About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

PGA Tour Streaming OTT Coverage On Facebook, Twitter For Start Of FedExCup

Published in SportsBusiness Daily on 08 / 24 / 16

The PGA Tour is rolling out some new digital offerings as the FedExCup playoffs gets underway tomorrow. The Tour for the first time will live stream its "PGA Tour Live" OTT coverage on Facebook Live and Twitter during the first two events of the FedExCup Playoffs. PGA Tour Live will test its li...

Read More

Tags: Media, PGA Tour

More Stories by this Author

05/16/16
SportsBusiness Journal: Exclusivity returns to TPC Sawgrass club

When the PGA Tour earlier this year unveiled its new hospitality offering, The Players Club, for The Players tournament, the stated goal was to create a more exclusive experience in the opulent clubhouse of host site TPC Sawgrass. The approach a ...

Tags: Events and Attractions

05/10/16
SportsBusiness Daily: PGA Tour, LPGA Partner With Topgolf

The PGA Tour and LPGA today announced a promotional partnership with Topgolf that links PGA Tour and LPGA tournament activities with Topgolf venues. The multiyear agreement calls for Topgolf to promote PGA Tour and LPGA events at local Topgolf facilities, though specific events were not disclosed. T ...

05/09/16
SportsBusiness Journal: WNBA's Borders sees social media as key

Lisa Borders began work as the WNBA’s fourth president in March, replacing Laurel Richie, who resigned after four years on the job. Borders takes over with a mission to improve ...

Tags: Leagues and Governing Bodies

05/09/16
SportsBusiness Journal: Warriors mine smart court data

Earlier this season, the Golden State Warriors were part of the first NBA game to be live-streamed in virtual reality. Now, the Warriors are the first team in the league to employ a smart practice court, a system that uses HD cameras to dish out a multitude of analytics, stats and video on a courtsi ...

Tags: Franchises

05/09/16
SportsBusiness Journal: Creating WNBA's look

Given the NBA’s obsession with planning and detail, creating the most fundamental parts of the WNBA, including logos, uniforms and even team names, came quickly, if not easily. The initial eight teams — the Los Angeles Sparks, New York Liberty, Charlotte Sting, Cleveland Rockers, Hous ...

Tags: Leagues and Governing Bodies

05/09/16
SportsBusiness Journal: Two decades of the W

A few hours before the WNBA’s tipoff on June 21, 1997, then-WNBA President Val Ackerman and former NBA Chief Marketing Officer Rick Welts ran into Jerry Buss, the owner of the NBA Lakers and WNBA Sparks. The scene was the Forum Club at the Great Western Forum, where both Hollywood gl ...

Tags: Leagues and Governing Bodies

05/09/16
SportsBusiness Journal: Plugged In: Anita Elberse

Harvard Business School professor Anita Elberse has developed and teaches classes focused on the business of entertainment, sports and media. In 2014, she launched an executive education program called The Business of Entertainment, Media, and Sports, which aims to address executive challenges that ...

Tags: People and Pop Culture

05/06/16
SportsBusiness Daily: Int'l Women's Golf Day Slated For June 7

Organizers of the Int'l Women's Golf Day will hold their inaugural event on June 7 in at least 12 countries. The WGD, founded last summer by golf industry vet Elisa Gaudet, is designed to help grow the game among women. The one-day, four-hour ...

Tags: Events and Attractions

04/25/16
SportsBusiness Journal: Will jersey ads bring big bucks?

The most talked about piece of sponsorship inventory to hit the NBA in years is smaller than a standard Post-it note. But as teams hit the market ready to cash-in on this new, long-awaited asset, the case of whether size matters becomes tricky, as the value and impact of the forthcoming 2.5-by-2. ...

Tags: Leagues and Governing Bodies

04/25/16
SportsBusiness Journal: Warriors sweep local TV ratings

Editor’s note: This story is revised from the print edition. The Golden State Warriors’ march to 73 wins gave them not only a regular-season record for victories this year, but also a triple crown of sorts for local TV ratings: the top average rating among all NBA teams ...

Tags: Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug