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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Harman, AmEx, BBVA, Cisco, Tissot Among NBA League Partners Activating Around Draft

Published in SportsBusiness Daily on 06 / 22 / 16

The NBA Draft is set for tomorrow night at Barclays Center with about a dozen league sponsors activating around the event. State Farm is the presenting partner of the Draft, with Anheuser-Busch, Gatorade, Pepsi’s Mountain Dew and Verizon designated as associate partners. Activations include Am...

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Tags: Marketing and Sponsorship, NBA

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SportsBusiness Journal: Cubs revise Wrigley plan

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Tags: Baseball, Boston Red Sox, Chicago Cubs

SportsBusiness Journal: Electronic Arts sales up 30%

Electronic Arts Inc. reported record sales of $833 million during its third quarter, an increase of 30 percent compared to the same period last year. For the quarter ended Dec. 31, the company earned $166 million on $833 million in revenue, compared to $124 million on $630 million in revenue ...

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SportsBusiness Journal: Losses double for Preds' parent

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SportsBusiness Journal: Insurance hot hockey topic

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Tags: AHL, CHL, ECHL, Hockey

SportsBusiness Journal: NBA in talks with Shanghai TV

The NBA is negotiating with Shanghai TV to give the Chinese regional network the rights to broadcast this year's draft live as expectations grow that Chinese star Yao Ming will apply to play in the NBA. "Interest has definitely increased with the potential of Yao Ming entering the draft," ...

Tags: Basketball, NBA

SportsBusiness Journal: Bears want $60M from pricey PSLs

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Tags: Chicago Bears, NFL

SportsBusiness Journal: New NBA deal sparks shuffle

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Tags: Basketball, Dallas Mavericks, Denver Nuggets, Houston Rockets, Los Angeles Lakers, NBA, New York Knicks, New York Rangers, NHL, Portland Trail Blazers

SportsBusiness Journal: Cup's half full for new NBDL

The NBDL has played to more empty seats than planned. The NBA is revising attendance and financial projections for its fledgling National Basketball Development League, which is drawing about half the expected number of fans in its inaugural seaso ...

Tags: Basketball, NBA

SportsBusiness Journal: Firm enters sports insurance

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SportsBusiness Journal: Philly AFL team price at $12M

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Tags: Dallas Cowboys, Denver Broncos, Detroit Lions, Football, Jacksonville Jaguars, New Orleans Saints, NFL, Philadelphia Eagles, Washington Wizards

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