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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Umbel taps into data to give clients better insight into their fans

Published in SportsBusiness Journal on 08 / 29 / 16

Higinio “H.O.” Maycotte is a serial entrepreneur who after seeing the rise of big data in sports, pounced on the opportunity to create high-tech company Umbel in 2010. Six years and $23 million in funding later, Umbel is staking its claim in the fast-growing industry of data collection. ...

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Tags: Marketing and Sponsorship

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