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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

More Stories by this Author

02/03/14
Tatum’s hiring reflects Silver’s NBA

NBA Commissioner Adam Silver’s decision last week to hire Mark Tatum as deputy commissioner gives an early glimpse into the league’s new order under Silver. Tatum, the highly respected and well-liked veteran NBA executive, comes to his new job from running the league’s global sp ...

Tags: Leagues and Governing Bodies

01/27/14
With new name, Bobcats raise bar

When the Charlotte Bobcats change their name next season to the Charlotte Hornets, the team not only will sport a new moniker, but it also will have some new business benchmarks. Team officials are budgeting that the rebranding will push sales of full-season-equivalent tickets to more than 10,000 ...

Tags: Franchises

01/20/14
The making of a legacy

Not long into NBC’s partnership with the NBA during the 1990s, Dick Ebersol quickly discovered that he wasn’t dealing with any ordinary executive in David Stern. Ebersol, then chairman of NBC Sports, was overseeing NBC’s first NBA Finals in 1991, which featured a dream matchup b ...

Tags: In-Depth

01/20/14
4 Quarters with David Stern

W hen David Stern replaced Larry O’Brien as NBA commissioner on Feb. 1, 1984, the wheels of change were already in motion. Stern had joined the NBA as general counsel in 1978 and was executive vice president before taking over as commissioner. ...

Tags: In-Depth

12/09/13
$120M to sponsor Kings' planned arena

The Sacramento Kings have hit the naming-rights market with a minimum asking price of $120 million to sponsor their planned $448 million downtown arena. According to a team source, the Kings are in talks with companies for a 20-year deal ranging between $6 million and $8 million annually. ...

Tags: Franchises

12/09/13
Drake, Raptors working on ‘We Are North’

The Toronto Raptors and rapper Drake, the team’s goodwill ambassador, are crafting a marketing campaign called “We Are North” as the team begins a branding overhaul. During a recent industry conference, Tim Leiweke, president and CEO of Maple Leaf Sports and Entertainment, intro ...

Tags: Franchises

11/25/13
Celtics show delivered through app

The Boston Celtics have created the NBA’s first pregame show to be streamed live through its mobile app. The new show, “Home Court Advantage,” is part of the club’s plan to increase digital content. American Express, a team partner and NBA league-level sponsor, has signed ...

Tags: Franchises

11/25/13
In NBA, slow road to streaming

A month into the NBA season, just two teams have developed local streaming services, even though the biggest regional sports network groups reached agreements with the league to stream games locally at the start of the season. What gives? The answer from media and team executives is that local ...

Tags: Media

11/18/13
Mercedes sponsors Bobcats rebranding

The Charlotte Bobcats have signed Mercedes-Benz as title sponsor of the team’s Buzz City rebranding campaign, as the franchise begins the yearlong process of bringing back the Hornets nickname. Team officials said the deal marks the first sponsorship of a rebranding campaign in the NBA. ...

Tags: Franchises

11/18/13
D-League, CBSSN to renew

The NBA Development League is expected to renew its TV deal with the CBS Sports Network in time for the start of the 2013-14 season, which tips off Friday. The one-year deal will mirror last year’s agreement, which provided for 12 regular-season games along with postseason coverage for a to ...

Tags: Leagues and Governing Bodies

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