About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

Read More

Tags: Marketing and Sponsorship

More Stories by this Author

07/16/01
SportsBusiness Journal: Free ad spots sprout in Wimbledon rain

NBC didn't buy insurance covering rain and other delay-inducing elements at Wimbledon and gave away ad time when showers pushed the men's final at the tennis major from its traditional Sunday time slot to Monday morning. Advertisers that bought into the men's final at Wimbledon did not recei ...

Tags: This Week's Issue

07/09/01
SportsBusiness Journal: Grizzlies sing in Memphis pitch

The Memphis Grizzlies are getting ready to roll out a new marketing campaign to take advantage of the city's enthusiasm for its new NBA team. Until the NBA officially approved the team's move out of Vancouver, marketing officials had struggled to sel ...

Tags: This Week's Issue

07/09/01
SportsBusiness Journal: AFL pursuing sponsors of XFL

The Arena Football League is hoping to profit from the defunct XFL by snapping up sponsorship dollars previously earmarked for the failed league. Since the XFL folded in early June, AFL officials have been approaching companies that bought into the lea ...

Tags: This Week's Issue

07/02/01
SportsBusiness Journal: Cities set, NBDL turns to staffing, sales

Organizers of the NBA's upstart player development league plan to spend the coming months assembling team staffs and selling tickets in advance of the start of play in November. The fledgling National Basketball Development League stands apart from other minor league basketball organizati ...

Tags: This Week's Issue

07/02/01
SportsBusiness Journal: Building a future beyond MJ

F or the past three years, whenever NBA officials would meet with a marketing partner, one of the suits sitting around the table would invariably turn to NBA Entertainment President Adam Silver and pose the following question: "So, who is goin ...

Tags: This Week's Issue

07/02/01
SportsBusiness Journal: Asheville (N.C.) Civic Center lands final team for NBDL's first s ...

The NBA's fledgling minor league known as the National Basketball Development League will put its eighth and final team in Asheville, N.C., as the NBDL gets ready to begin its inaugural season in November. Asheville won out over Macon, Ga., as the NBDL's final market. The team will play in ...

Tags: This Week's Issue

07/02/01
SportsBusiness Journal: OK for Grizzlies' move would come with fee

Memphis, Tenn., officials have strung together a sweetheart deal to lure the Vancouver Grizzlies to town, but team owner Michael Heisley will have to pay a substantial relocation fee to the NBA to move to Memphis. The league's Board of Governors was expected to make a recommendation late las ...

Tags: This Week's Issue

07/02/01
SportsBusiness Journal: No plans yet for Jordan to sell stake

If Michael Jordan really plans an NBA comeback, he has yet to tell his business partners or reveal his plan to get rid of his stake in the Washington Wizards, a source close to the team said. Jordan is a minority partner in Lincoln Holdings LLC, which owns the NHL's Washington Capitals and ...

Tags: This Week's Issue

07/02/01
SportsBusiness Journal: Rattlers still on the block

There is no pending deal to sell the Arena Football League's Arizona Rattlers, but that's not to say owner Jerry Colangelo wouldn't sell for the right price. Colangelo, who has been on a selling spree of late after unloading the NBA Phoenix Suns' in-house marketing company last month, said ...

Tags: This Week's Issue

07/02/01
SportsBusiness Journal: Suns look to brighten dull ticket sales

Phoenix Suns officials are spending their off-season retooling their marketing plans to revive interest in the franchise after watching attendance drop and the season-ticket waiting list evaporate. For the first time in franchise history the Suns will offer three season-ticket plans — ...

Tags: This Week's Issue

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug