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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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WNBA campaign aims to carry momentum from Rio

Published in SportsBusiness Journal on 08 / 22 / 16

The WNBA will boost advertising and promotional efforts after its monthlong Olympic break, which interrupted a season that so far has brought the league some sorely needed momentum. Previously the league has seen an attendance dip after the Olympics, so it will unveil new creative after Rio from ...

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Tags: Leagues and Governing Bodies

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SportsBusiness Journal: NBA, Charlotte to conduct talks

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Tags: Basketball, Boston Celtics, Miami Heat, NBA, New Orleans Pelicans

SportsBusiness Journal: Firebirds hire Moag to find buyer

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SportsBusiness Journal: Will cable work for NBA?

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Tags: ABC, Adidas, Basketball, ESPN, Houston Rockets, NBA, NBC, New Orleans Pelicans, Visa, Washington Wizards

SportsBusiness Journal: Telemundo to show NBA

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Tags: Basketball, Dallas Mavericks, Denver Nuggets, Memphis Grizzlies, Minnesota Timberwolves, NBA, New York Knicks, WNBA

SportsBusiness Journal: Desperados lead AFL attendance

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SportsBusiness Journal: Big Easy a tough market?

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Tags: Basketball, Memphis Grizzlies, NBA, New Orleans Pelicans, New Orleans Saints, Sacramento Kings, Utah Jazz

SportsBusiness Journal: NFL players' insurance rises

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Tags: Baseball, Basketball, Football, Hockey, MLB, NBA, NFL, NHL

SportsBusiness Journal: Declining NBA revenue a concern

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Tags: ABC, Basketball, ESPN, Finance, NBA

SportsBusiness Journal: Maximizing facility use the key

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Tags: AEG, Denver Nuggets, Los Angeles Clippers, Los Angeles Kings, Los Angeles Lakers, Los Angeles Sparks, New Orleans Pelicans, NHL, Staples

SportsBusiness Journal: Ming could fuel naming rights

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