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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA D-League President Dan Reed Leaving At End Of The Month To Join Facebook

Published in SportsBusiness Daily on 07 / 21 / 14

NBA D-League President DAN REED is leaving the organization to join Facebook as Head of Global Sports Partnerships. Reed has been President of the league since '07. He joined the NBA in '04 and worked as Senior Dir of Team Marketing & Business Operations before his D-League stint. Hi...

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Tags: People and Pop Culture, NBDL, Facebook

More Stories by this Author

05/19/14
SportsBusiness Daily: Hornets' Rebrand Begins For NBA Franchise

The Bobcats' name change to the Hornets will not be official until tomorrow, but the team already has swapped out its Bobcats name, has begun changing venue signage and changed over to the Hornets on its website. The franchise over the weekend also released a "retirement" video for Bobcats mascot R ...

05/19/14
SportsBusiness Daily: Pennzoil Using NBA Playoffs For Product Launch

Pennzoil yesterday began its presenting sponsorship of the NBA Eastern Conference Finals. The company is using the Heat-Pacers series as part of its launch of its new Pennzoil Platinum PurePlus motor oil product. It is the first time Pennzoil has used the NBA for any significant marketing efforts. T ...

Tags: Marketing and Sponsorship, Pennzoil, NBA

05/19/14
SportsBusiness Journal: Bucks’ brat promo wins league award

Here’s something for the incoming owners of the Milwaukee Bucks to chew on: The team has won this year’s NBA award for the best team promotion, featuring a contest to create Milwaukee’s best bratwurst. The Bucks were recognized at the NBA’s annual sponsorship meetings, hel ...

Tags: Franchises

05/19/14
SportsBusiness Journal: WNBA campaign stakes its claim to summer

When the Chicago Sky takes the court Wednesday for an 11:30 a.m. tip time, it won’t be the last time the team aligns with kids and schools this year. Wednesday’s effort officially is a “School Day” promotional game, but the Sky’s larger marketing effort for 2014 call ...

Tags: Leagues and Governing Bodies

05/19/14
SportsBusiness Journal: Kings to package USSA sponsorship deals

The Sacramento Kings have signed a four-year deal to acquire control over two sponsorship packages for the U.S. Ski and Snowboard Association’s Grand Prix series. Each sponsorship and hospitality package is for three Grand Prix events, which feature snowboarding and freeskiing competition. ...

Tags: Franchises

05/16/14
SportsBusiness Daily: WNBA Adds New Sponsor, Marketing Campaign

The WNBA tips off its ‘14 season on Friday night backed by a new “WNBA Summer Hoops” marketing campaign aiming to drive interest in the league during the summer months. Each of the league’s 12 teams will conduct local activations to participate in the league-wide campaign. Th ...

Tags: WNBA, Marketing and Sponsorship, Samsung

05/13/14
SportsBusiness Daily: NBA Promotes Amy Brooks, Emilio Collins

The NBA today announced two exec promotions. Senior VP/Team Marketing & Business Operations Amy Brooks has been named Exec VP/Team Marketing & Business Operations, while Senior VP/Global Marketing Partnerships Emilio Collins has been named Exec VP/Global Marketing Partnerships. Both will ...

05/12/14
SportsBusiness Journal: Formal move against Sterling near

After two league-level committee meetings over a seven-day span, the NBA last week had yet to present to Los Angeles Clippers owner Donald Sterling the formal charges intended to marshal his sale of the franchise. But with another meeting by the 10-member NBA advisory/finance committee expected this ...

Tags: Leagues and Governing Bodies

05/12/14
SportsBusiness Journal: 5 Star shifts focus to young sales execs

Industry veterans Scott O’Neil, Bill Sutton and Chris Heck are bringing back a sports executive development program they debuted last year, but this time, it’s with a different mission. The program, called the 5 Star Sponsorship Academy, held its inaugural event at the Harvard Club in ...

Tags: Marketing and Sponsorship

05/05/14
SportsBusiness Journal: Shown the door

After one of the most astounding weeks in NBA history, Commissioner Adam Silver sits in uncharted waters, faced with the unprecedented task of forcing Los Angeles Clippers owner Donald Sterling to sell his franchise. While Silver has been universally lauded for his swift and firm actions to drive ...

Tags: Leagues and Governing Bodies

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