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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Expanded ‘footprints’ in NBA?

Published in SportsBusiness Journal on 07 / 20 / 15

The NBA is considering loosening its long-standing restrictions on teams’ local marketing efforts while also restarting talks about how to sell ads on jerseys. Both actions would carry major implications for teams as they look to drive sponsor value. Related story ... • NB...

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Tags: Leagues and Governing Bodies

More Stories by this Author

06/18/01
SportsBusiness Journal: Mavs shoot for Hispanic fans

The Dallas Mavericks are taking a page from Major League Baseball and Major League Soccer with marketing plans aiming to build a Hispanic fan base. Unlike MLB's Los Angeles Dodgers and San Diego Padres, and many MLS teams, NBA clubs typically don't tailor any major marketing plans toward the ...

Tags: Dallas Mavericks, ESPN, Los Angeles Dodgers, MLB, MLS, NBA, San Diego Padres, Southwest Sports Group, This Week's Issue

06/11/01
SportsBusiness Journal: 76ers, Iverson champs of retail sales

The Philadelphia 76ers and star Allen Iverson are still battling the Los Angeles Lakers in the NBA Finals, but they are dominating the Lakers and Kobe Bryant in the off-court merchandise sales fight. Since Iverson was named the NBA's Most Valuable Player in mid-April, he has turned into a ...

Tags: AEG, Chicago Fire, Los Angeles Lakers, NBA, Philadelphia 76ers, Pro Image, Sports Authority

06/11/01
SportsBusiness Journal: Deal puts Griz in Memphis for 25 years

After 125 hours of lease negotiations in the last month, terms for a planned $250 million publicly funded arena in Memphis, Tenn., call for the NBA Grizzlies to keep all revenue for 25 years in exchange for the team's paying operating costs estimated at $3 million a year. In addition, the ...

Tags: AutoZone, FedEx Corp., Ford Motor Co., Indiana Pacers, NBA

06/04/01
SportsBusiness Journal: NBDL names 2 more sites, still needs one

The NBA's fledgling National Basketball Development League will put teams in Columbus, Ga., and Greenville, S.C., leaving one market to round out the eight-team minor league, which begins play in November. The Columbus and Greenville entries will join teams in Fayetteville, N.C.; North Cha ...

Tags: ESPN, Falk Associates Management Enterprises, NBA

06/04/01
SportsBusiness Journal: Memphis’ Hyde planning to be active co-owner

Should the Vancouver Grizzlies move to Memphis, Tenn., lead investor J.R. "Pitt" Hyde, founder of AutoZone Inc., won't take a back seat as a minority owner. Hyde, who is leading the effort to bring the Grizzlies to Memphis by offering to pay about $100 million for up to 50 percent of the tea ...

Tags: AutoZone, FedEx Corp., NBA

05/28/01
SportsBusiness Journal: Memphis Struggles On Tickets

The group trying to bring an NBA team to Memphis, Tenn., is having a hard time getting enough season-ticket deposits to satisfy the league's board of governors. "So far, there have been about 6,000 deposits and that's about 2,500 short of what they had hoped," said a source close to the inve ...

Tags: Basketball, This Week's Issue

05/28/01
SportsBusiness Journal: Bulls seek WNBA tix sales

The Chicago Bulls will apply for a WNBA franchise only if the team receives at least 7,500 season-ticket deposits by November. The team will begin taking fully refundable $100 season-ticket deposits for a team that would play at the United Center in 2002 or 2003. "Prior to making a formal ...

Tags: Basketball, This Week's Issue

05/21/01
SportsBusiness Journal: Celts' earnings slump on decline in revenue

Celtics Basketball Holdings, which owns and operates the Boston Celtics, reported that earnings dropped to $6.1 million for the quarter ended March 31, compared with $7.3 million for the same period a year earlier. Franchise revenue was $41 million for the quarter, compared with $42 millio ...

Tags: This Week's Issue

05/21/01
SportsBusiness Journal: NBA taking its celebrity league to the troops

The NBA went Hollywood in 1999 by creating its star-studded Entertainment League, which is now making like Bob Hope and entertaining overseas troops during a military goodwill tour. "The league was initially created to build relationships within the entertainment industry while giving fo ...

Tags: This Week's Issue

05/21/01
SportsBusiness Journal: Taxmen target visiting teams

As big-league payrolls continue to climb, state and local officials around the country are increasingly looking at visiting teams as tax targets as much as sports entertainment. While Florida, Texas, Nevada, South Dakota, Wyoming, Alaska and Washington don't collect state ...

Tags: This Week's Issue

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