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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Golf Channel To Debut New Original Series "Altered Course"

Published in SportsBusiness Daily on 03 / 02 / 15

Golf Channel in June will debut a new series called “Altered Course,” as the net adds more original content to its programming. Golf Channel recently completed shooting in Jamaica for eight one-hour episodes of the reality competition series with eight two-person teams competing on score...

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SportsBusiness Journal: TNN signs on for XFL Sundays

TNN will add another football league to its programming schedule as it seals a deal with the World Wrestling Federation-owned XFL for late-afternoon Sunday broadcasts. TNN, which also televises the Arena Football League, becomes the third broadcast outlet for the XFL. TNN will televise 10 ga ...


SportsBusiness Journal: Packers resist call for naming-rights sale

Green Bay Packers officials are railing against a potential naming-rights deal for Lambeau Field, though experts predict that renaming the stadium could fetch about $100 million and ease mounting political pressure over using public funds to renovate one of the NFL's most storied facilities. ...

Tags: FedEx Corp., Green Bay Packers, MARC Advertising, NFL, Sportscorp Ltd., Washington Redskins

SportsBusiness Journal: Arnie joins Callaway’s army in sale of golf equipment compan ...

In a deal that ends legendary golfer Arnold Palmer's three decades of selling golf clubs, Callaway Golf Co. has bought the Arnold Palmer Golf Co. for an undisclosed sum of cash. "Callaway has obtained all the rights to [Palmer's] name and image regarding [Arnold Palmer Golf Co.] products," ...

Tags: Arnold Palmer Golf, Golf, NancyLopezGolf, This Week's Issue

SportsBusiness Journal: NFL toys with helmet-based camera plan

The NFL, looking for ways to enhance television and Internet broadcasts, is experimenting with new helmet-mounted camera technology that could soon find its way to regular-season games. During NFL Europe's World Bowl on Sunday, Fox and the NFL were to unveil a new helmet-cam system about t ...

Tags: Football, Fox, NFL, Other News

SportsBusiness Journal: Preds call off deal to buy teams

After watching the price of its stock fall, officials at Orlando Predators Entertainment Inc. will abandon their efforts to buy three minor league hockey teams and a minor league baseball team. Last year, the parent company of the Arena Football League's Orlando Predators reached an agreem ...

Tags: AFL, Finance, Nasdaq, San Diego Padres, United Sports Ventures

SportsBusiness Journal: XFL makes the Second City its first, juggles lineup of cities

Business plans for the World Wrestling Federation-owned XFL football league began to emerge as the league officially named Chicago one of its eight markets. The Chicago franchise will be run by longtime Chicago Bears executive Ken Valdiserri, who left the team early this spring, and will pla ...

Tags: Chicago Bears, Football, NBC, NFL, This Week's Issue, UPN, XFL

SportsBusiness Journal: Cards hedge bet on Big Mac’s health

The St. Louis Cardinals have bought an insurance policy that will replace up to $12 million they fear they'd lose if fan magnet Mark McGwire were felled by injury. The Cardinals will pay a premium said to be near $500,000 to make sure that their revenue won't dry up if McGwire is lost for ...

Tags: Anheuser-Busch Cos., Arizona Cardinals, Baseball, Chicago Cubs, Cincinnati Reds, Dallas Stars, NFL, Seattle Mariners, Southwest Sports Group, St. Louis Cardinals, This Week's Issue

SportsBusiness Journal: AFL talks to Canadian league

The Arena Football League is planning a foreign invasion, setting up a series of games to be played in Europe this winter as well as discussing ideas with the Canadian Football League for an indoor league that would play north of the border from January to June in Canada. AFL officials con ...

Tags: AFL, CFL, Detroit Lions, Football, Ford Motor Co., New Orleans Saints, NFL, This Week's Issue, Washington Redskins

SportsBusiness Journal: XFL will flex promotions muscle in fall

The XFL's burgeoning marketing effort will accelerate come September when the WWF-owned league unveils what's expected to be a highly orchestrated television advertising blitz. But the XFL will not use in its television ads the "Feel This" message that is part of the upstart league's curre ...

Tags: Football, NBC, NFL, This Week's Issue, UPN, XFL

SportsBusiness Journal: Horse racing rivals linked with merger

The looming merger between Churchill Downs and Arlington International Racecourse would link some of the fiercest rivals in the horse racing industry. Charles Bidwill Sr., the 71-year-old chairman of the National Jockey Club, which owns Sportsman's Park, Chicago's longtime competitor to Arli ...

Tags: Churchill Downs Inc., Horse Racing, MARC Advertising, Nasdaq, This Week's Issue

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