About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Ticketing tools pay off for NBA teams

Published in SportsBusiness Journal on 04 / 20 / 15

In the constant pursuit of younger ticket buyers, the Phoenix Suns began marketing more directly to college students this past season. The NBA team rolled out a new product called “College Pass” with the help of Atlanta tech firm Experience, generating 8,500 unique accounts in its dat...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

SportsBusiness Journal: Mum’s the word from NFL offices, but silence speaks volumes

The roar of silence emanating from the 17th floor inside the NFL's plush Park Avenue office speaks volumes about how the tradition-laden NFL feels about the Vince McMahon-led XFL. From NFL Commissioner Paul Tagliabue to employees in the league's mail room, you won't hear an official word m ...

Tags: ABC, Green Bay Packers, NBC, New York Giants, NFL, San Francisco Giants, XFL

SportsBusiness Journal: Referee deal strengthens NFL-AFL links

The NFL is set to take control of all officiating functions for the Arena Football League beginning next season as the relationship between the leagues grows closer. For the NFL, the move provides an additional training ground for new officials as the major league tries to develop a younge ...

Tags: This Week's Issue

SportsBusiness Journal: Dolphins aim to rename stadium by Orange Bowl

Miami Dolphins officials are looking to wrap up a naming-rights deal by the college football national championship game to be held at Pro Player Stadium on Jan. 3. Team officials said they hope to use the national prominence of the FedEx Orange Bowl as leverage to land a new naming-rights ...

Tags: This Week's Issue

SportsBusiness Journal: Bears’ long road leads to $365M plan

The Chicago Bears have finally ended their contentious search for a new stadium by rolling out a massive $365 million overhaul of Soldier Field, which will be rebuilt as part of the city's $586 million lakefront improvement plan. The $365 million renovation price tag dwarfs the Green Bay Pac ...

Tags: Chicago Bears, Green Bay Packers, NFL

SportsBusiness Journal: Hall of famers team up for marketing

Frustrated by a perceived lack of marketing opportunities, a group of Pro Football Hall of Fame members have formed a company with the hopes of cashing in on their past gridiron glories. About 100 of the 133 living hall of famers have formed a partnership with Mandalay Sports and Hollywood ...

Tags: Falk Associates Management Enterprises, Mandalay Sports Entertainment, NFL, Players Inc., San Diego Chargers

SportsBusiness Journal: Voters not devoted to Lambeau name

Look for a new name to be put atop a renovated Lambeau Field after voters narrowly approved a measure allowing the Green Bay Packers to sell the stadium's naming rights. The nonbinding advisory measure passed 53 percent to 47 percent. It is the final chapter to the Packers' hotly contested ...

Tags: Green Bay Packers, Houston Texans, NFL

SportsBusiness Journal: No decapitation in NFL flap

The NFL is heading toward resolving the protracted investigation of alleged salary cap violations by the San Francisco 49ers and former team president Carmen Policy, but any actions aren't expected to be anywhere near the severity of what the NBA did to the Minnesota Timberwolves. The NFL ...

Tags: Cleveland Browns, Minnesota Timberwolves, NBA, NFL

SportsBusiness Journal: Super Bowl bids perk up

A look at Oakland's bid to land the 2005 Super Bowl is almost enough to make you believe that the top concern for NFL officials and owners is getting stuck in traffic. Listed on a page titled "Oakland's Gift to the NFL": free use of 10 helicopters, stretch limousines for all, and even a sp ...

Tags: Alltel, Network Associates, NFL, Oakland Raiders

SportsBusiness Journal: LaSalle’s ‘nonprofit’ race pays off

Federal regulations forbid The LaSalle Bank from making a nickel of profit off its LaSalle Banks Chicago Marathon, which drew a record 33,000 runners this year. But that doesn't mean the regional bank isn't recouping its multimillion-dollar investment in the event, which was to be held Sunday ...

Tags: ABN Amro Bank, Chicago Cubs, Chicago White Sox

SportsBusiness Journal: Expert: Only NYC, San Francisco have shot to beat Houston deal

As Houston Texans owner Robert McNair plays his version of "Can You Top This" regarding NFL naming rights , experts say that only two potential markets could attract a company willing to shell out more than the Texans' expected whopping 30-year, $300 million deal with Reliant Energy Inc. ...

Tags: Chicago Bears, FedEx Corp., Houston Texans, IMG, New England Patriots, NFL, Sports Authority, Washington Redskins

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug