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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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MLBAM To Stream Live Coverage Of Pairings At PGA Tour Events

Published in SportsBusiness Daily on 04 / 28 / 15

The PGA Tour has struck a deal with MLBAM to stream live coverage of featured pairings in tournament play outside Golf Channel network broadcast windows, according to sources. Coverage would be streamed at PGATourLive.com, and would be limited to a few featured groups per during a limited number of ...

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03/18/15
SportsBusiness Daily Global: Rolex Renews PGA Tour Sponsorship

The PGA Tour on Tuesday announced the latest of its sponsor renewal deals with an 11-year extension with Rolex. The company, which has been a Tour sponsor since '07, will remain an official marketing partner of the PGA Tour and will be a sponsor of the four WGC events and the Presidents Cup. Rolex i ...

Tags: Marketing and Sponsorship, North America

03/17/15
SportsBusiness Daily: Rolex Renews PGA Tour Deal

The PGA Tour today announced the latest of its sponsor renewal deals with an 11-year extension with Rolex. The company, which has been a Tour sponsor since '07, will remain an official marketing partner of the PGA Tour and will be a sponsor of the four WGC events and the Presidents Cup. Rolex is des ...

03/16/15
SportsBusiness Journal: PGA Tour signs United Rentals

The PGA Tour has signed United Rentals Inc. to a five-year sponsorship. Tour officials declined to disclose financial terms of the deal, but one golf industry source said tour marketing partnerships range between $2 million and $5 million annually. Because United Rentals will provide rental equip ...

Tags: Marketing and Sponsorship

03/16/15
SportsBusiness Journal: BBVA Compass tips off NBA campaign

BBVA Compass this week will launch its campaign to tout the first affinity credit card bearing the NBA’s logo, the result of a deal between the league, the company and American Express. To promote the BBVA Compass NBA American Express Card, BBVA is rolling out five 30-second TV spots, a sta ...

Tags: Marketing and Sponsorship

03/10/15
SportsBusiness Daily: Trump Course Lands Grand Slam Of Golf

Trump National Golf Club L.A. will host the PGA Grand Slam of Golf in October as part of a multiyear deal between the PGA of America and Trump, it was announced today. The event is set for Oct. 19-21, with Golf Channel to broadcast the event live and air primetime replays. The announcement is t ...

03/09/15
SportsBusiness Journal: Hawks flying high on and off the court

Jeff Teague was one of four Hawks in the All-Star Game. Photo by: NBAE / GETTY IMAGES The Atlanta Hawks, who began their season in turmoil but have surprised on the court and last wee ...

Tags: Franchises

03/06/15
SportsBusiness Daily: Warriors To Open Third Arena Team Store

The Warriors are close to opening their third team store in Oracle Arena as the franchise looks to capitalize on its booming merchandise sales. As the team gets set to open its new 1,600-square-foot store this month, sales of Stephen Curry ’s No. 30 jersey have increased 57% to date this year ...

03/02/15
SportsBusiness Daily: Golf Channel To Debut Reality Series

Golf Channel in June will debut a new series called “Altered Course,” as the net adds more original content to its programming. Golf Channel recently completed shooting in Jamaica for eight one-hour episodes of the reality competition series with eight two-person teams competing on score ...

03/02/15
SportsBusiness Journal: Cavaliers requiring automatic renewal

The Cleveland Cavaliers have become the first NBA team to require all season-ticket holders to agree to an automatic renewal policy, essentially eliminating the need for the club to pursue season-ticket renewals annually. “It changes the paradigm in terms of renewals,” said Brad Sims, ...

Tags: Franchises

02/23/15
SportsBusiness Journal: The launching of Air Jordan

Falk holds one of the early Air Jordan shoes, which Nike first produced in 1984. Photo by: NICK GRINER In August 1984, a brand was born when David Falk set out to find a shoe deal for ...

Tags: Champions

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