About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Ultimate insiders

Published in SportsBusiness Journal on 10 / 16 / 17

Stan and Jeff Van Gundy make up the most unlikely power duo in the NBA. Neither of the basketball lifers has the look of a typical basketball power broker. One is known for his rumpled suits and off-the-cuff manner; the other is a balding 55-year-old with an acerbic wit. NBA season previe...

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Tags: In-Depth, NBA Season Preview

More Stories by this Author

08/30/04
SportsBusiness Journal: China Games leave 2 teams little to sell

The Houston Rockets and Sacramento Kings will have little opportunity to leverage their participation in the NBA’s China Games, the first preseason games to be played in Shanghai and Beijing, given the league’s strict controls on ticket and sponsorship inventory. Both teams will receive ...

Tags: Basketball, ESPN, Houston Rockets, Reebok, Sacramento Kings

08/23/04
SportsBusiness Journal: Teams convert momentum to seat sales

The most effective marketing tool is an NBA championship. Just ask the Detroit Pistons, the team reaping the rewards from winning last season’s league title. Then there is the Utah Jazz, a franchise that has managed to keep its arena full despite recently losing two NBA legends and missing ...

Tags: Basketball, Detroit Pistons, Houston Rockets, NBA, Utah Jazz

08/23/04
SportsBusiness Journal: NBA to market 'New Year'

The NBA is planning a major marketing initiative dubbed “Basketball New Year” to drive early season interest in the league for 2004-05. The effort is an enhancement to the league’s “Premiere Week” campaign that debuted last year. Plans call for a national ad campaign, league sponsorship ...

Tags: Basketball, Denver Nuggets, Detroit Pistons, Houston Rockets, Los Angeles Lakers, Marketing and Sponsorship, NBA

08/23/04
SportsBusiness Journal: Owner puts AFL Fury up for sale

The majority owner of the AFL Detroit Fury is putting the franchise on the block after just four seasons in the league. Palace Sports & Entertainment, in addition to its majority ownership of the Fury, owns the Detroit Pistons and WNBA Shock as well as the Tampa Bay Lightning. Officials ...

Tags: Detroit Pistons, Football, Palace Sports and Entertainment, Tampa Bay Lightning

08/16/04
SportsBusiness Journal: Joe Maloof: 20% is best offer

Sacramento Kings owner Joe Maloof said last week that the club won’t pay more than 20 percent of the cost of the new arena it wants, a figure less than half what city officials expect from the franchise. Sacramento City Council surprised the Kings on Aug. 5, voting to cap the city’s inve ...

Tags: Basketball, NBA, Sacramento Kings

08/16/04
SportsBusiness Journal: Knights pinch hit in Cats’ jerseys

The Charlotte Bobcats are turning to their city’s Class AAA baseball team for marketing support of this month’s planned jersey unveiling. After the expansion Bobcats unveil their jerseys to the public on Saturday, the Charlotte Knights will don the jersey tops as a sleeveless-typ ...

Tags: Baseball, Basketball, Charlotte Hornets, Marketing and Sponsorship, Reebok

08/09/04
SportsBusiness Journal: AFL seeks glitz around ArenaBowl

This year’s ArenaBowl XVIII in Phoenix may be last one to deliver home-field advantage. The Arena Football League is negotiating with several cities to host its ArenaBowl as the indoor league looks to add glamour to its championsh ...

Tags: Football, NBA, NFL, NHL

08/09/04
SportsBusiness Journal: Cavs, Grizzlies and Magic examined

The Cleveland Cavaliers and Memphis Grizzlies saw their NBA fortunes rise last season while the Orlando Magic posted the worst record in the league. SportsBusiness Journal’s continuing look at NBA offseason activity examines the summer actions of these three clubs as they prepare for 2004-0 ...

Tags: Basketball, Cleveland Cavaliers, Memphis Grizzlies, NBA, Orlando Magic

07/26/04
SportsBusiness Journal: No offseason for NBA teams

The Indiana Pacers and Minnesota Timberwolves finished first in their respective conferences during the 2003-04 NBA regular season. Now the teams are looking to leverage that success to increase revenue. The Seattle SuperSonics, meanwhile, are taking a different marketing tack after anot ...

Tags: Basketball, Indiana Pacers, Marketing and Sponsorship, Minnesota Timberwolves, NBA, Xcel Energy

07/19/04
SportsBusiness Journal: Reebok logo will be seen at Olympics

Reebok has just one member of the men’s Olympic basketball team under contract while Nike has seven, but don’t expect a repeat of any ambush marketing akin to Michael Jordan’s 1992 flag-wrap during this year’s Games. U.S. Olympic basketball roster ...

Tags: Basketball, Marketing and Sponsorship, Olympics, Reebok, USOC

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