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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Ditching ’burbs for Detroit

Published in SportsBusiness Journal on 12 / 05 / 16

Little Caesars Arena will look like the Pistons’ home and not the Red Wings’ for NBA games, part of the plan for the two franchises to both play in a building that the Red Wings have developed. Photo by: D...

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Tags: Franchises

More Stories by this Author

SportsBusiness Journal: Premiums rise for terrorism coverage

Premiums for terrorism coverage have driven the price of insurance for sports facilities through the stadium roof since the Sept. 11 attacks, in one case more than doubling the insurance bill. Prior to the attacks, terrorism coverage was an afterthought. Most property and liability insuran ...

Tags: Baseball, Basketball, Football, Hockey, MLB, NBA, NFL, NHL

SportsBusiness Journal: AOL cuts won't affect pro teams

AOL Time Warner Inc.'s $98 billion loss reported last week won't affect the company's three professional sports teams — at least, not yet. Stan Kasten, who is president of the NBA's Atlanta Hawks, the NHL's Atlanta Thrashers and MLB's Atlanta Braves, said that despite the massi ...

Tags: Atlanta Braves, Atlanta Hawks, Baseball, Basketball, Hockey

SportsBusiness Journal: NBA expands Jam to help sales

The NBA hopes to double merchandise sales during this weekend's all-star festivities in Atlanta by boosting the size of its Jam Session event in the massive Georgia World Congress Center. Jam Session features interactive NBA activities and entertainment aiming to brand the NBA to fans shut ...

Tags: Basketball, NBA, Reebok

SportsBusiness Journal: NBA advertorial targets Hispanics

The NBA plans to publish its first-ever Spanish-language advertorial in conjunction with next month's All-Star Game, marking the latest step in the league's broad Hispanic marketing campaign. The eight-page advertorial will appear in select Spanish-language newspapers during all-star weeke ...

Tags: Basketball, ESPN, NBA

SportsBusiness Journal: ’88 All-Star unis brought out

The NBA is resurrecting its 1988 All-Star Game uniform for this year's game, outfitting players with the vintage style in hopes of continuing to profit from fans' growing desire for retro-style merchandise. The 1988 game featured 13 players who are on the NBA's list of its 50 greatest play ...

Tags: Basketball, NBA, Reebok

SportsBusiness Journal: Sea of red ink may shrink Preds sale price

Deepening losses at Orlando Predators Entertainment Inc., parent of the Arena Football League's Orlando Predators, could force the company to sell the AFL's only publicly traded franchise at a fire-sale price. In fiscal 2002, which ended Sept. 30, Orlando Predators Entertainment lost $6 ...

Tags: Football

SportsBusiness Journal: Ford drops AFL sponsorship

Ford Motor Co. will not return as a sponsor of the Arena Football League this year, depriving the indoor league of a blue-chip supporter just two weeks before the start of its season. Company executives said the decision comes in response to the league's request for a double-digit cost ...

Tags: Football, Ford, Marketing and Sponsorship, NBA, NBC

SportsBusiness Journal: NBARewind apparel to debut

Nike will unveil a new apparel line called NBARewind that will debut during NBA All-Star weekend Feb. 6-9. The new Rewind merchandise reflects a retro look in uniforms of eight teams. The merchandise will combine the names and numbers ...

Tags: Atlanta Hawks, Basketball, Los Angeles Clippers, Los Angeles Lakers, NBA, Brooklyn Nets, New York Knicks, Philadelphia 76ers, Portland Trail Blazers, Reebok

SportsBusiness Journal: NBA TV deal a sign of times

W ith due respect to Yao Ming, the NBA's new six-year, $4.6 billion television deal is the league's most significant story in 2002. It speaks volumes about the state of sports media overall. The deal is not only a sharp programming departure for the league, which was a stap ...

Tags: 2002 Year in Review, ABC, Basketball, ESPN, Fox, NBA, NBC

SportsBusiness Journal: New owner must rebuild Charlotte market

The NBA's return to Charlotte won't draw the parades and adoration that greeted the Hornets in 1988. In fact, newly crowned owner Robert Johnson will have to contend with an oversaturated sponsorship market, according to businessmen who had key roles in the birth of the Hornets, and he wi ...

Tags: Basketball, Carolina Panthers, IMG, NASCAR, NBA, New Orleans Pelicans

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