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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

10/20/14
SportsBusiness Journal: Rob Hennigan

ROB HENNIGAN Title: General manager, Orlando Magic Career path: Emerson College graduate landed an internship with the San Antonio Spurs in the 2004-05 season; joined the Oklahoma City Thunder in 2008 as assistant general manager; hired by the Magic in 2012 O nly 32 years old, Rob ...

Tags: In-Depth, NBA Season Preview

10/20/14
SportsBusiness Journal: Tim Connelly

TIM CONNELLY Title: General manager, executive vice president of basketball operations, Denver Nuggets Career path: Joined the Washington Wizards as an intern, spent a decade working his way up to director of player personnel; spent three years with the New Orleans Pelicans as assistant ge ...

Tags: In-Depth, NBA Season Preview

10/17/14
SportsBusiness Daily: Hawks Add 3-D Projection System

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10/14/14
SportsBusiness Daily: NBA Closer To Adding Jersey Ads

The idea of corporate ads landing on NBA jerseys took a step closer to happening, as the league has guaranteed that its network partners, ESPN and Turner, will be compensated. As part of the league's media rights deal that was signed earlier this month, national brands with jersey deals that would h ...

Tags: Marketing and Sponsorship, NBA

10/13/14
SportsBusiness Journal: Jersey ad revenue part of the mix

Editor’s note: This story is revised from the print edition. If the NBA sells corporate advertising on game jerseys, which many believe is inevitable, network partners Turner and ESPN will get certain spending guarantees related to those contracts — a development that was negotiat ...

Tags: Media, Leagues and Governing Bodies

10/13/14
SportsBusiness Journal: Fast break: NBA media rights

Editor’s note: This story is revised from the print edition. Turner Broadcasting System President David Levy was sitting next to new NBA Commissioner Adam Silver inside New Orleans’ Smoothie King Center during last February’s NBA All-Star Saturday Night when he realized that ...

Tags: Media, Leagues and Governing Bodies

10/10/14
SportsBusiness Daily: NBA Rolling Out New Ad Campaign

The NBA today is rolling out its new season-long ad campaign with the tagline "Everybody Up," replacing the "Big" campaign used over the past few seasons. The ads, via Goodby Silverstein & Partners, will begin running on the league’s digital assets today, with the first TV spot to air tomo ...

10/06/14
SportsBusiness Daily: TNT, ESPN Lock Up New NBA Deals

The NBA, ESPN and Turner today formally announced nine-year media-rights extensions worth a massive $24B through the '24-25 season. The new deals begin with the '16-17 season. The average annual $2.6B in combined payments is 2.8 times higher than the current deal, which averages around $930M per ye ...

Tags: Media, NBA, ESPN, TBS/TNT

10/06/14
SportsBusiness Daily: NBA To Announce Media Rights Deals

ESPN and Turner Sports have completed nine-year deals worth a massive $24B to renew their NBA media rights through the '24-25 season. The deals will be announced during a press conference this morning that will be available on NBA.com and NBA TV. The average annual $2.6B combined payments is much mo ...

10/06/14
SportsBusiness Journal: Re-evaluation for NBA's revenue sharing

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Tags: Leagues and Governing Bodies

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