About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Will jersey ads bring big bucks?

Published in SportsBusiness Journal on 04 / 25 / 16

The most talked about piece of sponsorship inventory to hit the NBA in years is smaller than a standard Post-it note. But as teams hit the market ready to cash-in on this new, long-awaited asset, the case of whether size matters becomes tricky, as the value and impact of the forthcoming 2.5-by-2....

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Tags: Leagues and Governing Bodies

More Stories by this Author

03/09/16
SportsBusiness Daily: Conference To Be Held Around LPGA Major

Organizers of the upcoming ANA Inspiration, the LPGA’s first major of the year, will hold the inaugural ANA Inspiring Women in Sports Conference on March 29, just prior to the tournament set for March 31-April 3 at Mission Hills Country Club in Rancho Mirage, Calif. Among those set to particip ...

03/08/16
SportsBusiness Daily: PGA Of America Extends Bevacqua's Deal

The PGA of America announced that it has extended the contract of CEO Pete Bevacqua to run through December '21. Bevacqua has been in the position since November '12, and his current deal was set to expire in November '18. The extension was approved last week at the PGA of America board meeting in ...

03/07/16
SportsBusiness Journal: Kings launch startup innovator contest

At least 75 local entrepreneurs have applied to be part of the Sacramento Kings’ new startup innovator contest called Capitalize. The contest, launched by the Kings last week, is the first of its kind in the NBA. It will award a cash prize to a winning startup company that will be selected ...

Tags: Franchises

03/04/16
SportsBusiness Daily: PGA Tour, LPGA Announce New Alliance

The PGA Tour and the LPGA on Friday announced a broad strategic alliance that could potentially create a tournament with both PGA Tour and LPGA players competing in the same event. According to LPGA Commissioner Michael Whan, the initiative will address four shared business areas -- the possibi ...

Tags: Leagues and Governing Bodies, PGA Tour, LPGA

02/29/16
SportsBusiness Journal: NBA to help clubs upgrade arena ops

The NBA is developing a leaguewide initiative designed to improve facility operations and arena profitability among its 30 teams. The effort, in its early stages, will be led by the league’s team marketing and business operations division but also will include input from its technology, sec ...

Tags: Leagues and Governing Bodies, Franchises

02/29/16
SportsBusiness Journal: Blazers, Heat offer renewals via app

NBA teams have started making the renewal of season tickets as easy as a couple of keystrokes on your phone. The Portland Trail Blazers earlier this year became the first team in the league to begin selling renewals through their mobile app. The Miami Heat last week followed suit with an offering ...

Tags: Franchises

02/22/16
SportsBusiness Journal: NBA teams get more territory

The NBA has dramatically expanded its teams’ local marketing territories, a significant move that has major revenue implications for the clubs. With the change, teams can now market their brands across a 150-mile radius from their home cities, twice the 75-mile area they were able to cover ...

Tags: Leagues and Governing Bodies

02/22/16
SportsBusiness Journal: NBA owners near vote on jersey ads

The much-debated league effort to sell corporate logos on NBA jerseys is moving toward a vote among owners after the league’s planning committee, chaired by Philadelphia 76ers owner Josh Harris , revisited the issue starting last July. Le ...

Tags: Events and Attractions

02/22/16
SportsBusiness Journal: Champions 2016: Bob Lanier

After 14 years as a Hall of Fame big man in the 1970s and ’80s, Bob Lanier has spent the last 30 years serving as a global ambassador and the social conscience of the NBA. Photo by: PATRICK E. MCCARTHY ...

Tags: Champions

02/22/16
SportsBusiness Journal: Morgan Stanley signs with The Players

Morgan Stanley has signed on as the third top-level sponsor of the The Players Championship, the biggest event operated by the PGA Tour. The company signed a four-year deal to join PwC and Optum as companies designated Proud Partner sponsors of the tournament, held at the tour-owned TPC Sawgrass ...

Tags: Marketing and Sponsorship

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