About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA's New Deal With Verizon To Include Content Distributed Throughout Oath's Portfolio

Published in SportsBusiness Daily on 01 / 17 / 18

The NBA has expanded its partnership with Verizon in a wide-ranging, multiyear agreement that will see official league content distributed on the telecom giant’s Oath portfolio of digital media brands. The agreement calls for a series of highlights and original programming, including a daily m...

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Tags: Media, NBA, Verizon

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SportsBusiness Journal: AFL adds TV deals for Canada, Europe

The Arena Football League opens its 2005 season on Friday with two new international broadcast deals to complement the league’s already beefed-up domestic programming package. The AFL has signed a one-year deal with Canada’s Score Television Network to broadcast 20 regular-season ...

Tags: CBSSN, Football, Fox, NBC

SportsBusiness Journal: A possible new trend in jerseys

The color of money in 2004 was powder blue, with the Denver Nuggets’ Carmelo Anthony taking the top spot in individual jersey sales, according to totals compiled by SportScanInfo . “Powder blue is the next teal,” said Tom O’Grady, chief branding officer of GamePlan Branding Gro ...

Tags: Atlanta Falcons, Basketball, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Cowboys, Denver Nuggets, Foot Locker, Football, Marketing and Sponsorship, Minnesota Wild, MLB, NBA, NFL, NHL, Oakland Raiders, Philadelphia Eagles

SportsBusiness Journal: Cavs' staff should get ready for changes

The first thing some Cleveland Cavaliers employees did after learning of the team’s planned sale to Quicken Loans owner Dan Gilbert was visit his company’s Web site to conduct some personal reconnaissance. Finding a picture of their potential new boss shooting a water gun during a comp ...

Tags: Basketball, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Milwaukee Brewers, Phoenix Mercury, Quicken Loans

SportsBusiness Journal: WNBA talking expansion

The WNBA is negotiating to expand into Chicago for the 2006 season, a move that would give the league a presence in the country’s third-largest media market for the first time. An announcement of the team and its ownership group could come within the month, sources said last week. ...

Tags: Basketball, Chicago Bulls, NBA, WNBA

SportsBusiness Journal: ABC picks up pace of NBA promotions

The NBA on ABC began with a heavy slate of advertising around its Christmas Day games, and the network plans to extend its promotional platform during the rest of its 23-game NBA broadcast season. “In terms of the regular-season promotions, there will be more this season than last season,” ...

Tags: ABC, Basketball, Los Angeles Lakers, Miami Heat, NBA

SportsBusiness Journal: AFL moves opener before Super Bowl

The Arena Football League will kick off its season earlier than ever and move up the start time of many national broadcasts in hopes of boosting static television ratings on NBC. The AFL wants to take advantage of heightened football interest surrounding the Super Bowl by beginning its sea ...

Tags: Football, Fox, NBC, NFL

SportsBusiness Journal: NBA teams looking to scoreboards

The never-ending quest of NBA teams to find new sources of revenue has club executives looking up at what typically has been a dark area of their arenas: the panel underneath a center-hung scoreboard. New York Knicks officials said they are close to a deal that will put an advertisement un ...

Tags: ABC, Basketball, Chicago Bulls, ESPN, Los Angeles Lakers, Memphis Grizzlies, NBA, New York Knicks, Toronto Raptors

SportsBusiness Journal: A Sonic marketing boom in Seatle

The fast start to the Seattle SuperSonics’ season and some major marketing changes are helping to revive a franchise that has struggled both on and off the court the past few years. “Winning helps, but we have a more retail focus this season and are running some level of print ...

Tags: Basketball, Fox, Marketing and Sponsorship

SportsBusiness Journal: Bulls offering fantasy experiences

The Chicago Bulls have started selling fan fantasy packages as a new promotional effort to gain additional revenue. The Bulls are charging a minimum of $1,000 for a variety of offerings, including opportunities to be a floor sweeper during a game ($1,200), a ball person ($1,500) and a r ...

Tags: Basketball, Chicago Bulls, Chicago White Sox, Marketing and Sponsorship, Miami Heat, Orlando Magic

SportsBusiness Journal: Lakers attendance down

The Los Angeles Lakers are part of the NBA’s featured Christmas Day lineup again this year, but there are some signs early in this season that a little of the luster might be fading from the gilded franchise. The Lakers drew less-than-sellout crowds in both Milwaukee and Chicago earlier ...

Tags: ABC, Basketball, Chicago Bulls, Los Angeles Lakers, Miami Heat, Milwaukee Bucks, NBA, New York Knicks

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