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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

More Stories by this Author

09/30/13
Sprite's NBA slam dunk

Sprite is one of the NBA’s long-standing sponsors, so it should come as no surprise that as the NBA has evolved globally, so too has the Coke-owned brand. The evolution of the deal between Sprite and the NBA, a partnership that began in 1986, is proof positive that familiarity breeds succes ...

Tags: In-Depth, Marketing and Sponsorship

09/30/13
Sponsor activity up for NBA Global Games

The NBA is wrapping additional activation efforts around its expanded fall Global Games schedule, which begins Saturday in Istanbul. The league this year has an eight-game overseas preseason schedule to go along with two international regular-season games. It makes for the highest number of NBA t ...

Tags: Events and Attractions

09/23/13
‘3 to See’ boosts numbers for WNBA

The WNBA’s “3 to See” rookies brought notable gains at the gate in the players’ home markets this year, and league officials said the trio also helped increase the league’s TV and online numbers in 2013. The Chicago Sky, led by rookie Elena Delle Donne, saw the leagu ...

Tags: Leagues and Governing Bodies

09/16/13
Sixers quadruple sales staff, add execs

The Philadelphia 76ers have quadrupled the size of their sales staff and made several veteran hires for their executive ranks, as new chief executive Scott O’Neil starts to put his stamp on the franchise. O’Neil was hired July 8. He has spent the time since revamping the Sixers’ ...

Tags: Franchises

09/09/13
For loyal fans, a spot on the floor?

Two NBA teams are awaiting league approval of a plan that would put the names of season-ticket holders on their playing floors. The teams, Cleveland and Milwaukee, intend the plan as another benefit tied to their year-round membership and fan-loyalty clubs. Details are still being finalized and m ...

Tags: Franchises

09/02/13
Kings add staff, upgrade arena

The makeover of the Sacramento Kings has accelerated in the past month under new team president Chris Granger, with the hiring of five front-office executives and plans to refresh the team’s Sleep Train Arena. Granger ...

Tags: Franchises

08/26/13
Exit may reshape NBA global biz

The departure of NBA International President Heidi Ueberroth could set in motion a significant shift in how the league structures its growing global business division. NBA Commissioner David Stern last week said the league will re-examine its international operations in the wake of Ueberroth&rsqu ...

Tags: Leagues and Governing Bodies

08/26/13
Suns bring Carl’s Jr. into arena

The Phoenix Suns have signed a multiyear sponsorship deal with hamburger chain Carl’s Jr. that includes the opening of a restaurant at US Airways Center that will operate during non-game-day hours. The deal also provides for a separate, Carl’s Jr. mini-store on the arena’s conco ...

Tags: Franchises

08/05/13
49ers exec to take Heat’s CRO post

Veteran NFL marketing executive John Vidalin is leaving the San Francisco 49ers to become chief revenue officer for the Miami Heat. Vidalin, who has worked as chief sales officer for the 49ers since 2010, begins his new job with the Heat on Aug. 19. His last day with the 49ers is Friday. ...

Tags: Franchises

08/05/13
New Orleans Arena gets upgrades

A hard-hat tour of New Orleans Arena reveals a mangled mess of steel cropping up from the floor like the offspring of some metallic Medusa. It is part of the new Chairman’s Club, one of two premium lounges at event level now under construction, and a portion of a two-year, publicly funded $ ...

Tags: Facilities

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