About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

How PGA Tour, FedEx sized up 10-year deal

Published in SportsBusiness Journal on 05 / 15 / 17

Cup branding at Riviera earlier this year. Photo by: GETTY IMAGES After more than a year of negotiations, PGA Tour and FedEx executives convened last week at Nona Blue, a chic restaurant near the ...

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Tags: Leagues and Governing Bodies

More Stories by this Author

11/03/03
SportsBusiness Journal: Back to the future

The expansion Charlotte Bobcats are unveiling their initial advertising campaign with a $1 million effort that relies on North Carolina's deep basketball history to revive local interest in the NBA. The campaign, called "Basketball, It's In Our Blood," debuts locally this week with televis ...

Tags: Basketball, Charlotte Hornets, NBA, New Orleans Pelicans

11/03/03
SportsBusiness Journal: Lakers foes screen the media

The Los Angeles Lakers embark on their first extended road trip of the season this week, and regardless of whether Kobe Bryant makes the trip, his legal problems are causing host teams to be more vigilant when issuing press credentials. The Lakers' four-game road trip begins today in Milwauk ...

Tags: Basketball, Los Angeles Lakers, Memphis Grizzlies, Milwaukee Bucks, NBA, New Orleans Pelicans, San Antonio Spurs

10/27/03
SportsBusiness Journal: Game plan calls for growth overseas

W ith National Basketball Association rosters more than ever reading like roll call at the United Nations, the NBA's foreign invasion is back in full force as the league looks overseas to add new life to its maturing brand in the United States. Names like Pau Gasol of the Memphis Gr ...

Tags: Basketball, Dallas Mavericks, Houston Rockets, Memphis Grizzlies, NBA, Quaker Oats, Reebok

10/27/03
SportsBusiness Journal: NBA merchandise sales up

Jason Kidd and wife Joumana visit the NBA Store in New York during a recent promotion. The NBA is riding the wave of increased merchandise sales by setting double-digit growth targets for the upcoming season as the league trumpets a m ...

Tags: Adidas, Basketball, Boston Celtics, Cleveland Cavaliers, Dell, Los Angeles Lakers, NBA, Nestle Purina, Brooklyn Nets, Philadelphia 76ers, Reebok, Verizon, Washington Wizards

10/13/03
SportsBusiness Journal: UT arena puts AFL in Austin city limits

An Austin, Texas, investment group last week secured a facility lease deal with the University of Texas that will allow the Arena Football League to expand to 19 teams in time for the start of its season in February. Greg Feste, who leads the Austin AFL investment group, won approval from th ...

Tags: Football

10/13/03
SportsBusiness Journal: Tickets now an issue for Knicks

Spike Lee will again be courtside in Madison Square Garden this season waving his towel in support of the New York Knicks, but there also stand to be some unfamiliar sights in the fabled venue: empty seats and dark luxury suites. The Knicks, after two consecutive years of losing seasons, are ...

Tags: Basketball, New York Knicks

10/06/03
SportsBusiness Journal: Shared marketing in the cards

Kevin Garnett appears in ads promoting NBA trading cards. The NBA and its trading card licensees for the first time are rolling out a shared national marketing campaign to drive sales, which have slipped in the last five years by ab ...

Tags: Basketball, Cleveland Cavaliers, Marketing and Sponsorship, Minnesota Timberwolves, MTV, NBA, Topps Co.

10/06/03
SportsBusiness Journal: High-definition battle lines drawn

Mark Cuban’s HDNet faces new competition from cable-backed INHD, and experts say more will follow. Dallas Mavericks owner Mark Cuban has a two-year head start in the still-infant high-definition TV industry, but Cuban and his HDNet no ...

Tags: Comcast, Cox Communications, CBSSN, Dallas Mavericks, MLB, MLS

09/29/03
SportsBusiness Journal: Knicks, Verizon expand deal

The New York Knicks and Verizon Wireless are expanding their sponsorship agreement to offer full-season, text-messaging service to fans, making the Knicks the first NBA team to include the full-season offer as part of its wireless deal. Anucha Browne Sanders, senior vice president of marketi ...

Tags: Basketball, Marketing and Sponsorship, New York Knicks, Verizon

09/29/03
SportsBusiness Journal: Pistons near presenting deal

The Detroit Pistons are expected to announce this week a three-year, $3.5 million presenting sponsorship with Rock Financial, only the second deal of its kind in the NBA, according to people familiar with the agreement. Pistons officials last week said they were close to completing a present ...

Tags: Basketball, Detroit Pistons, Marketing and Sponsorship

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