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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

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Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Savvis buys Kiel name for $83M

Savvis Communications has signed a 20-year, $83 million deal for naming rights to the Kiel Center, home of the St. Louis Blues. The Blues said they had scheduled a press conference for today to introduce a naming-rights sponsor but would not confirm the name of the company. A source said t ...

Tags: Anheuser-Busch Cos., Columbus Blue Jackets, Envision, Nasdaq, NBA, St. Louis Blues

SportsBusiness Journal: NFL family festival hits the road

Leigh Steinberg has made a fortune and some enemies sitting across the desk from NFL owners negotiating player contracts. Now, the agent is working on the same side of the NFL's table as he directs The NFL Experience On Tour, a $5 million NFL family festival that kicks off later this month. ...

Tags: Dallas Cowboys, Kansas City Chiefs, NFL

SportsBusiness Journal: Bears’ tab for field: $200M

The Chicago Bears could pay up to $200 million of a planned $350 million renovation of antiquated Soldier Field after striking a tentative deal with city officials that ends years of frustration over finding a new facility. Last week, the team announced it had reached a "basic understanding" ...

Tags: Chicago Bears, Cincinnati Bengals, Green Bay Packers, New England Patriots, NFL

SportsBusiness Journal: NFL training camps give birth to cash cow

There's a time-honored tradition at the Green Bay Packers training camp that calls for local schoolboys to offer their bicycles to players dreading the long walk to the locker room after a grueling practice. It's a quaint scene, straight out of a Norman Rockwell painting: Massive players peda ...

Tags: Buffalo Bills, Colorado Avalanche, Dallas Cowboys, Detroit Lions, Falk Associates Management Enterprises, Green Bay Packers, New England Patriots, NFL, Philadelphia Eagles, Washington Redskins

SportsBusiness Journal: AFL properties brings in Horine

The Arena Football League hired former NHL marketing executive Glenn Horine to grow its fledgling properties business. Horine, 37, takes over for Jim Ross, who left the AFL earlier this year after just a six-month stint. Horine will be charged with building the AFL's properties division, w ...

Tags: AFL, Falk Associates Management Enterprises, MLB, NBA, NFL, NHL, Sports Group, SportsFan Radio Network, Time Warner

SportsBusiness Journal: Bank names Colts’ complex

An Indianapolis-based bank has bought the naming rights to the Indianapolis Colts' training complex. Union Federal Bank signed a five-year deal with the Colts for the rights to the team's training complex. The deal will also include signs inside the RCA Dome. "We are only the third team ...

Tags: Green Bay Packers, Indianapolis Colts, NFL

SportsBusiness Journal: NLRB may seek to disband union for Arena Football players

Attorneys for a group of Arena Football League players suing the league over unfair labor practices said last week that they expect the National Labor Relations Board to file a complaint that will seek to disband the league's players union formed this year. The labor battle dates back to F ...

Tags: AFL

SportsBusiness Journal: XFL’s NY/NJ team rents Giants’ home

The XFL completed the lineup for its inaugural season by announcing that the start-up league's New York/New Jersey entry will play its season at Giants Stadium. The league also hired former Dallas Cowboys great Drew Pearson as the team's general manager. The New York/New Jersey franchise is ...

Tags: Dallas Cowboys, NBC, New York Giants, San Francisco Giants, Spalding, XFL

SportsBusiness Journal: Cards collecting on $12M McGwire insurance policy

The St. Louis Cardinals are cashing in on their $12 million revenue insurance policy to cushion the financial blow from a knee injury that sidelined slugger Mark McGwire. Experts said that the Cardinals became the sole professional sports franchise to arrange revenue insurance tied to a si ...

Tags: Anheuser-Busch Cos., Arizona Cardinals, St. Louis Cardinals

SportsBusiness Journal: NFL invites AFL to Super Bowl party

The NFL is close to an agreement to share a part of its Super Bowl stage with the Arena Football League by helping the upstart indoor league host an all-star game in Tampa during Super Bowl weekend. Tentative plans call for the AFL to play its all-star game at the Ice Palace, home to the A ...

Tags: AFL, Dallas Cowboys, Detroit Lions, Ford Motor Co., New Orleans Saints, NFL, Philadelphia Eagles, Raymond James Financial, Seattle Storm, Washington Redskins

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