About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Hornets Sign Food Lion To Sponsorship, Filling Grocery Category

Published in SportsBusiness Daily on 09 / 16 / 14

The Hornets have signed a sponsorship deal with Food Lion, filling the team’s grocery category that has been vacant for five years. Financial terms of the deal were not disclosed, but the multiyear deal includes a community service component that provides a commitment by Food Lion to provide 3...

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SportsBusiness Journal: Judge: Suits don’t free Davis from Oakland

Just stay, baby. That's the message a Sacramento County judge sent to Oakland Raiders boss Al Davis in the Raiders' long-running legal battle against the city of Oakland over Network Associates Coliseum, the Raiders' home field. Sacramento County Superior Court Judge Joe Gray said in a pr ...

Tags: Network Associates, Oakland Raiders

SportsBusiness Journal: Big event crowds call for big coverage

Putting tens of thousands of people in a venue to watch a sporting event means only one thing to insurers: risk. And risk means a possibility for disaster, which is why event insurance coverage is one of the sports industry's biggest concerns — and one of its biggest expenses. Withou ...

Tags: Ericsson Inc., IndyCar, NFL, Sanex, Speedway Motorsports Inc., WTA

SportsBusiness Journal: Redskins get busy in-house

The Washington Redskins will launch a new magazine and are considering producing two new television shows as owner Daniel Snyder continues to shift most of the team's ancillary business in-house. Snyder will roll out the magazine, to be called "Redskins Weekly," in mid-April, just before t ...

Tags: FedEx Corp., NFL, Washington Redskins

SportsBusiness Journal: Senate bill shields Nevada sports books

The mushrooming debate on Capitol Hill over college sports and gambling escalated last week with a bill that counters recent NCAA-supported legislation to outlaw legal wagering on amateur athletics in Nevada. On Feb. 10, Sen. Harry Reid (D-Nev.) introduced a bill that aims to stop the earl ...

Tags: NCAA

SportsBusiness Journal: Pack is back with Lambeau tax plan

The NFL season has been over nearly a month, but the work is just beginning for Green Bay Packers officials. They are cranking up a lobbying campaign to build support for a publicly financed plan that will pay for more than half the ambitious $295 million renovation of Lambeau Field. This ...

Tags: Green Bay Packers, MillerCoors, Milwaukee Brewers, NFL, PricewaterhouseCoopers

SportsBusiness Journal: AFL players pull trigger on suit

There is no denying the low glamour quotient for an Arena Football League player, at least according to an antitrust lawsuit filed by six players. The suit spells out a host of grievances, including a lack of health benefits, the loss of licensing fees and even a provision that calls for pla ...

Tags: ABC, AFL, ESPN, Falk Associates Management Enterprises

SportsBusiness Journal: XFL’s aim: 3 hours, 58 ads

The proposed XFL football league will offer the same commercial inventory as a regular-season NFL game while limiting the games to no more than three hours to better fit into a prime-time television schedule. To achieve both goals, league officials — who promise a traditional NFL sty ...

Tags: CBS Broadcasting Inc., NFL, UPN, XFL

SportsBusiness Journal: Tax proposal clouds franchise market

A Clinton administration proposal to change how long team owners can amortize players' contracts could drive away new investors in sports franchises, particularly in the NHL and MLB. The proposal, contained in the president's $1.8 trillion budget for fiscal 2001, would extend the length of ...

Tags: Game Plan LLC, MARC Advertising, MLB, NHL, Sportscorp Ltd.

SportsBusiness Journal: Arizona hatches cheaper idea for Cards’ home

Hoping to keep the Arizona Cardinals from relocating to more profitable pastures, Arizona lawmakers unveiled plans last week for a new, mostly publicly financed 78,000-seat stadium that would cost $329 million. The new stadium proposal is far less ambitious — and less costly — ...

Tags: Arizona Cardinals, NFL, St. Louis Cardinals

SportsBusiness Journal: Wrestling powerhouse’s football plans are no fake, but neith ...

The World Wrestling Federation's foray into professional football not only faces long odds of building a successful outdoor league, but the outfit that champions stars such as the British Bulldog and the Brooklyn Brawler also faces a battle of credibility. WWF officials recognize that in b ...


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