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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

11/12/14
SportsBusiness Daily: NBA Signs Four-Year Deal With FanDuel

See the listing for FanDuel The NBA has signed a four-year deal with FanDuel that makes the company the league’s exclusive one-day daily fantasy partner and gives the NBA an undisclosed equity stake in the company. “We have been working on this deal for the past few mont ...

Tags: Marketing and Sponsorship, NBA

11/11/14
SportsBusiness Daily: Lustgarten Leaving NBA To Join MSG Co.

NBA Senior VP/Global Strategy ANDREW LUSTGARTEN is leaving the league office to work for MSG Co. as Exec VP/Corporate Development & Strategy. He will begin his new job on Nov. 18. Lustgarten, who joined the NBA in '07 as an assistant to former NBA Commissioner DAVID STERN . Pri ...

Tags: People and Pop Culture, Madison Square Garden

11/06/14
SportsBusiness Daily: Legends Sign Deal With State Of Chihuahua

The NBA D-League Texas Legends have signed a presenting partnership deal with the state of Chihuahua, Mexico. The deal names the Legends' home floor Chihuahua Court and puts the state of Chihuahua on the team’s jersey. In addition, the franchise, located in Frisco, Texas, will relocate tr ...

11/03/14
SportsBusiness Journal: Suns, Verizon team for ‘wonderland’

The Phoenix Suns are folding a wave of new arena technology inside a partnership with Verizon to create what the team calls a “technology wonderland” inside US Airways Center and featuring something unique among NBA teams: the league’s first scoreboard designed as a Verizon tablet. ...

Tags: Franchises

11/03/14
SportsBusiness Journal: Pacers hire marketing firm

The Indiana Pacers have hired Shamrock Sports & Entertainment to help the team attract national sponsors outside the Indianapolis market. Portland, Maine-based Shamrock will work with the Pacers’ corporate sales staff to target national brands in nine open categories, including foreign ...

Tags: Franchises

11/03/14
SportsBusiness Journal: Turner bullish on D-League’s growth

Turner becomes D-League’s third president on Nov. 12. Photo by: WASSERMAN MEDIA GROUP For new D-League President Malcolm Turner, the expectation is clear: lead the developmental ...

Tags: Leagues and Governing Bodies

10/30/14
SportsBusiness Daily: Turner Named New NBA D-League President

The NBA has hired WMG Golf Division Managing Dir MALCOLM TURNER as President of the D-League. Turner will report to NBA Deputy Commissioner MARK TATUM and begin the new job Nov. 12. The 18-team D-League, which begins its '14-15 season on Nov. 14, has direct affiliations with 17 NBA teams an ...

Tags: People and Pop Culture, NBDL

10/30/14
SportsBusiness Daily: Suns Renew With Verizon, Annexus

The Suns last night at their home opener debuted a wrap that transformed the center court scoreboard into a Verizon branded tablet. The branded scoreboard is part of the team’s renewal deal with Verizon. The telecom provider has two other team deals with the Lakers and Jazz, but this ...

10/27/14
SportsBusiness Journal: NBA media deals could bring changes

The NBA’s massive new $24 billion media deals with Turner and ESPN could affect the amount of revenue that’s shared between the league’s teams, but how exactly that sharing might change is still to be determined. “It is something we have to consider,” said Minnesota ...

Tags: Leagues and Governing Bodies

10/27/14
SportsBusiness Journal: NBA to set record in sales

The NBA will set another record in total full-season-ticket sales when the 2014-15 season tips off on Tuesday night. Amy Brooks , executive vice president of the NBA’s team marketing and business operations division, said the league this ...

Tags: Leagues and Governing Bodies

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