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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Pistons marketing highlights upcoming move

Published in SportsBusiness Journal on 08 / 21 / 17

Earlier installments in the Pistons’ “I Can’t Wait” campaign included business owners talking about their excitement over the team’s move to downtown Detroit. Courtesy of: DETROIT PI...

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Tags: Leagues and Governing Bodies

More Stories by this Author

05/02/17
SportsBusiness Daily: PGA Tour Launching Live VR, 360 Video

The PGA Tour will roll out its first live VR and 360-degree video of competition during the upcoming Players Championship. The video will feature play from the signature island 17th hole at TPC Sawgrass during all four rounds of the May 11-14 tournament. The live VR content will be made available on ...

05/02/17
SportsBusiness Daily: Twitter To Show WNBA Games Via Three-Year Deal

The WNBA is joining the list of leagues live streaming their games on Twitter following a three-year deal with the NBA announced last night at the company’s NewFronts presentation in N.Y. The first WNBA game on the platform will be the May 14 Wings-Mercury game and will continue with 19 more r ...

Tags: Media, Twitter, WNBA

05/01/17
SportsBusiness Journal: The Players lands Times Square spot

The Players Championship is putting a new marketing twist on one of the PGA Tour’s biggest events by beaming live television coverage of the entire tournament in Manhattan’s Times Square. Morgan Stanley, one of The Players Championship’s three “Proud Partner” top-lev ...

Tags: Marketing and Sponsorship

05/01/17
SportsBusiness Journal: WNBA using NBA stars to promote season

As it nears tipoff of the 2017 season, the WNBA is turning to the NBA for additional promotional support as the league looks to build on its growth from last year. The women’s league will debut its new “NBA Tribute” 30-second spot today during the start of the NBA’s confer ...

Tags: Marketing and Sponsorship

04/28/17
SportsBusiness Daily: NBA, Discovery Education Launch Collaboration

The NBA and Discovery Education will launch their latest collaboration with “Careers That Count: A Virtual Field Trip With The NBA” to debut May 4. The virtual experience takes students to the league's N.Y. HQ and MSG while highlighting the relationship between math and careers in pro sp ...

04/25/17
SportsBusiness Daily: Donohue To Oversee NBA 2K Esports League

Veteran NBA exec BRENDAN DONOHUE has been hired as Managing Dir of the newly formed NBA 2K esports league expected to launch next year. Donahue joined the NBA in '09 and was Senior VP/Team Marketing & Business Operations prior to his new job, which he begins effective immediately. Before joini ...

Tags: People and Pop Culture, NBA

04/24/17
SportsBusiness Journal: NBA regular season sees ratings drop

Stung by early competition from the presidential election, the NBA’s local TV ratings never recovered from a slow start, falling 14 percent during the 2016-17 regular season. Twenty teams saw their RSN ratings drop from last year, with 15 seeing double-digit declines. SportsBusine ...

Tags: Media

04/24/17
SportsBusiness Journal: Topgolf eyes racetracks to drive business

Topgolf is considering putting its temporary driving range/entertainment concept at racetracks across the country as the company looks to expand on its pop-up venue strategy. “We have talked to tracks,” said Erik Anderson, co-chairman and chief executive officer of Topgolf Entertainme ...

Tags: Facilities

04/18/17
SportsBusiness Daily: PGA Tour Elevating Web.com’s Stop In '18

The PGA Tour is elevating the current Web.com’s Corales Puntacana Resort & Club Championship held in the Dominican Republic to the PGA Tour schedule beginning next year. The event will debut March 19-25, 2018 -- the same week as the WGC-Dell Technologies Match Play -- and have a purse of a ...

04/17/17
SportsBusiness Daily: BIG3 Releases Full Schedule

The games are on Sundays with FS1 to show the games on tape delay on Monday nights. The league’s championship will be shown live on Fox at 4:30pm ET.

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