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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Hornets' Guelli Says Team Supports NBA's Decision, Hopes To Mitigate Damage To Brand

Published in SportsBusiness Daily on 07 / 22 / 16

Just after the NBA pulled the '17 All-Star Game out of Charlotte , THE DAILY spoke to Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli about the decision and its impact on the franchise. Q : When did the league let you know of the decision and how was it conveyed? Guelli : ...

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Tags: Franchises, Charlotte Hornets

More Stories by this Author

05/30/16
SportsBusiness Journal: PrimeSport signed for Ryder Cup tickets

The PGA of America has signed its first secondary ticketing deal tied to the Ryder Cup, a 13-year agreement with PrimeSport. Atlanta-based PrimeSport becomes the official secondary ticketing seller around one of golf’s biggest events, beginning with the 2016 edition this fall and running th ...

Tags: Events and Attractions

05/26/16
SportsBusiness Daily: Pistons, Raptors, Bulls Claim NBA Awards

The Pistons, Raptors and Bulls took top honors at the NBA's sponsorship, marketing and digital meetings held yesterday in Austin. The Pistons won the NBA’s inaugural team marketing campaign of the year award for its season-long “Detroit Basketball” campaign. The effort fe ...

Tags: Marketing and Sponsorship, NBA

05/25/16
SportsBusiness Daily: KitchenAid Extends With PGA Of America

Whirlpool's KitchenAid brand has extended its sponsorship with the PGA of America through '24 as the company becomes the title sponsor of the Senior PGA Championship beginning next year. The eight-year deal elevates KitchenAid to title partner of the tournament from presenting partner. KitchenAid be ...

05/23/16
SportsBusiness Journal: Dean & DeLuca due at Colonial this week

Dean & DeLuca is bringing a taste of New York (and elsewhere) to Texas this week, setting up a pop-up store at venerable Colonial Country Club in Fort Worth as part of its new title sponsorship of the local PGA Tour stop. The 60-by-30-foot store will open Wednesday and remain open through the ...

Tags: Events and Attractions

05/16/16
SportsBusiness Daily: 76ers, StubHub Sign Jersey Patch Deal

The 76ers have signed the NBA's first jersey patch advertising deal, a three-year agreement with StubHub. The patch will appear on jerseys for the start of the '17-18 season, when Nike replaces adidas with NBA uniform rights. StubHub in F ...

05/16/16
SportsBusiness Journal: PGA Tour exploring idea of own channel

The PGA Tour can opt out of its media deals with CBS and NBC in 2018, and tour executives already have reached out to several media companies to gauge their interest in bidding for a package of rights or, potentially, helping the tour launch its own channel. The tour’s deals with CBS and N ...

Tags: Leagues and Governing Bodies, Media

05/16/16
SportsBusiness Journal: Exclusivity returns to TPC Sawgrass club

When the PGA Tour earlier this year unveiled its new hospitality offering, The Players Club, for The Players tournament, the stated goal was to create a more exclusive experience in the opulent clubhouse of host site TPC Sawgrass. The approach a ...

Tags: Events and Attractions

05/10/16
SportsBusiness Daily: PGA Tour, LPGA Partner With Topgolf

The PGA Tour and LPGA today announced a promotional partnership with Topgolf that links PGA Tour and LPGA tournament activities with Topgolf venues. The multiyear agreement calls for Topgolf to promote PGA Tour and LPGA events at local Topgolf facilities, though specific events were not disclosed. T ...

05/09/16
SportsBusiness Journal: WNBA's Borders sees social media as key

Lisa Borders began work as the WNBA’s fourth president in March, replacing Laurel Richie, who resigned after four years on the job. Borders takes over with a mission to improve ...

Tags: Leagues and Governing Bodies

05/09/16
SportsBusiness Journal: Warriors mine smart court data

Earlier this season, the Golden State Warriors were part of the first NBA game to be live-streamed in virtual reality. Now, the Warriors are the first team in the league to employ a smart practice court, a system that uses HD cameras to dish out a multitude of analytics, stats and video on a courtsi ...

Tags: Franchises

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