About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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USA Basketball Signs Three New Sponsors Ahead Of FIBA World Cup Later This Summer

Published in SportsBusiness Daily on 07 / 30 / 14

USA Basketball has signed three new marketing deals with Samsung, Hospital for Special Surgery and Diageo. The deals run through '16. The NBA markets USA Basketball, and Samsung and Diageo are both league sponsors. Each of the new partners will activate around USA Basketball’s traini...

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Tags: Marketing and Sponsorship, Samsung, Diageo, USA Basketball

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11/29/99
SportsBusiness Journal: Name game slow for Chicago track

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09/27/99
SportsBusiness Journal: Bigger means busier for No. 2 Chicago bank

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09/27/99
SportsBusiness Journal: Venture capital fires up Ignite Sports Media

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SportsBusiness Journal: Hoofbeats? No, pounding you hear at Arlington is sponsors at tra ...

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09/20/99
SportsBusiness Journal: Ex-commish scouts cities for AFL team

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Tags: AFL, CBS Broadcasting Inc., Cleveland Browns, ESPN, Jacksonville Jaguars, New Orleans Saints, NFL, Philadelphia Eagles, Philadelphia Phillies

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SportsBusiness Journal: NFL price too high, McNair hints

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Tags: Atlanta Braves, Chicago Cubs, Fox, Houston Astros, Los Angeles Dodgers, Minnesota Twins, News Corp, Time Warner, Tribune Co.

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SportsBusiness Journal: Pumped up values draw suitors

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Tags: Anheuser-Busch Cos., Arizona Cardinals, Chicago Cubs, Chicago White Sox, Fila, Ford Motor Co., GE, Integrated Marketing Solutions, Kmart, McDonald's Corp., New York Rangers, Southwest Sports Group, St. Louis Cardinals, Texas Rangers

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