About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Sentry Insurance To Sponsor PGA Tour Event At Kapalua

Published in SportsBusiness Daily on 08 / 16 / 17

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its ho...

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More Stories by this Author

07/26/04
SportsBusiness Journal: No offseason for NBA teams

The Indiana Pacers and Minnesota Timberwolves finished first in their respective conferences during the 2003-04 NBA regular season. Now the teams are looking to leverage that success to increase revenue. The Seattle SuperSonics, meanwhile, are taking a different marketing tack after anot ...

Tags: Basketball, Indiana Pacers, Marketing and Sponsorship, Minnesota Timberwolves, NBA, Xcel Energy

07/19/04
SportsBusiness Journal: Reebok logo will be seen at Olympics

Reebok has just one member of the men’s Olympic basketball team under contract while Nike has seven, but don’t expect a repeat of any ambush marketing akin to Michael Jordan’s 1992 flag-wrap during this year’s Games. U.S. Olympic basketball roster ...

Tags: Basketball, Marketing and Sponsorship, Olympics, Reebok, USOC

07/19/04
SportsBusiness Journal: Inside the marketing of 3 NBA clubs

The Trail Blazers tried to keep fans’ spirits afloat with a Rose Festival parade appearance. NBA players are in the midst of their offseason, but the work of team marketing executives continues in earnest through the summer months. Here’s ...

Tags: Basketball, Chicago Bulls, Marketing and Sponsorship, NBA, Phoenix Suns, Portland Trail Blazers

07/12/04
SportsBusiness Journal: AFL signs with Haddad for kids’ clothes

The Arena Football League has signed a three-year licensing deal with Haddad Apparel Group, the first-ever children’s clothing agreement for the indoor league as it looks to develop its consumer-products business. The deal with Haddad comes a month after the AFL secured a three-year appare ...

Tags: Football, Marketing and Sponsorship, MLB, NBA, NFL, NHL

07/12/04
SportsBusiness Journal: NBDL makes first team sale

The National Basketball Development League expects to expand to 10 teams by the 2005-06 season, with the growth to include an increased number of private investors following the league’s first team sale to a Florida group. The league late last month completed the sale of the Charleston (S. ...

Tags: Basketball, MLB, NBA, NBDL

06/28/04
SportsBusiness Journal: Bobcats jerseys set for August

The Charlotte Bobcats now have a roster to help market their expansion franchise, but it will still be about six weeks before the players don the official uniforms of the NBA’s 30th team. Holding off on a uniform unveiling until Aug. 11 is part of the Bobcats’ design to maximiz ...

Tags: Basketball, Charlotte Hornets

06/28/04
SportsBusiness Journal: Titans’ Adams close on AFL club

Tennessee Titans owner Bud Adams is nearing a deal to put an Arena Football League franchise back in Nashville for play next season, league officials said last week. Adams owns the rights for an AFL Nashville franchise and has been working to complete a deal with the Gaylord Entertainment ...

Tags: Dallas Cowboys, Detroit Lions, Football, New Orleans Saints, NFL, Tennessee Titans

06/21/04
SportsBusiness Journal: MSG moves on massive upgrade

Built in 1968, Madison Square Garden is second-oldest NBA arena. Cablevision has begun its search for a design firm to lead a long-desired overhaul of aging Madison Square Garden, a renovation estimated to cost as much as $370 million. ...

Tags: Ellerbe Becket, MSG Network, New Jersey Devils, Brooklyn Nets, New York Jets, New York Knicks, New York Rangers

06/21/04
SportsBusiness Journal: Q&A with Pistons' Tom Wilson

Tom Wilson: Postseason success “re-energizes our people,” translates into sales boost. Tom Wilson has experienced as much success in the past year as many top sports executives hope to have in a lifetime. Wilson is the right-hand man ...

Tags: Basketball, Detroit Pistons, Los Angeles Lakers, NBA, Palace Sports and Entertainment, Tampa Bay Lightning

06/21/04
SportsBusiness Journal: Ratings bounce for NBA Finals

Thanks mainly to the star power of the Los Angeles Lakers, this year’s NBA Finals generated the highest television ratings for the league’s championship round since 2001. Click chart to enlarge The ...

Tags: ABC, Basketball, Chicago Bulls, Detroit Pistons, Indiana Pacers, Los Angeles Lakers, NBA, NBC, Brooklyn Nets, New York Knicks, Philadelphia 76ers, San Antonio Spurs, Utah Jazz

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