About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Oh what fun it is: NBA x 5 on Christmas

Published in SportsBusiness Journal on 12 / 11 / 17

The NBA will roll out a new spot and sponsorship activation around its Christmas Day games as the league ramps up promotion for one of its biggest days of the season. The 30-second Christmas Day “I’m Why” spot will debut Thursday during the TNT NBA doubleheader featuring the Lo...

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Tags: Leagues and Governing Bodies

More Stories by this Author

11/28/17
SportsBusiness Daily: Bulls Add Courtside Club At United Center

The Bulls will open a new courtside club for season-ticket holders at United Center prior to tonight's game against the Suns. The 3,815-square-foot Magellan Courtside Club accommodates between 150-190 people, with exclusive access included in the price of the courtside seats. The new all-inclusive f ...

11/27/17
SportsBusiness Journal: NBA panel to study biz

The NBA has formed a new committee that combines top business and basketball operations team executives who have been tasked to study new growth opportunities within the league. The 12-member Business and Basketball Committee made up of general managers, team presidents and CEOs (see chart) will ...

Tags: Leagues and Governing Bodies

11/20/17
SportsBusiness Daily: 76ers Sign Australia-Based Sponsor

The 76ers have signed their first international sponsor with Four’N Twenty, an Australian-based company that produces beef pies. The deal marks Four’N Twenty’s first sponsorship of a U.S. pro team. The current Sixers roster features Australian-born G Ben Simmons , and coach Brett ...

11/20/17
SportsBusiness Journal: Magic elects to end summer league

The long-standing NBA Orlando Pro Summer League will be shuttered in 2018 as an increasing number of NBA teams turn to Las Vegas as their offseason showcase. The Orlando summer league has been operated by the Orlando Magic since 2002, with the exception of 2005 and 2011, and between six and 10 te ...

Tags: Leagues and Governing Bodies

11/13/17
SportsBusiness Daily: Hornets Ink LendingTree To Jersey Patch Deal

The Hornets have signed a jersey patch deal with online loan marketplace LendingTree, becoming the 19th NBA team to sign a jersey patch agreement. Financial terms were not disclosed. The three-year deal is effective immediately, with Charlotte-based LendingTree’s logo to appear on the tea ...

11/13/17
SportsBusiness Journal: Brooks NBA's chief innovation officer

The NBA has named Amy Brooks the league’s first chief innovation officer, signaling the league’s growing emphasis on developing creative global business strategies. Brooks, who joined the NBA in 2005, also has been promoted to president of the NBA’s team marketing and business o ...

Tags: Leagues and Governing Bodies

11/09/17
SportsBusiness Daily: WNBA Teams Can Sell New Jersey Patch

WNBA teams beginning next season will be able to sell additional jersey advertising with a new logo patch located on the upper left-hand shoulder of game jerseys. The new patches add to WNBA team jersey advertising that already includes the logo of a team’s marquee sponsor located above the nu ...

Tags: Marketing and Sponsorship, WNBA

11/08/17
SportsBusiness Daily: New Chris Paul Spot From State Farm

State Farm Insurance is breaking a new NBA spot as part of the company’s ongoing campaign with Rockets G Chris Paul . The first 30-second spot in a series called the "Going Away Party” will air during tomorrow's Cavaliers-Rockets game on TNT. Translation is the agency of record ...

11/06/17
SportsBusiness Journal: For Champions, event before title deal

The PGA Tour’s Champions circuit is taking a title sponsorship approach that follows a different strategy from the typical formula: Host the tournament first and then add a title deal after the event has proved its worth. The tour used the strategy to attract a title partner for its Champio ...

Tags: Leagues and Governing Bodies

11/06/17
SportsBusiness Journal: Pepsi's pouring rights at Chase Center

The Golden State Warriors have signed Pepsi as a Chase Center founding partner in a deal that along with pouring rights includes a branded club within the $1 billion arena set to open in 2019. The deal also gives Pepsi rights to use Warriors marks at retail and likely will feature self-service be ...

Tags: Marketing and Sponsorship

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