About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Harman, AmEx, BBVA, Cisco, Tissot Among NBA League Partners Activating Around Draft

Published in SportsBusiness Daily on 06 / 22 / 16

The NBA Draft is set for tomorrow night at Barclays Center with about a dozen league sponsors activating around the event. State Farm is the presenting partner of the Draft, with Anheuser-Busch, Gatorade, Pepsi’s Mountain Dew and Verizon designated as associate partners. Activations include Am...

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Tags: Marketing and Sponsorship, NBA

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06/10/02
SportsBusiness Journal: Blazers add secondary logo

The Portland Trail Blazers are introducing a secondary logo and tweaking their primary logo in an attempt to reinvigorate a look that hasn't changed much since the team joined the NBA in 1970. "This is just the third logo change in 30 years, and we felt we needed to freshen i ...

Tags: Basketball, NBA, Portland Trail Blazers

06/03/02
SportsBusiness Journal: Schedule sours AFL bidders

Bidders for the Arena Football League's expansion franchise in Philadelphia have backed away because of scheduling conflicts resulting from the decision to start the 2003 season in February. The Philadelphia franchise has been for sale for months. The sale has stalled since ...

Tags: Football, Los Angeles Clippers, Los Angeles Kings, Los Angeles Lakers, NBC, Philadelphia 76ers, Philadelphia Flyers

06/03/02
SportsBusiness Journal: Celtics' stock price on the rise

The Boston Celtics' push deep into the NBA playoffs has sent the team's stock price soaring by about 50 percent since the start of the season. When the 2001-02 NBA season opened Oct. 30, Celtics stock was trading at $9.75 a share. As the Celtics' season progressed, the stock mirrored the ...

Tags: Basketball, Boston Celtics, Finance, NBA, Brooklyn Nets

06/03/02
SportsBusiness Journal: Athletes choose foundations

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05/27/02
SportsBusiness Journal: Big Leagues bring pay, prestige

Click here for Leagues and Teams chart It's an embarrassment of riches for a big league team that goes on a hiring spree. Consider the NFL expansion Houston Texans, who attracted thousands of candidates vying for 140 jobs. "We got hundreds of résumés a day," said Texans senior ...

Tags: Baseball, Basketball, Football, Hockey, Houston Texans, Memphis Grizzlies, MLB, MLS, NBA, NFL, NHL

05/20/02
SportsBusiness Journal: Scheer Sports to run NBDL team

The NBA last week took a step toward decentralizing the business operations of the single-entity National Basketball Development League, with other moves expected to follow. After the conclusion of the NBDL's inaugural season, which drew lower-than-expected attendance, the NBA-owned league ...

Tags: Basketball, Los Angeles Clippers, NBA, New Orleans Pelicans

05/20/02
SportsBusiness Journal: AFL plans Mexico City game

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Tags: Dallas Cowboys, Football, NFL

05/20/02
SportsBusiness Journal: AFL Preds' loss up to $1.4M

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Tags: Finance, Football

05/13/02
SportsBusiness Journal: Titans' owner got AFL team deal

Tennessee Titans owner Bud Adams paid just $4 million for an Arena Football League expansion team, one-third the price paid by an Atlanta businessman who bought Nashville's previous AFL team this year and moved it to Atlanta. Ad ...

Tags: Dallas Cowboys, Denver Broncos, Detroit Lions, Football, Jacksonville Jaguars, New Orleans Saints, NFL, San Francisco 49ers, Tennessee Titans, Washington Redskins

05/13/02
SportsBusiness Journal: TV deal to net NBA clubs $2.5M less in year 1

Each NBA franchise will get $2.5 million less in the first year of the league's new national television contract than it realized this season, the last under the old contract. Collectively, league national television revenue will decrease by $72.5 million. The numbers, never released by th ...

Tags: ABC, Basketball, Boston Celtics, Chicago Bulls, ESPN, NBA

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