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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

More Stories by this Author

01/15/01
SportsBusiness Journal: Loss of TWA’s name no disaster for Rams

American Airlines' proposed buyout of TWA stands to bring a new, potentially lucrative naming-rights package for the St. Louis Rams once the airlines' $500 million deal is completed. TWA, which agreed to pay the Rams $1.5 million a year for 20 years to put its name on their domed home when ...

Tags: American Airlines Inc., Football, St. Louis Rams, This Week's Issue

01/15/01
SportsBusiness Journal: NFL salary cap due 9% jump

NFL owners laboring under huge payrolls will have a bit more breathing room next season when the salary cap jumps by about 9 percent to $67.5 million a team. The projected $5.3 million increase over this season's $62.2 million cap reflects the increase in league defin ...

Tags: Football, NFL, This Week's Issue

01/08/01
SportsBusiness Journal: XFL to jump-start lagging ticket sales

The XFL is launching a major promotional blitz to kick-start ticket sales that are lagging in some markets with less than four weeks left before the league's first game. Officials of the eight-team league say they are satisfied with leaguewide sales of about 65,000 season tickets, but ther ...

Tags: NBC, UPN, XFL

01/08/01
SportsBusiness Journal: Snyder makes $50M payment

Washington Redskins owner Dan Snyder has met his $50 million debt payment that was required by the NFL when he bought the team for $800 million, but Snyder could still be fined after he restructured his deal without league approval. Snyder initially requested that he be allowed to skip the $ ...

Tags: NFL, Washington Redskins

12/25/00
SportsBusiness Journal: AFL finds Web guru in bigger league

The NFL will act as an Internet consultant to the Arena Football League, which is trying to kick-start its electronic presence. On Dec. 13, NFL.com officials met with AFL owners to complete details of a consulting deal under which the NFL will help relaunch the AFL’s Web site. The AFL ha ...

Tags: AFL, NFL

12/25/00
SportsBusiness Journal: Eyes of Texans are upon adding 66 luxury suites

The Houston Texans are planning to add 66 additional luxury suites in order to profit from an expected increased demand after the team’s $400 million stadium opens in 2002. Initial plans for the team’s 69,500-seat Reliant Stadium called for 154 luxury suites to be priced between $75,000 an ...

Tags: Houston Texans, NFL

12/18/00
SportsBusiness Journal: Insurers can’t keep up with deals

Hours after the Texas Rangers signed Alex Rodriguez to a 10-year, $252 million contract, owner Tom Hicks finished another deal: He agreed to pay about $8 million for insurance coverage on $95 million of Rodriguez's staggering salary, according to sources. The Rangers will self-insure the r ...

Tags: Boston Red Sox, New York Rangers, Southwest Sports Group, Texas Rangers

12/18/00
SportsBusiness Journal: NFL brings in Lipton as eye on finances

The NFL has hired heavy-hitting Wall Street attorney Martin Lipton as a financial adviser. Based on new stadium deals and team ownership transfers, Lipton will be a busy man. Lipton, a partner at Wachtell, Lipton, Rosen & Katz, is nosing into Washington Redskins owner Daniel Snyder's b ...

Tags: NFL, Washington Redskins

12/18/00
SportsBusiness Journal: NFL lending builds stadiums and public support

It's formally known as the G-3 resolution, but the recently adopted NFL loan program has a reputation as sport's most innovative — and incredibly effective — financial mechanism, one that has triggered hundreds of millions of dollars worth of NFL stadium financing. The loan pol ...

Tags: Arizona Cardinals, Bank One Corp., Chicago Bears, Dallas Cowboys, Detroit Lions, Ford Motor Co., Green Bay Packers, Minnesota Vikings, New England Patriots, NFL, Seattle Seahawks, St. Louis Cardinals, Vulcan Ventures

12/11/00
SportsBusiness Journal: AFL on verge of signing blue-chipper Ford

The Arena Football League and Ford Motor Co. are putting the finishing touches on a sponsorship deal that will bring the indoor league its first blue-chip partner. Company officials refused to comment on the deal, but AFL officials confirmed that they have had serious discussions with Ford r ...

Tags: AFL, Dallas Cowboys, Detroit Lions, ESPN, Falk Associates Management Enterprises, Ford Motor Co., MBNA America Bank, NFL, Sports Group, Washington Redskins, XFL

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