About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Raptors Take Home NBA Partnership Of The Year Award For Valanciunas/GoDaddy Work

Published in SportsBusiness Daily on 07 / 13 / 17

The Raptors won the NBA Partnership of the Year award given out at this week’s league meetings held during the NBA Summer League in Las Vegas. The team won for their campaign with GoDaddy that included a content-based theme with Raptors C Jonas Valanciunas acting as a fictitious small-busi...

Read More

Tags: Marketing and Sponsorship, NBA

More Stories by this Author

SportsBusiness Journal: T-Wovles' low-profile Taylor aims high

Glen Taylor is seen as a candidate to someday own two other Minnesota teams, the Vikings and Twins. Minnesota Timberwolves owner Glen Taylor worked his way through college, built a multibillion-dollar business from scratch and survived a ...

Tags: Baseball, Basketball, Dallas Mavericks, Denver Nuggets, Football, Hockey, Minnesota Lynx, Minnesota Timberwolves, Minnesota Twins, Minnesota Vikings, Minnesota Wild, NBA

SportsBusiness Journal: NBA playoffs opponents key market

Ask an NBA player which team he’d like to face in the first round of the playoffs and he’ll likely say it doesn’t matter. Ask the same question to one of that team’s marketers, and you’ll get an entirely different response. Ostfield ...

Tags: Basketball, Marketing and Sponsorship, NBA

SportsBusiness Journal: NBA tabs Silver, O’Neil

NBA Entertainment President and COO Adam Silver will oversee the league's team marketing services division following the departure of senior vice president Bernie Mullin, who was named CEO of the NBA's Atlanta Hawks and NHL's Atlanta Thrashers. O'Nei ...

Tags: Atlanta Hawks, Basketball, Hockey, Marketing and Sponsorship, NBA, Philadelphia Eagles

SportsBusiness Journal: Cavs eye postseason bonuses

The Cleveland Cavaliers have yet to clinch a playoff spot, but the team is already selling playoff tickets while marketing postseason sponsorship packages with an eye on boosting business for next season. The Cavs are leveraging the popularity of rookie LeBron James and the club's chances ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Fox, Marketing and Sponsorship

SportsBusiness Journal: Grizzlies leverage playoffs, arena

The timing is perfect for NBA conspiracy theorists: The Memphis Grizzlies are poised for their first-ever playoff appearance as the team prepares to open a $300 million arena this fall. For the long-suffering Grizzlies franchise, the timing couldn't be better. Team marketers are leveraging ...

Tags: Basketball, Memphis Grizzlies, NBA

SportsBusiness Journal: New players, new ads, new image

The Portland Trail Blazers have unveiled a new ad campaign to introduce four of the team's newest players to local fans. Darius Miles gets ready for outdoor activities in new TV ad campaign. The campaign, dubbed "Trail Blazers Orientatio ...

Tags: Basketball, Marketing and Sponsorship, Portland Trail Blazers

SportsBusiness Journal: Knicks ready postseason marketing

Madison Square Garden sits atop Penn Station, so it follows that the New York Knicks are planning to use the tag line "Next Stop" to anchor a postseason marketing campaign. The Knicks haven't sniffed the playoffs since the 2000-01 NBA season. As a result, their business has suffered. They ...

Tags: Basketball, Marketing and Sponsorship, MSG Network, New York Knicks

SportsBusiness Journal: Mullin to lead Atlanta teams, sources say

Bernie Mullin, NBA senior vice president of team marketing services, is leaving the league office to become president and CEO of the Atlanta Hawks and Thrashers, according to league sources. One Hawks source said Mullin's role will be comparable to that of former Atlanta executive Stan Kas ...

Tags: Atlanta Braves, Atlanta Hawks, Baseball, Basketball, Hockey, NBA, NHL

SportsBusiness Journal: Lakers top NBA road draw

The Los Angeles Lakers have spent the season in turmoil, but "Showtime" still sells well on the road, propelling the Lakers to the NBA lead in away-game attendance heading into the season's final weeks. Los Angeles, as of last week, was averaging 19,365 fans a game on the road. It's not an ...

Tags: Basketball, Cleveland Cavaliers, Los Angeles Lakers, NBA

SportsBusiness Journal: Avengers cash in on Wells Fargo

The Los Angeles Avengers have signed a three-year, six-figure sponsorship with Wells Fargo Bank, the second team partnership announced by the Arena Football League franchise recently. The deal includes media spending by the San Francisco-based financial services company during local televi ...

Tags: Football, NBC

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug