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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Sentry Insurance To Sponsor PGA Tour Event At Kapalua

Published in SportsBusiness Daily on 08 / 16 / 17

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its ho...

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More Stories by this Author

SportsBusiness Journal: Four NBA playoff plots to watch

The NBA playoffs are driven by superstars and drama. Coming off a lackluster 2003 postseason that failed to deliver much intrigue, the NBA can ill afford another year of playoff games that don’t catch fans’ interest. Here are some compelling story lines that bear watching as the 2004 playof ...

SportsBusiness Journal: NBA doesn't suffer Bryant backlash

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SportsBusiness Journal: Union didn’t see NBDL idea coming

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Tags: Basketball, Labor and Agents, NBA, NBDL

SportsBusiness Journal: T-Wovles' low-profile Taylor aims high

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Tags: Baseball, Basketball, Dallas Mavericks, Denver Nuggets, Football, Hockey, Minnesota Lynx, Minnesota Timberwolves, Minnesota Twins, Minnesota Vikings, Minnesota Wild, NBA

SportsBusiness Journal: NBA playoffs opponents key market

Ask an NBA player which team he’d like to face in the first round of the playoffs and he’ll likely say it doesn’t matter. Ask the same question to one of that team’s marketers, and you’ll get an entirely different response. Ostfield ...

Tags: Basketball, Marketing and Sponsorship, NBA

SportsBusiness Journal: NBA tabs Silver, O’Neil

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Tags: Atlanta Hawks, Basketball, Hockey, Marketing and Sponsorship, NBA, Philadelphia Eagles

SportsBusiness Journal: Cavs eye postseason bonuses

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Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Fox, Marketing and Sponsorship

SportsBusiness Journal: Grizzlies leverage playoffs, arena

The timing is perfect for NBA conspiracy theorists: The Memphis Grizzlies are poised for their first-ever playoff appearance as the team prepares to open a $300 million arena this fall. For the long-suffering Grizzlies franchise, the timing couldn't be better. Team marketers are leveraging ...

Tags: Basketball, Memphis Grizzlies, NBA

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Tags: Basketball, Marketing and Sponsorship, Portland Trail Blazers

SportsBusiness Journal: Knicks ready postseason marketing

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Tags: Basketball, Marketing and Sponsorship, MSG Network, New York Knicks

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