About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

More Stories by this Author

Attendance falls, then the ax

If the five NFL owners who pink-slipped head coaches last week needed reasons beyond their teams' won-lost records, they only had to look at the sight — or even the threat — of escalating numbers of empty seats inside their once-packed stadiums. g For Chicago Bears owner Michael McCaskey ...

Tags: Baltimore Ravens, Carolina Panthers, CBS Broadcasting Inc., Chicago Bears, Florida Panthers, NFL, Philadelphia Eagles, San Francisco 49ers, Seattle Seahawks, Vulcan Ventures, Washington Redskins

This is not your father's bowling alley

Stung by the Asian economic crisis and in the midst of a restructuring, the Brunswick Corp. is looking to attract a younger domestic market with a new branding effort that converts bowling alleys into bowling "zones." The Lake Forest, Ill.-based sports equipment and bowling compa ...

Tags: Brunswick Corp.

Bears' hunt intensifies

After watching Connecticut lure New England Patriots owner Robert Kraft to Hartford with a new $375 million stadium, Chicago Bears owner Michael McCaskey is cranking up lobbying efforts of his own for a new suburban home. McCaskey, who refuses to discuss his stadium plans publicly, is quietly me ...

Tags: Baltimore Ravens, Chicago Bears, Chicago White Sox, KPMG, New England Patriots, NFL, Washington Redskins

NBA woes of little help to ABL franchise

Not having the Chicago Bulls around would seem a marketing bonanza for the ABL expansion Chicago Condors, but the team hasn't siphoned much interest from basket- ball-starved fans during the NBA lockout. Since opening their inaugural season with a sellout of 7,000 fans at the University of Illin ...

Tags: Chicago Bulls, Fox, NBA, WNBA

In sports wars, a vet takes command

arvey Schiller oversees the voluminous sports programming of Turner Sports Inc.: The NBA on TNT, Atlanta Braves baseball on TBS, golf, professional wrestling, the Turner-conceived Goodwill Games, Olympic coverage and figure skating, and now boxing and the NHL expansion Atlanta Thrashers, who will s ...

Tags: Atlanta Braves, Atlanta Hawks, Atlanta Thrashers, CBS Broadcasting Inc., ESPN, Fox, NBA, NBC, NCAA, NFL, NHL, Oakland Raiders, Time Warner

Hartford sets bar too high, critics say

As the legislative dust settles from a deal that gives the New England Patriots a $375 million stadium courtesy of Connecticut taxpayers, debate over the generosity of its terms shows no signs of letting up. Team owner Robert Kraft stands to gain about $76 million a year in NFL-related revenue ...

Tags: Baltimore Ravens, Cleveland Browns, KPMG, New England Patriots, NFL

At last, niche pioneer hits the green

ou'd think that a guy who was about to spend millions of dollars launching a 24-hour, seven-day-a-week golf channel would have had an obsession with the sport. Or at least be good at it. Think again. Armed with a grand total of six rounds of golf under his belt and a rock-solid gut instinct, ...

Tags: Classic Sports Network, Comcast Corp., Crowley Cellular Telecommunications, ESPN, Golf Channel, IMG, LPGA, Newhouse Broadcasting, Times Mirror Co.

Pats' guarantees face legislative resistance

Some leading Connecticut lawmakers are pushing New England Patriots owner Robert Kraft to make concessions on $17.5 million in premium seating guarantees if he wants the state to build him a $375 million stadium in Hartford. After a week of public hearings, private lobbying and a Patriots public ...

Tags: New England Patriots

Skills contest signs 2 sponsors

Organizers of an inaugural college football skills challenge planned during Super Bowl week have signed two presenting sponsors and are nearing a title sponsorship package with a computer company. Officials at Chicago-based Intersport Inc. said that Volvo and National Car Rental Inc. have agreed ...

Tags: Fox, Intersport, National Car Rental, NFL

Browns gear grabs green

The Cleveland Browns don't have a head coach or any players, but merchandise sales for the new franchise are already well ahead of a host of other NFL teams as Browns officials scramble to put a new organization together. Even bigger things may be on the way. The team is expected to unveil a ne ...

Tags: Cleveland Browns, Denver Broncos, Edmonton Oilers, Green Bay Packers, Kansas City Chiefs, New Orleans Saints, NFL, Pittsburgh Steelers, Pro Player Inc., Reebok, San Francisco 49ers, Tennessee Titans

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