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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Intersport Brand Engagement Summit: Changing Nature Of Content

Published in SportsBusiness Daily on 05 / 27 / 15

The changing nature of content is forcing sports marketers to play by new rules to connect with fans, said panelists in the opening session of the '15 Intersport Brand Engagement Summit , which is being held today and tomorrow at the Westin Chicago River North. The goal is to create more content th...

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