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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA’s RSN ratings down 15 percent this season

Published in SportsBusiness Journal on 02 / 20 / 17

The Dallas Mavericks are well below .500, and their RSN ratings have dropped 53 percent. Photo by: NBAE / GETTY IMAGES Sports TV’s ratings doldrums are hitting local NBA g...

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Tags: Media

More Stories by this Author

04/21/03
SportsBusiness Journal: NBA attendance dips 0.5 percent

The NBA saw its total announced attendance for the regular season edge downward this year as the league was unable to overcome a setback in season-ticket sales. NBA attendance decreased by 0.5 percent in 2002-03 to an average of 16,883 fans per game, down from 16,974 fans per game last seaso ...

Tags: Basketball, Cleveland Cavaliers, Detroit Pistons, Houston Rockets, Minnesota Timberwolves, NBA, New Orleans Pelicans, San Antonio Spurs

04/21/03
SportsBusiness Journal: SARS affects NBA Honk Kong office

The outbreak of severe acute respiratory syndrome is affecting the NBA's Hong Kong office, and while the league hasn't stopped working to schedule preseason games in China, the disease puts any potential games in question. The NBA is allowing its 17 employees at the Hong Kong office to wor ...

Tags: Basketball, NBA

04/21/03
SportsBusiness Journal: MJ draws fans, not sponsors

Michael Jordan's two years with the Washington Wizards brought 82 consecutive home sellouts and the national spotlight to the MCI Center , but it didn't bring a bevy of new sponsorships or luxury suite sales. Because Jordan didn't commit to playing for the Wizards until late September in ...

Tags: Basketball, Washington Wizards

04/14/03
SportsBusiness Journal: Rockets set suites goal

Houston’s new arena, to be ready for the 2003-04 season, will have 92 luxury suites. The Houston Rockets don't expect to come close to selling all 92 luxury suites by the time their new arena opens, leaving upwards of $6.7 million in un ...

Tags: Basketball, Houston Astros, Houston Rockets, Houston Texans

04/14/03
SportsBusiness Journal: AFL loses ratings ground

The Arena Football League's average television rating on NBC has slipped in the last month to below projections, as the league lost ground to NCAA March Madness on CBS and golf coverage on NBC. AFL WEEKLY TV R ...

Tags: Basketball, Football, Golf, NBC, NCAA

04/07/03
SportsBusiness Journal: Clippers tap Chinese beer

The Los Angeles Clippers have agreed in principle to a six-figure deal with the U.S. distributor of a top-selling Chinese beer, the second major NBA sponsorship for the company after a multimillion-dollar agreement with the Yao Ming-led Houston Rockets. Harbrew Imports of New York, distrib ...

Tags: Basketball, Houston Rockets, Los Angeles Clippers, NBA, New York Knicks

03/31/03
SportsBusiness Journal: New efforts bump NBDL crowds only 2%

Despite lowering ticket prices and localizing business operations, the NBA's National Basketball Development League found that its second regular season proved to be as tough a sell as last year's inaugural campaign. Average paid attendance for the NBDL's regular season, which ended March 22 ...

Tags: Basketball, NBA

03/31/03
SportsBusiness Journal: Hornets to keep ticket prices steady

The New Orleans Hornets are holding steady or decreasing season-ticket prices next year as the team begins selling its second season in the NBA's smallest market. The playoff-bound Hornets will hold the price of most season tickets, which cost an average of $47 a game. They will cut the pri ...

Tags: Basketball, Game Face, NBA, New Orleans Pelicans

03/31/03
SportsBusiness Journal: New NBA team ready to market

Charlotte Mayor Pat McCrory, TV’s Sonja Gantt applaud Robert Johnson at reception. Robert Johnson plans to begin marketing his $300 million NBA franchise in late May with the sale of 52 luxury suites in the Charlotte team's planned new ...

Tags: Basketball, NBA

03/31/03
SportsBusiness Journal: MLB in forgein land complicated

As Major League Baseball looks into placing a team on foreign soil, you'd think that "number of feet above sea level" would be one of the least likely figures to factor into the equation. Not if the market under consideration is Mexico City. In two exhibition games played earlier this mont ...

Tags: Baseball, MLB, Toronto Blue Jays

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