About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

More Stories by this Author

04/30/01
SportsBusiness Journal: Network holds key, and it’s not NBC

The future of the XFL rests in the unlikely hands of UPN, a bit player in national sports television, in the aftermath of an inaugural season filled with mistakes and miscalculations. "The XFL has got to have UPN's involvement," said Breck Wheeler, a stock analyst with Legg Mason Wood Walk ...

Tags: ABC, CBS Broadcasting Inc., ESPN, Fox, Legg Mason Inc., NBC, NFL, Time Warner, UPN, XFL

04/23/01
SportsBusiness Journal: NBA to steer clear of Chinese star for June draft

While agents and attorneys wrangle over the availability of 7-foot-6 Chinese basketball star Yao Ming, NBA officials are taking a hands-off policy on steering the potential No. 1 pick toward the annual entry draft in June. "It's between Yao Ming and his government," said NBA Commissioner Dav ...

Tags: Dallas Mavericks, NBA, San Jose Sharks, Southwest Sports Group

04/23/01
SportsBusiness Journal: TV ratings drop, attendance flat, Stern upbeat

Close the book on an NBA regular season that brought sagging television ratings and the same average attendance as last year. NBA teams this season posted an average game attendance of 16,784, with league arenas filled to 87 percent capacity, nearly identical to last season's numbers. The ...

Tags: Chicago Bulls, Golden State Warriors, Houston Rockets, NBA, NBC, NHL, San Antonio Spurs

04/23/01
SportsBusiness Journal: NBA taps into China market

The NBA will open an office in mainland China this fall, and offices in Brazil and Argentina are also on the drawing board as the league looks to make deeper inroads into its emerging overseas markets. The mainland China office will be in Shanghai, coincidentally the city where the highly ...

Tags: Dallas Mavericks, Los Angeles Kings, NBA, Sacramento Kings, San Jose Sharks, Southwest Sports Group

04/23/01
SportsBusiness Journal: Door open to Jordan, Stern says, but Wizards won’t get TV boost

The NBA door is always open should Michael Jordan decide to make another comeback, but don't expect to see the Washington Wizards on television every weekend should Jordan leave the team's front office to return as a player. "I think there'll be some important television coverage of day one ...

Tags: NBA, NBC, Washington Wizards

04/16/01
SportsBusiness Journal: Chicago XFL team last at gate, facing move

The Chicago Enforcers have earned the dubious distinction of being the team that attracted the fewest fans during the XFL's 10-game inaugural season. The Enforcers also find themselves without a place to play next year, with Soldier Field slated to undergo a massive renovation after the Chic ...

Tags: Chicago Bears, XFL

04/16/01
SportsBusiness Journal: NBA picks star for playoff ads

The NBA is beginning its playoff marketing push with a new advertising campaign sponsored by AT&T and starring league Commissioner David Stern. Stern appears in a commercial that features the NBA and AT&T interrupting the collect calls of some 3,000 people using AT&T phone servic ...

Tags: Los Angeles Lakers, Magic Johnson Theaters, NBA, NBC, Philadelphia 76ers, Time Warner

04/16/01
SportsBusiness Journal: 49ers’ Yorks get rights to arena team

San Francisco 49ers owners John and Denise York are the latest NFL owners to secure rights to an Arena Football League franchise. The next step is to negotiate a deal to put a team in San Francisco. "The Yorks have been approved for the rights to a deal with the AFL," said 49ers spokesman ...

Tags: AFL, Dallas Cowboys, Detroit Lions, Ford Motor Co., NFL

04/09/01
SportsBusiness Journal: Memphis team would get rent-free Pyramid

Any NBA team that moves to Memphis will get a rent-free lease and financial guarantees as part of a sweetheart deal to make The Pyramid arena a more attractive venue. The Pyramid Built: 1991 Cos ...

Tags: AutoZone, FedEx Corp., Indiana Pacers, Los Angeles Lakers, MillerCoors, NBA, NCAA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, Phoenix Suns, San Antonio Spurs, Utah Jazz, YankeeNets

04/09/01
SportsBusiness Journal: Big dreams, bus rides and day jobs

At the rate the Arena Football League is expanding , you may just as well throw a dart against a map and chances are that it will land on a town where the indoor football league either has a team, will have a team or plans to have a team. Consider that the AF ...

Tags: AFL, AEG, Chicago Fire, Columbia/HCA Healthcare Corp., Lincoln National Corp., Pittsburgh Pirates, Tampa Bay Lightning

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