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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Warriors Unveil Alternate Uniforms With Help Of Influential Fans

Published in SportsBusiness Daily on 09 / 29 / 14

The Warriors last night unveiled their alternate uniform for the upcoming season at a private event at Twitter’s S.F. HQ, with fans of the team identified as social media influencers. The 10 influencers were told only that they were invited to a special event held by the team. Warriors officia...

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More Stories by this Author

07/30/14
SportsBusiness Daily: USA Basketball Signs Three New Sponsors

USA Basketball has signed three new marketing deals with Samsung, Hospital for Special Surgery and Diageo. The deals run through '16. The NBA markets USA Basketball, and Samsung and Diageo are both league sponsors. Each of the new partners will activate around USA Basketball’s traini ...

Tags: Marketing and Sponsorship, Samsung, Diageo, USA Basketball

07/28/14
SportsBusiness Journal: The player’s been traded, so now what?

As Major League Baseball’s annual nonwaiver trade deadline nears this week, a front-office executive’s routine trip through his team’s clubhouse can become anything but routine. “Starting around the last two weeks of July, it gets quieter when I come through the clubhouse, ...

Tags: Leagues and Governing Bodies

07/28/14
SportsBusiness Journal: NBA Kings sign lucrative TV extension

The Sacramento Kings have signed a 20-year media rights extension with NBC Sports Group worth between $690 million and $700 million, another sign of the team’s resurgence under owner Vivek Ranadivé. Ranadivé bought the team in June 2013 for $535 million and is set to build a $ ...

Tags: Media

07/21/14
SportsBusiness Daily: D-League President Leaving To Join Facebook

NBA D-League President DAN REED is leaving the organization to join Facebook as Head of Global Sports Partnerships. Reed has been President of the league since '07. He joined the NBA in '04 and worked as Senior Dir of Team Marketing & Business Operations before his D-League stint. Hi ...

Tags: People and Pop Culture, NBDL, Facebook

07/21/14
SportsBusiness Journal: Vegas’ Summer League heats up

The NBA closes out its Summer League in Las Vegas this week with attendance and TV numbers for its games there up and league officials talking about doing even more in the years ahead with what was once a sleepy summertime sideshow. A record 23 NBA teams and one select D-League team took part in ...

Tags: Leagues and Governing Bodies

07/21/14
SportsBusiness Journal: James assists Fox RSNs in two markets

LeBron James’ move to Cleveland could benefit Fox Sports as much as the Cavaliers over the next few seasons. That’s because the media company, which owns both FS Ohio and Sun Sports in Florida, gained the upper hand in its leverage position in both markets when the teams’ media ...

Tags: Media

07/21/14
SportsBusiness Journal: NBA on a first-name basis

Get ready for LeBron, Carmelo and Derrick — yes, first names only. The NBA plans to use its Christmas Day games again this year to roll out a set of newly styled jerseys, this time featuring players’ first names on the back of the uniform, placed below the players’ numbers. ...

Tags: Leagues and Governing Bodies

07/16/14
SportsBusiness Daily: Silver Comments On Clippers Situation

The NBA completed its BOG meeting yesterday with NBA Commissioner Adam Silver commenting that he cannot say with certainty that neither Donald nor Shelly Sterling will own the Clippers at the start of next season. “I can't say with certainty because it's in the hands of the probate ...

07/14/14
SportsBusiness Journal: NBA hires new CMO

NBA Commissioner Adam Silver continues to put his stamp on the league, last week announcing the creation of a chief marketing officer position to be filled by industry veteran Pamela El amid a new marketing strategy. El, who comes to the NBA from Nationwide Insurance and 11 years previously at St ...

Tags: Leagues and Governing Bodies

07/14/14
SportsBusiness Journal: Longhorns hire Aspire for ticket sales

Editor’s note: This story is revised from the print edition. The University of Texas has tabbed The Aspire Group to manage athletic ticket sales and services for the school, which counts more than $40 million in ticket revenue annually. The deal calls for Aspire to run the sales oper ...

Tags: Colleges

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