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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Sixers purchase esports franchises

Published in SportsBusiness Journal on 09 / 26 / 16

The Philadelphia 76ers and venture firm NextEquity have purchased a majority stake in leading esports franchises Team Dignitas and Team Apex, making the Sixers the first U.S. sports organization to control a professional gaming outfit. ...

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Tags: Franchises

More Stories by this Author

09/12/16
SportsBusiness Journal: Game Changers: Kerry Tatlock

Photo by: JENNIFER POTTHEISER, NBAE/GETTY IMAGES A s senior vice president of global partnerships for the NBA, Kerry Tatlock plays a key role in some of the most lucrative new deals signed by the league. Kerry Tatlock NBA, SENIOR VICE PRESIDENT, GLOBAL PARTNE ...

Tags: Game Changers

09/12/16
SportsBusiness Journal: Game Changers: Tracy Marek

Photo by: AARON JOSEFCZYK A s chief marketing officer for the Cleveland Cavaliers, part of Tracy Marek’s job is to grow the NBA champion Cavs’ brand beyond the city of Cleveland. That effort has brought a slew of initiatives, ranging from the team’s & ...

Tags: Game Changers

09/05/16
SportsBusiness Journal: With Constellation, PGA renames top tier

Constellation’s expansive new sponsorship deal with the PGA of America includes rights to the coming Ryder Cup, but the agreement also is notable for what it lacks: the patron-level designation that in the past was assigned to the organization’s biggest spenders. Though Constellation& ...

Tags: Marketing and Sponsorship

09/05/16
SportsBusiness Journal: Durant a cash magnet for Warriors

The Golden State Warriors have boosted sponsorship revenue by 20 percent as the team cashes in on an offseason that brought superstar free agent Kevin Durant to the Bay Area. The increase includes $10 million in new sponsorship revenue along with another $10 million in renewed deals signed since ...

Tags: Franchises

09/01/16
SportsBusiness Daily: PGA Of America Brings On Constellation

Constellation has signed a five-year deal to become the PGA of America's official energy provider and sustainability partner. The deal gives the Baltimore-based energy company rights to all of the PGA of America’s top events, including the Ryder Cup, PGA Championship, KitchenAid Senior PGA Cha ...

Tags: Marketing and Sponsorship, PGA of America

09/01/16
SportsBusiness Daily: PGA Of America Partners With Constellation

Constellation has signed a five-year deal to become the PGA of America’s official energy provider and sustainability partner. The deal gives the Baltimore-based company rights to all of the PGA of America’s top events, including the Ryder Cup, PGA Championship, KitchenAid Senior PGA Cham ...

08/31/16
SportsBusiness Daily: Skechers Inks Deal With Golfer Brooke Henderson

Rising LPGA star Brooke Henderson has signed a sponsorship deal with Skechers Performance and will be featured in the company’s marketing campaigns for its GO GOLF footwear. The 18-year-old Henderson won this year’s KPMG Women’s PGA Championship and currently is the third rank ...

Tags: Marketing and Sponsorship, Skechers, LPGA

08/29/16
SportsBusiness Journal: Company Watch: Umbel

Higinio “H.O.” Maycotte is a serial entrepreneur who after seeing the rise of big data in sports, pounced on the opportunity to create high-tech company Umbel in 2010. Six years and $23 million in funding later, Umbel is staking its claim in the fast-growing industry of data collection. ...

Tags: Marketing and Sponsorship

08/26/16
SportsBusiness Daily: PGA Tour Happy With Live Streams

The PGA Tour has wrapped up its first Thursday/Friday live streaming coverage on Facebook and Twitter from The Barclays FedExCup event on its "PGA Tour Live" OTT platform. PGA Tour Exec VP/Global Media  Rick Anderson  did not disclose specifics, but in an email wrote that the early results ...

08/24/16
SportsBusiness Daily: PGA Tour Live Coverage To Stream On Facebook, Twitter

The PGA Tour is rolling out some new digital offerings as the FedExCup playoffs gets underway tomorrow. The Tour for the first time will live stream its "PGA Tour Live" OTT coverage on Facebook Live and Twitter during the first two events of the FedExCup Playoffs. PGA Tour Live will test its li ...

Tags: Media, PGA Tour

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