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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Sentry Insurance To Sponsor PGA Tour Event At Kapalua

Published in SportsBusiness Daily on 08 / 16 / 17

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its ho...

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More Stories by this Author

04/19/04
SportsBusiness Journal: Four NBA playoff plots to watch

The NBA playoffs are driven by superstars and drama. Coming off a lackluster 2003 postseason that failed to deliver much intrigue, the NBA can ill afford another year of playoff games that don’t catch fans’ interest. Here are some compelling story lines that bear watching as the 2004 playof ...

04/19/04
SportsBusiness Journal: NBA doesn't suffer Bryant backlash

Kobe Bryant’s legal troubles during the 2003-04 NBA regular season were exactly that: Bryant’s troubles. Concern that the sexual assault charges against the Los Angeles Lakers guard would have a ripple effect through the league and his team’s business operations this season proved largel ...

Tags: Basketball, Fox, Los Angeles Lakers, NBA

04/12/04
SportsBusiness Journal: Union didn’t see NBDL idea coming

The NBA’s idea of affiliating its teams with National Basketball Development League clubs was a surprise to union officials who, sources said, weren’t aware of the league’s plans prior to its recent public announcement despite ongoing collective-bargaining talks. Billy ...

Tags: Basketball, Labor and Agents, NBA, NBDL

04/12/04
SportsBusiness Journal: T-Wovles' low-profile Taylor aims high

Glen Taylor is seen as a candidate to someday own two other Minnesota teams, the Vikings and Twins. Minnesota Timberwolves owner Glen Taylor worked his way through college, built a multibillion-dollar business from scratch and survived a ...

Tags: Baseball, Basketball, Dallas Mavericks, Denver Nuggets, Football, Hockey, Minnesota Lynx, Minnesota Timberwolves, Minnesota Twins, Minnesota Vikings, Minnesota Wild, NBA

04/12/04
SportsBusiness Journal: NBA playoffs opponents key market

Ask an NBA player which team he’d like to face in the first round of the playoffs and he’ll likely say it doesn’t matter. Ask the same question to one of that team’s marketers, and you’ll get an entirely different response. Ostfield ...

Tags: Basketball, Marketing and Sponsorship, NBA

04/05/04
SportsBusiness Journal: NBA tabs Silver, O’Neil

NBA Entertainment President and COO Adam Silver will oversee the league's team marketing services division following the departure of senior vice president Bernie Mullin, who was named CEO of the NBA's Atlanta Hawks and NHL's Atlanta Thrashers. O'Nei ...

Tags: Atlanta Hawks, Basketball, Hockey, Marketing and Sponsorship, NBA, Philadelphia Eagles

03/29/04
SportsBusiness Journal: Cavs eye postseason bonuses

The Cleveland Cavaliers have yet to clinch a playoff spot, but the team is already selling playoff tickets while marketing postseason sponsorship packages with an eye on boosting business for next season. The Cavs are leveraging the popularity of rookie LeBron James and the club's chances ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Fox, Marketing and Sponsorship

03/29/04
SportsBusiness Journal: Grizzlies leverage playoffs, arena

The timing is perfect for NBA conspiracy theorists: The Memphis Grizzlies are poised for their first-ever playoff appearance as the team prepares to open a $300 million arena this fall. For the long-suffering Grizzlies franchise, the timing couldn't be better. Team marketers are leveraging ...

Tags: Basketball, Memphis Grizzlies, NBA

03/29/04
SportsBusiness Journal: New players, new ads, new image

The Portland Trail Blazers have unveiled a new ad campaign to introduce four of the team's newest players to local fans. Darius Miles gets ready for outdoor activities in new TV ad campaign. The campaign, dubbed "Trail Blazers Orientatio ...

Tags: Basketball, Marketing and Sponsorship, Portland Trail Blazers

03/29/04
SportsBusiness Journal: Knicks ready postseason marketing

Madison Square Garden sits atop Penn Station, so it follows that the New York Knicks are planning to use the tag line "Next Stop" to anchor a postseason marketing campaign. The Knicks haven't sniffed the playoffs since the 2000-01 NBA season. As a result, their business has suffered. They ...

Tags: Basketball, Marketing and Sponsorship, MSG Network, New York Knicks

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