About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

More Stories by this Author

08/31/98
Callaway thinks small to get well

For the Callaway Golf Co., bigger may no longer be better. Callaway, the Carlsbad, Calif.-based company that revolutionized the golf club business with its hugely successful Big Bertha line of metal woods, is introducing a new line of metal clubs it hopes will reverse its financial slide while s ...

07/06/98
Sportsman’s Park hopes auto racing keeps horses running

Gentlemen, start your bulldozers. CART team owner Chip Ganassi and Charles Bidwill III, president of Chicago’s Sportsman’s Park, have started an aggressive project to transform the aging horse racing track into a $64 million auto racing and thoroughbred racing facility. Bidwill and ...

Tags: ING, GE, Horse Racing, GMAC, Target, Finance, SEC, United Center

06/15/98
Will it go 'swoosh' when hit?

Softness in the athletic shoe and apparel markets is driving Nike Inc. to enter the hypercompetitive golf-equipment market. Nike has USGA approval for a line of golf balls, and industry sources say PGA Tour professionals have been testing the balls — signaling that the company is preparing ...

Tags: Pinnacle Enterprises Inc., Titleist

06/15/98
Hoping for a Rx for profits

The wave of sports sponsorships among health-care companies will only get stronger, experts say, as hospitals and doctors flock to professional sports to boost business. An industry that once wouldn't consider advertising at all is now flush with large health-care companies and physician groups ...

Tags: Columbia/HCA Healthcare Corp., LPGA, Miami Heat

06/15/98
Ethical conflicts break out when doctors serve teams, players

Sports medicine is an industry teeming with potential conflicts of interest. Just how do doctors satisfy the demands of team management, which might want the talented and highly paid athlete to play through an injury, while at the same time respecting the needs of the athlete? And how does ma ...

Tags: Boston Celtics, Miami Heat

06/15/98
Team physicians star in a relief role

Doctors aren't usually found in the team photograph, and they are all but buried in the media guide. They can play a major role in a team's success or failure, but, other than a few high-profile names, they work anonymously. The role of team doctor is becoming a lucrative one, however, as the sp ...

Tags: Boston Celtics, Columbia/HCA Healthcare Corp., Miami Heat, NBA

06/15/98
Orlando Magic, hospital launch joint venture

Consider Orlando Magic owner Rich DeVos a guinea pig for professional sports. In March, DeVos and his RDV Sports group began a joint venture with Florida Hospital that could prove to be the wave of the sports medicine future. The venture, called RDV Sportsplex, is a $50 million, 365,000-squar ...

Tags: Atlanta Hawks, Chicago Bears, IHL, NBA, Orlando Magic, RDV Sports, Sports Group, Time Warner

06/15/98
Ameritech answers Pacers' call with $5M

Three weeks after signing Conseco Inc. to an estimated $95 million naming-rights deal for their new field house-style arena, the Indiana Pacers are set to enter another major sponsorship package — this time with Chicago-based Ameritech Inc. The telecommunications giant, which is bei ...

Tags: This Week's Issue

06/15/98
New emphasis on head injuries

Mention a head case to sports doctors these days and you won't get many references to Dennis Rodman or any other behaviorally challenged athlete. Instead, team physicians are focusing their attention on the relatively unknown effects related to concussions. A decade ago, it was the knee that ...

Tags: Boston Celtics, NFL

06/08/98
Fila USA taps Adidas executive to halt skid

Caught in a financial free fall that has sent its stock plummeting from $104 a share to $18 a share, Fila USA is in the midst of an extensive retooling effort that begs the question: Can the company reverse its dramatic slide? The Italian athletic footwear and apparel company, which last year sa ...

Tags: Adidas, Fila, Los Angeles Sparks, NBA, Reebok

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