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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Hyundai Genesis rolls into PGA Tour event

Published in SportsBusiness Journal on 06 / 27 / 16

The PGA Tour stop trades Northern Trust for the Genesis nameplate. Photos by: GETTY IMAGES Hyundai plans to feature its new Genesis luxury brand as title sponsor of the longtime PGA Tour stop at Ri...

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Tags: Marketing and Sponsorship

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06/03/16
SportsBusiness Daily: Silver Talks '17 NBA All-Star Game

NBA Commissioner Adam Silver  in his State of the League press conference prior to NBA Finals Game 1 would not give a specific deadline whether the NBA would move the '17 All-Star game out of Charlotte if no changes are made to North Carolina's current LGBT laws. “There is ...

05/30/16
SportsBusiness Journal: Sponsors prep NBA Finals plans

The NBA Finals tip off Thursday with new activation among a host of league sponsors ramping up promotions around the league’s most-watched event. New this year is American Express signing on as presenting partner of halftime of the Finals on ABC, while Cisco uses NBA content during the Fina ...

Tags: Marketing and Sponsorship

05/30/16
SportsBusiness Journal: PrimeSport signed for Ryder Cup tickets

The PGA of America has signed its first secondary ticketing deal tied to the Ryder Cup, a 13-year agreement with PrimeSport. Atlanta-based PrimeSport becomes the official secondary ticketing seller around one of golf’s biggest events, beginning with the 2016 edition this fall and running th ...

Tags: Events and Attractions

05/26/16
SportsBusiness Daily: Pistons, Raptors, Bulls Claim NBA Awards

The Pistons, Raptors and Bulls took top honors at the NBA's sponsorship, marketing and digital meetings held yesterday in Austin. The Pistons won the NBA’s inaugural team marketing campaign of the year award for its season-long “Detroit Basketball” campaign. The effort fe ...

Tags: Marketing and Sponsorship, NBA

05/25/16
SportsBusiness Daily: KitchenAid Extends With PGA Of America

Whirlpool's KitchenAid brand has extended its sponsorship with the PGA of America through '24 as the company becomes the title sponsor of the Senior PGA Championship beginning next year. The eight-year deal elevates KitchenAid to title partner of the tournament from presenting partner. KitchenAid be ...

05/23/16
SportsBusiness Journal: Dean & DeLuca due at Colonial this week

Dean & DeLuca is bringing a taste of New York (and elsewhere) to Texas this week, setting up a pop-up store at venerable Colonial Country Club in Fort Worth as part of its new title sponsorship of the local PGA Tour stop. The 60-by-30-foot store will open Wednesday and remain open through the ...

Tags: Events and Attractions

05/16/16
SportsBusiness Daily: 76ers, StubHub Sign Jersey Patch Deal

The 76ers have signed the NBA's first jersey patch advertising deal, a three-year agreement with StubHub. The patch will appear on jerseys for the start of the '17-18 season, when Nike replaces adidas with NBA uniform rights. StubHub in F ...

05/16/16
SportsBusiness Journal: PGA Tour exploring idea of own channel

The PGA Tour can opt out of its media deals with CBS and NBC in 2018, and tour executives already have reached out to several media companies to gauge their interest in bidding for a package of rights or, potentially, helping the tour launch its own channel. The tour’s deals with CBS and N ...

Tags: Leagues and Governing Bodies, Media

05/16/16
SportsBusiness Journal: Exclusivity returns to TPC Sawgrass club

When the PGA Tour earlier this year unveiled its new hospitality offering, The Players Club, for The Players tournament, the stated goal was to create a more exclusive experience in the opulent clubhouse of host site TPC Sawgrass. The approach a ...

Tags: Events and Attractions

05/10/16
SportsBusiness Daily: PGA Tour, LPGA Partner With Topgolf

The PGA Tour and LPGA today announced a promotional partnership with Topgolf that links PGA Tour and LPGA tournament activities with Topgolf venues. The multiyear agreement calls for Topgolf to promote PGA Tour and LPGA events at local Topgolf facilities, though specific events were not disclosed. T ...

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