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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Ditching ’burbs for Detroit

Published in SportsBusiness Journal on 12 / 05 / 16

Little Caesars Arena will look like the Pistons’ home and not the Red Wings’ for NBA games, part of the plan for the two franchises to both play in a building that the Red Wings have developed. Photo by: D...

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Tags: Franchises

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SportsBusiness Journal: Rockets to air Asian radio show

Two months into Yao Ming's promising NBA career, the Houston Rockets are ramping up their Asian marketing efforts with a weekly Mandarin-language radio show, plans for Mandarin-language radio game broadcasts and a revamped Mandarin-language Web site. The team will air a Mandarin-languag ...

Tags: Basketball, Houston Rockets

SportsBusiness Journal: Charlotte team may get high pick

One of the bidders for the NBA Charlotte expansion franchise expects the league to deliver a top-five pick in the team's inaugural rookie draft as part of the $300 million franchise fee agreement. "It will likely be between the third and the fifth draft pick," said Steve Belkin, who lea ...

Tags: Basketball, Boston Celtics, Memphis Grizzlies, NBA, New Orleans Pelicans, Toronto Raptors

SportsBusiness Journal: CBA gives AFL players stake in growth

The Arena Football League and its players union have signed a groundbreaking collective-bargaining agreement that gives players a stake in the future growth of the league. The agreement, which will run through 2010, calls for AFL players to receive free agency beginning in 2004 and a pe ...

Tags: Football, NBC, NFL

SportsBusiness Journal: Cable battle hurts Hornets

A battle between rival cable companies is keeping New Orleans Hornets game broadcasts from reaching a key part of the team's new market. When the Hornets moved to New Orleans from Charlotte earlier this year, the team made a 10-year exclusive regional cable deal with Cox Sports Televi ...

Tags: Basketball, Cox Communications, New Orleans Pelicans

SportsBusiness Journal: Jordan’s empire untouched

Michael Jordan remains one of the world's most visible brand names, tied to everything from a clothing line to a cologne, and he continues to sell scads of Gatorade, underwear and batteries. All of which is why Jordan Inc. barely felt a ripple from Clear Channel's acquisition of SFX two years ...

Tags: Basketball, Chicago Bulls, SFX, Washington Wizards

SportsBusiness Journal: NBDL hits sophomore slump

The National Basketball Development League's second season is off to a dismal start at the gate, despite marketing efforts to raise local interest around the eight-team league. The league is averaging about 1,554 in paid attendance through 20 games, compared to a paid attendance of 2,413 f ...

Tags: Basketball, ESPN, NBA

SportsBusiness Journal: Mavs win pays dividends

The Dallas Mavericks' string of 13 consecutive victories to start the season is beginning to pay dividends as the team moves to sign additional sponsors while playing to excess capacity at the American Airlines Center. Team officials would not disclose the number of new sponsors added since ...

Tags: Basketball, Dallas Mavericks, Los Angeles Lakers, NBA, Sacramento Kings

SportsBusiness Journal: Rockets ready Yao ads

The Houston Rockets will unveil television commercials next month featuring Yao Ming in an effort to kick-start attendance, which has fallen to its lowest level in nearly two decades. The Rockets drew just 8,984 fans for their home game last Tuesday against the Cleveland Cavaliers, th ...

Tags: Atlanta Hawks, Basketball, Chicago Bulls, Houston Rockets, NBA

SportsBusiness Journal: AFL creates AFL Images

The Arena Football League is creating a new venture called AFL Images, the indoor league's version of NFL Films. The league is expected to announce this week a deal with Fort Lauderdale, Fla.-based Convizion Inc. to run the venture, which will act as a video library and licensing arm for t ...

Tags: Football, NBC

SportsBusiness Journal: Johnson will sell up to 30%

Black Entertainment Television founder Robert Johnson will look for local investors to take up to a 30 percent stake in his bid to buy the Charlotte NBA expansion franchise, which is expected to cost at least $300 million. Johnson wants to include Charlotte-area investors to bolster his e ...

Tags: Baseball, Basketball, MLB, NBA, New Orleans Pelicans

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