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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

More Stories by this Author

11/11/13
Twitter TV Ratings to track Suns traffic

The Phoenix Suns have become the first major pro sports team to sign a deal with SocialGuide’s Nielsen Twitter TV Ratings service that tracks Twitter activity during games. Financial terms of the one-year deal were not disclosed. The agreement was finalized late last month, ahead of the sta ...

Tags: Franchises

11/04/13
Disney Institute, NBA align

The NBA is partnering with the Disney Institute to create a leaguewide customer service program to improve the fan experience at NBA arenas. A steering committee of about nine NBA teams and key concessionaires Levy Restaurants and Aramark met recently with Disney Institute executives in Orlando t ...

Tags: Leagues and Governing Bodies

10/28/13
Momentum drives NBA’s projections

The NBA expects to eclipse last year’s record of $1 billion in total gate revenue this season. NBA Commissioner David Stern, speaking at last week’s board of governors meeting in New York, said that strong season-ticket sales are helping drive the league’s business. “Ever ...

Tags: Leagues and Governing Bodies

10/21/13
Silver ready for NBA's starring role

Editor's note: This story is revised from the print edition. After 20 years toiling at the elbow of NBA Commissioner David Stern, Adam Silver needed only minutes last spring to show that he’s ready to run the league. Silver listened as debate raged between NBA owners, a phalanx of la ...

Tags: In-Depth, NBA Season Preview

10/21/13
Adam Silver's to-do list

Adam Silver will take over as NBA commissioner on Feb. 1, when he replaces David Stern during one of the league’s most prosperous eras. With the NBA’s collective-bargaining deal and a revamped revenue-sharing plan in place since 2011, teams are more financially competitive than ever. Fr ...

Tags: In-Depth, NBA Season Preview

10/21/13
What to watch this NBA season

Golden diggers The Golden State Warriors want to build a $1 billion arena on the waterfront in San Francisco. Photo by: AECOM ■ The Golden State Warriors continue their push for ...

Tags: In-Depth, NBA Season Preview

10/21/13
NBA near deals to allow streaming

The NBA is poised to become the first major U.S.-based sports league to allow its games to be streamed live locally. The league is finalizing TV Everywhere deals with Fox Sports Media Group and NBC Sports Group, the country’s two biggest owners of regional sports networks. Other RSNs, such ...

Tags: Leagues and Governing Bodies

10/07/13
An uncommon path: Jason Levien

Editor's note: This story is revised from the print edition. I t’s a scorching afternoon in the Las Vegas desert, but Jason Levien is the picture of cool. He sips an iced tea inside a Caesars Palace restaurant, perusing his BlackBerry while taking a break between meetings and phone ca ...

Tags: Franchises

10/07/13
Arena sees steps as good business

The Portland Trail Blazers’ Moda Center sits in one of the greenest cities on the planet so it stands to reason that the team is one of the leading sports teams in sustainability strategies. The LEED Gold certification of the Moda Center is testament to the Blazers’ approach to sustai ...

Tags: In-Depth

10/07/13
Hunter paid nearly $2M from NBPA

Fired National Basketball Players Association Executive Director Billy Hunter received $1,995,887 in compensation in his last year on the job, according to the union’s annual report filed recently with the U.S. Department of Labor. The report covers the 12-month period that ended June 30. H ...

Tags: Labor and Agents

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