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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Ditching ’burbs for Detroit

Published in SportsBusiness Journal on 12 / 05 / 16

Little Caesars Arena will look like the Pistons’ home and not the Red Wings’ for NBA games, part of the plan for the two franchises to both play in a building that the Red Wings have developed. Photo by: D...

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Tags: Franchises

More Stories by this Author

10/10/16
SportsBusiness Journal: Mobil 1 gets official status with NBA

ExxonMobil has signed a multiyear sponsorship deal with the NBA, making its Mobil 1 brand of synthetic motor oil the NBA, WNBA and D-League’s official motor oil, motor fuel and lubricant. The deal includes NBA rights in China, where activa ...

Tags: Marketing and Sponsorship

10/05/16
SportsBusiness Daily: ExxonMobil Signs Multiyear Deal With NBA

ExxonMobil has signed a multiyear sponsorship deal with the NBA, making its Mobil 1 brand of synthetic motor oil the NBA, WNBA, and the D-League’s official motor oil, motor fuel and lubricant. The deal includes NBA rights in China, where activation -- including in-arena promos and customer hos ...

Tags: Marketing and Sponsorship, NBA, ExxonMobil

10/04/16
SportsBusiness Daily: Renee Brown Leaving WNBA This Month

WNBA Chief of Basketball Operations & Player Relations Renee Brown is stepping down after 20 years with the league. Brown will leave the WNBA on Oct. 20. She has been in her current job since '05, overseeing basketball operations and the administration of player-related programs. She joi ...

10/03/16
SportsBusiness Journal: Golf Channel idea began with houseguest

The seeds of The Golf Channel were planted in a chance meeting between Arnold Palmer and cable television entrepreneur Joe Gibbs. It was at the 1990 PGA Championship at Shoal Creek in Birmingham, Ala., where Gibbs made his guest house available to the PGA of America to host a player. The guests t ...

Tags: Media

10/03/16
SportsBusiness Journal: Arnold Palmer: A genuine success

Arnold Palmer won 62 PGA Tour events and seven majors, but winning wasn’t at the heart of his legendary marketing legacy. “The important thing was never to market him as a winner,” said Alastair Johnston, Palmer’s longtime agent at IMG and chairman of Arnold Palmer Enterpr ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: Sixers purchase esports franchises

The Philadelphia 76ers and venture firm NextEquity have purchased a majority stake in leading esports franchises Team Dignitas and Team Apex, making the Sixers the first U.S. sports organization to control a professional gaming outfit. ...

Tags: Franchises

09/26/16
SportsBusiness Journal: Branding marks a first at Ryder Cup

Ryder Cup spectators will be seeing red and corporate sponsor signage at Hazeltine. Photo by: PGA OF AMERICA This year’s Ryder Cup will look far different from when it was l ...

Tags: Marketing and Sponsorship

09/26/16
SportsBusiness Journal: NBA jersey ads not an easy sell

The idea of NBA jersey patches was met with great promise when it was finally approved after years of debate. Nearly six months later, the reality has been more problem than panacea. The NBA authorized a three-year test for teams to sell 2.5-by-2.5-inch advertising patches on jerseys in April. Ev ...

Tags: Marketing and Sponsorship

09/21/16
SportsBusiness Daily: Lagardere To Advise Greenbrier Classic

Lagardere Sports has been hired as management consultant to the PGA Tour Greenbrier Classic. The company will work as an advisor to tournament operations and assist in player recruitment, sponsorship sales and activation around the event, which was canceled this year due to flooding. The ' ...

09/19/16
SportsBusiness Daily: New Sponsor For Champions Tour Event

The PGA Champions Tour has a new tournament title sponsor in Pure Insurance, which will back the former Nature Valley First Tee Open at Pebble Beach beginning in '17. The new name of the event is the Pure Insurance Championship. Financial terms of the four-year agreement were not disclosed, but ...

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