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John Lombardo
Staff writer John Lombardo covers basketball and the Arena Football League.
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NBA ready to discuss rights deal05 / 13 / 13The NBA plans to start informal negotiations on its next media rights deal this summer, two years before its current ESPN and Turner Sports deals wrap up, according to several sources. The current contracts run through the 2015-16 season. On average, the networks are paying the league a combined ... Tags: Media |
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Bobcats build Wednesday campaign
The Charlotte Bobcats are coming off a year in which they posted the league’s worst-ever winning percentage. Their schedule for the season ahead has them playing a franchise-record 13 of their 41 home games on Wednesday nights. Call it the makings of a new marketing campaign. ...
Tags: Franchises
NBA resumes international games
Editor's note: This story is revised from the print edition. After canceling its international preseason tour last year because of the lockout, the NBA heads back overseas this week with a more aggressive marketing approach around its scheduled games in Europe, Mexico and China. ...
Gate down as WNBA nears playoffs
The WNBA headed into the final weekend of its 2012 regular season with average attendance down from 2011 and flat television ratings in an Olympic year that saw the league take a monthlong midseason break. Defending champ Minnesot ...
Clubs hire firms to help sell patches
As the NBA wrestles with how to divide up to $100 million in potential revenue from jersey sponsorships deals, some teams have taken the next step toward making those sales, hiring agencies to help them sell the anticipated uniform logo patches. Officials at Stamford, Conn.-based Repucom said the ...
Tags: Franchises
Leonsis brings production work in-house
Ted Leonsis always has been a “content guy.” Now, the owner of the Washington Wizards and Capitals is creating an in-house production company to develop and control the content coming from his sports and entertainment assets. Leonsis’ company, Monumental Sports & Entertainme ...
Tags: Franchises
Unexpected exit for MSG’s change agent
Few insiders were stunned when they heard that Scott O’Neil was stepping down as president of Madison Square Garden Sports, considering his ambitious style and the demands that come from running one of the biggest and most complex properties in sports. Instead, what caught those familiar bo ...
Tags: Franchises
Magic keeps sales on pace
Despite a controversy-fueled 2011-12 season and a stormy offseason that saw the team trade superstar Dwight Howard, the Orlando Magic has preserved its season-ticket and sponsorship base. To date, the team has sold 1,500 new full-season tickets, equal to last season through the same time. Total s ...
Tags: Franchises
Cavs rethink scorer’s table
The Cleveland Cavaliers will roll out a newly designed scorer’s table that team officials hope will dramatically boost the amount of television exposure for courtside advertisers. The new design, pending league approval, eliminates the Cavaliers’ 40-foot scorer’s table used last ...
Tags: Franchises
New seats, signs for Wolves
The Minnesota Timberwolves are adding floors seats, new LED courtside signs and new digital stanchion advertising inside the Target Center as the team looks to drive revenue during its summer selling season. The Wolves have added eight new courtside seats between the team benches priced at $29,67 ...
Tags: Franchises
Deal will put NBA portal on Ticketmaster
The NBA has signed a multiyear ticketing deal with Ticketmaster, which for the first time will consolidate the primary and secondary ticket-selling efforts for all 30 teams. The deal, in development for several months, will create a centralized online portal for fans that is intended to serve as ...
