About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Raptors Take Home NBA Partnership Of The Year Award For Valanciunas/GoDaddy Work

Published in SportsBusiness Daily on 07 / 13 / 17

The Raptors won the NBA Partnership of the Year award given out at this week’s league meetings held during the NBA Summer League in Las Vegas. The team won for their campaign with GoDaddy that included a content-based theme with Raptors C Jonas Valanciunas acting as a fictitious small-busi...

Read More

Tags: Marketing and Sponsorship, NBA

More Stories by this Author

SportsBusiness Journal: Nets sale faces a hurdle

Real estate developer Bruce Ratner's agreement to buy the New Jersey Nets will face an immediate challenge over how he plans to cover potentially mounting financial losses for the club while preparing to move the team to Brooklyn, N.Y., industry observers said last week upon the deal's announ ...

Tags: Atlanta Hawks, Basketball, NBA, Brooklyn Nets

SportsBusiness Journal: 3-way split makes All-Star tix tight

Talk about a tough ticket. The Los Angeles Lakers and Clippers will have to share an allotment of about 3,500 tickets for the coming NBA All-Star Game at Staples Center — and venue owner Anschutz Entertainment Group gets about one-third of those seats. The result is about 1,100 ticke ...

Tags: AEG, Basketball, Los Angeles Clippers, Los Angeles Lakers, NBA

SportsBusiness Journal: U.S. Army re-enlisting with arena league

The U.S. Army is returning as a sponsor of the Arena Football League through a one-year deal estimated to be worth $2 million. The renewal marks the third season of Army's AFL sponsorship, but this year's deal for the first time includes media spending and the activation of some local mark ...

Tags: Football, Marketing and Sponsorship, Quaker Oats

SportsBusiness Journal: Turner plans buzz for All-Star game

Turner Sports plans to use new programming on TNT in the days leading up to this year's NBA All-Star Weekend in Los Angeles to drive interest in the annual event. The 2003 All-Star Game is scheduled for Feb. 15 at Staples Center. On Feb. 9 and Feb. 10, TNT plans to broadcast exclusive NBA ...

Tags: Basketball, NBA

SportsBusiness Journal: AFL retains Baker

Arena Football League Commissioner David Baker has signed a new four-year contract to stay with the league, which has seen franchise values soar under his tenure. Baker Baker's current contract expires Dec. 31, and Baker and the AFL's ...

Tags: Football, Fox, NFL

SportsBusiness Journal: Bobcats ready to take on television

C harlotte Bobcats owner Bob Johnson will soon roll out his own regional sports network to complement his $300 million investment in the NBA. Now if only the billionaire founder of the BET network could buy a baseball team to bolster his RSN, which will rely on a myriad of minor leagu ...

Tags: Baseball, Basketball, Charlotte Hornets, Charter Communications, Comcast, IMG

SportsBusiness Journal: Deadline to extend NBA deal nears

NBA officials last week were tight-lipped over whether they planned to exercise an option that expires Dec. 15 to extend their current collective-bargaining agreement by one year. The labor deal with the National Basketball Players Association, agreed to in 1999, expires in June, pending t ...

Tags: Basketball, Labor and Agents, NBA

SportsBusiness Journal: Knicks' promos to pump ticket sales

The New York Knicks for the first time are tailoring new sponsorship packages to include promotions outside Madison Square Garden as they look to drive slumping ticket sales. Sanders Prior to this season, Knicks sponsorships included l ...

Tags: Basketball, Foot Locker, Marketing and Sponsorship, New York Knicks

SportsBusiness Journal: AFL banks on regional cable

The Arena Football League is looking to expand its television presence and is negotiating with Fox Sports Net for a regional cable deal to be in place by the start of the indoor league's upcoming season. The AFL begins its second season in February with NBC as its national television partn ...

Tags: Football, Fox, NBC

SportsBusiness Journal: Hornets hit sophomore slump in ticket sales

Despite the advantage of having a full year to market their product, the New Orleans Hornets are finding that selling season tickets in the Big Easy is more difficult that anticipated in the NBA's smallest market. "We expected some attrition in full-season-ticket sales, but it was more than ...

Tags: Basketball, Charter Communications, Cox Communications, Memphis Grizzlies, NBA, New Orleans Pelicans

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug