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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

More Stories by this Author

05/13/13
NBA ready to discuss rights deal

The NBA plans to start informal negotiations on its next media rights deal this summer, two years before its current ESPN and Turner Sports deals wrap up, according to several sources. The current contracts run through the 2015-16 season. On average, the networks are paying the league a combined ...

Tags: Media

05/13/13
Progress slow on new NBPA chief

It took just one short meeting to oust Billy Hunter as executive director of the National Basketball Players Association. Finding a new union leader is proving to be a far more drawn-out effort. The union has yet to hire an executive search firm to replace Hunter, who was fired in February. And w ...

Tags: Labor and Agents

05/06/13
Leiweke: Don’t underestimate me or MLSE

As Tim Leiweke heads to Toronto to begin putting his imprint on the Maple Leaf Sports & Entertainment conglomerate, the newly hired CEO knows the talk that is following him north of the border. “I hear people saying that the MLSE platform is not near the platform of AEG and that I won&r ...

Tags: Franchises

04/29/13
Pricing helps NBA set record

NBA franchises posted record revenue at the turnstiles this year, as teams reported more per-game gate revenue for the 2012-13 season than in any prior campaign, according to league officials. The NBA declined to disclose the specific amounts, but it did report closing out its regular season this ...

Tags: Leagues and Governing Bodies

04/22/13
Stern sees opportunity in India

NBA Commissioner David Stern recently returned from his first trip to India. The twofold mission of the trip: Help grow the sport of basketball in that country and help develop the NBA’s brand there as well. NBA Commissioner ...

Tags: Leagues and Governing Bodies

04/22/13
NBA playoff activation has global flavor

Editor's note: This story is revised from the print edition. NBA partners are turning to the NBA’s postseason to push products overseas, with what league officials say is a record number of global promotions tied to the playoffs and Finals this year. “Across the board, we have ...

Tags: Leagues and Governing Bodies

04/15/13
Scouting Kings' bidders

The NBA is closing in on selecting one of two groups that are bidding for the Sacramento Kings. On Thursday and Friday, the league’s owners will meet in New York for further discussion on the matter, and while a vote on the future of the franchise isn’t likely then, a decision on the Kin ...

Tags: Franchises

04/15/13
The NBA's ticketing tactics

With the Miami Heat in Chicago to face the Bulls on a Thursday night in February, a fan who needed a ticket would have found only a smattering of seats available, all of them scattered singles, on the team website. A click away, on StubHub, tickets were moving briskly, albeit expensively, as they us ...

Tags: In-Depth, Leagues and Governing Bodies

04/08/13
NBA eyes Kings financing plans

With the NBA considering two competing bids for the Sacramento Kings, league scrutiny is falling on the financing differences between the investor groups, one of which wants to keep the team in its current home, the other wishing to relocate the franchise to Seattle. The Sacramento group, which i ...

Tags: Franchises

04/01/13
Chicago Bulls: Engage the fan

The Chicago Bulls perennially lead the NBA in attendance, leaving Bulls.com and the team’s other digital assets to extend the franchise’s brand far outside the United Center. “It is about fan engagement and brand extension,” said Susan Goodenow, vice president of branding ...

Tags: In-Depth, World Congress of Sports

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