About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Pistons To Sport Logo Of Tom Gores' Platinum Equity On Home Court

Published in SportsBusiness Daily on 09 / 18 / 17

The Pistons will put the logo of team Owner Tom Gores’ company Platinum Equity on the playing floor at Little Caesars Arena in downtown Detroit as part of a multiyear sponsorship deal with the team. As part of the agreement, the on-floor branding will be on two locations on each side of the co...

Read More

Tags: Marketing and Sponsorship, Detroit Pistons

More Stories by this Author

02/16/04
SportsBusiness Journal: Trade is latest blow for Hawks

The man with the one of the toughest team jobs in the NBA watched it become even tougher last week. Atlanta Hawks executive vice president Lee Douglas has spent the past year trying to run a franchise weighted down by a protracted ownership sale, slumping season-ticket counts and corporate ...

Tags: Atlanta Hawks, Basketball, Dallas Mavericks, NBA, Portland Trail Blazers

02/09/04
SportsBusiness Journal: NBA at the half

The NBA marks the midpoint of its season this week noting an increase in attendance and cable ratings, but also carrying lower network ratings and operational questions for several of its franchises. Through Feb. 2, NBA attendance was up 1.4 percent from last season to an average of 16,757 ...

Tags: ABC, Atlanta Hawks, Basketball, Cleveland Cavaliers, Denver Nuggets, ESPN, NBA, Brooklyn Nets, New Orleans Pelicans, Portland Trail Blazers

02/09/04
SportsBusiness Journal: AFL,Gatorade expect to renew deal

The Arena Football League and Gatorade expect to renew their partnership for the 2004 season, league and company officials said last week. Should a deal be reached, it would give the league its full slate of sponsors from last year. That success has quieted talk among AFL executives who at o ...

Tags: Football, Marketing and Sponsorship, NBC, Quaker Oats

02/02/04
SportsBusiness Journal: NBA’s kids more than all right

Improvement was expected, but this fast? And this visibly? The NBA season began with an excitement in Cleveland and Denver that had not been seen in years. Simply having ballyhooed rookies LeBron James and Carmelo Anthony don their team jerseys, club executives figured, would spur attendance ...

Tags: Basketball, Cleveland Cavaliers, Denver Nuggets, Fox, NBA

02/02/04
SportsBusiness Journal: AFL rolls out more changes

Jon Bon Jovi (left, with player Chris Ryan) brings his expansion Philadelphia Soul into the league this year. The Arena Football League will open its 2004 campaign this week with three new teams, a new football and an expanded cable pre ...

Tags: Football, Fox, NBC, New Orleans Saints, Philadelphia Eagles, Spalding

01/26/04
SportsBusiness Journal: Bobcats target NCAA regional

Charlotte Bobcats owner Robert Johnson is looking to the NCAA for a revenue boost for the NBA expansion team's planned $200 million arena. The Bobcats, in conjunction with the University of North Carolina Charlotte, are bidding to host regional games of either the 2007 or 2008 NCAA men's bas ...

Tags: Basketball, Charlotte Hornets, Colleges, NBA, NCAA

01/26/04
SportsBusiness Journal: Nets sale faces a hurdle

Real estate developer Bruce Ratner's agreement to buy the New Jersey Nets will face an immediate challenge over how he plans to cover potentially mounting financial losses for the club while preparing to move the team to Brooklyn, N.Y., industry observers said last week upon the deal's announ ...

Tags: Atlanta Hawks, Basketball, NBA, Brooklyn Nets

01/26/04
SportsBusiness Journal: 3-way split makes All-Star tix tight

Talk about a tough ticket. The Los Angeles Lakers and Clippers will have to share an allotment of about 3,500 tickets for the coming NBA All-Star Game at Staples Center — and venue owner Anschutz Entertainment Group gets about one-third of those seats. The result is about 1,100 ticke ...

Tags: AEG, Basketball, Los Angeles Clippers, Los Angeles Lakers, NBA

01/19/04
SportsBusiness Journal: U.S. Army re-enlisting with arena league

The U.S. Army is returning as a sponsor of the Arena Football League through a one-year deal estimated to be worth $2 million. The renewal marks the third season of Army's AFL sponsorship, but this year's deal for the first time includes media spending and the activation of some local mark ...

Tags: Football, Marketing and Sponsorship, Quaker Oats

01/12/04
SportsBusiness Journal: Turner plans buzz for All-Star game

Turner Sports plans to use new programming on TNT in the days leading up to this year's NBA All-Star Weekend in Los Angeles to drive interest in the annual event. The 2003 All-Star Game is scheduled for Feb. 15 at Staples Center. On Feb. 9 and Feb. 10, TNT plans to broadcast exclusive NBA ...

Tags: Basketball, NBA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug