About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA regular season sees ratings drop

Published in SportsBusiness Journal on 04 / 24 / 17

Stung by early competition from the presidential election, the NBA’s local TV ratings never recovered from a slow start, falling 14 percent during the 2016-17 regular season. Twenty teams saw their RSN ratings drop from last year, with 15 seeing double-digit declines. SportsBusine...

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Tags: Media

More Stories by this Author

01/19/04
SportsBusiness Journal: U.S. Army re-enlisting with arena league

The U.S. Army is returning as a sponsor of the Arena Football League through a one-year deal estimated to be worth $2 million. The renewal marks the third season of Army's AFL sponsorship, but this year's deal for the first time includes media spending and the activation of some local mark ...

Tags: Football, Marketing and Sponsorship, Quaker Oats

01/12/04
SportsBusiness Journal: Turner plans buzz for All-Star game

Turner Sports plans to use new programming on TNT in the days leading up to this year's NBA All-Star Weekend in Los Angeles to drive interest in the annual event. The 2003 All-Star Game is scheduled for Feb. 15 at Staples Center. On Feb. 9 and Feb. 10, TNT plans to broadcast exclusive NBA ...

Tags: Basketball, NBA

12/22/03
SportsBusiness Journal: AFL retains Baker

Arena Football League Commissioner David Baker has signed a new four-year contract to stay with the league, which has seen franchise values soar under his tenure. Baker Baker's current contract expires Dec. 31, and Baker and the AFL's ...

Tags: Football, Fox, NFL

12/15/03
SportsBusiness Journal: Bobcats ready to take on television

C harlotte Bobcats owner Bob Johnson will soon roll out his own regional sports network to complement his $300 million investment in the NBA. Now if only the billionaire founder of the BET network could buy a baseball team to bolster his RSN, which will rely on a myriad of minor leagu ...

Tags: Baseball, Basketball, Charlotte Hornets, Charter Communications, Comcast, IMG

12/08/03
SportsBusiness Journal: Deadline to extend NBA deal nears

NBA officials last week were tight-lipped over whether they planned to exercise an option that expires Dec. 15 to extend their current collective-bargaining agreement by one year. The labor deal with the National Basketball Players Association, agreed to in 1999, expires in June, pending t ...

Tags: Basketball, Labor and Agents, NBA

12/08/03
SportsBusiness Journal: Knicks' promos to pump ticket sales

The New York Knicks for the first time are tailoring new sponsorship packages to include promotions outside Madison Square Garden as they look to drive slumping ticket sales. Sanders Prior to this season, Knicks sponsorships included l ...

Tags: Basketball, Foot Locker, Marketing and Sponsorship, New York Knicks

12/01/03
SportsBusiness Journal: AFL banks on regional cable

The Arena Football League is looking to expand its television presence and is negotiating with Fox Sports Net for a regional cable deal to be in place by the start of the indoor league's upcoming season. The AFL begins its second season in February with NBC as its national television partn ...

Tags: Football, Fox, NBC

12/01/03
SportsBusiness Journal: Hornets hit sophomore slump in ticket sales

Despite the advantage of having a full year to market their product, the New Orleans Hornets are finding that selling season tickets in the Big Easy is more difficult that anticipated in the NBA's smallest market. "We expected some attrition in full-season-ticket sales, but it was more than ...

Tags: Basketball, Charter Communications, Cox Communications, Memphis Grizzlies, NBA, New Orleans Pelicans

11/24/03
SportsBusiness Journal: Gund sells indoor naming rights

Cavaliers/Gund Arena President Len Komoroski (left), Cavaliers forward Chris Mihm and Huntington Bank Regional President Dan Klimas Cleveland Cavaliers owner Gordon Gund already has his name atop the Gund Arena, but that's not stopping ...

Tags: Basketball, Cleveland Cavaliers, Fox

11/24/03
SportsBusiness Journal: 12 teams to cash in on NBA retro nights

The NBA this season is boosting the number of teams participating in "Hardwood Classics" nights from eight to 12, giving more teams than ever the chance to cash in on the hot retro-inspired merchandise sales trend. Jermaine O’Neal models a retro jers ...

Tags: Atlanta Hawks, Basketball, Chicago Bulls, Golden State Warriors, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Marketing and Sponsorship, NBA, New York Knicks, Orlando Magic, Philadelphia 76ers, Sacramento Kings, San Antonio Spurs, Utah Jazz

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