About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Pistons marketing highlights upcoming move

Published in SportsBusiness Journal on 08 / 21 / 17

Earlier installments in the Pistons’ “I Can’t Wait” campaign included business owners talking about their excitement over the team’s move to downtown Detroit. Courtesy of: DETROIT PI...

Read More

Tags: Leagues and Governing Bodies

More Stories by this Author

SportsBusiness Journal: Tapscott takes bigger role in Charlotte

Charlotte Bobcats owner Robert Johnson is promoting Ed Tapscott to president of Bobcats Basketball Holdings LLC. Tapscott Tapscott, who was executive vice president and chief operating officer of the group, now will be respon ...

Tags: Basketball, Charlotte Hornets, NBA

SportsBusiness Journal: First-round playoff TV ratings down

Early trouble for the Los Angeles Lakers in the second round of the NBA playoffs could mean trouble for the league’s network partners following a shaky start to this year’s postseason. Ratings for first-round broadcasts on ABC and ESPN were down compared to last year’s first-round averag ...

Tags: ABC, Basketball, ESPN, Los Angeles Lakers, NBA, San Antonio Spurs

SportsBusiness Journal: Celtics get aggressive

The Boston Celtics are revving up plans to reinvigorate a team brand that has moved from historic to tired since the club last captured the NBA title in 1986. Planned changes for the team include doubling the size of its season-ticket sales staff, adding a telemarketing function and perhap ...

Tags: Basketball, Boston Celtics, Fox, NBA

SportsBusiness Journal: Bobcats have new investors

Charlotte Bobcats owner Bob Johnson isn’t done lining up investors to buy into his $300 million franchise. Johnson last week announced that Jorge and Carlos de Cespedes, owners of Miami-based Pharmed Group, have invested an undisclosed amount in the franchise, becoming the latest Bobcats ...

Tags: Basketball, Charlotte Hornets

SportsBusiness Journal: Cavs choose local ad agency

The Cleveland Cavaliers, a franchise with arguably the biggest marketing upside in the NBA, are turning to a local advertising agency with no previous professional sports clients to handle the team’s creative branding efforts. The Cavs last week selected Cleveland-based Stern Advertising o ...

Tags: Basketball, Cleveland Cavaliers, Detroit Pistons, Marketing and Sponsorship, Minnesota Wild, NBA, Seattle Seahawks

SportsBusiness Journal: Hornets’ arrival fanfare is gone

The history of the New Orleans Hornets will list May 2 as more than just the date of Game 6 of this year’s first-round playoff series against Miami. Two years ago, in the midst of another playoff run for the franchise, the NBA’s relocation committee voted on May 2 to allow the fr ...

Tags: Basketball, Cox Communications, Miami Heat, NBA, New Orleans Pelicans

SportsBusiness Journal: NBC boosts promos for AFL

NBC is boosting its promotional efforts around the AFL to drive ratings as the league reaches the homestretch of its regular season. The Columbus Destroyers have doubled attendance since leaving Buffalo after last season. NBC and the A ...

Tags: Football, NBC, PGA Tour

SportsBusiness Journal: James set to explode in Bubblicious ads

Cadbury Adams USA’s Bubblicious brand next month will debut its first advertising campaign featuring LeBron James, offering print ads followed by television commercials at a later date. The Bubblicious “B-Explosive” print campaign will run in youth-oriented magazines, includ ...

Tags: Basketball, Cleveland Cavaliers, NBA

SportsBusiness Journal: Will Suns spark more sales?

The price and structure of the Phoenix Suns’ record $401 million sale could trigger more deals for NBA owners looking for an exit strategy from the league, sports finance experts said last week. “What it tells the [NBA] owners is that the market has improved in the past two years,” said ...

Tags: Basketball, Boston Celtics, Football, NBA, Phoenix Mercury, Phoenix Suns

SportsBusiness Journal: Stellar rookies help lead NBA

The ability of LeBron James and Carmelo Anthony to live up to their outrageous hype, a proven crop of international players, and continued labor peace combined to push the NBA in its 2003-04 season to levels not seen since Michael Jordan’s glory days with the Chicago Bulls. Average attenda ...

Tags: ABC, Atlanta Hawks, Basketball, Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Comcast, Cox Communications, Dallas Mavericks, Detroit Pistons, ESPN, Golden State Warriors, Houston Rockets, Los Angeles Clippers, Memphis Grizzlies, Minnesota Timberwolves, NBA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia 76ers, Portland Trail Blazers, Sacramento Kings, San Antonio Spurs, Washington Wizards

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug