About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Umbel taps into data to give clients better insight into their fans

Published in SportsBusiness Journal on 08 / 29 / 16

Higinio “H.O.” Maycotte is a serial entrepreneur who after seeing the rise of big data in sports, pounced on the opportunity to create high-tech company Umbel in 2010. Six years and $23 million in funding later, Umbel is staking its claim in the fast-growing industry of data collection. ...

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Tags: Marketing and Sponsorship

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