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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Suns Rolling Out Video Series For 50th Anniversary Season

Published in SportsBusiness Daily on 10 / 18 / 17

The Suns tonight will begin activating around their 50th anniversary with the debut of a video content series called “Since '68” that will run during the team’s pregame TV coverage and across team digital channels. New content will be produced for each regular-season Suns game. The...

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12/20/04
SportsBusiness Journal: Bulls offering fantasy experiences

The Chicago Bulls have started selling fan fantasy packages as a new promotional effort to gain additional revenue. The Bulls are charging a minimum of $1,000 for a variety of offerings, including opportunities to be a floor sweeper during a game ($1,200), a ball person ($1,500) and a r ...

Tags: Basketball, Chicago Bulls, Chicago White Sox, Marketing and Sponsorship, Miami Heat, Orlando Magic

12/13/04
SportsBusiness Journal: Lakers attendance down

The Los Angeles Lakers are part of the NBA’s featured Christmas Day lineup again this year, but there are some signs early in this season that a little of the luster might be fading from the gilded franchise. The Lakers drew less-than-sellout crowds in both Milwaukee and Chicago earlier ...

Tags: ABC, Basketball, Chicago Bulls, Los Angeles Lakers, Miami Heat, Milwaukee Bucks, NBA, New York Knicks

12/06/04
SportsBusiness Journal: T'Wovles find media guide oops

Being an NBA expansion franchise brings little respect, even from summer interns. Consider the fun poked at the Charlotte Bobcats by an intern hired this past offseason by the Minnesota Timberwolves to help put together the Wolves’ media guide. On page 212 of this season’s Timberw ...

Tags: Basketball, Charlotte Hornets, Minnesota Timberwolves

12/06/04
SportsBusiness Journal: Post-fight poll gives NBA split decision

Only one in 10 sports fans points to NBA players as having the best image among major pro leagues’ athletes, but few fans say last month’s player-fan brawl in Detroit will keep them from watching or attending more NBA games. Those are just two of the results of an exclusive survey conduc ...

Tags: ABC, Atlanta Hawks, Basketball, Chicago Bulls, Dallas Mavericks, ESPN, Memphis Grizzlies, MLB, NBA, NFL, NHL

11/29/04
SportsBusiness Journal: Damage control for the Pistons

Game night on Friday, Nov. 19, at The Palace of Auburn Hills was ending like so many others for Detroit Pistons President Tom Wilson, who was watching the final minutes of a losing effort against the Indiana Pacers from his usual spot in the players’ tunnel. But with the seconds ticking ...

Tags: Basketball, Detroit Pistons, ESPN, Indiana Pacers, NBA, Phoenix Suns

11/22/04
SportsBusiness Journal: Nets not giving up on Jersey

The long-forlorn state of the New Jersey Nets has come to this: Reclusive owner Bruce Ratner is going on the offensive. SNAPSHOT: BRUCE RATNER Age: 59 Educati ...

Tags: Basketball, Marketing and Sponsorship, NBA, Brooklyn Nets, YES Network

11/08/04
SportsBusiness Journal: Bush-Kerry hurts NBA's ratings

The NBA’s decision to open its 2004-05 season on Election Day, running opposite the nation’s hotly contested presidential race, had a predictable effect on the league’s debut television ratings last Tuesday night. The NBA opening-night doubleheader on TNT (Houston-Detroit, Denver-Los Angel ...

Tags: Basketball, Dallas Mavericks, Denver Nuggets, Detroit Pistons, Houston Rockets, Los Angeles Lakers, NBA, Arizona Coyotes, San Antonio Spurs, Sports Illustrated

11/08/04
SportsBusiness Journal: Cavs loading up on sponsors

The Cleveland Cavaliers opened their season last week with 18 new sponsors and nine expanded deals that together boost the team’s annual sponsorship revenue by more than $2 million. The business jolt comes after LeBron James’ star-studded rookie season last year. Companies now are clamor ...

Tags: Allstate, Basketball, Cleveland Cavaliers, Marketing and Sponsorship, Mercedes Benz, NBA

11/01/04
SportsBusiness Journal: Survey of NBA executives

SportsBusiness Journal’s survey of NBA team executives was presented to at least one representative of each of the league’s 30 teams, either via phone or e-mail. Executives from 23 teams replied. Respondents were granted anonymity to encourage candid and thorough answers to the survey’s ...

Tags: ABC, Atlanta Hawks, Basketball, Boston Celtics, Chicago Bulls, Dallas Mavericks, Detroit Pistons, ESPN, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, NBA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, Sacramento Kings, San Antonio Spurs, Washington Wizards

11/01/04
SportsBusiness Journal: Pistons score in NBA survey

The Detroit Pistons can add two more accolades to their championship ranks as the 2004-05 NBA season debuts this week: best ownership and best marketing. According to the results of a leaguewide survey by SportsBusiness Journal of top-level NBA team personnel, the Pistons scored just ah ...

Tags: ABC, Atlanta Hawks, Basketball, Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, ESPN, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, NBA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, NFL, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, Sacramento Kings, San Antonio Spurs, Washington Wizards

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