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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Brendan Donohue To Serve As Managing Director Of New NBA 2K Esports League

Published in SportsBusiness Daily on 04 / 25 / 17

Veteran NBA exec BRENDAN DONOHUE has been hired as Managing Dir of the newly formed NBA 2K esports league expected to launch next year. Donahue joined the NBA in '09 and was Senior VP/Team Marketing & Business Operations prior to his new job, which he begins effective immediately. Before joini...

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Tags: People and Pop Culture, NBA

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SportsBusiness Journal: AFL nears team deal with Bon Jovi

The AFL, after months of negotiations, is close to completing a deal to put an expansion franchise in Philadelphia that would be partly owned by rocker Jon Bon Jovi, according to sources familiar with the plans. The deal could close by the end of next week with Bon Jovi owning half the fra ...

Tags: Football

SportsBusiness Journal: Landry's agrees to deal with Rockets

The Houston Rockets have signed their second founding sponsorship deal, a five-year agreement with Landry's Restaurants Inc., as the team edges closer to next month's opening of the Toyota Center. Southwest Airlines signed last month as the first founding sponsor of the new $202 million ar ...

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SportsBusiness Journal: More NBA clubs will go retro

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SportsBusiness Journal: Bulls seek big dancers

The Chicago Bulls, clearly hoping to beef up the fun factor at the United Center, are taking a weight-and-see approach with their fans next season. The Bulls put out a call last week for fans who could round out a team of 12 to 15 "Big Bulls fans." The ideal fan, according to the team, not ...

Tags: Basketball, Chicago Bulls, NBA, Reebok

SportsBusiness Journal: Bobcats offer 'Free SL' ticket deal

The Charlotte Bobcats are turning to an old marketing strategy to attract new business by offering former Hornets season-ticket holders a free personal seat license program. The NBA expansion team last week rolled out what it's calling the Free SL program, offering former Hornets season-ti ...

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SportsBusiness Journal: League Pass ads to use NBA players

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Tags: ABC, Basketball, ESPN, NBA, WNBA

SportsBusiness Journal: Few seek out Wizards refund

Washington Wizards owner Abe Pollin's offer to issue refunds to dissatisfied season-ticket holders has found few takers this summer, even though the promise is viewed with skepticism by some customers as the franchise retools after its brief, but profitable, Michael Jordan era. Pollin, in ...

Tags: Basketball, Washington Wizards

SportsBusiness Journal: Losses force cuts for 3 NBA teams

Sustained financial losses are forcing some NBA teams this summer to slash not only player payroll but also front-office staff, as teams take a harder line at cutting costs. In recent weeks, the Portland Trail Blazers, Utah Jazz and Seattle SuperSonics all have laid off front-office employ ...

Tags: Basketball, Hockey, NBA, NHL, Portland Trail Blazers, Utah Jazz, WNBA

SportsBusiness Journal: New Grizzlies division to run FedEx Forum

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Tags: Basketball, Memphis Grizzlies, NBA

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