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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Suns’ renewal strategy? Take a look (in VR)

Published in SportsBusiness Journal on 01 / 16 / 17

The Phoenix Suns are adding virtual reality to their season-ticket renewal strategy to spark fan interest and investment in one of the league’s worst teams. The team is sending VR kits to all 2,500 full-season-ticket accounts as Suns executives roll out their 2017-18 renewal campaign. ...

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Tags: Franchises

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SportsBusiness Journal: Ditching ’burbs for Detroit

Little Caesars Arena will look like the Pistons’ home and not the Red Wings’ for NBA games, part of the plan for the two franchises to both play in a building that the Red Wings have developed. Photo by: D ...

Tags: Franchises

SportsBusiness Daily: Warriors Sign Accenture As Sponsor

The Warriors have signed Accenture to a founding sponsorship deal at the planned Chase Center, becoming the team's official technology innovation partner. Financial terms of the multiyear deal were not disclosed. Accenture joins United Airlines as the second founding sponsor for the Warriors at the ...

SportsBusiness Journal: Pistons challenge fans to virtual game

The Detroit Pistons have developed the NBA’s first team-run interactive video game accessed on Pistons.com in an effort to attract younger fans. In the game, called “One-on-One With the Pistons,” users can play a virtual one-on-one basketball game against members of the team&rsq ...

Tags: Franchises

SportsBusiness Daily Global: NBA To Open Academy In India In '17

The NBA is extending its player development reach into India with the creation of the NBA Academy India to open in the Delhi Capital Region in April. It is the fifth overseas NBA Academy and follows the '16 launch of similar training facilities in Hangzhou, Jinan, and Urumqi, China along with the la ...

Tags: Leagues and Governing Bodies, India

SportsBusiness Journal: NBA Hawks profit from fresh start

The Atlanta Hawks have been in the NBA since 1968, but the team’s CEO, Steve Koonin, a veteran of local institutions Coca-Cola and Turner, has adopted a startup approach in overhauling the franchise. “It’s like a 48-year-old expansion team in the way we have reimagined it,&rdquo ...

Tags: Franchises

SportsBusiness Journal: Tourneys focus on more than golf

Hospitality and the PGA Tour go together like wine and cheese, yet tournament directors continue to take an ever-evolving approach to maximizing the fan experience. For starters, event organizers are spicing up food and beverage offerings by blending in some local flavor. This year’s Safewa ...

Tags: In-Depth

SportsBusiness Journal: PGA Tour: A seamless transition

Meticulously planned and expertly executed, the PGA Tour’s seamless transfer of leadership from longtime Commissioner Tim Finchem to seasoned executive Jay Monahan has industry insiders confident about the tour’s continuing growth. Finchem’s retirement and the appointment of Mon ...

Tags: Leagues and Governing Bodies

SportsBusiness Daily: Facebook Live Streaming NBA D-League Games

The NBA D-League opens up its 16th season Friday and for the first time will stream games live on Facebook. Plans call for all regular-season and postseason games not aired on ESPN or NBA TV to be streamed live exclusively on Facebook. The total number of D-League games streamed on Facebook this sea ...

SportsBusiness Journal: Silver supports possible Pistons move

The Detroit Pistons’ possible move to downtown Detroit is supported by NBA Commissioner Adam Silver, who said a relocation traces the path of other teams abandoning the suburbs for new, lucrative center city developments. “My take is that if they ultimately decide to join the Red Wing ...

Tags: Facilities

SportsBusiness Daily: Grey Goose, PGA Tour Renew Sponsorship

Grey Goose Vodka and the PGA Tour have signed a four-year sponsorship renewal in which the company remains the official spirit of the PGA Tour, Champions Tour and Web.com Tour. Financial terms were not disclosed, and no agencies were used in the deal. Grey Goose will have branding rights in at ...

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