About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Hyundai Genesis rolls into PGA Tour event

Published in SportsBusiness Journal on 06 / 27 / 16

The PGA Tour stop trades Northern Trust for the Genesis nameplate. Photos by: GETTY IMAGES Hyundai plans to feature its new Genesis luxury brand as title sponsor of the longtime PGA Tour stop at Ri...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Cup's half full for new NBDL

The NBDL has played to more empty seats than planned. The NBA is revising attendance and financial projections for its fledgling National Basketball Development League, which is drawing about half the expected number of fans in its inaugural seaso ...

Tags: Basketball, NBA

SportsBusiness Journal: Firm enters sports insurance

Bisys, a fast-growing financial services company, has bought sports insurer The Hanleigh Cos. for an undisclosed price. Privately held Hanleigh is a New Jersey-based boutique insurance broker specializing in high-end disability coverage in the sports and entertainment industries. Hanlei ...

SportsBusiness Journal: Philly AFL team price at $12M

Brokers selling the rights to an Arena Football League expansion franchise in Philadelphia are shopping the team for about $12 million, a price that hinges on whether the NFL decides to buy into the league. According to officials at Moag & Co., a Baltimore-based sports investment firm ...

Tags: Dallas Cowboys, Denver Broncos, Detroit Lions, Football, Jacksonville Jaguars, New Orleans Saints, NFL, Philadelphia Eagles, Washington Wizards

SportsBusiness Journal: NBA reaches out to Hispanics

The NBA is launching a major marketing offensive aimed at the nation's growing Hispanic population in an attempt to boost the league's static fan base. The cornerstone of the effort will be a national television deal pitched by the league to a Spanish-language network to broadcast NBA games ...

Tags: Basketball, Dallas Mavericks, ESPN, Houston Rockets, Minnesota Timberwolves, NBA

SportsBusiness Journal: Celtics Holdings reports profit

Celtics Basketball Holdings, which operates the namesake NBA team in Boston, reported a profit of $1.9 million in its second quarter ended Dec. 31, up from $291,000 for the same period a year earlier. For the six-month period ended Dec. 31, the Celtics reported a net income of $3.4 ...

Tags: Baseball, Boston Celtics

SportsBusiness Journal: Athens insurance tab could triple

Security at Salt Lake has been the top concern since Sept. 11. Organizers of Salt Lake City Winter Olympics escaped a spike in insurance premiums that followed the Sept. 11 terrorist attacks by purchasing cancellation insurance two years ago, bu ...

Tags: Olympics

SportsBusiness Journal: Promos set from Nestlé, Sprite

Nestlé USA and Sprite will announce new promotional deals during the NBA's All-Star Weekend. Nestlé's "Pick and Roll Away" promotion will give buyers of Nestlé candy bars the chance to win a sport-utility vehicle custom-designed by Los Angeles Lakers star Shaquille O'Neal. ...

Tags: Basketball, Los Angeles Lakers, MTV

SportsBusiness Journal: TV dominates NBA's first half

The NBA approaches its all-star break in Philadelphia after a first half that saw league attendance rise and ratings remain virtually flat. But the league's biggest development — a new television contract — regards the future. The six-year deal with Walt Disney Co. and AOL T ...

Tags: ABC, Boxing, ESPN, Los Angeles Clippers, NBA, NBC, Brooklyn Nets, New Orleans Pelicans, NFL, Orlando Magic, Washington Wizards

SportsBusiness Journal: AFL, Army agree to deal

The Arena Football League is expected this week to announce a four-year, multimillion-dollar sponsorship with the U.S. Army, the second major sponsorship agreement for the indoor league, which has struggled to attract blue-chip partners. AFL officials confirmed the leaguewide agreement and s ...

Tags: Football

SportsBusiness Journal: Predators Entertainment loss doubles to $3.2 million

Orlando Predators Entertainment Inc., owners of the Arena Football League's Orlando Predators, lost more than $3 million last year, more than double the franchise's loss in 2000. The company lost $3.2 million on $4.5 million in revenue last year, compared with a loss of $1.4 million on $ ...

Tags: Finance

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