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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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USA Basketball Signs Three New Sponsors Ahead Of FIBA World Cup Later This Summer

Published in SportsBusiness Daily on 07 / 30 / 14

USA Basketball has signed three new marketing deals with Samsung, Hospital for Special Surgery and Diageo. The deals run through '16. The NBA markets USA Basketball, and Samsung and Diageo are both league sponsors. Each of the new partners will activate around USA Basketball’s traini...

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Tags: Marketing and Sponsorship, Samsung, Diageo, USA Basketball

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