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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

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Memorabilia bats, balls and gloves prove to be a quick hit

Mark McGwire swore off most endorsements during his chase of Roger Maris' home run record, but that hasn't stopped two St. Louis companies from cashing in on McGwire-sanctioned memorabilia. Nikco Sports Inc. and Rawlings Sporting Goods Co., which all season have been issuing memorabilia marking ...

Tags: Arizona Cardinals, Nikco Sports Inc., Rawlings Sporting Goods Co., St. Louis Cardinals

NCAA expects talent drain with Indy move

Could the NCAA's $1-a-year lease of its new Indianapolis headquarters still prove costly? Maybe not in terms of rent, but NCAA officials are bracing for a major talent drain as current employees decide whether to leave the organization rather than move across the Midwest next year. The suburb ...

Tags: NCAA

Motorola opts out of Western Open deal

The Motorola Western Open will be no more after 1999, when the financially ailing telecommunications giant walks away from its title sponsorship of one of the PGA Tour's most lucrative stops. Officials at Schaumburg, Ill.-based Motorola Corp., which has sponsored the Western Open since 1994, sai ...

Tags: Championship Auto Racing Teams Inc.

Help or hype? New clubs spur debate

Revolution or simply ridiculous? That's the question surrounding new technology as golf equipment companies scramble to develop the latest and greatest clubs promising to make the hacker into the club champion. From potent new alloys to new shaft designs, golf companies are falling over one anot ...

Tags: New England Revolution, Spalding, TaylorMade Golf

Refund policy has NBA teams bouncing off walls

The NBA's ticket refund policy may be sending goodwill to basketball fans, but it is causing some major headaches for the league's 29 teams. Ticket managers are just now preparing to deal with the refunds as the NBA lockout enters its third month. The likelihood of a work stoppage is becoming a ...

Tags: NBA

The real deal? Bears may buy land in suburbs

The Chicago Bears have moved one step closer to building a new stadium outside Chicago by signing an option to buy a 70-acre tract in the city's northwest suburbs. But is the deal simply more posturing from the team, which has a history of eyeing suburban stadium sites and not taking action, or ...

Tags: Chicago Bears, NFL

McGwire, Sosa get home run deals

As the home runs mount for Mark McGwire and Sammy Sosa, so too do major endorsement offers for both sluggers as they edge toward Roger Maris' record. The Walt Disney Co. is negotiating to line up a deal with whomever breaks the record, said Mark Leonard, president of Integrated Marketing Sol ...

Tags: This Week's Issue

Women's tennis aces TV ratings

As women's tennis has gained ground on the men's game in TV ratings, it also has dominated the ratings among all women's sports. So far in 1998, five of the top 10 highest-rated women-only sporting events are women's Grand Slam tennis events, led by the Wimbledon final on July 4, which receive ...


In need of diversity, tennis courts its own Tiger Woods

Tennis, like its country club counterpart, golf, is reaching out to minority and young players to reverse declining participation rates . This past spring, the U.S. Tennis Association, the governing body of U.S. professional and amateur tennis, launched a five-year, $50 million campaign ...

Tags: Advantage

PGA Tour has big plans to market brand

The PGA Tour for years has lagged in licensing its brand name, but golf's governing body of touring professionals is slowly making up for lost ground. "[The PGA Tour brand] has been underutilized," said Bob Combs, PGA senior vice president of communications. "But we've become much more focused a ...

Tags: NFL, NHL

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