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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Intersport Brand Engagement Summit: Changing Nature Of Content

Published in SportsBusiness Daily on 05 / 27 / 15

The changing nature of content is forcing sports marketers to play by new rules to connect with fans, said panelists in the opening session of the '15 Intersport Brand Engagement Summit , which is being held today and tomorrow at the Westin Chicago River North. The goal is to create more content th...

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More Stories by this Author

05/04/15
SportsBusiness Journal: PGA Tour-MLBAM effort began at Augusta

The PGA Tour’s Rick Anderson vividly remembers the Tuesday morning practice session at the 2014 Masters when he and MLB’s Bob Bowman grabbed a picnic table to talk shop with some colleagues. “There was a nice lady from England ...

Tags: Media

04/29/15
SportsBusiness Daily: PGA Tour Set To Debut OTT Service This Summer

The PGA Tour yesterday announced the creation of PGA Tour Live, a new OTT digital streaming video service set to debut later this summer. Developed in partnership with MLBAM, PGA Tour Live will offer streaming coverage of two featured pairings on Thursday and Friday play from more than 30 Tour event ...

Tags: Media, PGA Tour

04/28/15
SportsBusiness Daily: MLBAM To Stream PGA Tour Pairings

The PGA Tour has struck a deal with MLBAM to stream live coverage of featured pairings in tournament play outside Golf Channel network broadcast windows, according to sources. Coverage would be streamed at PGATourLive.com, and would be limited to a few featured groups per during a limited number of ...

04/27/15
SportsBusiness Journal: Company Watch: Quince Imaging

There’s typically little to celebrate about a league’s work stoppage, but Quince Imaging executives found a way to profit from the NBA’s lockout in late 2011. Based in Herndon, Va., the company was created in 1997 and had operated until that time by selling high-definition imagi ...

Tags: Facilities

04/27/15
SportsBusiness Journal: Hawks’ price fails to match predictions

The Atlanta Hawks are selling for what sources say is in the neighborhood of $850 million. Photo by: GETTY IMAGES When all is said and done, the equity paid for the Atlanta Hawks in t ...

Tags: Franchises

04/27/15
SportsBusiness Journal: PGA hospitality on record pace

The PGA Championship doesn’t come to Wisconsin’s Whistling Straits course until August, but tournament director Jason Mengel spent last week in Chicago promoting golf’s final major of 2015 in a market that will account for 30 percent of the event’s corporate hospitality busin ...

Tags: Events and Attractions

04/27/15
SportsBusiness Journal: UA in talks with NBA for limited license

New details have emerged regarding Nike’s expected on-court apparel deal with the NBA, but coming with those particulars are questions about the contract that, once finalized, would take effect with the league’s 2017-18 season. NBA owners were briefed on the deal at their board of gov ...

Tags: Marketing and Sponsorship

04/20/15
SportsBusiness Journal: Ticketing tools pay off for NBA teams

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat ...

Tags: Marketing and Sponsorship

04/17/15
SportsBusiness Daily: NBA BOG Mulls Elongated Schedule

NBA Commissioner Adam Silver  on Friday at the NBA BOG meeting said that the league will likely decide next month whether to add another week in June to the NBA schedule beginning next season to reduce the number of back-to-back games and having teams play four games in five nights. “We ...

04/16/15
SportsBusiness Daily: NBA Launches Digital Fan Appreciation Campaign

The NBA this morning launched a fan-appreciation digital media campaign that includes 20 current and former players conducting at least 20 chats on Facebook, Twitter and Weibo. It is the first time the league has used social-media chats as part of its annual fan-appreciation efforts. The ...

Tags: Media, NBA

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