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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

WNBA campaign aims to carry momentum from Rio

Published in SportsBusiness Journal on 08 / 22 / 16

The WNBA will boost advertising and promotional efforts after its monthlong Olympic break, which interrupted a season that so far has brought the league some sorely needed momentum. Previously the league has seen an attendance dip after the Olympics, so it will unveil new creative after Rio from ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

08/05/02
SportsBusiness Journal: NBA, Charlotte to conduct talks

The NBA and Charlotte officials will conduct expansion negotiations under a veil of secrecy beginning this month, with the city looking to strike a deal sooner rather than later. "We'd like there to be an accelerated process," said Carl Scheer, a longtime NBA executive and chairman of Sche ...

Tags: Basketball, Boston Celtics, Miami Heat, NBA, New Orleans Pelicans

08/05/02
SportsBusiness Journal: Firebirds hire Moag to find buyer

The Arena Football League's Indiana Firebirds have hired Moag & Co. to find a buyer for the franchise. The Firebirds are the first AFL team to be put on the market since the league signed a major network television deal with NBC. The team is owned by Lags Football LL ...

Tags: Arena Football League, Football, NBC

07/29/02
SportsBusiness Journal: Will cable work for NBA?

Marv Albert (right) will still be calling NBA games, as he did last year on NBC with Bill Walton. N ever mind Yao Ming, the inaugural season of the New Orleans Hornets and the uncertain future ...

Tags: ABC, Adidas, Basketball, ESPN, Houston Rockets, NBA, NBC, New Orleans Pelicans, Visa, Washington Wizards

07/29/02
SportsBusiness Journal: Telemundo to show NBA

The NBA and Telemundo are expected to announce a broadcast deal that will air 15 games on Saturday afternoons beginning this season. League and Telemundo officials refused to comment, but sources knowledgeable with the deal said the three-year agreement is expected soon and will include six ...

Tags: Basketball, Dallas Mavericks, Denver Nuggets, Memphis Grizzlies, Minnesota Timberwolves, NBA, New York Knicks, WNBA

07/29/02
SportsBusiness Journal: Desperados lead AFL attendance

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Tags: Detroit Lions, Football

07/29/02
SportsBusiness Journal: Big Easy a tough market?

Ray Wooldridge (left) marched the Hornets from Charlotte to New Orleans ... The NBA left New Orleans in 1979 when the financially beleaguered Jazz fled to Utah. Now the league is back with the former Ch ...

Tags: Basketball, Memphis Grizzlies, NBA, New Orleans Pelicans, New Orleans Saints, Sacramento Kings, Utah Jazz

07/29/02
SportsBusiness Journal: NFL players' insurance rises

The price of disability insurance for NFL players has skyrocketed 50 percent from last year, leaving some players reeling from sticker shock as they report to training camp. Driving the premiums hike is an increase in claims combined with fewer insurers willing to write coverage, said in ...

Tags: Baseball, Basketball, Football, Hockey, MLB, NBA, NFL, NHL

07/22/02
SportsBusiness Journal: Declining NBA revenue a concern

The NBA players union is growing concerned about a projected decline of overall league revenue after last week's announcement that the salary cap would drop to $40 million from $42 million because of decreasing television revenue. Hunter While union ...

Tags: ABC, Basketball, ESPN, Finance, NBA

07/22/02
SportsBusiness Journal: Maximizing facility use the key

Arenas like Savvis Center in St. Louis must be quick-change artists to serve teams, events. When you finance a $407 million arena privately, you'd better find ways to maximize the facility's use. But ac ...

Tags: AEG, Denver Nuggets, Los Angeles Clippers, Los Angeles Kings, Los Angeles Lakers, Los Angeles Sparks, New Orleans Pelicans, NHL, Staples

07/15/02
SportsBusiness Journal: Ming could fuel naming rights

Interest in Chinese basketball star Yao Ming could help drive up the value of naming rights to the Houston Rockets' new arena as much as 25 percent, according to industry experts. The Rockets themselves say the list of potential naming-rights partners includes companies well beyond U.S. bo ...

Tags: Basketball, Houston Rockets, Indiana Pacers, Los Angeles Dodgers, Memphis Grizzlies, NBA, Orlando Magic, San Antonio Spurs

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