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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Ditching ’burbs for Detroit

Published in SportsBusiness Journal on 12 / 05 / 16

Little Caesars Arena will look like the Pistons’ home and not the Red Wings’ for NBA games, part of the plan for the two franchises to both play in a building that the Red Wings have developed. Photo by: D...

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Tags: Franchises

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SportsBusiness Journal: AFL loses ratings ground

The Arena Football League's average television rating on NBC has slipped in the last month to below projections, as the league lost ground to NCAA March Madness on CBS and golf coverage on NBC. AFL WEEKLY TV R ...

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SportsBusiness Journal: Clippers tap Chinese beer

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Tags: Basketball, Houston Rockets, Los Angeles Clippers, NBA, New York Knicks

SportsBusiness Journal: New efforts bump NBDL crowds only 2%

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SportsBusiness Journal: Hornets to keep ticket prices steady

The New Orleans Hornets are holding steady or decreasing season-ticket prices next year as the team begins selling its second season in the NBA's smallest market. The playoff-bound Hornets will hold the price of most season tickets, which cost an average of $47 a game. They will cut the pri ...

Tags: Basketball, Game Face, NBA, New Orleans Pelicans

SportsBusiness Journal: New NBA team ready to market

Charlotte Mayor Pat McCrory, TV’s Sonja Gantt applaud Robert Johnson at reception. Robert Johnson plans to begin marketing his $300 million NBA franchise in late May with the sale of 52 luxury suites in the Charlotte team's planned new ...

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SportsBusiness Journal: MLB in forgein land complicated

As Major League Baseball looks into placing a team on foreign soil, you'd think that "number of feet above sea level" would be one of the least likely figures to factor into the equation. Not if the market under consideration is Mexico City. In two exhibition games played earlier this mont ...

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SportsBusiness Journal: Cavaliers turn to rebranding

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Tags: Basketball, Cleveland Cavaliers, Denver Nuggets, Indiana Pacers, Los Angeles Clippers, NBA, New Orleans Pelicans

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The Arena Football League has signed a four-year deal with FanBuzz to operate the indoor league's e-commerce merchandise business. Financial terms of the deal weren't disclosed. "We will sell the merchandise and give the AFL a percentage," said FanBuzz President Roy Seinfeld. "The AFL mer ...

Tags: Football, NBC

SportsBusiness Journal: Pistons’ postseason scores a presenter

The Detroit Pistons have become the first NBA franchise to sign a postseason presenting sponsorship deal, securing Capital Mortgage Funding for the team's playoff run. The low-six-figure deal gives the Southfield, Mich., company sponsorship rights to every Pistons playoff game, with a nomi ...

Tags: Basketball, Detroit Pistons, Football, NBA, Brooklyn Nets, NFL, Phoenix Suns, San Antonio Spurs, Washington Wizards

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The Memphis Grizzlies are planning to open three satellite marketing offices to bolster their efforts to become a more regional franchise. The offices would be in Little Rock and Jonesboro, Ark., and Nashville, each of which is within three hours of Memphis. Team officials hope to have th ...

Tags: Basketball, Golden State Warriors, Memphis Grizzlies, NBA, New Orleans Pelicans, New Orleans Saints, Orlando Magic, San Antonio Spurs

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