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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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WNBA Hires Ann Rodriguez To Run On-Court Operations, Player Policies

Published in SportsBusiness Daily on 07 / 27 / 17

The NBA has hired Ann Rodriguez as Senior VP/WNBA League Operations, reporting to NBA President of League Operations  Byron Spruell . Rodriguez will oversee all on-court basketball operations and all player-related policies and programs for the WNBA. She previously worked for Atlant...

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SportsBusiness Journal: Wizards: Only 20 refunds given

The Washington Wizards said they refunded season-ticket deposits for 20 accounts to customers who cashed in on an offer from owner Abe Pollin that reached its deadline last week. Pollin The Wizards have about 4,000 season-ticket accoun ...

Tags: Basketball, Washington Wizards

SportsBusiness Journal: Spurs’ season-ticket sales up 30%

Last year's NBA championship is paying off for the San Antonio Spurs with a 30 percent increase in sales of new season-ticket packages for 2003-04, according to team officials. Spurs marketers would not disclose the specific number of new sales, but at the start of last season the Spurs h ...

Tags: Basketball, NBA, San Antonio Spurs

SportsBusiness Journal: AFL nears team deal with Bon Jovi

The AFL, after months of negotiations, is close to completing a deal to put an expansion franchise in Philadelphia that would be partly owned by rocker Jon Bon Jovi, according to sources familiar with the plans. The deal could close by the end of next week with Bon Jovi owning half the fra ...

Tags: Football

SportsBusiness Journal: Landry's agrees to deal with Rockets

The Houston Rockets have signed their second founding sponsorship deal, a five-year agreement with Landry's Restaurants Inc., as the team edges closer to next month's opening of the Toyota Center. Southwest Airlines signed last month as the first founding sponsor of the new $202 million ar ...

Tags: Basketball, Houston Rockets, Houston Texans, Marketing and Sponsorship, NBA

SportsBusiness Journal: More NBA clubs will go retro

The NBA plans to expand its Hardwood Classics line of merchandise during the coming season as the league and licensing partner Reebok look to increase sales of the retro-inspired uniforms. Sales of the uniforms and related merchandise have increased 51 percent this year from 2002, accordin ...

Tags: Basketball, NBA, Philadelphia 76ers, Reebok

SportsBusiness Journal: Bulls seek big dancers

The Chicago Bulls, clearly hoping to beef up the fun factor at the United Center, are taking a weight-and-see approach with their fans next season. The Bulls put out a call last week for fans who could round out a team of 12 to 15 "Big Bulls fans." The ideal fan, according to the team, not ...

Tags: Basketball, Chicago Bulls, NBA, Reebok

SportsBusiness Journal: Bobcats offer 'Free SL' ticket deal

The Charlotte Bobcats are turning to an old marketing strategy to attract new business by offering former Hornets season-ticket holders a free personal seat license program. The NBA expansion team last week rolled out what it's calling the Free SL program, offering former Hornets season-ti ...

Tags: Basketball, Charlotte Hornets, New Orleans Pelicans

SportsBusiness Journal: League Pass ads to use NBA players

The NBA plans to roll out an aggressive marketing campaign next month to push sales of its NBA League Pass subscription digital cable and satellite broadcast package. The campaign, for the first time this year, will feature NBA players instead of game highlights. Twelve players will appear ...

Tags: ABC, Basketball, ESPN, NBA, WNBA

SportsBusiness Journal: Few seek out Wizards refund

Washington Wizards owner Abe Pollin's offer to issue refunds to dissatisfied season-ticket holders has found few takers this summer, even though the promise is viewed with skepticism by some customers as the franchise retools after its brief, but profitable, Michael Jordan era. Pollin, in ...

Tags: Basketball, Washington Wizards

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