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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Harman deal breaks more ground for NBA

Published in SportsBusiness Journal on 09 / 22 / 14

Last week’s deal between audio giant Harman and the NBA is the latest in a rush of new sponsorship opportunities for the league’s 30 teams under NBA Commissioner Adam Silver. The four-year league sponsorship deal announced on Sept. 17 makes Harman the official headphone, speaker and a...

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Tags: Marketing and Sponsorship

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