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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

‘It’s more of a true minor league now’

04 / 21 / 14

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

An uncommon path: Jason Levien

Editor's note: This story is revised from the print edition. I t’s a scorching afternoon in the Las Vegas desert, but Jason Levien is the picture of cool. He sips an iced tea inside a Caesars Palace restaurant, perusing his BlackBerry while taking a break between meetings and phone ca ...

Tags: Franchises

Arena sees steps as good business

The Portland Trail Blazers’ Moda Center sits in one of the greenest cities on the planet so it stands to reason that the team is one of the leading sports teams in sustainability strategies. The LEED Gold certification of the Moda Center is testament to the Blazers’ approach to sustai ...

Tags: In-Depth

Hunter paid nearly $2M from NBPA

Fired National Basketball Players Association Executive Director Billy Hunter received $1,995,887 in compensation in his last year on the job, according to the union’s annual report filed recently with the U.S. Department of Labor. The report covers the 12-month period that ended June 30. H ...

Tags: Labor and Agents

Sprite's NBA slam dunk

Sprite is one of the NBA’s long-standing sponsors, so it should come as no surprise that as the NBA has evolved globally, so too has the Coke-owned brand. The evolution of the deal between Sprite and the NBA, a partnership that began in 1986, is proof positive that familiarity breeds succes ...

Tags: In-Depth, Marketing and Sponsorship

Sponsor activity up for NBA Global Games

The NBA is wrapping additional activation efforts around its expanded fall Global Games schedule, which begins Saturday in Istanbul. The league this year has an eight-game overseas preseason schedule to go along with two international regular-season games. It makes for the highest number of NBA t ...

Tags: Events and Attractions

‘3 to See’ boosts numbers for WNBA

The WNBA’s “3 to See” rookies brought notable gains at the gate in the players’ home markets this year, and league officials said the trio also helped increase the league’s TV and online numbers in 2013. The Chicago Sky, led by rookie Elena Delle Donne, saw the leagu ...

Tags: Leagues and Governing Bodies

Sixers quadruple sales staff, add execs

The Philadelphia 76ers have quadrupled the size of their sales staff and made several veteran hires for their executive ranks, as new chief executive Scott O’Neil starts to put his stamp on the franchise. O’Neil was hired July 8. He has spent the time since revamping the Sixers’ ...

Tags: Franchises

For loyal fans, a spot on the floor?

Two NBA teams are awaiting league approval of a plan that would put the names of season-ticket holders on their playing floors. The teams, Cleveland and Milwaukee, intend the plan as another benefit tied to their year-round membership and fan-loyalty clubs. Details are still being finalized and m ...

Tags: Franchises

Kings add staff, upgrade arena

The makeover of the Sacramento Kings has accelerated in the past month under new team president Chris Granger, with the hiring of five front-office executives and plans to refresh the team’s Sleep Train Arena. Granger ...

Tags: Franchises

Exit may reshape NBA global biz

The departure of NBA International President Heidi Ueberroth could set in motion a significant shift in how the league structures its growing global business division. NBA Commissioner David Stern last week said the league will re-examine its international operations in the wake of Ueberroth&rsqu ...

Tags: Leagues and Governing Bodies

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