About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

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02/13/15
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02/10/15
SportsBusiness Daily: Suns Hire Industry Veteran Lochmann

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Tags: People and Pop Culture, Chicago Bulls

02/10/15
SportsBusiness Daily: Bulls' Steve Schanwald To Retire In June

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02/09/15
SportsBusiness Journal: NBA to Nets owner: Sell arena share

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Tags: Leagues and Governing Bodies

02/09/15
SportsBusiness Journal: NYC brings out big All-Star activations

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Tags: Events and Attractions

02/09/15
SportsBusiness Journal: NBA All-Star returns to NYC

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Tags: Events and Attractions

02/02/15
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Tags: Labor and Agents

01/27/15
SportsBusiness Daily: Lexi Thompson To Endorse Zurich Insurance

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SportsBusiness Journal: A Silver anniversary

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Tags: Leagues and Governing Bodies

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