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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Sentry Insurance To Sponsor PGA Tour Event At Kapalua

Published in SportsBusiness Daily on 08 / 16 / 17

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its ho...

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More Stories by this Author

06/14/04
SportsBusiness Journal: Black ink is back for Pistons

Only their trip to the NBA Finals will bring the Detroit Pistons a profit this season, despite leading the NBA in attendance. It took winning the Stanley Cup for Palace Sports & Entertainment’s NHL franchise, the Tampa Bay Lightning, to make money for the first time since the company bo ...

Tags: Basketball, Detroit Pistons

06/07/04
SportsBusiness Journal: AFL counts gains at gate

Close the book on an Arena Football League regular season that brought attendance and sponsorship increases but saw television ratings on NBC flat compared with 2003. Average attendance for the AFL increased 5.5 percent to 12,019 fans a game, according to Street & Smith’s SportsBusiness ...

Tags: Atlanta Falcons, Football, NBC

06/07/04
SportsBusiness Journal: Promo pits Shaq Diesel, Vin Diesel

The NBA is again turning to Hollywood to help promote the league finals on ABC, with new spots featuring “The Chronicles of Riddick.” ABC announcer Al Michaels is featured in another spot, to first air during Game 1. The cross-promot ...

Tags: ABC, Basketball, ESPN, Los Angeles Lakers, Marketing and Sponsorship, NBA

05/31/04
SportsBusiness Journal: New owners to retool Hawks

The Atlanta Hawks have begun installing a different business model with their new ownership group, which is consolidating three sports entities under one roof. Only the Hawks’ logo and colors will remain untouched while team officials work to retool the struggling franchise. ...

Tags: Atlanta Hawks, Basketball, NHL

05/31/04
SportsBusiness Journal: AFL strikes apparel deal with Nike

Nike has signed a deal that will have the country’s leading sports brand supplying uniforms and all other apparel for all but two of the Arena Football League’s teams beginning next year, AFL officials said last week. The three-year pact could be valued as high as $5 million, sources said ...

Tags: Electronic Arts, Football, Marketing and Sponsorship, NBC, Spalding

05/24/04
SportsBusiness Journal: NBA, ABC at odds over promotion

An undercurrent of discontent is rippling through the NBA’s partnership with ABC, with top team officials saying a lack of promotional efforts by the network is straining a relationship that’s in just the second season of a six-year deal. Talk at ABC, meanwhile, is that the league is fai ...

Tags: ABC, Basketball, ESPN, NBA, NBC, Phoenix Suns

05/24/04
SportsBusiness Journal: NBC chooses 2-year AFL extension

NBC’s agreement to continue as the AFL’s network partner through 2006 is virtually identical in terms to their existing deal except for one significant change: NBC opted to extend the deal by two years instead of four, as outlined in the original agreement. Network officials said the rea ...

Tags: Football, NBC

05/17/04
SportsBusiness Journal: Maloof Television will tap sports

Look for Sacramento Kings owners Joe and Gavin Maloof to include sports programming as part of their budding television entertainment enterprise. “It’s a natural,” said Joe Maloof, who with Gavin runs the Kings as part of the Maloof family business empire. The latest additio ...

Tags: Sacramento Kings

05/17/04
SportsBusiness Journal: Balancing act scores for Bulls

It’s now nearly a Chicago Bulls tradition. Finish the NBA season with one of the league’s worst records, then freeze season-ticket prices to preserve an average attendance that perennially ranks near the top of the NBA although the team has won no more than 30 games in a season sinc ...

Tags: Basketball, Chicago Bulls, Dallas Mavericks, Detroit Pistons, NBA, Orlando Magic

05/17/04
SportsBusiness Journal: Tapscott takes bigger role in Charlotte

Charlotte Bobcats owner Robert Johnson is promoting Ed Tapscott to president of Bobcats Basketball Holdings LLC. Tapscott Tapscott, who was executive vice president and chief operating officer of the group, now will be respon ...

Tags: Basketball, Charlotte Hornets, NBA

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