About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

‘It’s more of a true minor league now’

04 / 21 / 14

The NBA-owned D-League, once an eight-team operation playing solely out of the Southeast, is now a coast-to-coast business marked by sharply rising franchise values and enough demand from NBA teams to suggest further expansion could be ahead. The D-League played its 2013-14 season with 17 teams. ...

Read More

Tags: Leagues and Governing Bodies

More Stories by this Author

02/10/14
‘I made sure I didn’t fail’

It’s a mid-January morning and the snowbirds in a Scottsdale, Ariz., pancake house can’t help but look up from their syrup as Wayne Embry folds himself into a booth and orders an egg-white omelette with grits and biscuits. Embry is a 6-foot-8-inch gentle giant of a man with skillet-si ...

Tags: Champions

02/10/14
Embry at the center of Kareem trade

Wayne Embry has engineered dozens of player trades over the course of his career, but he will forever be linked to one of the biggest trades in NBA history. {podcast} SBJ Podcast: NBA reporter John Lombardo and Executive Editor Abraham Madkour discuss the life and career of Wayne Embry. I ...

Tags: Champions, SBJSBD Podcast

02/03/14
A new NBA: Silver creates media panel

New NBA Commissioner Adam Silver has selected seven team governors to advise him on the league’s coming media talks, providing the surest sign yet that those negotiations are about to become much more intense. An exclusive negotiating window for the NBA’s current media partners does n ...

Tags: Media

02/03/14
Tatum’s hiring reflects Silver’s NBA

NBA Commissioner Adam Silver’s decision last week to hire Mark Tatum as deputy commissioner gives an early glimpse into the league’s new order under Silver. Tatum, the highly respected and well-liked veteran NBA executive, comes to his new job from running the league’s global sp ...

Tags: Leagues and Governing Bodies

01/27/14
With new name, Bobcats raise bar

When the Charlotte Bobcats change their name next season to the Charlotte Hornets, the team not only will sport a new moniker, but it also will have some new business benchmarks. Team officials are budgeting that the rebranding will push sales of full-season-equivalent tickets to more than 10,000 ...

Tags: Franchises

01/20/14
The making of a legacy

Not long into NBC’s partnership with the NBA during the 1990s, Dick Ebersol quickly discovered that he wasn’t dealing with any ordinary executive in David Stern. Ebersol, then chairman of NBC Sports, was overseeing NBC’s first NBA Finals in 1991, which featured a dream matchup b ...

Tags: In-Depth

01/20/14
4 Quarters with David Stern

W hen David Stern replaced Larry O’Brien as NBA commissioner on Feb. 1, 1984, the wheels of change were already in motion. Stern had joined the NBA as general counsel in 1978 and was executive vice president before taking over as commissioner. ...

Tags: In-Depth

12/09/13
$120M to sponsor Kings' planned arena

The Sacramento Kings have hit the naming-rights market with a minimum asking price of $120 million to sponsor their planned $448 million downtown arena. According to a team source, the Kings are in talks with companies for a 20-year deal ranging between $6 million and $8 million annually. ...

Tags: Franchises

12/09/13
Drake, Raptors working on ‘We Are North’

The Toronto Raptors and rapper Drake, the team’s goodwill ambassador, are crafting a marketing campaign called “We Are North” as the team begins a branding overhaul. During a recent industry conference, Tim Leiweke, president and CEO of Maple Leaf Sports and Entertainment, intro ...

Tags: Franchises

11/25/13
Celtics show delivered through app

The Boston Celtics have created the NBA’s first pregame show to be streamed live through its mobile app. The new show, “Home Court Advantage,” is part of the club’s plan to increase digital content. American Express, a team partner and NBA league-level sponsor, has signed ...

Tags: Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug