About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Hoops tournament adds presenting sponsor

Published in SportsBusiness Journal on 02 / 08 / 16

The Basketball Tournament, the open-application summer event now in its third year and backed by several longtime industry executives, has signed Jack Link’s as its presenting sponsor. The deal puts the beef jerky and snack foods maker’s name into the event’s official logo. Othe...

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Tags: Marketing and Sponsorship

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