About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Hyundai Genesis rolls into PGA Tour event

Published in SportsBusiness Journal on 06 / 27 / 16

The PGA Tour stop trades Northern Trust for the Genesis nameplate. Photos by: GETTY IMAGES Hyundai plans to feature its new Genesis luxury brand as title sponsor of the longtime PGA Tour stop at Ri...

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Tags: Marketing and Sponsorship

More Stories by this Author

05/09/16
SportsBusiness Journal: WNBA's Borders sees social media as key

Lisa Borders began work as the WNBA’s fourth president in March, replacing Laurel Richie, who resigned after four years on the job. Borders takes over with a mission to improve ...

Tags: Leagues and Governing Bodies

05/09/16
SportsBusiness Journal: Warriors mine smart court data

Earlier this season, the Golden State Warriors were part of the first NBA game to be live-streamed in virtual reality. Now, the Warriors are the first team in the league to employ a smart practice court, a system that uses HD cameras to dish out a multitude of analytics, stats and video on a courtsi ...

Tags: Franchises

05/09/16
SportsBusiness Journal: Creating WNBA's look

Given the NBA’s obsession with planning and detail, creating the most fundamental parts of the WNBA, including logos, uniforms and even team names, came quickly, if not easily. The initial eight teams — the Los Angeles Sparks, New York Liberty, Charlotte Sting, Cleveland Rockers, Hous ...

Tags: Leagues and Governing Bodies

05/09/16
SportsBusiness Journal: Two decades of the W

A few hours before the WNBA’s tipoff on June 21, 1997, then-WNBA President Val Ackerman and former NBA Chief Marketing Officer Rick Welts ran into Jerry Buss, the owner of the NBA Lakers and WNBA Sparks. The scene was the Forum Club at the Great Western Forum, where both Hollywood gl ...

Tags: Leagues and Governing Bodies

05/09/16
SportsBusiness Journal: Plugged In: Anita Elberse

Harvard Business School professor Anita Elberse has developed and teaches classes focused on the business of entertainment, sports and media. In 2014, she launched an executive education program called The Business of Entertainment, Media, and Sports, which aims to address executive challenges that ...

Tags: People and Pop Culture

05/06/16
SportsBusiness Daily: Int'l Women's Golf Day Slated For June 7

Organizers of the Int'l Women's Golf Day will hold their inaugural event on June 7 in at least 12 countries. The WGD, founded last summer by golf industry vet Elisa Gaudet, is designed to help grow the game among women. The one-day, four-hour ...

Tags: Events and Attractions

04/25/16
SportsBusiness Journal: Will jersey ads bring big bucks?

The most talked about piece of sponsorship inventory to hit the NBA in years is smaller than a standard Post-it note. But as teams hit the market ready to cash-in on this new, long-awaited asset, the case of whether size matters becomes tricky, as the value and impact of the forthcoming 2.5-by-2. ...

Tags: Leagues and Governing Bodies

04/25/16
SportsBusiness Journal: Warriors sweep local TV ratings

Editor’s note: This story is revised from the print edition. The Golden State Warriors’ march to 73 wins gave them not only a regular-season record for victories this year, but also a triple crown of sorts for local TV ratings: the top average rating among all NBA teams ...

Tags: Media

04/18/16
SportsBusiness Journal: The Voice

The Golden State Warriors’ Matt Hurwitz talks a good game. Photo by: GOLDEN STATE WARRIORS Maybe it’s “Stand Up And Make Some Noise!” Perhaps it’s &ld ...

Tags: Franchises

04/18/16
SportsBusiness Journal: Curry, Wade star in playoff campaigns

NBA partners are rolling out new ad efforts and digital campaigns for the start of this year’s playoffs. Among the activity: Stephen Curry and wife Ayesha appear in a spot for Kaiser Permanente. ...

Tags: Marketing and Sponsorship

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