Aspire for ticket sales

Editor’s note: This story is revised from the print edition. The University of Texas has tabbed The Aspire Group to manage athletic ticket sales and services for the school, which counts more than $40 million in ticket revenue annually. The deal calls for Aspire to run the sales oper ...

Tags: Colleges

07/09/14
SportsBusiness Daily: NBA Hires Pamela El As New CMO

Veteran marketer Pamela El named new NBA CMO.

Tags: People and Pop Culture, NBA

06/30/14
SportsBusiness Journal: Franchise values: Which price is right?

When a team unexpectedly reels off a long winning streak, fans can be tempted to start thinking even bigger: championships, parades — the good times going on and on. So when the news hit last month that the Los Angeles Clippers were selling for the staggering sum of $2 billion, sports team ...

Tags: Finance

06/30/14
SportsBusiness Journal: 120 Sports focuses on building a base

The biggest challenge for startup digital video network 120 Sports? Find a place for itself within the daily viewing habits of sports fans. The Chicago-based venture began live programming last week after several months of preparation and public anticipation. It did so with a potent mix of infras ...

Tags: Media

06/30/14
SportsBusiness Journal: Clippers scenarios have yet to play out

The proposed sale of the Los Angeles Clippers to former Microsoft Chief Executive Steve Ballmer still faces legal hurdles before the deal can close. Donald Sterling is challenging his wife Shelly Sterling’s contention that experts have found him to be mentally unfit to run the family trust ...

Tags: Finance

06/26/14
SportsBusiness Daily: Hornets Unveil New Court

The Hornets unveiled their new court this morning at Time Warner Cable Arena, the last major piece of the team’s rebranding effort. The court, like the Hornets' new uniforms, was designed in part by Brand Jordan and features a cell pattern stained in the wood with the team’s primary ...

Tags: Franchises, Charlotte Hornets

06/26/14
SportsBusiness Daily: NBA Teams Prep Draft Viewing Parties For Fans

Teams with the top picks in tonight's NBA Draft are readying activation plans in their home markets. The Cavaliers have the top overall pick for the second consecutive year and are hosting a free event at Quicken Loans Arena, with Mountain Dew KickStart as the presenting sponsor. The event will incl ...

Tags: Franchises, Cleveland Cavaliers

06/26/14
SportsBusiness Daily: Novant Health Sponsors Hornets' Floor Apron

The Hornets are the latest NBA franchise to sign a floor apron sponsorship, as Novant Health agrees to a multiyear deal with the team. Financial terms were not disclosed. Novant is a founding sponsor of the franchise and along with putting the company’s name in front of both team’s bench ...

06/23/14
SportsBusiness Journal: Activation strong around NBA draft

Thursday night’s NBA draft will have 11 of the league’s full marketing partners activating around the event at the Barclays Center. Last year, eight of the league’s partners had a presence at the draft. State Farm Insurance returns as the draft’s presenting partner. Adi ...

Tags: Marketing and Sponsorship

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