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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Hyundai Genesis rolls into PGA Tour event

Published in SportsBusiness Journal on 06 / 27 / 16

The PGA Tour stop trades Northern Trust for the Genesis nameplate. Photos by: GETTY IMAGES Hyundai plans to feature its new Genesis luxury brand as title sponsor of the longtime PGA Tour stop at Ri...

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Tags: Marketing and Sponsorship

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SportsBusiness Journal: AFL far from NFL support

NFL representatives last week said they will revisit their interest in the Arena Football League, but it's clear that the indoor league has much to do to win over some skeptical NFL owners. The NFL owners, at last week's annual meeting in Orlando, cited a lack of support as the reason they ...

Tags: Dallas Cowboys, Football, Houston Texans, NFL

SportsBusiness Journal: New Orleans readies seat drive

New Orleans officials will roll out a last-minute marketing campaign aimed at doubling the sales of pricey club seats in an effort to win NBA approval to become the new home of the Charlotte Hornets. NBA Commissioner David Stern and the league's seven-member relocation committ ...

Tags: NBA, New Orleans Pelicans

SportsBusiness Journal: Six bids for Philly franchise

Brokers selling the rights to the Arena Football League's Philadelphia expansion franchise have received six offers for the team. The asking price is $12 million. Officials at Moag & Co., which is handling the sale, extended the bidding deadline until after AFL officials announced th ...

Tags: Football, NBC, NFL

SportsBusiness Journal: Hornets' moving plans revised

A group working to lure the Charlotte Hornets to New Orleans announced a sponsorship deal and eased ticket sales requirements to better its chances of convincing the NBA that the city is a viable professional basketball market. The group, called Hornets for New Orleans, last week said it ...

Tags: Basketball, NBA, New Orleans Pelicans

SportsBusiness Journal: Magic looks to expand market

The Orlando Magic will open sales offices on the east and west coasts of Florida as team executives look for ways to re-energize what was once a model NBA franchise. "We are looking to do more of an investment into a regional franchise," said Chris D'Orso, marketing director for the M ...

Tags: Basketball, Green Bay Packers, Memphis Grizzlies, Minnesota Vikings, New Orleans Saints, Orlando Magic, San Antonio Spurs

SportsBusiness Journal: Tampa franchise goes for $12M

The Arena Football League's Tampa Bay Storm is set to be sold for $12 million. Thom Hopper, who owns Concept One, a Michigan-based mortgage brokerage company, is buying the team from owner Woody Kern. League officials said the team will remain in Tampa and will continue ...

Tags: Football

SportsBusiness Journal: Saints' Benson to field AFL team

New Orleans Saints owner Tom Benson will field an Arena Football League franchise called the Voodoo for the 2003 season, a decision that comes just days before the NFL is scheduled to decide whether to buy nearly half of the indoor league. Benson has owned the rights to an AFL team since ...

Tags: Dallas Cowboys, Football, New Orleans Saints, NFL

SportsBusiness Journal: Orlando Magic off the market

After six months of trying to sell the Orlando Magic, owner Rich DeVos has taken the team off the market and said he is backing off demands for a new arena. DeVos, who bought the Magic in 1991 for $85 million, said there was no shortage of bidders for the team, which attracted interest fro ...

Tags: Basketball, Finance, NBA, Orlando Magic

SportsBusiness Journal: NBC to get cut of team sales

The Arena Football League and NBC will each keep 5 percent of the price of future team sales as incentive for both partners to boost the value of AFL franchises. Industry sources said terms of the deal call for NBC to receive 5 percent of future AFL team sales or expansion fees that surp ...


SportsBusiness Journal: Operating expenses

OPERATING EXPENSES See the SportsBusiness Journal Behind the Numbers: Operating expenses T here's an axiom in sports that money is spent "between the lines," and a look at ...


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