About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Hornets Formally Awarded '19 NBA All-Star Game, Eye More Sponsors

Published in SportsBusiness Daily on 05 / 24 / 17

The NBA today officially awarded the '19 NBA All-Star Game back to Charlotte, and Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli said the team is poised to take greater advantage of the NBA’s marquee event than it would have been this year had it not been moved to New Or...

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SportsBusiness Journal: Bulls hold line on season tickets

The Chicago Bulls are freezing season-ticket prices for next season, the fifth consecutive year of sustained prices for a team that has been rebuilding since Michael Jordan left in 1998. "Team performance, player payroll, inflation, the general health of the economy, issues related to team ...

Tags: Basketball, Chicago Bulls, NBA

SportsBusiness Journal: Sixers promote King, Coskey

The Philadelphia 76ers are reshuffling their front office by promoting general manager Billy King to team president and elevating team executive vice president Dave Coskey to marketing president of Sixers parent Comcast-Spectacor. King ...

Tags: Basketball, Comcast, Philadelphia 76ers, Philadelphia Flyers

SportsBusiness Journal: Finals halftime concerts rock on

Editor's note: This story is revised from the print edition. There will be more star power than Jason Kidd on the court during the NBA Finals. The league will return to hosting live halftime concerts during the championship series to help drive ratings of the games, which will be broadcast ...

Tags: ABC, Basketball, General Mills, Los Angeles Lakers, NBA, Brooklyn Nets, Verizon

SportsBusiness Journal: Top pick helps Cavs sell tix

The Cleveland Cavaliers have sold more than 1,000 season-ticket packages since winning the LeBron James sweepstakes in the NBA draft lottery on May 22, representing nearly one-quarter of the number of season tickets the team sold at the start of the 2002-03 season. "We've had tremendous in ...

Tags: Basketball, Cleveland Cavaliers

SportsBusiness Journal: Others won't get LeBron-like deals

Nike's spending spree last week featuring LeBron James' blockbuster seven-year, $90 million deal may disappoint other NBA stars looking to boost the value of their own shoe deals, industry experts said. Nike signed high school hoops phenom LeBron Jam ...

Tags: Adidas, Basketball, Game Face, NBA

SportsBusiness Journal: Nuggets, Rockets to rebrand

The Denver Nuggets and Houston Rockets will unveil new uniforms and logos this summer, joining the Cleveland Cavaliers as the latest NBA teams to rebrand. The Rockets are designing their logo and uniform to coincide with the opening of their new 18,500-seat arena this fall. The Nuggets are ...

Tags: Basketball, Cleveland Cavaliers, Denver Nuggets, Houston Rockets, NBA

SportsBusiness Journal: Cavs rebuilding front office

The Cleveland Cavaliers' retooling effort is moving from the playing floor to the front office with a series of executive changes following one of the worst seasons in franchise history. Since the NBA regular season ended in mid-April, the Cavaliers have added a new vice president of corpo ...

Tags: Basketball, Cleveland Cavaliers, Football, NBA, Philadelphia Eagles

SportsBusiness Journal: AFL looks to playoffs for ratings boost

The Arena Football League enters its playoff season touting record-breaking regular-season attendance, but sagging ratings are pressuring league officials and network partner NBC to boost viewership in the postseason. Through 15 weeks of the 16-game AFL regular season, average attendance h ...

Tags: ABC, Football, NBC, Quaker Oats

SportsBusiness Journal: Southwest expands with deals

The financially battered airline industry hasn't been rushing to sign national sports sponsorship deals in the past few years as major carriers like United, American and Delta suffered steep losses. Dallas-based Southwest Airlines has been an exception. The company adopted a contrarian spo ...

Tags: Baseball, Basketball, Football, Hockey, MLB, NBA, NFL, NHL, United Airlines

SportsBusiness Journal: AFL signs Loews for playoffs

The Arena Football League has signed its first playoff sponsorship agreement, a cross-promotional deal with Loews Cineplex. Financial terms were not disclosed, but Loews will advertise on all AFL arena scoreboards and dasherboards during the playoffs. In return, the AFL will run a commerc ...

Tags: Football, NBC, LA Rams

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