About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

Read More

Tags: Marketing and Sponsorship, Los Angeles Lakers

More Stories by this Author

SportsBusiness Journal: Cavs eye postseason bonuses

The Cleveland Cavaliers have yet to clinch a playoff spot, but the team is already selling playoff tickets while marketing postseason sponsorship packages with an eye on boosting business for next season. The Cavs are leveraging the popularity of rookie LeBron James and the club's chances ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Fox, Marketing and Sponsorship

SportsBusiness Journal: Grizzlies leverage playoffs, arena

The timing is perfect for NBA conspiracy theorists: The Memphis Grizzlies are poised for their first-ever playoff appearance as the team prepares to open a $300 million arena this fall. For the long-suffering Grizzlies franchise, the timing couldn't be better. Team marketers are leveraging ...

Tags: Basketball, Memphis Grizzlies, NBA

SportsBusiness Journal: New players, new ads, new image

The Portland Trail Blazers have unveiled a new ad campaign to introduce four of the team's newest players to local fans. Darius Miles gets ready for outdoor activities in new TV ad campaign. The campaign, dubbed "Trail Blazers Orientatio ...

Tags: Basketball, Marketing and Sponsorship, Portland Trail Blazers

SportsBusiness Journal: Knicks ready postseason marketing

Madison Square Garden sits atop Penn Station, so it follows that the New York Knicks are planning to use the tag line "Next Stop" to anchor a postseason marketing campaign. The Knicks haven't sniffed the playoffs since the 2000-01 NBA season. As a result, their business has suffered. They ...

Tags: Basketball, Marketing and Sponsorship, MSG Network, New York Knicks

SportsBusiness Journal: Mullin to lead Atlanta teams, sources say

Bernie Mullin, NBA senior vice president of team marketing services, is leaving the league office to become president and CEO of the Atlanta Hawks and Thrashers, according to league sources. One Hawks source said Mullin's role will be comparable to that of former Atlanta executive Stan Kas ...

Tags: Atlanta Braves, Atlanta Hawks, Baseball, Basketball, Hockey, NBA, NHL

SportsBusiness Journal: Lakers top NBA road draw

The Los Angeles Lakers have spent the season in turmoil, but "Showtime" still sells well on the road, propelling the Lakers to the NBA lead in away-game attendance heading into the season's final weeks. Los Angeles, as of last week, was averaging 19,365 fans a game on the road. It's not an ...

Tags: Basketball, Cleveland Cavaliers, Los Angeles Lakers, NBA

SportsBusiness Journal: Avengers cash in on Wells Fargo

The Los Angeles Avengers have signed a three-year, six-figure sponsorship with Wells Fargo Bank, the second team partnership announced by the Arena Football League franchise recently. The deal includes media spending by the San Francisco-based financial services company during local televi ...

Tags: Football, NBC

SportsBusiness Journal: How Bulls entertain fans all night

The NBA doldrums have settled over Chicago on a dreary, late February night at the United Center. The Chicago Bulls are about to play the upstart, but hardly marquee, Memphis Grizzlies, and the only thing the Bulls are chasing these days is the NBA booby prize of top pick in this year's draft ...

Tags: Basketball, Chicago Bulls, Comcast, Memphis Grizzlies, NBA, Verizon

SportsBusiness Journal: Games in China seen as rewards

The Houston Rockets and Sacramento Kings plan to leverage the preseason games they have set for next season in China to drum up increased team sponsorships. Speaking during all-star weekend, Rockets President George Postolos and Kings owners Joe and Gavin Maloof said they will consider using ...

Tags: ABC, Basketball, ESPN, Houston Rockets, NBA, Reebok, Sacramento Kings

SportsBusiness Journal: Hornets lose marketing VP

The top marketer for the New Orleans Hornets has resigned, posing even more difficulty for a franchise that is struggling to build its fan base in the NBA's smallest market. Alex Martins, who worked as senior vice president of marketing and branding for the Hornets, left the team earlier t ...

Tags: Basketball, New Orleans Pelicans

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug