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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Hoops tournament adds presenting sponsor

Published in SportsBusiness Journal on 02 / 08 / 16

The Basketball Tournament, the open-application summer event now in its third year and backed by several longtime industry executives, has signed Jack Link’s as its presenting sponsor. The deal puts the beef jerky and snack foods maker’s name into the event’s official logo. Othe...

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Tags: Marketing and Sponsorship

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02/18/02
SportsBusiness Journal: Firm enters sports insurance

Bisys, a fast-growing financial services company, has bought sports insurer The Hanleigh Cos. for an undisclosed price. Privately held Hanleigh is a New Jersey-based boutique insurance broker specializing in high-end disability coverage in the sports and entertainment industries. Hanlei ...

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02/11/02
SportsBusiness Journal: Philly AFL team price at $12M

Brokers selling the rights to an Arena Football League expansion franchise in Philadelphia are shopping the team for about $12 million, a price that hinges on whether the NFL decides to buy into the league. According to officials at Moag & Co., a Baltimore-based sports investment firm ...

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02/11/02
SportsBusiness Journal: NBA reaches out to Hispanics

The NBA is launching a major marketing offensive aimed at the nation's growing Hispanic population in an attempt to boost the league's static fan base. The cornerstone of the effort will be a national television deal pitched by the league to a Spanish-language network to broadcast NBA games ...

Tags: Basketball, Dallas Mavericks, ESPN, Houston Rockets, Minnesota Timberwolves, NBA, This Week's Issue, Time Warner, Walt Disney Co.

02/11/02
SportsBusiness Journal: Celtics Holdings reports profit

Celtics Basketball Holdings, which operates the namesake NBA team in Boston, reported a profit of $1.9 million in its second quarter ended Dec. 31, up from $291,000 for the same period a year earlier. For the six-month period ended Dec. 31, the Celtics reported a net income of $3.4 ...

Tags: Baseball, Boston Celtics, This Week's Issue

02/04/02
SportsBusiness Journal: Athens insurance tab could triple

Security at Salt Lake has been the top concern since Sept. 11. Organizers of Salt Lake City Winter Olympics escaped a spike in insurance premiums that followed the Sept. 11 terrorist attacks by purchasing cancellation insurance two years ago, bu ...

Tags: Games Open in SLC, Olympics

02/04/02
SportsBusiness Journal: Promos set from Nestlé, Sprite

Nestlé USA and Sprite will announce new promotional deals during the NBA's All-Star Weekend. Nestlé's "Pick and Roll Away" promotion will give buyers of Nestlé candy bars the chance to win a sport-utility vehicle custom-designed by Los Angeles Lakers star Shaquille O'Neal. ...

Tags: Basketball, Los Angeles Lakers, MTV, This Week's Issue

02/04/02
SportsBusiness Journal: TV dominates NBA's first half

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Tags: ABC, Boxing, ESPN, Los Angeles Clippers, NBA, NBC, Brooklyn Nets, New Orleans Pelicans, NFL, Orlando Magic, This Week's Issue, Time Warner, Walt Disney Co., Washington Wizards

01/28/02
SportsBusiness Journal: AFL, Army agree to deal

The Arena Football League is expected this week to announce a four-year, multimillion-dollar sponsorship with the U.S. Army, the second major sponsorship agreement for the indoor league, which has struggled to attract blue-chip partners. AFL officials confirmed the leaguewide agreement and s ...

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01/28/02
SportsBusiness Journal: Predators Entertainment loss doubles to $3.2 million

Orlando Predators Entertainment Inc., owners of the Arena Football League's Orlando Predators, lost more than $3 million last year, more than double the franchise's loss in 2000. The company lost $3.2 million on $4.5 million in revenue last year, compared with a loss of $1.4 million on $ ...

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01/28/02
SportsBusiness Journal: NBA to examine Hornets' nest

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