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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Golf Channel To Debut New Original Series "Altered Course"

Published in SportsBusiness Daily on 03 / 02 / 15

Golf Channel in June will debut a new series called “Altered Course,” as the net adds more original content to its programming. Golf Channel recently completed shooting in Jamaica for eight one-hour episodes of the reality competition series with eight two-person teams competing on score...

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SportsBusiness Journal: Spring Football League halts season, plans for next

The Spring Football League pulled the plug on its inaugural season halfway through the four-game schedule, citing the need to concentrate on next year's effort. The four-team league, which offered musical acts before, during and after games, had completed just the first two weeks of games wh ...

Tags: NFL

SportsBusiness Journal: Arena League talks with NFL about relaunching AFL site

The Arena Football League is negotiating with the NFL to relaunch and run the indoor league's Web site as AFL officials continue to look for help building their brand. AFL officials have spent the last year working to align themselves closer with the NFL to bring the springtime league more ...


SportsBusiness Journal: Similar names, different strategies at Chicago tracks

Forgive Chicago auto racing fans if they become a bit confused. Raceway Associates announced that its facility set to open next year in Joliet, Ill., will be called Chicagoland Speedway, not to be confused with the existing Chicago Motor Speedway that opened last year. Despite the similar ...

Tags: Anheuser-Busch Cos., Championship Auto Racing Teams Inc., Chicagoland Speedway, Indianapolis Motor Speedway Corp., International Speedway Corp., Kansas Speedway, NASCAR, NFL

SportsBusiness Journal: XFL, working on its own, kicks off initial sales drive

The WWF's new football league, the XFL, is partly owned by NBC, but the network giant will not be part of the league's advertising and sponsorship sales effort. Instead, the XFL will be solely responsible for selling the league's advertising and sponsorship packages, and the effort is under ...

Tags: NBA, NBA Properties Inc., NBC, NFL, XFL

SportsBusiness Journal: NFL works its magic for AFL

The NFL is lending its marketing expertise to the Arena Football League by creating a new branding effort for the indoor league. The AFL's new "Get It All" marketing campaign was created by the NFL and includes national television and radio commercials that will be customized for broadcasts ...

Tags: AFL, Detroit Lions, Ford Motor Co., New Orleans Saints, NFL, Washington Redskins

SportsBusiness Journal: Packers proposal hits bump

The Green Bay Packers are facing increased opposition over the team's proposed public funding of a $295 million renovation of Lambeau Field, causing officials to put the finishing touches on an aggressive lobbying campaign. State lawmakers are expected to approve a stadium bill that will sen ...

Tags: Green Bay Packers, NFL

SportsBusiness Journal: Lions pick contractors

A partnership between Huber Hunt & Nichols Inc. and Jenkins Construction has won the contract to build the new $300 million home for the Detroit Lions. The partnership agreement, called Hunt Jenkins, calls for Huber Hunt & Nichols to take 75 percent of the contract. Jenkins Construct ...

Tags: Bank One Corp., Cincinnati Reds, Cleveland Browns, Comerica Inc., Conseco Inc., Detroit Lions, Detroit Tigers, Ford Motor Co., Pittsburgh Steelers, Raymond James Financial

SportsBusiness Journal: Raiders up lawsuit figure to $850M

It only seems as if the Oakland Raiders are in a perpetual state of litigation after a recent ruling that has the Raiders waiting another year before going to trial in their long-running legal fight against the city of Oakland. Late last month, Sacramento County Superior Court Judge Joe Gray ...

Tags: Network Associates, Oakland Raiders

SportsBusiness Journal: Colts’ PAC stays on sidelines

The Indianapolis Colts' political action committee, formed last year, has yet to raise a dime, and the team has no plans to build its political muscle anytime soon. Last September, the Colts became the first professional sports franchise to form a PAC when it registered its IndyColts PAC w ...

Tags: Indianapolis Colts, NFL

SportsBusiness Journal: Pats’ pricey seats to be the priciest

The New England Patriots will charge the highest club seat prices in the NFL at their new 68,000-seat stadium. The team won't sell personal seat licenses — a fairly standard financing mechanism in the league — to help pay for its $325 million stadium. But the Patriots will mak ...

Tags: Cleveland Browns, Ericsson Inc., New England Patriots, NFL, PSINet Inc., Raymond James Financial, Team Marketing Report Inc.

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