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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Harman deal breaks more ground for NBA

Published in SportsBusiness Journal on 09 / 22 / 14

Last week’s deal between audio giant Harman and the NBA is the latest in a rush of new sponsorship opportunities for the league’s 30 teams under NBA Commissioner Adam Silver. The four-year league sponsorship deal announced on Sept. 17 makes Harman the official headphone, speaker and a...

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Tags: Marketing and Sponsorship

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09/21/98
SportsBusiness Journal: Sosa's No. 62 lands on back burner

When Mark McGwire hit home run No. 62, it seemed the whole world was watching. When Sammy Sosa duplicated the feat, Major League Baseball's head was turned. Though the Chicago Cubs and baseball officials met to deal with security and celebration issues in the weeks leading up to the breaking of ...

Tags: Chicago Cubs, Milwaukee Brewers, MLB

09/21/98
SportsBusiness Journal: Ozzie Smith seeks a new partner to get his Wizard Motorsports on ...

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09/14/98
SportsBusiness Journal: Memorabilia bats, balls and gloves prove to be a quick hit

Mark McGwire swore off most endorsements during his chase of Roger Maris' home run record, but that hasn't stopped two St. Louis companies from cashing in on McGwire-sanctioned memorabilia. Nikco Sports Inc. and Rawlings Sporting Goods Co., which all season have been issuing memorabilia marking ...

Tags: Arizona Cardinals, Nikco Sports Inc., Rawlings Sporting Goods Co., St. Louis Cardinals

09/14/98
SportsBusiness Journal: NCAA expects talent drain with Indy move

Could the NCAA's $1-a-year lease of its new Indianapolis headquarters still prove costly? Maybe not in terms of rent, but NCAA officials are bracing for a major talent drain as current employees decide whether to leave the organization rather than move across the Midwest next year. The suburb ...

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09/14/98
SportsBusiness Journal: Motorola opts out of Western Open deal

The Motorola Western Open will be no more after 1999, when the financially ailing telecommunications giant walks away from its title sponsorship of one of the PGA Tour's most lucrative stops. Officials at Schaumburg, Ill.-based Motorola Corp., which has sponsored the Western Open since 1994, sai ...

Tags: Championship Auto Racing Teams Inc.

09/14/98
SportsBusiness Journal: Help or hype? New clubs spur debate

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Tags: New England Revolution, Spalding, TaylorMade Golf

09/07/98
SportsBusiness Journal: Refund policy has NBA teams bouncing off walls

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Tags: NBA

09/07/98
SportsBusiness Journal: The real deal? Bears may buy land in suburbs

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09/07/98
SportsBusiness Journal: McGwire, Sosa get home run deals

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Tags: This Week's Issue

08/31/98
SportsBusiness Journal: Women's tennis aces TV ratings

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Tags: ESPN, Fox, LPGA, NBA, WNBA, WTA

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