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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

WNBA Hires Ann Rodriguez To Run On-Court Operations, Player Policies

Published in SportsBusiness Daily on 07 / 27 / 17

The NBA has hired Ann Rodriguez as Senior VP/WNBA League Operations, reporting to NBA President of League Operations  Byron Spruell . Rodriguez will oversee all on-court basketball operations and all player-related policies and programs for the WNBA. She previously worked for Atlant...

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More Stories by this Author

10/27/03
SportsBusiness Journal: NBA merchandise sales up

Jason Kidd and wife Joumana visit the NBA Store in New York during a recent promotion. The NBA is riding the wave of increased merchandise sales by setting double-digit growth targets for the upcoming season as the league trumpets a m ...

Tags: Adidas, Basketball, Boston Celtics, Cleveland Cavaliers, Dell, Los Angeles Lakers, NBA, Nestle Purina, Brooklyn Nets, Philadelphia 76ers, Reebok, Verizon, Washington Wizards

10/13/03
SportsBusiness Journal: UT arena puts AFL in Austin city limits

An Austin, Texas, investment group last week secured a facility lease deal with the University of Texas that will allow the Arena Football League to expand to 19 teams in time for the start of its season in February. Greg Feste, who leads the Austin AFL investment group, won approval from th ...

Tags: Football

10/13/03
SportsBusiness Journal: Tickets now an issue for Knicks

Spike Lee will again be courtside in Madison Square Garden this season waving his towel in support of the New York Knicks, but there also stand to be some unfamiliar sights in the fabled venue: empty seats and dark luxury suites. The Knicks, after two consecutive years of losing seasons, are ...

Tags: Basketball, New York Knicks

10/06/03
SportsBusiness Journal: Shared marketing in the cards

Kevin Garnett appears in ads promoting NBA trading cards. The NBA and its trading card licensees for the first time are rolling out a shared national marketing campaign to drive sales, which have slipped in the last five years by ab ...

Tags: Basketball, Cleveland Cavaliers, Marketing and Sponsorship, Minnesota Timberwolves, MTV, NBA, Topps Co.

10/06/03
SportsBusiness Journal: High-definition battle lines drawn

Mark Cuban’s HDNet faces new competition from cable-backed INHD, and experts say more will follow. Dallas Mavericks owner Mark Cuban has a two-year head start in the still-infant high-definition TV industry, but Cuban and his HDNet no ...

Tags: Comcast, Cox Communications, CBSSN, Dallas Mavericks, MLB, MLS

09/29/03
SportsBusiness Journal: Knicks, Verizon expand deal

The New York Knicks and Verizon Wireless are expanding their sponsorship agreement to offer full-season, text-messaging service to fans, making the Knicks the first NBA team to include the full-season offer as part of its wireless deal. Anucha Browne Sanders, senior vice president of marketi ...

Tags: Basketball, Marketing and Sponsorship, New York Knicks, Verizon

09/29/03
SportsBusiness Journal: Pistons near presenting deal

The Detroit Pistons are expected to announce this week a three-year, $3.5 million presenting sponsorship with Rock Financial, only the second deal of its kind in the NBA, according to people familiar with the agreement. Pistons officials last week said they were close to completing a present ...

Tags: Basketball, Detroit Pistons, Marketing and Sponsorship

09/29/03
SportsBusiness Journal: Garnett on Wheaties boxes

An NBA DVD is part of the package. Minnesota Timberwolves star forward Kevin Garnett will be featured on the front of Wheaties cereal boxes next month as part of a national promotional campaign for the 2003-04 NBA season, according to lea ...

Tags: Basketball, Minnesota Timberwolves, NBA

09/22/03
SportsBusiness Journal: Last-minute deal for Atlanta teams

The work leading to last week's announced sale of three major Atlanta sports properties began in earnest on Aug. 20, when Michael Gearon Jr. answered his phone while in Mexico. From that call, through a series of quiet conversations, eight partners from three cities ultimately made a run t ...

Tags: Atlanta Hawks, Basketball, Hockey, NBA, NHL

09/15/03
SportsBusiness Journal: NFL may review owner group

The Arena Football League has approved a potential team ownership group that an NFL representative last week said could draw review because of the involvement of several active players. The group, led by financial adviser and former agent Greg Feste, also includes agent Leigh Steinberg. Tw ...

Tags: Arizona Cardinals, Buffalo Bills, Football, Jacksonville Jaguars, NFL

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