About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

05/29/00
SportsBusiness Journal: With transition complete, 49ers think business

Now that the bitter ownership battle over control of the San Francisco 49ers is officially over, the franchise plans to hire a president to jump-start the team's financial operations. "We have the football operations in good shape, but in terms of the business side of the organization, we ...

Tags: NFL, San Francisco 49ers

05/22/00
SportsBusiness Journal: Wilson cuts stars, boosts profits

For some sporting goods companies, big names aren't always needed to bring big profits. Consider that first-quarter earnings at Wilson Sporting Goods Co. grew by 27 percent, the increase in earnings coming after the company's decision to dump some of its biggest endorsement deals. For t ...

05/22/00
SportsBusiness Journal: Owners to hear what — not who — is new on Mondays

NFL owners will hear about ABC's plans to retool "Monday Night Football" this week as they gather in Baltimore for the league's annual spring meetings. The agenda includes an appearance by ABC executive Don Ohlmeyer, who will speak in front of the 32 owners, probably about ...

Tags: ABC, Baltimore Ravens, CBS Broadcasting Inc., ESPN, Fox, NBC, NFL, Nielsen Media Research, San Francisco 49ers, Time Warner

05/15/00
SportsBusiness Journal: NFL Enterprises folded into new league structure

The NFL office has completed its reorganization, bringing NFL Enterprises into what is now a consolidated league office. NFL Enterprises, the $92 million division that directs the league's satellite and new-media business, previously operated as a stand-alone business unit. Last week, NFL ...

Tags: NBC, NFL

05/15/00
SportsBusiness Journal: Spring Football League halts season, plans for next

The Spring Football League pulled the plug on its inaugural season halfway through the four-game schedule, citing the need to concentrate on next year's effort. The four-team league, which offered musical acts before, during and after games, had completed just the first two weeks of games wh ...

Tags: NFL

05/15/00
SportsBusiness Journal: Arena League talks with NFL about relaunching AFL site

The Arena Football League is negotiating with the NFL to relaunch and run the indoor league's Web site as AFL officials continue to look for help building their brand. AFL officials have spent the last year working to align themselves closer with the NFL to bring the springtime league more ...

Tags: AFL, ESPN, NFL

05/08/00
SportsBusiness Journal: Similar names, different strategies at Chicago tracks

Forgive Chicago auto racing fans if they become a bit confused. Raceway Associates announced that its facility set to open next year in Joliet, Ill., will be called Chicagoland Speedway, not to be confused with the existing Chicago Motor Speedway that opened last year. Despite the similar ...

Tags: Anheuser-Busch Cos., Championship Auto Racing Teams Inc., Chicagoland Speedway, Indianapolis Motor Speedway Corp., International Speedway Corp., Kansas Speedway, NASCAR, NFL

05/08/00
SportsBusiness Journal: XFL, working on its own, kicks off initial sales drive

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Tags: NBA, NBA Properties Inc., NBC, NFL, XFL

05/01/00
SportsBusiness Journal: NFL works its magic for AFL

The NFL is lending its marketing expertise to the Arena Football League by creating a new branding effort for the indoor league. The AFL's new "Get It All" marketing campaign was created by the NFL and includes national television and radio commercials that will be customized for broadcasts ...

Tags: AFL, Detroit Lions, Ford Motor Co., New Orleans Saints, NFL, Washington Redskins

05/01/00
SportsBusiness Journal: Packers proposal hits bump

The Green Bay Packers are facing increased opposition over the team's proposed public funding of a $295 million renovation of Lambeau Field, causing officials to put the finishing touches on an aggressive lobbying campaign. State lawmakers are expected to approve a stadium bill that will sen ...

Tags: Green Bay Packers, NFL

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