About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

CareerBuilder Challenge drops ticket prices, boosts entertainment options

Published in SportsBusiness Journal on 01 / 15 / 18

Lagardère Sports, the new manager of the PGA Tour’s CareerBuilder Challenge, has installed a new festival/entertainment model and slashed ticket prices to drum up fan interest in one of the tour’s oldest events. The marketing overhaul this year includes a cut in ticket prices f...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/06/04
SportsBusiness Journal: Post-fight poll gives NBA split decision

Only one in 10 sports fans points to NBA players as having the best image among major pro leagues’ athletes, but few fans say last month’s player-fan brawl in Detroit will keep them from watching or attending more NBA games. Those are just two of the results of an exclusive survey conduc ...

Tags: ABC, Atlanta Hawks, Basketball, Chicago Bulls, Dallas Mavericks, ESPN, Memphis Grizzlies, MLB, NBA, NFL, NHL

11/29/04
SportsBusiness Journal: Damage control for the Pistons

Game night on Friday, Nov. 19, at The Palace of Auburn Hills was ending like so many others for Detroit Pistons President Tom Wilson, who was watching the final minutes of a losing effort against the Indiana Pacers from his usual spot in the players’ tunnel. But with the seconds ticking ...

Tags: Basketball, Detroit Pistons, ESPN, Indiana Pacers, NBA, Phoenix Suns

11/22/04
SportsBusiness Journal: Nets not giving up on Jersey

The long-forlorn state of the New Jersey Nets has come to this: Reclusive owner Bruce Ratner is going on the offensive. SNAPSHOT: BRUCE RATNER Age: 59 Educati ...

Tags: Basketball, Marketing and Sponsorship, NBA, Brooklyn Nets, YES Network

11/08/04
SportsBusiness Journal: Bush-Kerry hurts NBA's ratings

The NBA’s decision to open its 2004-05 season on Election Day, running opposite the nation’s hotly contested presidential race, had a predictable effect on the league’s debut television ratings last Tuesday night. The NBA opening-night doubleheader on TNT (Houston-Detroit, Denver-Los Angel ...

Tags: Basketball, Dallas Mavericks, Denver Nuggets, Detroit Pistons, Houston Rockets, Los Angeles Lakers, NBA, Arizona Coyotes, San Antonio Spurs, Sports Illustrated

11/08/04
SportsBusiness Journal: Cavs loading up on sponsors

The Cleveland Cavaliers opened their season last week with 18 new sponsors and nine expanded deals that together boost the team’s annual sponsorship revenue by more than $2 million. The business jolt comes after LeBron James’ star-studded rookie season last year. Companies now are clamor ...

Tags: Allstate, Basketball, Cleveland Cavaliers, Marketing and Sponsorship, Mercedes Benz, NBA

11/01/04
SportsBusiness Journal: Survey of NBA executives

SportsBusiness Journal’s survey of NBA team executives was presented to at least one representative of each of the league’s 30 teams, either via phone or e-mail. Executives from 23 teams replied. Respondents were granted anonymity to encourage candid and thorough answers to the survey’s ...

Tags: ABC, Atlanta Hawks, Basketball, Boston Celtics, Chicago Bulls, Dallas Mavericks, Detroit Pistons, ESPN, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, NBA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, Sacramento Kings, San Antonio Spurs, Washington Wizards

11/01/04
SportsBusiness Journal: Pistons score in NBA survey

The Detroit Pistons can add two more accolades to their championship ranks as the 2004-05 NBA season debuts this week: best ownership and best marketing. According to the results of a leaguewide survey by SportsBusiness Journal of top-level NBA team personnel, the Pistons scored just ah ...

Tags: ABC, Atlanta Hawks, Basketball, Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, ESPN, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, NBA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, NFL, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, Sacramento Kings, San Antonio Spurs, Washington Wizards

10/25/04
SportsBusiness Journal: Seasoned Veteran

David Stern has been toiling at the NBA for so long that the league now includes a second generation of ownership families that during Stern’s tenure have watched their franchise values skyrocket, especially in the past few years. ...

Tags: ABC, Basketball, Boston Celtics, Charlotte Hornets, Dallas Mavericks, ESPN, Houston Rockets, Minnesota Timberwolves, NBA, NBC, NBDL, Phoenix Suns, Sacramento Kings, WNBA

10/25/04
SportsBusiness Journal: Global trade

The NBA tips off its 2004-05 season with a new wave of international players showing up on team rosters. But for every Yao Ming there is a Darko Milicic, who in addition to his $9.6 million salary cost the Detroit Pistons at least another $1 million to import from Montenegro. All that m ...

Tags: ABC, Basketball, Detroit Pistons, ESPN, Houston Rockets, NBA, Reebok, Sacramento Kings

10/18/04
SportsBusiness Journal: Knicks' campaign provides assist

The New York Knicks have launched a first-ever voter registration campaign as they, and the league, prepare for a regular season that starts the same night as Election Day, Nov. 2. Allan Houston is among the Knicks players in spots appearing on MSG N ...

Tags: Basketball, New York Knicks

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