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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

12/28/98
SportsBusiness Journal: Bears' hunt intensifies

After watching Connecticut lure New England Patriots owner Robert Kraft to Hartford with a new $375 million stadium, Chicago Bears owner Michael McCaskey is cranking up lobbying efforts of his own for a new suburban home. McCaskey, who refuses to discuss his stadium plans publicly, is quietly me ...

Tags: Baltimore Ravens, Chicago Bears, Chicago White Sox, KPMG, New England Patriots, NFL, Washington Redskins

12/21/98
SportsBusiness Journal: NBA woes of little help to ABL franchise

Not having the Chicago Bulls around would seem a marketing bonanza for the ABL expansion Chicago Condors, but the team hasn't siphoned much interest from basket- ball-starved fans during the NBA lockout. Since opening their inaugural season with a sellout of 7,000 fans at the University of Illin ...

Tags: Chicago Bulls, Fox, NBA, WNBA

12/21/98
SportsBusiness Journal: In sports wars, a vet takes command

arvey Schiller oversees the voluminous sports programming of Turner Sports Inc.: The NBA on TNT, Atlanta Braves baseball on TBS, golf, professional wrestling, the Turner-conceived Goodwill Games, Olympic coverage and figure skating, and now boxing and the NHL expansion Atlanta Thrashers, who will s ...

Tags: Atlanta Braves, Atlanta Hawks, Atlanta Thrashers, CBS Broadcasting Inc., ESPN, Fox, NBA, NBC, NCAA, NFL, NHL, Oakland Raiders, Time Warner

12/21/98
SportsBusiness Journal: Hartford sets bar too high, critics say

As the legislative dust settles from a deal that gives the New England Patriots a $375 million stadium courtesy of Connecticut taxpayers, debate over the generosity of its terms shows no signs of letting up. Team owner Robert Kraft stands to gain about $76 million a year in NFL-related revenue ...

Tags: Baltimore Ravens, Cleveland Browns, KPMG, New England Patriots, NFL

12/21/98
SportsBusiness Journal: At last, niche pioneer hits the green

ou'd think that a guy who was about to spend millions of dollars launching a 24-hour, seven-day-a-week golf channel would have had an obsession with the sport. Or at least be good at it. Think again. Armed with a grand total of six rounds of golf under his belt and a rock-solid gut instinct, ...

Tags: Classic Sports Network, Comcast Corp., Crowley Cellular Telecommunications, ESPN, Golf Channel, IMG, LPGA, Newhouse Broadcasting, Times Mirror Co.

12/14/98
SportsBusiness Journal: Pats' guarantees face legislative resistance

Some leading Connecticut lawmakers are pushing New England Patriots owner Robert Kraft to make concessions on $17.5 million in premium seating guarantees if he wants the state to build him a $375 million stadium in Hartford. After a week of public hearings, private lobbying and a Patriots public ...

Tags: New England Patriots

12/14/98
SportsBusiness Journal: Skills contest signs 2 sponsors

Organizers of an inaugural college football skills challenge planned during Super Bowl week have signed two presenting sponsors and are nearing a title sponsorship package with a computer company. Officials at Chicago-based Intersport Inc. said that Volvo and National Car Rental Inc. have agreed ...

Tags: Fox, Intersport, National Car Rental, NFL

12/07/98
SportsBusiness Journal: Browns gear grabs green

The Cleveland Browns don't have a head coach or any players, but merchandise sales for the new franchise are already well ahead of a host of other NFL teams as Browns officials scramble to put a new organization together. Even bigger things may be on the way. The team is expected to unveil a ne ...

Tags: Cleveland Browns, Denver Broncos, Edmonton Oilers, Green Bay Packers, Kansas City Chiefs, New Orleans Saints, NFL, Pittsburgh Steelers, Pro Player Inc., Reebok, San Francisco 49ers, Tennessee Titans

12/07/98
SportsBusiness Journal: New six-team football league hopes to hit it big with smaller pay ...

A fledgling football league will try to do what so far has proved impossible: create a financially viable outdoor professional football league other than the NFL. Officials at the Framingham, Mass.-based Regional Football League say they think their efforts have attracted enough interest — ...

Tags: NFL

12/07/98
SportsBusiness Journal: Bears legend in running for AFL franchise

Former Chicago Bears great Walter Payton is expected to bid on an arena football franchise by mid-December, with the team eyeing the Rosemont Horizon in Chicago's suburbs as its new home. Officials at Walter Payton Enterprises Inc. said Payton will be the lead investor in the effort to win an Ar ...

Tags: AFL, Chicago Bears, NFL, Prospect Development Corp., Walter Payton Enterprises Inc.

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