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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Zurich Insurance Makes Lexi Thompson Its First Female Endorser

Published in SportsBusiness Daily on 01 / 27 / 15

Zurich Insurance Group has named Lexi Thompson to its golf ambassador roster, marking the company's first endorsement deal with a female golfer. Financial terms of the multiyear deal were not disclosed, but Thompson will wear the Zurich logo on her left sleeve during competition and will help Zuri...

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SportsBusiness Journal: Seattle stadium sponsor will get Allen package

Seattle Seahawks owner Paul Allen will try to drive up the cost of naming rights to the Seahawks' new stadium by tapping in to the rest of his sports and entertainment holdings to offer sponsors a vast media package stretching well beyond Seattle. Allen, the co-founder of Microsoft Corp. a ...

Tags: Action Sports Media, Ericsson Inc., Falk Associates Management Enterprises, Microsoft Corp., NFL, Portland Trail Blazers, PSINet Inc., Russell Corp., Seattle Seahawks, Sports Group, Vulcan Ventures

SportsBusiness Journal: XFL expects first-year loss, $80M revenue

The World Wrestling Federation-owned XFL expects to lose about $35 million in its first year, according to an earnings report from the publicly held WWF. The report provides a glimpse at the company's financial expectations for the upstart spring football league, which begins play next Februa ...

Tags: NBC, XFL

SportsBusiness Journal: XFL to tread lightly into merchandising

The XFL, the World Wrestling Federation's new football league set to kick off in February, promises entertainment along with a sweet Saturday night TV schedule that should mean millions of viewers. But how does the upstart league plan to handle the merchandising side of the venture? Cautio ...

Tags: NBA, NBC, NFL, Spalding, XFL

SportsBusiness Journal: AFL says labor woes dragged league down

Arena Football League officials blame a nearly 7 percent drop in this year's attendance on labor problems that plagued the league during the off-season and momentarily caused it to cancel the season. The 17-team league has an average attendance of 9,388 a game with one month left in the re ...


SportsBusiness Journal: TNN signs on for XFL Sundays

TNN will add another football league to its programming schedule as it seals a deal with the World Wrestling Federation-owned XFL for late-afternoon Sunday broadcasts. TNN, which also televises the Arena Football League, becomes the third broadcast outlet for the XFL. TNN will televise 10 ga ...


SportsBusiness Journal: Packers resist call for naming-rights sale

Green Bay Packers officials are railing against a potential naming-rights deal for Lambeau Field, though experts predict that renaming the stadium could fetch about $100 million and ease mounting political pressure over using public funds to renovate one of the NFL's most storied facilities. ...

Tags: FedEx Corp., Green Bay Packers, MARC Advertising, NFL, Sportscorp Ltd., Washington Redskins

SportsBusiness Journal: Arnie joins Callaway’s army in sale of golf equipment compan ...

In a deal that ends legendary golfer Arnold Palmer's three decades of selling golf clubs, Callaway Golf Co. has bought the Arnold Palmer Golf Co. for an undisclosed sum of cash. "Callaway has obtained all the rights to [Palmer's] name and image regarding [Arnold Palmer Golf Co.] products," ...

Tags: Arnold Palmer Golf, Golf, NancyLopezGolf, This Week's Issue

SportsBusiness Journal: NFL toys with helmet-based camera plan

The NFL, looking for ways to enhance television and Internet broadcasts, is experimenting with new helmet-mounted camera technology that could soon find its way to regular-season games. During NFL Europe's World Bowl on Sunday, Fox and the NFL were to unveil a new helmet-cam system about t ...

Tags: Football, Fox, NFL, Other News

SportsBusiness Journal: Preds call off deal to buy teams

After watching the price of its stock fall, officials at Orlando Predators Entertainment Inc. will abandon their efforts to buy three minor league hockey teams and a minor league baseball team. Last year, the parent company of the Arena Football League's Orlando Predators reached an agreem ...

Tags: AFL, Finance, Nasdaq, San Diego Padres, United Sports Ventures

SportsBusiness Journal: XFL makes the Second City its first, juggles lineup of cities

Business plans for the World Wrestling Federation-owned XFL football league began to emerge as the league officially named Chicago one of its eight markets. The Chicago franchise will be run by longtime Chicago Bears executive Ken Valdiserri, who left the team early this spring, and will pla ...

Tags: Chicago Bears, Football, NBC, NFL, This Week's Issue, UPN, XFL

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