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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Brendan Donohue To Serve As Managing Director Of New NBA 2K Esports League

Published in SportsBusiness Daily on 04 / 25 / 17

Veteran NBA exec BRENDAN DONOHUE has been hired as Managing Dir of the newly formed NBA 2K esports league expected to launch next year. Donahue joined the NBA in '09 and was Senior VP/Team Marketing & Business Operations prior to his new job, which he begins effective immediately. Before joini...

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Tags: People and Pop Culture, NBA

More Stories by this Author

09/15/03
SportsBusiness Journal: AFL nears team deal with Bon Jovi

The AFL, after months of negotiations, is close to completing a deal to put an expansion franchise in Philadelphia that would be partly owned by rocker Jon Bon Jovi, according to sources familiar with the plans. The deal could close by the end of next week with Bon Jovi owning half the fra ...

Tags: Football

09/08/03
SportsBusiness Journal: Landry's agrees to deal with Rockets

The Houston Rockets have signed their second founding sponsorship deal, a five-year agreement with Landry's Restaurants Inc., as the team edges closer to next month's opening of the Toyota Center. Southwest Airlines signed last month as the first founding sponsor of the new $202 million ar ...

Tags: Basketball, Houston Rockets, Houston Texans, Marketing and Sponsorship, NBA

09/01/03
SportsBusiness Journal: More NBA clubs will go retro

The NBA plans to expand its Hardwood Classics line of merchandise during the coming season as the league and licensing partner Reebok look to increase sales of the retro-inspired uniforms. Sales of the uniforms and related merchandise have increased 51 percent this year from 2002, accordin ...

Tags: Basketball, NBA, Philadelphia 76ers, Reebok

09/01/03
SportsBusiness Journal: Bulls seek big dancers

The Chicago Bulls, clearly hoping to beef up the fun factor at the United Center, are taking a weight-and-see approach with their fans next season. The Bulls put out a call last week for fans who could round out a team of 12 to 15 "Big Bulls fans." The ideal fan, according to the team, not ...

Tags: Basketball, Chicago Bulls, NBA, Reebok

09/01/03
SportsBusiness Journal: Bobcats offer 'Free SL' ticket deal

The Charlotte Bobcats are turning to an old marketing strategy to attract new business by offering former Hornets season-ticket holders a free personal seat license program. The NBA expansion team last week rolled out what it's calling the Free SL program, offering former Hornets season-ti ...

Tags: Basketball, Charlotte Hornets, New Orleans Pelicans

08/25/03
SportsBusiness Journal: League Pass ads to use NBA players

The NBA plans to roll out an aggressive marketing campaign next month to push sales of its NBA League Pass subscription digital cable and satellite broadcast package. The campaign, for the first time this year, will feature NBA players instead of game highlights. Twelve players will appear ...

Tags: ABC, Basketball, ESPN, NBA, WNBA

08/25/03
SportsBusiness Journal: Few seek out Wizards refund

Washington Wizards owner Abe Pollin's offer to issue refunds to dissatisfied season-ticket holders has found few takers this summer, even though the promise is viewed with skepticism by some customers as the franchise retools after its brief, but profitable, Michael Jordan era. Pollin, in ...

Tags: Basketball, Washington Wizards

08/18/03
SportsBusiness Journal: Losses force cuts for 3 NBA teams

Sustained financial losses are forcing some NBA teams this summer to slash not only player payroll but also front-office staff, as teams take a harder line at cutting costs. In recent weeks, the Portland Trail Blazers, Utah Jazz and Seattle SuperSonics all have laid off front-office employ ...

Tags: Basketball, Hockey, NBA, NHL, Portland Trail Blazers, Utah Jazz, WNBA

08/18/03
SportsBusiness Journal: New Grizzlies division to run FedEx Forum

The Memphis Grizzlies are creating a new division that will employ between 30 and 35 people to help run the team's new FedEx Forum home. The arena is scheduled to open for the 2004-05 NBA season. The new employees will assist existing Grizzlies management in operating and marketing the venue ...

Tags: Basketball, Memphis Grizzlies, NBA

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