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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA’s RSN ratings down 15 percent this season

Published in SportsBusiness Journal on 02 / 20 / 17

The Dallas Mavericks are well below .500, and their RSN ratings have dropped 53 percent. Photo by: NBAE / GETTY IMAGES Sports TV’s ratings doldrums are hitting local N...

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Tags: Media

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08/18/03
SportsBusiness Journal: New Grizzlies division to run FedEx Forum

The Memphis Grizzlies are creating a new division that will employ between 30 and 35 people to help run the team's new FedEx Forum home. The arena is scheduled to open for the 2004-05 NBA season. The new employees will assist existing Grizzlies management in operating and marketing the venue ...

Tags: Basketball, Memphis Grizzlies, NBA

08/11/03
SportsBusiness Journal: NBA eyes big and tall market

The NBA is launching a new apparel and accessories line aimed at the big and tall market, the first foray in the oversized market by league merchandisers. "This is an opportunity to provide NBA products to a specific segment of the market that we have not previously addressed," said Sal LaRo ...

Tags: Basketball, NBA

08/11/03
SportsBusiness Journal: Southwest, Rockets reach deal

Southwest Airlines has signed on as a founding sponsor of the Houston Rockets' new arena, becoming the first of up to a dozen such partners expected by the team. Rockets, with Yao Ming and Steve Francis, embrace new sponsorship. Southw ...

Tags: Basketball, Houston Rockets, Marketing and Sponsorship, NBA

08/04/03
SportsBusiness Journal: Teams share ideas on ticket sales

You'd think that after capturing the NBA championship, season tickets would be an easy sell for the San Antonio Spurs, especially since the Spurs are the only big-league game in town. Not so, according to team marketers, who said that like the rest of the NBA's 29 franchises, the Spurs th ...

Tags: Basketball, Miami Heat, NBA, New Orleans Pelicans, Orlando Magic, San Antonio Spurs

08/04/03
SportsBusiness Journal: Free-agent spending up in NBA

The NBA's free-agent signing period closed last week with teams having turned a 9 percent salary cap increase and greater familiarity with the league's luxury tax rules into an increased willingness to make deals. "I think teams are probably spending more freely than in the past because they ...

Tags: Basketball, Detroit Pistons, Labor and Agents, Los Angeles Clippers, NBA

07/28/03
SportsBusiness Journal: Magic roll out new uniforms

The Orlando Magic plans to unveil new uniforms this week as part of a larger rebranding effort, making the club the fourth NBA franchise that will sport a new look for next season. The Magic on Friday also will introduce a 15th anniversary logo, which will be used in all advertising and m ...

Tags: Basketball, Cleveland Cavaliers, Denver Nuggets, Houston Rockets, NBA, Orlando Magic

07/28/03
SportsBusiness Journal: Rockets think globally

Work continues on the newly named Toyota Center, a $202 million arena scheduled to open in the fall. The 20-year, $95 million deal that puts the name Toyota Center atop the Houston Rockets' new downtown arena positions the team to continue ...

Tags: Basketball, Houston Rockets

07/07/03
SportsBusiness Journal: Reebok’s ‘D’funkd’ examined

Reebok International Ltd. is planning the launch of its first major NBA merchandising initiative with a new apparel line called "D'funkd," tailored after the look of seven former NBA franchises. The D'funkd line, which is scheduled to make its debut at the 2004 NBA All-Star Game in Los Ang ...

Tags: Basketball, Boston Celtics, NBA, Reebok

06/30/03
SportsBusiness Journal: Gund: LeBron means profit

Ticket and sponsorship business is brisk, the Cavs say, in anticipation of James’ arrival. The Cleveland Cavaliers' selection of LeBron James in last week's NBA draft marks the start of what team owner Gordon Gund said could be the fr ...

Tags: Basketball, Cleveland Cavaliers, NBA

06/30/03
SportsBusiness Journal: Rose Garden may be named

The Portland Trail Blazers are considering a push to find a naming-rights sponsor for their Rose Garden arena as part of a larger effort to generate additional revenue for the franchise. Paul Allen opened his Rose Garden arena, named for the dist ...

Tags: Basketball, NBA, Portland Trail Blazers, Seattle Seahawks, Vulcan Ventures

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