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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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76ers Sign Australian Food Company Four'N Twenty As Sponsor

Published in SportsBusiness Daily on 11 / 20 / 17

The 76ers have signed their first international sponsor with Four’N Twenty, an Australian-based company that produces beef pies. The deal marks Four’N Twenty’s first sponsorship of a U.S. pro team. The current Sixers roster features Australian-born G Ben Simmons , and coach Brett...

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02/14/05
SportsBusiness Journal: New WNBA leader expected soon

The WNBA expects to have a new president in place by the coming NBA all-star weekend, league executives said last week. Ackerman A hiring on that timetable would give the WNBA its new top executive almost three weeks after Val Ackerm ...

Tags: Basketball, NBA, WNBA

02/07/05
SportsBusiness Journal: Wizards create a little magic

There’s no pro hockey, pro baseball is returning to town and the Washington Redskins are always front-of-mind. So what’s getting the most buzz from sports fans in the nation’s capital this winter? The Washington Wizards. The Wizards? “Well, we are processing playoff ticket invoices, an ...

Tags: Basketball, Washington Wizards

02/07/05
SportsBusiness Journal: McDougall takes on Hornets challenge

Tim McDougall moves this week from a job as vice president of marketing for the Houston Rockets to chief marketing officer of the New Orleans Hornets. McDougall is well aware of the challenges associated with leaving big-market Houston, where the playoff-contending ...

Tags: Basketball, Houston Rockets, Marketing and Sponsorship, New Orleans Pelicans

01/31/05
SportsBusiness Journal: Celtics take backseat in Boston

On Super Bowl Sunday, four hours before New England kicks off its attempt at a second consecutive NFL title, the Boston Celtics will tip off in Minnesota against the Timberwolves. Don’t expect many Boston sports fans to plan their afternoons around Paul Pierce vs. Kevin Garnett. ...

Tags: Baseball, Basketball, Boston Celtics, Boston Red Sox, Football, Fox, New England Patriots

01/31/05
SportsBusiness Journal: WNBA prez to inherit challenge

The WNBA is expected to usher in a new era soon with a new president, but whoever takes over will inherit an old challenge: securing private investment in the league. Ackerman It was October 2001 when the NBA announced it was dropping ...

Tags: ABC, Basketball, ESPN, WNBA

01/31/05
SportsBusiness Journal: Magic’s Weisbrod sheds some duties

The Orlando Magic is shuffling its front-office staff, shifting day-to-day business operations away from chief operating officer and general manager John Weisbrod. Weisbrod Weisbrod, who was responsible for running the team’s basketbal ...

Tags: Basketball, Orlando Magic

01/24/05
SportsBusiness Journal: AFL adds TV deals for Canada, Europe

The Arena Football League opens its 2005 season on Friday with two new international broadcast deals to complement the league’s already beefed-up domestic programming package. The AFL has signed a one-year deal with Canada’s Score Television Network to broadcast 20 regular-season ...

Tags: CBSSN, Football, Fox, NBC

01/24/05
SportsBusiness Journal: A possible new trend in jerseys

The color of money in 2004 was powder blue, with the Denver Nuggets’ Carmelo Anthony taking the top spot in individual jersey sales, according to totals compiled by SportScanInfo . “Powder blue is the next teal,” said Tom O’Grady, chief branding officer of GamePlan Branding Gro ...

Tags: Atlanta Falcons, Basketball, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Cowboys, Denver Nuggets, Foot Locker, Football, Marketing and Sponsorship, Minnesota Wild, MLB, NBA, NFL, NHL, Oakland Raiders, Philadelphia Eagles

01/10/05
SportsBusiness Journal: Cavs' staff should get ready for changes

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Tags: Basketball, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Milwaukee Brewers, Phoenix Mercury, Quicken Loans

01/10/05
SportsBusiness Journal: WNBA talking expansion

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Tags: Basketball, Chicago Bulls, NBA, WNBA

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