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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Athlete Endorsements Are Entering A New Era Thanks To Presence Of Social Media

Published in SportsBusiness Daily on 05 / 29 / 15

Social media is defining a new era of athlete endorsements. “It used to be that you needed the networks to build your brands and be in a major city, but all that has changed now,” said Priority Sports & Entertainment Founder & CEO Mark Bartelstein during a panel discussion...

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Tags: Brand Engagement Summit

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05/21/01
SportsBusiness Journal: NBA taking its celebrity league to the troops

The NBA went Hollywood in 1999 by creating its star-studded Entertainment League, which is now making like Bob Hope and entertaining overseas troops during a military goodwill tour. "The league was initially created to build relationships within the entertainment industry while giving fo ...

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05/21/01
SportsBusiness Journal: Taxmen target visiting teams

As big-league payrolls continue to climb, state and local officials around the country are increasingly looking at visiting teams as tax targets as much as sports entertainment. While Florida, Texas, Nevada, South Dakota, Wyoming, Alaska and Washington don't collect state ...

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05/14/01
SportsBusiness Journal: Memphis offers unmatched arena deal

The Vancouver Grizzlies have been offered an arena deal in Memphis, Tenn., that negotiators said will be the most lucrative deal in the NBA. "We've offered a deal that they've yet to accept that any other team in the NBA would love to have," said Len Perna, managing partner of Goal Group ...

Tags: This Week's Issue

05/14/01
SportsBusiness Journal: Host will sell sponsorships for NBA league

Host Communications Inc. has signed a joint marketing agreement with the NBA's fledgling National Basketball Development League, which tips off this fall. The deal calls for Host to sell sponsorships, promotions and marketing rights for the new eight-team league, which will operate under the ...

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05/07/01
SportsBusiness Journal: Attendance up, TV down for NBA's 1st round

The NBA is setting attendance records for its first round of the playoffs, but postseason television ratings so far have been a disappointment for the league. For all playoff games through May 1, average household television ratings on NBC dropped 9 pe ...

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05/07/01
SportsBusiness Journal: Memphis team needs $90 mil from new arena

Memphis, Tenn., officials are rushing to put together a massive marketing campaign needed to convince the NBA that the city can support a franchise that would need to generate up to $90 million in annual revenue in what would be the league's smallest market. "We are behind schedule, we can ...

Tags: This Week's Issue

05/07/01
SportsBusiness Journal: Companies hedge bets with insurance

It's the ultimate nightmare for corporate sports marketing executives: Pay millions of dollars to a star athlete to hawk the company's products only to wake up and find that the player has been injured, waived or said something so offensive that the company has no choice but to sever the deal ...

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05/07/01
SportsBusiness Journal: With Lurie or not, Philly's next for AFL

The next market for the rapidly expanding Arena Football League looks to be Philadelphia, where AFL officials are zeroing in on a deal to add a franchise. While AFL officials won't comment on a specific date or owner, officials said they expect to roll out Philadelphia during the next round ...

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04/30/01
SportsBusiness Journal: Playoff fever means 2-for-1 in Charlotte

NBA playoff fever was running so cold in Charlotte last week that Hornets officials were offering two-for-one ticket sales to spark interest in their first-round series against Miami. The promotion came as Hornets officials look to build public support for a new downtown arena. The Hornets ...

Tags: Indiana Fever, Miami Heat, Minnesota Timberwolves, NBA, New Orleans Pelicans, San Antonio Spurs

04/30/01
SportsBusiness Journal: Network holds key, and it’s not NBC

The future of the XFL rests in the unlikely hands of UPN, a bit player in national sports television, in the aftermath of an inaugural season filled with mistakes and miscalculations. "The XFL has got to have UPN's involvement," said Breck Wheeler, a stock analyst with Legg Mason Wood Walk ...

Tags: ABC, CBS Broadcasting Inc., ESPN, Fox, Legg Mason Inc., NBC, NFL, Time Warner, UPN, XFL

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