About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA Will Now Allow Teams To Sell Sponsorships To Fantasy Game Operators

Published in SportsBusiness Daily on 08 / 19 / 14

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver. NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "We ar...

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Tags: Marketing and Sponsorship, NBA

More Stories by this Author

04/28/14
SportsBusiness Journal: NBA’s TV partners want flex scheduling

The NBA is a league of stars, and TV networks clamor to put the biggest ones on a national stage as often as possible. {podcast} SBJ Podcast: Media writer John Ourand and NBA reporter John Lombardo discuss what the league's TV partners want and the difficulty of incorporating a more flexi ...

Tags: Media

04/28/14
SportsBusiness Journal: NBA’s global value plays role in sale

The pending sale of the Milwaukee Bucks is one of the first team deals in the NBA to assign significant value to the league’s emerging overseas business. Keeping the team in Milwaukee is a stipulation Kohl insi ...

Tags: Franchises

04/21/14
SportsBusiness Journal: ‘It’s more of a true minor league now’

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

Tags: Leagues and Governing Bodies

04/21/14
SportsBusiness Journal: NBA's big markets take big hits

Editor’s note: This story is revised from the print edition. The NBA’s three biggest media markets posted significant drops in local TV viewership this season, with the five clubs in those markets shedding a combined 259,000 homes per game from last year. ...

Tags: Media

04/21/14
SportsBusiness Journal: NBA sponsors roll out new creative

The start of the NBA playoffs means a new slate of activation plans from the league’s corporate partners, including new creative from three sponsors. State Farm Insurance is marking the postseason with a new commercial featuring Los Angeles Clippers star Chris Paul in its “Born to Ass ...

Tags: Marketing and Sponsorship

04/17/14
SportsBusiness Daily: NBA Set For Silver's First BOG Meeting

The NBA BOG meets today and tomorrow at the St. Regis Hotel in N.Y., the first owners meeting under new NBA Commissioner Adam Silver . The BOG will not vote on the proposed $550M Bucks sale announced yesterday , but prospective co-Owners Wesley Edens and Marc Lasry will attend the meeting. The ...

04/16/14
SportsBusiness Daily: ESPN, Turner Launching NBA Playoff Ads

The NBA and network partners Turner and ESPN/ABC are rolling out a new playoff advertising strategy that has each partner running the other’s promotional spots. Turner’s playoff ad features Pharrell Williams and his “Come Get It Bae” single. ESPN’s spot has Pitbull ...

04/16/14
SportsBusiness Daily: How Key NBA Storylines Played Out This Year

Before the '13-14 NBA season began, SportsBusiness Journal offered some storylines to watch . Here is how each topic stands as the NBA concludes its regular season tonight. WARRIORS • Then: The team starts the year with a franchise record season-ticket base of 14,000 and a 38-game sellou ...

Tags: Franchises, NBA

04/14/14
SportsBusiness Journal: Magic’s arena gets iBeacon technology

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever ...

Tags: Franchises

04/10/14
SportsBusiness Daily: NBA Releases Int'l Preseason Schedule

The NBA has released its '14 int'l preseason schedule with five games in five cities this October as part of the NBA Global Games. The games will begin on Oct. 8 in Berlin with the Spurs playing Alba Berlin at O2 World Berlin arena. The Spurs will then play in Istanbul on Oct. 11 against Fenerbah&cc ...

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