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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

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New sales lift Hawks’ numbers

A series of offseason marketing efforts by the Atlanta Hawks is driving revenue for the franchise. With much of the offseason sales period still in play, the Hawks to date have seen total revenue grow 9 percent. The increase is tied to a 12 percent increase in new full-season-ticket sales to date ...

Tags: Franchises

WNBA sees upswing in TV numbers

As the WNBA hits its All-Star break this weekend, the league’s “3 to See” promotion featuring its trio of high-profile rookies is bringing returns both on TV and at the gate. Through its first seven games on ESPN2 this season, the WNBA was averaging 252,000 viewers, up 34 percen ...

Tags: Leagues and Governing Bodies

NBA’s TMBO a launchpad for executives

In just the past two weeks, Scott O’Neil has been named CEO of the Philadelphia 76ers, Chris Granger has been named president of the Sacramento Kings, and Lou DePaoli has been named chief revenue officer of the New York Mets. Different jobs, to be sure, but the three executives share one speci ...

Tags: Leagues and Governing Bodies

Blue Cross to sponsor Bobcats camp

The Charlotte Bobcats have signed Blue Cross and Blue Shield of North Carolina as title sponsor for the team’s training camp. The multiyear sponsorship is part of a larger renewal signed by the company with the team. BCBS has been a team sponsor for the past two years. ...

Tags: Franchises

Sponsors on the clock for NBA draft

The NBA draft takes center stage in Brooklyn on Thursday night, and at least nine of the league’s marketing partners are set to have a presence at the Barclays Center for the event. State Farm enters its second year as the draft’s pr ...

Tags: Leagues and Governing Bodies

Hawks looking to sell equity

The Atlanta Hawks have hired investment bank Inner Circle Sports to try to raise tens of millions of dollars from new limited partners to pay for projects that could include a new practice facility, scoreboards at Philips Arena and a branding campaign, sources said. ...

Tags: Franchises

NBA clubs to sell ads high, low

NBA teams, seeing the push for lucrative jersey advertising shelved, are getting two new areas inside their arenas as sources of revenue starting next season: on the court and atop the backboards. League officials have approved teams selling on-court advertising for the high-profile space in fron ...

Tags: Leagues and Governing Bodies

Message to Kings: ‘Sell, sell, sell’

Shortly after NBA owners voted to keep the Sacramento Kings in California, NBA Commissioner David Stern relayed a quick message to the team’s marketing chief, Jeff David. “It said ‘sell, sell, sell,’” said David, who as senior vice president of sales and marketing is ...

Tags: Franchises

For the WNBA, time for a clutch 3

The WNBA is counting on a trio of players it’s calling the “3 to See” to help it rebound from record low attendance last year — even though the three have yet to see their first regular-season games. Rookies Brittney Griner, Elena Delle Donne and Skylar Diggins are at the ...

Tags: Leagues and Governing Bodies

Blazers win NBA promo award

The Portland Trail Blazers have won this year’s NBA award for best local team promotion held during the recently completed regular season. The Blazers were recognized with the award at the NBA’s annual sponsorship meetings, held last week in Los Angeles. As was the case last year (th ...

Tags: Franchises

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