About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Will jersey ads bring big bucks?

Published in SportsBusiness Journal on 04 / 25 / 16

The most talked about piece of sponsorship inventory to hit the NBA in years is smaller than a standard Post-it note. But as teams hit the market ready to cash-in on this new, long-awaited asset, the case of whether size matters becomes tricky, as the value and impact of the forthcoming 2.5-by-2....

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Tags: Leagues and Governing Bodies

More Stories by this Author

01/22/16
SportsBusiness Daily: PGA Of America To Debut Centennial Marketing

The PGA of America on Monday will debut a new marketing campaign marking the organization’s centennial year of '16. The year-long #ThxPGAPRO campaign includes eight 30-second TV spots, along with radio, print and digital buys. The spots will run on NBC, CBS, Golf Channel, Turner and PGA of Ame ...

Tags: PGA of America

01/20/16
SportsBusiness Daily: Hyundai To Sponsor L.A. PGA Tour Event

The PGA Tour’s tournament title sponsorship shuffle continues as the Tour announced today that Hyundai next year will replace Northern Trust and become the new title sponsor of the tournament at Riviera Country Club in L.A. Hyundai will be shifting its previous sponsorship from the Tournament ...

01/18/16
SportsBusiness Journal: Cavs clean up at NBA sales awards

The Cleveland Cavaliers were the big winners at the NBA’s annual sales and marketing meetings last week. The Cavs won six awards at the meetings, held across two days at the JW Marriott in Miami. The haul adds to the four awards Cleveland won at last year’s meetings, which occurred du ...

Tags: Leagues and Governing Bodies

01/18/16
SportsBusiness Journal: The Players to limit clubhouse access

Editor’s note: This story is revised from the print edition. The Players Championship is turning its clubhouse hospitality experience into a more exclusive, and expensive, offering. The PGA Tour-owned event has started selling a limited number of individual clubhouse packages for $5, ...

Tags: Marketing and Sponsorship, Events and Attractions

01/13/16
SportsBusiness Daily: Deloitte Becomes Official USGA Partner

The USGA has signed its fifth corporate partner with a three-year deal through '18 with Deloitte. Financial terms of the deal were not available, but USGA partnership deals are seven-figure annual agreements. Deloitte becomes the USGA’s official professional services provider and joins Am ...

01/11/16
SportsBusiness Daily: NBA Holding Sales & Marketing Meeting

The NBA will hold its annual sales and marketing meeting today and tomorrow in Miami at the JW Marriott Marquis. Top league execs, team presidents and team marketing execs will meet to discuss marketing, sales and sponsorship plans. NBA Commissioner Adam Silver will address the attendees and the l ...

01/11/16
SportsBusiness Journal: Centre Court aims to get fans playing

The NBA will unveil an event concept called NBA Centre Court at next month’s All-Star Game in Toronto, another step in the evolution of the league’s fan festival held during its biggest week of the season. The NBA Hous ...

Tags: Leagues and Governing Bodies

01/11/16
SportsBusiness Journal: Taking a swing at Topgolf

The Topgolf site in Naperville, Ill., sits on 16 acres about 35 miles west of downtown Chicago. Photo by: MICHAEL BAXTER, BAXTER IMAGING LLC Chicago’s golf seasons are unmistaka ...

Tags: Events and Attractions

12/14/15
SportsBusiness Journal: Incentive lifts Finchem’s pay over $11M

PGA Tour Commissioner Tim Finchem earned $11.2 million in 2014, more than double the $4.8 million he made in 2013, largely because of a payout tied to a tour incentive plan, according to the tour’s newly available 2014 tax return. The return was filed in mid-November with the Internal Reven ...

Tags: Leagues and Governing Bodies

12/07/15
SportsBusiness Journal: With streak, Warriors are golden

The Golden State Warriors’ record unbeaten run to start the season has served to make the defending NBA champions even richer off the court, as well. The team last week was set to sign a multiyear agreement valued in the seven figures annually with State Farm Insurance in its top-level, Gol ...

Tags: Franchises

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