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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Lagardere Named Management Consultant To Greenbrier Classic

Published in SportsBusiness Daily on 09 / 21 / 16

Lagardere Sports has been hired as management consultant to the PGA Tour Greenbrier Classic. The company will work as an advisor to tournament operations and assist in player recruitment, sponsorship sales and activation around the event, which was canceled this year due to flooding. The '...

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06/27/16
SportsBusiness Journal: Summer League games return to ESPN

ESPN will broadcast 25 games from the league, and NBA TV will have 30. Photo by:  GETTY IMAGES ESPN will broadcast 25 games from next month’s Samsung NBA Summer League in Las Vegas, the f ...

Tags: Media

06/22/16
SportsBusiness Daily: NBA Partners Again Activating Around Draft

The NBA Draft is set for tomorrow night at Barclays Center with about a dozen league sponsors activating around the event. State Farm is the presenting partner of the Draft, with Anheuser-Busch, Gatorade, Pepsi’s Mountain Dew and Verizon designated as associate partners. Activations include Am ...

Tags: Marketing and Sponsorship, NBA

06/13/16
SportsBusiness Daily: AmEx, USGA Sign Renewal

American Express has signed a multiyear renewal as a top-level sponsor of the USGA. Financial terms were not disclosed. AmEx became the USGA’s first corporate partner in '06 and first activated at the '07 U.S. Open at Oakmont, which again hosts the tournament this week. The deal includes media ...

06/13/16
SportsBusiness Journal: USGA signs Dick’s for Open partnership

The U.S. Golf Association has added a regional partnership tier for its sales of the U.S. Open, signing Dick’s Sporting Goods as the first such sponsor for this year’s event. The 2016 Open begins this week at Oakmont (Pa.) Country Club. Dick’s is based near Pittsburgh Internatio ...

Tags: Marketing and Sponsorship

06/13/16
SportsBusiness Journal: NBA leaving Las Vegas … for now

When it comes to NBA business, what happens in Vegas doesn’t always stay in Vegas. The league for the past two years has held multiple league department meetings in Las Vegas during its annual Summer League event, bringing more than 1,000 team and league staff together for the sessions. The ...

Tags: Leagues and Governing Bodies

06/13/16
SportsBusiness Journal: NBA gateway to Silicon Valley

Additional news, names and numbers from this year’s NBA Finals: ■ SPONSORSHIP UPDATE: Having the Finals in the Bay Area for a second consecutive year proved convenient for Emilio Collins , executive vice president of global partnerships for the NBA. The league wants to tap further in ...

Tags: Leagues and Governing Bodies

06/13/16
SportsBusiness Journal: Cavs, Warriors set for big sales summer

When this year’s NBA Finals concludes, it won’t be an ending as much as a beginning: the start of a critical sales summer in both Golden State and Cleveland. The Cavaliers are heading into the final season of their naming-rights deals with both Quicken Loans for their home arena and w ...

Tags: Franchises

06/07/16
SportsBusiness Daily: IMG Signs Golfer Robby Shelton

IMG has signed former Univ. of Alabama golfer Robby Shelton as the 20-year-old makes his pro debut on the PGA Tour at this week's FedEx St. Jude Classic in Memphis. Shelton, a three-time first-team All American and '15 U.S. Walker Cup team member, has signed an equipment deal with Titleist and has ...

06/03/16
SportsBusiness Daily: Silver Talks '17 NBA All-Star Game

NBA Commissioner Adam Silver  in his State of the League press conference prior to NBA Finals Game 1 would not give a specific deadline whether the NBA would move the '17 All-Star game out of Charlotte if no changes are made to North Carolina's current LGBT laws. “There is ...

05/30/16
SportsBusiness Journal: Sponsors prep NBA Finals plans

The NBA Finals tip off Thursday with new activation among a host of league sponsors ramping up promotions around the league’s most-watched event. New this year is American Express signing on as presenting partner of halftime of the Finals on ABC, while Cisco uses NBA content during the Fina ...

Tags: Marketing and Sponsorship

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