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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Pistons To Sport Logo Of Tom Gores' Platinum Equity On Home Court

Published in SportsBusiness Daily on 09 / 18 / 17

The Pistons will put the logo of team Owner Tom Gores’ company Platinum Equity on the playing floor at Little Caesars Arena in downtown Detroit as part of a multiyear sponsorship deal with the team. As part of the agreement, the on-floor branding will be on two locations on each side of the co...

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Tags: Marketing and Sponsorship, Detroit Pistons

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SportsBusiness Journal: Trade is latest blow for Hawks

The man with the one of the toughest team jobs in the NBA watched it become even tougher last week. Atlanta Hawks executive vice president Lee Douglas has spent the past year trying to run a franchise weighted down by a protracted ownership sale, slumping season-ticket counts and corporate ...

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SportsBusiness Journal: NBA at the half

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Tags: Football, Marketing and Sponsorship, NBC, Quaker Oats

SportsBusiness Journal: NBA’s kids more than all right

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SportsBusiness Journal: AFL rolls out more changes

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Tags: Football, Fox, NBC, New Orleans Saints, Philadelphia Eagles, Spalding

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Tags: Atlanta Hawks, Basketball, NBA, Brooklyn Nets

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Tags: AEG, Basketball, Los Angeles Clippers, Los Angeles Lakers, NBA

SportsBusiness Journal: U.S. Army re-enlisting with arena league

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