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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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UEG Named Agency Of Record For '16 PGA Championship In N.J.

Published in SportsBusiness Daily on 03 / 25 / 15

The PGA of America has hired the United Entertainment Group as the agency of record for the '16 PGA Championship at Baltusrol Golf Club in New Jersey. UEG is already the agency of record for this year’s PGA Championship at Whistling Straits in Kohler, Wis., after the Matter agency merged ...

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SportsBusiness Journal: XFL expects first-year loss, $80M revenue

The World Wrestling Federation-owned XFL expects to lose about $35 million in its first year, according to an earnings report from the publicly held WWF. The report provides a glimpse at the company's financial expectations for the upstart spring football league, which begins play next Februa ...

Tags: NBC, XFL

SportsBusiness Journal: XFL to tread lightly into merchandising

The XFL, the World Wrestling Federation's new football league set to kick off in February, promises entertainment along with a sweet Saturday night TV schedule that should mean millions of viewers. But how does the upstart league plan to handle the merchandising side of the venture? Cautio ...

Tags: NBA, NBC, NFL, Spalding, XFL

SportsBusiness Journal: AFL says labor woes dragged league down

Arena Football League officials blame a nearly 7 percent drop in this year's attendance on labor problems that plagued the league during the off-season and momentarily caused it to cancel the season. The 17-team league has an average attendance of 9,388 a game with one month left in the re ...


SportsBusiness Journal: TNN signs on for XFL Sundays

TNN will add another football league to its programming schedule as it seals a deal with the World Wrestling Federation-owned XFL for late-afternoon Sunday broadcasts. TNN, which also televises the Arena Football League, becomes the third broadcast outlet for the XFL. TNN will televise 10 ga ...


SportsBusiness Journal: Packers resist call for naming-rights sale

Green Bay Packers officials are railing against a potential naming-rights deal for Lambeau Field, though experts predict that renaming the stadium could fetch about $100 million and ease mounting political pressure over using public funds to renovate one of the NFL's most storied facilities. ...

Tags: FedEx Corp., Green Bay Packers, MARC Advertising, NFL, Sportscorp Ltd., Washington Redskins

SportsBusiness Journal: Arnie joins Callaway’s army in sale of golf equipment compan ...

In a deal that ends legendary golfer Arnold Palmer's three decades of selling golf clubs, Callaway Golf Co. has bought the Arnold Palmer Golf Co. for an undisclosed sum of cash. "Callaway has obtained all the rights to [Palmer's] name and image regarding [Arnold Palmer Golf Co.] products," ...

Tags: Arnold Palmer Golf, Golf, NancyLopezGolf, This Week's Issue

SportsBusiness Journal: NFL toys with helmet-based camera plan

The NFL, looking for ways to enhance television and Internet broadcasts, is experimenting with new helmet-mounted camera technology that could soon find its way to regular-season games. During NFL Europe's World Bowl on Sunday, Fox and the NFL were to unveil a new helmet-cam system about t ...

Tags: Football, Fox, NFL, Other News

SportsBusiness Journal: Preds call off deal to buy teams

After watching the price of its stock fall, officials at Orlando Predators Entertainment Inc. will abandon their efforts to buy three minor league hockey teams and a minor league baseball team. Last year, the parent company of the Arena Football League's Orlando Predators reached an agreem ...

Tags: AFL, Finance, Nasdaq, San Diego Padres, United Sports Ventures

SportsBusiness Journal: XFL makes the Second City its first, juggles lineup of cities

Business plans for the World Wrestling Federation-owned XFL football league began to emerge as the league officially named Chicago one of its eight markets. The Chicago franchise will be run by longtime Chicago Bears executive Ken Valdiserri, who left the team early this spring, and will pla ...

Tags: Chicago Bears, Football, NBC, NFL, This Week's Issue, UPN, XFL

SportsBusiness Journal: Cards hedge bet on Big Mac’s health

The St. Louis Cardinals have bought an insurance policy that will replace up to $12 million they fear they'd lose if fan magnet Mark McGwire were felled by injury. The Cardinals will pay a premium said to be near $500,000 to make sure that their revenue won't dry up if McGwire is lost for ...

Tags: Anheuser-Busch Cos., Arizona Cardinals, Baseball, Chicago Cubs, Cincinnati Reds, Dallas Stars, NFL, Seattle Mariners, Southwest Sports Group, St. Louis Cardinals, This Week's Issue

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