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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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76ers Sign Australian Food Company Four'N Twenty As Sponsor

Published in SportsBusiness Daily on 11 / 20 / 17

The 76ers have signed their first international sponsor with Four’N Twenty, an Australian-based company that produces beef pies. The deal marks Four’N Twenty’s first sponsorship of a U.S. pro team. The current Sixers roster features Australian-born G Ben Simmons , and coach Brett...

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SportsBusiness Journal: Grizzlies leverage playoffs, arena

The timing is perfect for NBA conspiracy theorists: The Memphis Grizzlies are poised for their first-ever playoff appearance as the team prepares to open a $300 million arena this fall. For the long-suffering Grizzlies franchise, the timing couldn't be better. Team marketers are leveraging ...

Tags: Basketball, Memphis Grizzlies, NBA

SportsBusiness Journal: New players, new ads, new image

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Tags: Basketball, Marketing and Sponsorship, Portland Trail Blazers

SportsBusiness Journal: Knicks ready postseason marketing

Madison Square Garden sits atop Penn Station, so it follows that the New York Knicks are planning to use the tag line "Next Stop" to anchor a postseason marketing campaign. The Knicks haven't sniffed the playoffs since the 2000-01 NBA season. As a result, their business has suffered. They ...

Tags: Basketball, Marketing and Sponsorship, MSG Network, New York Knicks

SportsBusiness Journal: Mullin to lead Atlanta teams, sources say

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Tags: Atlanta Braves, Atlanta Hawks, Baseball, Basketball, Hockey, NBA, NHL

SportsBusiness Journal: Lakers top NBA road draw

The Los Angeles Lakers have spent the season in turmoil, but "Showtime" still sells well on the road, propelling the Lakers to the NBA lead in away-game attendance heading into the season's final weeks. Los Angeles, as of last week, was averaging 19,365 fans a game on the road. It's not an ...

Tags: Basketball, Cleveland Cavaliers, Los Angeles Lakers, NBA

SportsBusiness Journal: Avengers cash in on Wells Fargo

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Tags: Football, NBC

SportsBusiness Journal: How Bulls entertain fans all night

The NBA doldrums have settled over Chicago on a dreary, late February night at the United Center. The Chicago Bulls are about to play the upstart, but hardly marquee, Memphis Grizzlies, and the only thing the Bulls are chasing these days is the NBA booby prize of top pick in this year's draft ...

Tags: Basketball, Chicago Bulls, Comcast, Memphis Grizzlies, NBA, Verizon

SportsBusiness Journal: Games in China seen as rewards

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Tags: ABC, Basketball, ESPN, Houston Rockets, NBA, Reebok, Sacramento Kings

SportsBusiness Journal: Hornets lose marketing VP

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Tags: Basketball, New Orleans Pelicans

SportsBusiness Journal: Grizzlies ready to share arena

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Tags: Basketball, Colleges, Fox, Memphis Grizzlies

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