About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: NFL watches repeal of estate taxes advance

The Senate's vote to repeal the estate tax means only one thing to the blue-blooded, old-line NFL owners: financial relief. Passing down ownership of franchises that have skyrocketed in value has been a major concern to owners such as New York Giants owner Wellington Mara, Baltimore Ravens ...

Tags: Baltimore Ravens, Kansas City Chiefs, New York Giants, NFL, San Francisco Giants, Washington Redskins

SportsBusiness Journal: ‘Mr. Golf’ swings at IMG over Women’s Open sales

Organizers of the 55th U.S. Women's Open are railing against IMG, blaming the sports marketing giant for failing to attract international interest and corporate hospitality clients to the tournament, which was held last week at the Merit Club in suburban Chicago. Though corporate hospitali ...

Tags: Chicago Cubs, Chicago White Sox, IMG

SportsBusiness Journal: New 49ers president puts stadium atop to-do list

The first order of business for new San Francisco 49ers President Peter Harris is to get the team's derailed stadium plans back on track. "One of my immediate objectives is to get into the stadium issue," said Harris, 56, the former chief executive officer of FAO Schwarz, who was hired by te ...

Tags: FAO Schwarz, NFL

SportsBusiness Journal: XFL revisits issue of gambling after news of Chicago subpoena

Already facing questions of credibility, the World Wrestling Federation-owned XFL is denying that the upstart league's reputation will suffer after reports that the general manager of its Chicago franchise was subpoenaed in a 1998 gambling probe. Ken Valdiserri, who last month joined the XFL ...

Tags: Chicago Bears, NBC, XFL

SportsBusiness Journal: Taxpayers to get final say on Lambeau name

Though the Green Bay Packers have a deal with city officials to sell the name of Lambeau Field, it will be up to the public to determine whether a new sign is put atop one of the NFL's classic stadiums. As part of an unconventional naming-rights deals, Brown County taxpayers will vote on w ...

Tags: Denver Broncos, Green Bay Packers, NFL

SportsBusiness Journal: Pack cracks books, and it’s not pretty

Green Bay Packers officials told shareholders during the team's annual meeting that without a renovated stadium, the franchise will have to borrow $10 million in the next five years to stay financially viable. The Packers painted the gloomy financial picture in front of about 2,500 sharehold ...

Tags: Green Bay Packers, NFL

SportsBusiness Journal: Cowboys owner may be next in line to buy Arena team

Dallas Cowboys owner Jerry Jones appears to be on the verge of buying into the Arena Football League. Jones has been considering buying an AFL franchise in a deal that would include his two sons, Jerry Jr. and Stephen. Jones recently attended an AFL game with AFL Commissioner David Baker, ...

Tags: AFL, Dallas Cowboys, Detroit Lions, Ford Motor Co., NFL, Washington Redskins

SportsBusiness Journal: AFL owners set to put new labor deal on table

The Arena Football League's labor problems could end by late this month when owners put a long-term collective-bargaining agreement in front of the players. The new agreement would replace a one-year deal reached this spring that ended a one-week cancellation of the AFL season in early March ...

Tags: AFL

SportsBusiness Journal: Seattle stadium sponsor will get Allen package

Seattle Seahawks owner Paul Allen will try to drive up the cost of naming rights to the Seahawks' new stadium by tapping in to the rest of his sports and entertainment holdings to offer sponsors a vast media package stretching well beyond Seattle. Allen, the co-founder of Microsoft Corp. a ...

Tags: Action Sports Media, Ericsson Inc., Falk Associates Management Enterprises, Microsoft Corp., NFL, Portland Trail Blazers, PSINet Inc., Russell Corp., Seattle Seahawks, Sports Group, Vulcan Ventures

SportsBusiness Journal: XFL expects first-year loss, $80M revenue

The World Wrestling Federation-owned XFL expects to lose about $35 million in its first year, according to an earnings report from the publicly held WWF. The report provides a glimpse at the company's financial expectations for the upstart spring football league, which begins play next Februa ...

Tags: NBC, XFL

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