About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Hornets Formally Awarded '19 NBA All-Star Game, Eye More Sponsors

Published in SportsBusiness Daily on 05 / 24 / 17

The NBA today officially awarded the '19 NBA All-Star Game back to Charlotte, and Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli said the team is poised to take greater advantage of the NBA’s marquee event than it would have been this year had it not been moved to New Or...

Read More

More Stories by this Author

04/17/17
SportsBusiness Daily: BIG3 Releases Full Schedule

The games are on Sundays with FS1 to show the games on tape delay on Monday nights. The league’s championship will be shown live on Fox at 4:30pm ET.

04/17/17
SportsBusiness Journal: LPGA pitches event with retired NFL players

The LPGA again is shopping a proposed new event that would be aligned with future NFL Pro Bowls beginning in 2018. “The main idea is that we combine an LPGA event that would pair LPGA players with retired NFL players around Pro Bowls,” said Jon Podany, chief commercial officer for the ...

Tags: Leagues and Governing Bodies

04/17/17
SportsBusiness Journal: Custom cans part of A-B’s PGA Tour renewal

Anheuser-Busch, the PGA Tour’s longest-standing sponsor, has signed a new four-year deal with the tour that for the first time will include customized Michelob Ultra cans bearing the tour’s logo to be sold at retail. Specific financi ...

Tags: Marketing and Sponsorship

04/17/17
SportsBusiness Journal: Basketball: Testing change

NBA timeouts could see changes after testing conducted in the D-League this past season. Photo by: GETTY IMAGES NBA Commissioner Adam Silver has m ...

Tags: In-Depth

04/17/17
SportsBusiness Journal: Golf: Format adjustment

The 72-hole stroke-play tournament is the staple format in golf, but things could be made far more interesting and attractive to viewers if some dramatic format changes were included in events throughout the season. This could include adopting six-hole competitions instead of the typical 72-hole for ...

Tags: In-Depth

04/11/17
SportsBusiness Daily: BIG3 Hoops League Adds Amy Trask As CEO

Former Raiders Chief Exec  AMY TRASK has been hired as CEO of the new BIG3 basketball league. She has also taken an undisclosed equity stake in the league. Trask, who has no previous professional experience in basketball, spent nearly 30 years with the Raiders before leaving the franchise in ' ...

Tags: People and Pop Culture

04/11/17
SportsBusiness Daily: BIG3 League Hires Amy Trask As CEO

Former Raiders exec Amy Trask has been hired as CEO of the new BIG3 three-on-three basketball league co-founded by Ice Cube . She has also taken an undisclosed equity stake in the league. Trask, who has no previous professional experience in basketball, joins the BIG3 league effectively immediate ...

04/10/17
SportsBusiness Journal: Forty Under 40: Gretchen Sheirr

sarah dedmon photography G retchen Sheirr’s ascent into the senior executive ranks at the Houston Rockets is hardly typical. In fact, when she speaks to students about her path to her job as chief revenue officer for the Rockets, she advises them to be ready and wi ...

Tags: Forty Under 40

04/10/17
SportsBusiness Journal: Plugged In: Brad Seymour

Brad Seymour was hired last year as president of the NBA D-League’s Windy City Bulls, who recently completed their inaugural season playing in the Sears Centre in Chicago’s northwest suburbs. Seymour spent his entire career in minor league baseball, operating Class A baseball’s La ...

Tags: People and Pop Culture

04/10/17
SportsBusiness Journal: Arnie’s Army rebrands, signs 3 sponsors

Arnie’s Army Charitable Foundation, the philanthropic arm of Arnold Palmer Enterprises, has signed three inaugural sponsors and is rolling out a new logo as part of a rebranding effort following Palmer’s death last year. MasterCard, Hertz and Golf Channel, brands that had long associa ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug