About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Sixers purchase esports franchises

Published in SportsBusiness Journal on 09 / 26 / 16

The Philadelphia 76ers and venture firm NextEquity have purchased a majority stake in leading esports franchises Team Dignitas and Team Apex, making the Sixers the first U.S. sports organization to control a professional gaming outfit. ...

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Tags: Franchises

More Stories by this Author

12/02/02
SportsBusiness Journal: NBDL hits sophomore slump

The National Basketball Development League's second season is off to a dismal start at the gate, despite marketing efforts to raise local interest around the eight-team league. The league is averaging about 1,554 in paid attendance through 20 games, compared to a paid attendance of 2,413 f ...

Tags: Basketball, ESPN, NBA

12/02/02
SportsBusiness Journal: Mavs win pays dividends

The Dallas Mavericks' string of 13 consecutive victories to start the season is beginning to pay dividends as the team moves to sign additional sponsors while playing to excess capacity at the American Airlines Center. Team officials would not disclose the number of new sponsors added since ...

Tags: Basketball, Dallas Mavericks, Los Angeles Lakers, NBA, Sacramento Kings

11/25/02
SportsBusiness Journal: Rockets ready Yao ads

The Houston Rockets will unveil television commercials next month featuring Yao Ming in an effort to kick-start attendance, which has fallen to its lowest level in nearly two decades. The Rockets drew just 8,984 fans for their home game last Tuesday against the Cleveland Cavaliers, th ...

Tags: Atlanta Hawks, Basketball, Chicago Bulls, Houston Rockets, NBA

11/25/02
SportsBusiness Journal: AFL creates AFL Images

The Arena Football League is creating a new venture called AFL Images, the indoor league's version of NFL Films. The league is expected to announce this week a deal with Fort Lauderdale, Fla.-based Convizion Inc. to run the venture, which will act as a video library and licensing arm for t ...

Tags: Football, NBC

11/18/02
SportsBusiness Journal: Johnson will sell up to 30%

Black Entertainment Television founder Robert Johnson will look for local investors to take up to a 30 percent stake in his bid to buy the Charlotte NBA expansion franchise, which is expected to cost at least $300 million. Johnson wants to include Charlotte-area investors to bolster his e ...

Tags: Baseball, Basketball, MLB, NBA, New Orleans Pelicans

11/18/02
SportsBusiness Journal: NBA cafe for Hornets facility?

The New Orleans Hornets' new $6.5 million practice facility on the east side of New Orleans could include an NBA-owned restaurant. The team announced the new practice facility Nov. 12 but did not name a specific site, which will be donated by the city. The state will pay for construct ...

Tags: Basketball, NBA, New Orleans Pelicans

11/04/02
SportsBusiness Journal: Heidi Ueberroth

H eidi Ueberroth doesn't need much help selling league sponsorships, but here's a suggestion from her immediate boss, Adam Silver, president of NBA Entertainment: Convince Augusta National Golf Club to admit Ueberroth as its first female member. ...

Tags: Adidas, Basketball, Dell, Forty Under 40, NBA, WNBA

11/04/02
SportsBusiness Journal: Joe Dumars

Dumars J oe Dumars retired from the Detroit Pistons in 1999 after a 14-year career, two NBA championships, six league all-star selections and enough money to live a life of leisure. So why did Dumars join the team's fro ...

Tags: Basketball, Detroit Pistons, Forty Under 40, NBA, Washington Wizards

11/04/02
SportsBusiness Journal: Yao Ming set for documentary

The producer of hit Broadway shows "Hairspray" and "The Producers," in a joint venture with the NBA, is shooting a feature-length documentary aimed for mass audiences on Chinese basketball sensation Yao Ming. James Stern, who also produced "Michael Jordan to the Max," an IMAX film, said, " ...

Tags: Basketball, Chicago Bulls, Denver Nuggets, Houston Rockets, NBA

11/04/02
SportsBusiness Journal: Clippers hope to boost sponsors

The Los Angeles Clippers are leveraging new radio and television deals in hopes of boosting their number of sponsorships by 50 percent compared with last season, team officials said. The team this year signed a five-year rights-fee deal with KXTA-AM to broadcast its games. Last season, the ...

Tags: Basketball, Los Angeles Clippers, Marketing and Sponsorship

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