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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

10/06/14
SportsBusiness Journal: New NBA media deals may hit $2.5B yearly

When NBA owners are briefed on the status of the league’s media negotiations later this month, they can expect to hear of a coming windfall of media revenue that is at the high end of what they were expecting. {podcast} SBJ Podcast: Media writer John Ourand, NBA reporter John Lombar ...

Tags: Media

10/06/14
SportsBusiness Journal: NBA’s Global Games have 8 new sponsors

The NBA is making its annual preseason Global Games trek with eight new partners on board this year. In total, the league’s international effort this season will see nine NBA teams play seven games in seven cities across six countries. Along with five preseason games to be played overseas t ...

Tags: Marketing and Sponsorship

09/29/14
SportsBusiness Daily: Warriors Hold Unique Uniform Reveal

The Warriors last night unveiled their alternate uniform for the upcoming season at a private event at Twitter’s S.F. HQ, with fans of the team identified as social media influencers. The 10 influencers were told only that they were invited to a special event held by the team. Warriors officia ...

09/29/14
SportsBusiness Journal: Nets, Kings see global opportunity

For the two NBA teams traveling to China next month as part of the league’s annual Global Games, extending their brands overseas is just as much on the itinerary as the games themselves. The Brooklyn Nets and Sacramento Kings will travel to China for preseason games Oct. 12 in Shanghai and ...

Tags: Leagues and Governing Bodies

09/29/14
SportsBusiness Journal: Levenson has yet to retain adviser

Nearly a month after announcing his intent to sell the controlling interest in the Atlanta Hawks, Bruce Levenson hasn’t hired a bank to help sell the team, leaving interested parties waiting in the wings. Levenson announced Sept. 7 that he would sell his majority stake after he self-reporte ...

Tags: Franchises

09/25/14
SportsBusiness Daily: Uber Inks Deal With NBA Kings

The NBA Kings have signed a deal with Uber that puts the on-demand ride service into the team’s app. The integration will begin on Oct. 29, when the Kings play their home opener against the Warriors. Fans will be able to use the Uber service via the team’s app for all home games during t ...

09/22/14
SportsBusiness Journal: Harman deal breaks more ground for NBA

Last week’s deal between audio giant Harman and the NBA is the latest in a rush of new sponsorship opportunities for the league’s 30 teams under NBA Commissioner Adam Silver. The four-year league sponsorship deal announced on Sept. 17 makes Harman the official headphone, speaker and a ...

Tags: Marketing and Sponsorship

09/16/14
SportsBusiness Daily: Hornets Sign Food Lion As Sponsor

The Hornets have signed a sponsorship deal with Food Lion, filling the team’s grocery category that has been vacant for five years. Financial terms of the deal were not disclosed, but the multiyear deal includes a community service component that provides a commitment by Food Lion to provide 3 ...

09/15/14
SportsBusiness Daily: D-League Embraces Single Affil Model

The NBA D-League announced that 17 of its 18 clubs in the '14-15 season will have one-to-one partnerships with an NBA team. Last year, the league had 14 such partnerships. Seven clubs this season will be fully owned and operated by their NBA parent club: the Austin Toros (Spurs), Canton Charge (Cavs ...

09/15/14
SportsBusiness Journal: Interest in Hawks thought to be strong

The sale of Bruce Levenson’s controlling stake in the Atlanta Hawks is expected to draw a number of suitors despite the franchise’s financial struggles and the volatile circumstances driving the transaction. Sources last week said that while the Hawks have a history of financial losse ...

Tags: Franchises

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