About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Pistons To Sport Logo Of Tom Gores' Platinum Equity On Home Court

Published in SportsBusiness Daily on 09 / 18 / 17

The Pistons will put the logo of team Owner Tom Gores’ company Platinum Equity on the playing floor at Little Caesars Arena in downtown Detroit as part of a multiyear sponsorship deal with the team. As part of the agreement, the on-floor branding will be on two locations on each side of the co...

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Tags: Marketing and Sponsorship, Detroit Pistons

More Stories by this Author

12/22/03
SportsBusiness Journal: AFL retains Baker

Arena Football League Commissioner David Baker has signed a new four-year contract to stay with the league, which has seen franchise values soar under his tenure. Baker Baker's current contract expires Dec. 31, and Baker and the AFL's ...

Tags: Football, Fox, NFL

12/15/03
SportsBusiness Journal: Bobcats ready to take on television

C harlotte Bobcats owner Bob Johnson will soon roll out his own regional sports network to complement his $300 million investment in the NBA. Now if only the billionaire founder of the BET network could buy a baseball team to bolster his RSN, which will rely on a myriad of minor leagu ...

Tags: Baseball, Basketball, Charlotte Hornets, Charter Communications, Comcast, IMG

12/08/03
SportsBusiness Journal: Deadline to extend NBA deal nears

NBA officials last week were tight-lipped over whether they planned to exercise an option that expires Dec. 15 to extend their current collective-bargaining agreement by one year. The labor deal with the National Basketball Players Association, agreed to in 1999, expires in June, pending t ...

Tags: Basketball, Labor and Agents, NBA

12/08/03
SportsBusiness Journal: Knicks' promos to pump ticket sales

The New York Knicks for the first time are tailoring new sponsorship packages to include promotions outside Madison Square Garden as they look to drive slumping ticket sales. Sanders Prior to this season, Knicks sponsorships included l ...

Tags: Basketball, Foot Locker, Marketing and Sponsorship, New York Knicks

12/01/03
SportsBusiness Journal: AFL banks on regional cable

The Arena Football League is looking to expand its television presence and is negotiating with Fox Sports Net for a regional cable deal to be in place by the start of the indoor league's upcoming season. The AFL begins its second season in February with NBC as its national television partn ...

Tags: Football, Fox, NBC

12/01/03
SportsBusiness Journal: Hornets hit sophomore slump in ticket sales

Despite the advantage of having a full year to market their product, the New Orleans Hornets are finding that selling season tickets in the Big Easy is more difficult that anticipated in the NBA's smallest market. "We expected some attrition in full-season-ticket sales, but it was more than ...

Tags: Basketball, Charter Communications, Cox Communications, Memphis Grizzlies, NBA, New Orleans Pelicans

11/24/03
SportsBusiness Journal: Gund sells indoor naming rights

Cavaliers/Gund Arena President Len Komoroski (left), Cavaliers forward Chris Mihm and Huntington Bank Regional President Dan Klimas Cleveland Cavaliers owner Gordon Gund already has his name atop the Gund Arena, but that's not stopping ...

Tags: Basketball, Cleveland Cavaliers, Fox

11/24/03
SportsBusiness Journal: 12 teams to cash in on NBA retro nights

The NBA this season is boosting the number of teams participating in "Hardwood Classics" nights from eight to 12, giving more teams than ever the chance to cash in on the hot retro-inspired merchandise sales trend. Jermaine O’Neal models a retro jers ...

Tags: Atlanta Hawks, Basketball, Chicago Bulls, Golden State Warriors, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Marketing and Sponsorship, NBA, New York Knicks, Orlando Magic, Philadelphia 76ers, Sacramento Kings, San Antonio Spurs, Utah Jazz

11/17/03
SportsBusiness Journal: Milwaukee owners sue over AFL fee

Owners of the defunct Arena Football League franchise in Milwaukee have filed a lawsuit contending they are owed nearly two-thirds of the $16 million expansion fee paid by the new ownership group in Philadelphia. According to the complaint, filed this summer in Cook County, Ill., by the owne ...

Tags: Football, Philadelphia Eagles

11/10/03
SportsBusiness Journal: Sal LaRocca

T he NBA is loathe to release financial information, but that's not stopping Sal LaRocca from publicly touting that the league expects merchandise retail revenue to reach a record $3 billion this year, a noteworthy number given that the market was dead in the water just a few seasons ...

Tags: Basketball, Forty Under 40, NBA, Reebok

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