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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Suns Rolling Out Video Series For 50th Anniversary Season

Published in SportsBusiness Daily on 10 / 18 / 17

The Suns tonight will begin activating around their 50th anniversary with the debut of a video content series called “Since '68” that will run during the team’s pregame TV coverage and across team digital channels. New content will be produced for each regular-season Suns game. The...

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SportsBusiness Journal: AFL counts gains at gate

Close the book on an Arena Football League regular season that brought attendance and sponsorship increases but saw television ratings on NBC flat compared with 2003. Average attendance for the AFL increased 5.5 percent to 12,019 fans a game, according to Street & Smith’s SportsBusiness ...

Tags: Atlanta Falcons, Football, NBC

SportsBusiness Journal: Promo pits Shaq Diesel, Vin Diesel

The NBA is again turning to Hollywood to help promote the league finals on ABC, with new spots featuring “The Chronicles of Riddick.” ABC announcer Al Michaels is featured in another spot, to first air during Game 1. The cross-promot ...

Tags: ABC, Basketball, ESPN, Los Angeles Lakers, Marketing and Sponsorship, NBA

SportsBusiness Journal: New owners to retool Hawks

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Tags: Atlanta Hawks, Basketball, NHL

SportsBusiness Journal: AFL strikes apparel deal with Nike

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Tags: Electronic Arts, Football, Marketing and Sponsorship, NBC, Spalding

SportsBusiness Journal: NBA, ABC at odds over promotion

An undercurrent of discontent is rippling through the NBA’s partnership with ABC, with top team officials saying a lack of promotional efforts by the network is straining a relationship that’s in just the second season of a six-year deal. Talk at ABC, meanwhile, is that the league is fai ...

Tags: ABC, Basketball, ESPN, NBA, NBC, Phoenix Suns

SportsBusiness Journal: NBC chooses 2-year AFL extension

NBC’s agreement to continue as the AFL’s network partner through 2006 is virtually identical in terms to their existing deal except for one significant change: NBC opted to extend the deal by two years instead of four, as outlined in the original agreement. Network officials said the rea ...

Tags: Football, NBC

SportsBusiness Journal: Maloof Television will tap sports

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Tags: Sacramento Kings

SportsBusiness Journal: Balancing act scores for Bulls

It’s now nearly a Chicago Bulls tradition. Finish the NBA season with one of the league’s worst records, then freeze season-ticket prices to preserve an average attendance that perennially ranks near the top of the NBA although the team has won no more than 30 games in a season sinc ...

Tags: Basketball, Chicago Bulls, Dallas Mavericks, Detroit Pistons, NBA, Orlando Magic

SportsBusiness Journal: Tapscott takes bigger role in Charlotte

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Tags: Basketball, Charlotte Hornets, NBA

SportsBusiness Journal: First-round playoff TV ratings down

Early trouble for the Los Angeles Lakers in the second round of the NBA playoffs could mean trouble for the league’s network partners following a shaky start to this year’s postseason. Ratings for first-round broadcasts on ABC and ESPN were down compared to last year’s first-round averag ...

Tags: ABC, Basketball, ESPN, Los Angeles Lakers, NBA, San Antonio Spurs

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