About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Suns Rolling Out Video Series For 50th Anniversary Season

Published in SportsBusiness Daily on 10 / 18 / 17

The Suns tonight will begin activating around their 50th anniversary with the debut of a video content series called “Since '68” that will run during the team’s pregame TV coverage and across team digital channels. New content will be produced for each regular-season Suns game. The...

Read More

More Stories by this Author

SportsBusiness Journal: Seasoned Veteran

David Stern has been toiling at the NBA for so long that the league now includes a second generation of ownership families that during Stern’s tenure have watched their franchise values skyrocket, especially in the past few years. ...

Tags: ABC, Basketball, Boston Celtics, Charlotte Hornets, Dallas Mavericks, ESPN, Houston Rockets, Minnesota Timberwolves, NBA, NBC, NBDL, Phoenix Suns, Sacramento Kings, WNBA

SportsBusiness Journal: Global trade

The NBA tips off its 2004-05 season with a new wave of international players showing up on team rosters. But for every Yao Ming there is a Darko Milicic, who in addition to his $9.6 million salary cost the Detroit Pistons at least another $1 million to import from Montenegro. All that m ...

Tags: ABC, Basketball, Detroit Pistons, ESPN, Houston Rockets, NBA, Reebok, Sacramento Kings

SportsBusiness Journal: Knicks' campaign provides assist

The New York Knicks have launched a first-ever voter registration campaign as they, and the league, prepare for a regular season that starts the same night as Election Day, Nov. 2. Allan Houston is among the Knicks players in spots appearing on MSG N ...

Tags: Basketball, New York Knicks

SportsBusiness Journal: Bobcats try to sell out opener

Less than three weeks before their regular-season debut, the Bobcats are uncertain whether they will sell out their first-ever home game. Single-game tickets have been on sale since Oct. 2, but the Bobcats as of last Thursday had blocks of both lower- and upper-bowl seats still available f ...

Tags: Basketball, Charlotte Hornets, Cleveland Cavaliers

SportsBusiness Journal: Firm seeking NBA program biz

University Sports Publications is making a run at the NBA game-day magazine business by offering franchises more lucrative deals that aim to transform the production of game programs from mainly a marketing chore into a profitable venture. The company has signed deals this offseason with t ...

Tags: Basketball, Chicago Bulls, Los Angeles Clippers, NBA

SportsBusiness Journal: Offseason busy for Shaq’s teams

The Miami Heat and Los Angeles Lakers had little in common until this summer, when the Lakers traded Shaquille O’Neal to the Heat. This week, SportsBusiness Journal completes its look at the summer marketing activities of the NBA’s 30 teams by examining Los Angeles and Miami, the two clubs ...

Tags: Basketball, Los Angeles Lakers, Miami Heat, NBA

SportsBusiness Journal: New players, new owners, a new team

SportsBusiness Journal this week continues its look at NBA teams’ offseason marketing efforts with reports on the summer activities of the Milwaukee Bucks, Los Angeles Clippers, Golden State Warriors and Dallas Mavericks. In addition, we examine the most-recent efforts of the expansion Char ...

Tags: ABC, Basketball, Charlotte Hornets, Dallas Mavericks, Golden State Warriors, Los Angeles Clippers, Marketing and Sponsorship, Milwaukee Bucks, NBA

SportsBusiness Journal: NYC neighbors make changes for season

The New York Knicks and New Jersey Nets play seven miles from each other, but when it comes to offseason marketing activities, the clubs are a world apart. The Knicks are coming off a season in which they returned to the playoffs for the first time since 2001, providing a boost to the busi ...

Tags: Basketball, Brooklyn Nets, New York Knicks

SportsBusiness Journal: NBA in playoff talks with ABC

The NBA is in discussions with ABC to put additional early round postseason games on the network this season after last year’s Finals coverage generated strong ratings, NBA Commissioner David Stern said last week. Stern “We learned a ...

Tags: ABC, Basketball, ESPN, NBA, NBDL

SportsBusiness Journal: Teams set goals for new plans

The Atlanta Hawks and New Orleans Hornets are launching major marketing efforts in hopes of rising from the depths of the NBA’s attendance ranks. The Denver Nuggets, conversely, are already on the rise, thanks largely to last season’s rookie sensation Carmelo Anthony and the team’s first pl ...

Tags: Atlanta Hawks, Basketball, Denver Broncos, NBA, New Orleans Pelicans

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug