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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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USA Basketball Signs Three New Sponsors Ahead Of FIBA World Cup Later This Summer

Published in SportsBusiness Daily on 07 / 30 / 14

USA Basketball has signed three new marketing deals with Samsung, Hospital for Special Surgery and Diageo. The deals run through '16. The NBA markets USA Basketball, and Samsung and Diageo are both league sponsors. Each of the new partners will activate around USA Basketball’s traini...

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Tags: Marketing and Sponsorship, Samsung, Diageo, USA Basketball

More Stories by this Author

12/20/99
SportsBusiness Journal: Scaled-down football league on for spring

The International Football Federation is forging ahead with plans to hold its inaugural season this spring with four teams each playing a six-game schedule. The league was founded in June by Dennis Murphy and television executive Ed Litwak, who had grandiose plans: a 12-team springtime leagu ...

Tags: NBC, Time Warner

12/13/99
SportsBusiness Journal: Whoa to ‘Warriors’ while arena league thinks

Not so fast, Dan. That's the message being sent by the NFL and the Arena Football League to Washington Redskins owner Daniel Snyder regarding Snyder's effort to name his new AFL franchise the Washington Warriors. Last week, Snyder officials said they would use the Redskins' spear logo fro ...

Tags: AFL, Golden State Warriors, NFL, Washington Redskins

12/13/99
SportsBusiness Journal: Bids in, so Jets will sell soon

With final bids for the New York Jets due last week to Goldman Sachs, a winning offer is expected to be selected within a couple of weeks. The price will likely reach $600 million. When the team was put up for sale this spring, experts pegged the price at around $550 million, mainly due to ...

Tags: Cablevision Systems Corp., Cleveland Browns, MARC Advertising, New Jersey Devils, New York Jets, NFL, Sportscorp Ltd., Washington Redskins, YankeeNets

12/13/99
SportsBusiness Journal: Voters OK $275 million stadium;
Patriots to break ...

The New England Patriots finally expect to break ground this winter on a new $275 million stadium, ending the team's tumultuous 10-year effort to replace outdated Foxboro Stadium in suburban Boston. On Dec. 6, Foxboro voters overwhelmingly approved the Patriots' plan to build a 68,000-seat ...

Tags: HOK Inc., New England Patriots, NFL, Sports Group

12/13/99
SportsBusiness Journal: AFL leans on SFX to score $6M

The Arena Football League is counting on SFX Sports Group to bring in about $6 million in sponsorships as part of a two-year national marketing deal. Hardly a magnet for sponsors, the AFL hopes that by partnering with industry giant SFX it can attract greater corporate interest. SFX also wil ...

Tags: ABC, AFL, ESPN, Falk Associates Management Enterprises, Nashville Predators, NFL, Sports Group

12/13/99
SportsBusiness Journal: League slaps NFLtoday.com with infringement lawsuit

The NFL is escalating efforts to protect itself against cyberpiracy, filing its first lawsuit against a Web site that the league claims is infringing on its trademarks and copyrights. Last Tuesday, the NFL filed suit against NFLtoday.com, a Web site that promotes gambling content related t ...

Tags: MillerCoors, NFL

12/06/99
SportsBusiness Journal: Snyder spears an AFL franchise

Washington Redskins owner Daniel Snyder is buying an Arena Football League franchise that will begin play in spring 2003. Snyder, 35, who earlier this year bought the Redskins for a record-breaking $800 million, paid about $4 million for the AFL team, which will be named the Washington War ...

Tags: ABC, AFL, Cleveland Browns, Detroit Lions, ESPN, Ford Motor Co., Golden State Warriors, Jacksonville Jaguars, MCI Group, NBA, New Orleans Saints, NFL, NHL, Palace Sports and Entertainment, Philadelphia Eagles, US Airways, Washington Capitals, Washington Redskins, Washington Wizards

12/06/99
SportsBusiness Journal: Tagliabue pay issue won’t go away

While NFL owners publicly closed ranks around their commissioner, private criticism over alleged millions in deferred compensation set aside for Paul Tagliabue and other top NFL executives has forced owners to agree to talk among themselves in January. On Wednesday, the owners unanimously ...

Tags: Dallas Cowboys, Indianapolis Colts, Minnesota Vikings, New Orleans Saints, NFL, Oakland Raiders, Seattle Seahawks, Tennessee Titans, Vulcan Ventures

12/06/99
SportsBusiness Journal: McNair limits PSLs’ role in Houston

Robert McNair's Houston NFL Holdings Inc. last week unveiled its plan to sell fewer personal seat licenses and at a lower price than has been fashionable recently in financing new NFL stadiums. Its goal is to attract a broader demographic to games. The group began selling 41,000 PSLs, roug ...

Tags: Carolina Panthers, Cleveland Browns, Ericsson Inc., Florida Panthers, IMG, NFL, Pittsburgh Steelers, PSINet Inc., Tennessee Titans

11/29/99
SportsBusiness Journal: NFL owners set to hear allegations

The allegations by Oakland Raiders owner Al Davis that NFL Commissioner Paul Tagliabue will face in an extraordinary meeting of team owners this week in Atlanta stem from an executive compensation package that few owners had a hand in. Whether that agreement reached by a handful of owners bre ...

Tags: Anheuser-Busch Cos., Edmonton Oilers, Indianapolis Colts, New Orleans Saints, NFL, Oakland Raiders

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