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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

More Stories by this Author

07/19/99
SportsBusiness Journal: Goldman's sale of Jets ready to begin

The next sale of an NFL franchise is set to begin when the New York Jets' investment bank sends financial "books" to potential buyers, probably by the end of July, league insiders said. Contrary to published reports that the sale process was being delayed, Goldman Sachs Group (NYSE:GS) should be ...

Tags: Cablevision Systems Corp., Cleveland Browns, New York Jets, New York Knicks, New York Mets, New York Rangers, NFL, Southwest Sports Group, Texas Rangers, Washington Redskins

07/19/99
SportsBusiness Journal: 'Buffy' bumps the Cubbies again

"Buffy the Vampire Slayer" is taking another bite out of sports programming at Chicago superstation WGN-TV. Next year, Tribune Co.-owned WGN will cut the number of Cubs, Bulls and White Sox telecasts to make more room for increasingly popular WB Network programming such as "Buffy the Vampire Sla ...

Tags: Chicago Bulls, Chicago Cubs, Chicago White Sox, Fox, Time Warner, Tribune Co.

07/12/99
SportsBusiness Journal: Shell signs on for Chicago race

Sources say that Shell Oil Co. will be the presenting sponsor of the inaugural Target Grand Prix CART race at the new Chicago Motor Speedway, where construction continues around the clock as workers race to finish in time for the Aug. 22 race. Terms of the sponsorship weren't disclosed. The d ...

Tags: Championship Auto Racing Teams Inc., Chicagoland Speedway, NASCAR, Owned by Dayton Hudson Corp., Shell Oil, Wendy's International Inc.

07/12/99
SportsBusiness Journal: Bulls awaiting renewal news

Michael Jordan has been gone for a season from the NBA, but it's next season when the Chicago Bulls' front office could really feel his absence. According to IEG Sponsorship Report, 13 of the 15 Bulls sponsorship deals are scheduled for renewal before the start of the 1999-2000 season. The price ...

Tags: Ameritech Corp., Chicago Blackhawks, Chicago Bulls, Game Face, IEG Inc., NBA

07/12/99
SportsBusiness Journal: Wilson hoping to build on momentum in tough golf industry

Wilson Sporting Goods Co. is aiming to take another slice of the golf equipment business with a new set of products that the company hopes will continue its recent success in an otherwise sluggish industry. Next month, Chicago-based Wilson will roll out a new line of clubs and golf balls to foll ...

07/12/99
SportsBusiness Journal: Bears hire Chicago ad firm to woo back fans, sponsors

The Chicago Bears have hired Chicago-based advertising agency Beyond DDB to spearhead a new campaign designed to boost fan interest and to woo corporate sponsors. The Bears' recent futility both on and off the field has taken its toll on one of the NFL's premier franchises. Stung with three cons ...

Tags: Chicago Bears, DDB Needham Worldwide Inc., NFL

07/05/99
SportsBusiness Journal: Bears ponder migration from Wisconsin

The NFL Has long been an economic boom for a handful of rural Wisconsin towns that host monthlong training camps, but that profitable circuit may be broken as the Chicago Bears consider severing their ties with the University of Wisconsin-Platteville. Since 1984, the Bears have trained at UW-Pla ...

Tags: Atlanta Falcons, Chicago Bears, Green Bay Packers, Kansas City Chiefs, Microsoft Corp., Minnesota Vikings, New Orleans Saints, NFL, NovaCare Inc., Philadelphia Eagles

07/05/99
SportsBusiness Journal: Arlington rebirth to raise purses, cut seasons at Chicago tracks

Legislation signed recently will breathe new life into shuttered Arlington International Racecourse, but officials at Chicago’s other two tracks are also expecting a windfall from the new law aimed at propping up the local horse racing industry. On June 26, Illinois Gov. George Ryan signed a bil ...

Tags: Microsoft Corp.

07/05/99
SportsBusiness Journal: Planned midsize Chicago arena almost on solid ground

A proposed 12,000-seat arena in suburban Chicago that is already more than 18 months behind schedule may finally become more than just plans on a drawing board. The $85 million, privately financed arena developed by the Prospect Development Group and backed by IMG has for the past year been plag ...

Tags: Allstate, IMG, Microsoft Corp.

06/28/99
SportsBusiness Journal: AFL selects six cities for minor league

If you think the Arena Football League is a minor league venture, take a look at the first six cities that are likely to be part of the AFL's own Triple A-like minor league. The AFL said last week that the cities lined up for the initial franchises included Biloxi, Miss.; Little Rock, Ark.; Okla ...

Tags: AFL

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