About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA's New Deal With Verizon To Include Content Distributed Throughout Oath's Portfolio

Published in SportsBusiness Daily on 01 / 17 / 18

The NBA has expanded its partnership with Verizon in a wide-ranging, multiyear agreement that will see official league content distributed on the telecom giant’s Oath portfolio of digital media brands. The agreement calls for a series of highlights and original programming, including a daily m...

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Tags: Media, NBA, Verizon

More Stories by this Author

04/25/05
SportsBusiness Journal: NBA’s DePaoli to Atlanta

Lou DePaoli, NBA vice president of team marketing and business development, is leaving his job to join Atlanta Spirit LLC as executive vice president and chief marketing officer. DePaoli will begin his new job May 9. He will be responsible for marketing the NHL Atlanta Thrashers and NBA ...

Tags: Atlanta Hawks, Basketball

04/25/05
SportsBusiness Journal: NBA: Crowds grow, ratings slip

The fall of the Lakers contributed to lower regular-season ratings, but Shaquille O’Neal’s move to Miami helped boost attendance. The NBA shrugged off a player-fan brawl, the decline of the Los Angeles Lakers and the lack of ...

Tags: ABC, Basketball, ESPN, Los Angeles Lakers, Miami Heat, NBA

04/18/05
SportsBusiness Journal: Nets taking ‘Jersey’ off branding efforts

A team branding plan is taking New Jersey out of the Nets even before the Nets are taken out of New Jersey. Nets team officials are rolling out elements of a branding strategy that drops references to the club’s current home state and, instead, positions the Nets as a regional team. The ...

Tags: Basketball, Marketing and Sponsorship, Brooklyn Nets, YES Network

04/18/05
SportsBusiness Journal: Destination Finals back on NBA itinerary

The NBA is bringing back its Destination Finals campaign for this year’s postseason, using former NBA stars as the centerpiece of a combination TV and touring effort that begins Thursday in New York. The Heat’s Dwyane Wade is among the stars with a t ...

Tags: ABC, Basketball, ESPN, Marketing and Sponsorship, NBA

04/18/05
SportsBusiness Journal: Banks to present NBA playoffs in Seattle, Memphis

The Seattle SuperSonics and Memphis Grizzlies have bought presenting playoff sponsorships, giving the NBA four clubs with such partnerships. The Sonics signed with KeyBank, a longtime partner and their arena naming-rights sponsor. Financial terms weren’t disclosed, but KeyBank will ha ...

Tags: Basketball, Cleveland Cavaliers, Detroit Pistons, Marketing and Sponsorship, Memphis Grizzlies, NBA

04/18/05
SportsBusiness Journal: AFL’s decision process began immediately after on-field death

A “crisis” in the Arena Football League, Commissioner David Baker said last week, used to be something along the lines of a broken pipe in a facility that threatened play. That changed on April 10, when Baker received an urgent call from Los Angeles Avengers owner Casey Wasserman, report ...

Tags: Football, NASCAR, NFL

04/04/05
SportsBusiness Journal: NBA teams in drive for sponsors

With the NBA playoffs less than a month away, contending teams are eyeing playoff sponsorship deals to cash in on their postseason play. It’s not a slam-dunk sell. So far, only the defending champion Detroit Pistons have secured a presenting playoff sponsorship, though other teams ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Detroit Pistons, Marketing and Sponsorship, Miami Heat, NBA, Phoenix Suns

04/04/05
SportsBusiness Journal: Long-settled suit vs. AFL gets final hearing

The Arena Football League is about to put an official end to a 5-year-old, $5 million class action lawsuit filed by players against the league. Next Monday, a New Jersey district judge is scheduled to hold a final hearing in a case that began in February 2000, when AFL players filed a clas ...

Tags: Football

04/04/05
SportsBusiness Journal: Do you Fatty Koo? Turner will for playoffs

Turner Sports is banking on Fatty Koo to be this year’s Black Eyed Peas. Turner has selected musical group Fatty Koo’s coming single “Bounce” as the featured music for its NBA postseason marketing efforts. Last season, the Black Eyed Peas’ “Let’s Get It Started” got extra exposure as A ...

Tags: ABC, Basketball, ESPN, Marketing and Sponsorship, NBA

04/04/05
SportsBusiness Journal: AFL promos pump title game

The Arena Football League this month will launch its latest round of promotional efforts in hopes of driving interest for its first neutral-site title game. The league will buy advertising in late April through local media in all of its potential playoff markets aimed at getting fans to La ...

Tags: Football, Marketing and Sponsorship

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