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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA, Discovery Education Collaborating On New Virtual Experience

Published in SportsBusiness Daily on 04 / 28 / 17

The NBA and Discovery Education will launch their latest collaboration with “Careers That Count: A Virtual Field Trip With The NBA” to debut May 4. The virtual experience takes students to the league's N.Y. HQ and MSG while highlighting the relationship between math and careers in pro sp...

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More Stories by this Author

11/24/03
SportsBusiness Journal: Gund sells indoor naming rights

Cavaliers/Gund Arena President Len Komoroski (left), Cavaliers forward Chris Mihm and Huntington Bank Regional President Dan Klimas Cleveland Cavaliers owner Gordon Gund already has his name atop the Gund Arena, but that's not stopping ...

Tags: Basketball, Cleveland Cavaliers, Fox

11/24/03
SportsBusiness Journal: 12 teams to cash in on NBA retro nights

The NBA this season is boosting the number of teams participating in "Hardwood Classics" nights from eight to 12, giving more teams than ever the chance to cash in on the hot retro-inspired merchandise sales trend. Jermaine O’Neal models a retro jers ...

Tags: Atlanta Hawks, Basketball, Chicago Bulls, Golden State Warriors, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Marketing and Sponsorship, NBA, New York Knicks, Orlando Magic, Philadelphia 76ers, Sacramento Kings, San Antonio Spurs, Utah Jazz

11/17/03
SportsBusiness Journal: Milwaukee owners sue over AFL fee

Owners of the defunct Arena Football League franchise in Milwaukee have filed a lawsuit contending they are owed nearly two-thirds of the $16 million expansion fee paid by the new ownership group in Philadelphia. According to the complaint, filed this summer in Cook County, Ill., by the owne ...

Tags: Football, Philadelphia Eagles

11/10/03
SportsBusiness Journal: Sal LaRocca

T he NBA is loathe to release financial information, but that's not stopping Sal LaRocca from publicly touting that the league expects merchandise retail revenue to reach a record $3 billion this year, a noteworthy number given that the market was dead in the water just a few seasons ...

Tags: Basketball, Forty Under 40, NBA, Reebok

11/10/03
SportsBusiness Journal: Billy King

A s general manager of the Philadelphia 76ers, Billy King has mastered the basketball operations side of running an NBA franchise. Now, King will have to do the same on the business end of the Sixers organization after ...

Tags: Basketball, Forty Under 40, Philadelphia 76ers

11/10/03
SportsBusiness Journal: David Baxter

D avid Baxter is too young to remember much about the 1960s, but as president of Reebok's sports licensed division, he can certainly appreciate that era. Especially since his company is making millions off the white-hot, retro fashion trend in sports apparel. Consider that Reebok ...

Tags: Basketball, Football, Forty Under 40, NBA, NFL, Reebok

11/03/03
SportsBusiness Journal: Back to the future

The expansion Charlotte Bobcats are unveiling their initial advertising campaign with a $1 million effort that relies on North Carolina's deep basketball history to revive local interest in the NBA. The campaign, called "Basketball, It's In Our Blood," debuts locally this week with televis ...

Tags: Basketball, Charlotte Hornets, NBA, New Orleans Pelicans

11/03/03
SportsBusiness Journal: Lakers foes screen the media

The Los Angeles Lakers embark on their first extended road trip of the season this week, and regardless of whether Kobe Bryant makes the trip, his legal problems are causing host teams to be more vigilant when issuing press credentials. The Lakers' four-game road trip begins today in Milwauk ...

Tags: Basketball, Los Angeles Lakers, Memphis Grizzlies, Milwaukee Bucks, NBA, New Orleans Pelicans, San Antonio Spurs

10/27/03
SportsBusiness Journal: Game plan calls for growth overseas

W ith National Basketball Association rosters more than ever reading like roll call at the United Nations, the NBA's foreign invasion is back in full force as the league looks overseas to add new life to its maturing brand in the United States. Names like Pau Gasol of the Memphis Gr ...

Tags: Basketball, Dallas Mavericks, Houston Rockets, Memphis Grizzlies, NBA, Quaker Oats, Reebok

10/27/03
SportsBusiness Journal: NBA merchandise sales up

Jason Kidd and wife Joumana visit the NBA Store in New York during a recent promotion. The NBA is riding the wave of increased merchandise sales by setting double-digit growth targets for the upcoming season as the league trumpets a m ...

Tags: Adidas, Basketball, Boston Celtics, Cleveland Cavaliers, Dell, Los Angeles Lakers, NBA, Nestle Purina, Brooklyn Nets, Philadelphia 76ers, Reebok, Verizon, Washington Wizards

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