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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Lagardere Named Management Consultant To Greenbrier Classic

Published in SportsBusiness Daily on 09 / 21 / 16

Lagardere Sports has been hired as management consultant to the PGA Tour Greenbrier Classic. The company will work as an advisor to tournament operations and assist in player recruitment, sponsorship sales and activation around the event, which was canceled this year due to flooding. The '...

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01/06/03
SportsBusiness Journal: NBA TV deal a sign of times

W ith due respect to Yao Ming, the NBA's new six-year, $4.6 billion television deal is the league's most significant story in 2002. It speaks volumes about the state of sports media overall. The deal is not only a sharp programming departure for the league, which was a stap ...

Tags: 2002 Year in Review, ABC, Basketball, ESPN, Fox, NBA, NBC

12/23/02
SportsBusiness Journal: New owner must rebuild Charlotte market

The NBA's return to Charlotte won't draw the parades and adoration that greeted the Hornets in 1988. In fact, newly crowned owner Robert Johnson will have to contend with an oversaturated sponsorship market, according to businessmen who had key roles in the birth of the Hornets, and he wi ...

Tags: Basketball, Carolina Panthers, IMG, NASCAR, NBA, New Orleans Pelicans

12/16/02
SportsBusiness Journal: Rockets to air Asian radio show

Two months into Yao Ming's promising NBA career, the Houston Rockets are ramping up their Asian marketing efforts with a weekly Mandarin-language radio show, plans for Mandarin-language radio game broadcasts and a revamped Mandarin-language Web site. The team will air a Mandarin-languag ...

Tags: Basketball, Houston Rockets

12/09/02
SportsBusiness Journal: Charlotte team may get high pick

One of the bidders for the NBA Charlotte expansion franchise expects the league to deliver a top-five pick in the team's inaugural rookie draft as part of the $300 million franchise fee agreement. "It will likely be between the third and the fifth draft pick," said Steve Belkin, who lea ...

Tags: Basketball, Boston Celtics, Memphis Grizzlies, NBA, New Orleans Pelicans, Toronto Raptors

12/09/02
SportsBusiness Journal: CBA gives AFL players stake in growth

The Arena Football League and its players union have signed a groundbreaking collective-bargaining agreement that gives players a stake in the future growth of the league. The agreement, which will run through 2010, calls for AFL players to receive free agency beginning in 2004 and a pe ...

Tags: Football, NBC, NFL

12/09/02
SportsBusiness Journal: Cable battle hurts Hornets

A battle between rival cable companies is keeping New Orleans Hornets game broadcasts from reaching a key part of the team's new market. When the Hornets moved to New Orleans from Charlotte earlier this year, the team made a 10-year exclusive regional cable deal with Cox Sports Televi ...

Tags: Basketball, Cox Communications, New Orleans Pelicans

12/02/02
SportsBusiness Journal: Jordan’s empire untouched

Michael Jordan remains one of the world's most visible brand names, tied to everything from a clothing line to a cologne, and he continues to sell scads of Gatorade, underwear and batteries. All of which is why Jordan Inc. barely felt a ripple from Clear Channel's acquisition of SFX two years ...

Tags: Basketball, Chicago Bulls, SFX, Washington Wizards

12/02/02
SportsBusiness Journal: NBDL hits sophomore slump

The National Basketball Development League's second season is off to a dismal start at the gate, despite marketing efforts to raise local interest around the eight-team league. The league is averaging about 1,554 in paid attendance through 20 games, compared to a paid attendance of 2,413 f ...

Tags: Basketball, ESPN, NBA

12/02/02
SportsBusiness Journal: Mavs win pays dividends

The Dallas Mavericks' string of 13 consecutive victories to start the season is beginning to pay dividends as the team moves to sign additional sponsors while playing to excess capacity at the American Airlines Center. Team officials would not disclose the number of new sponsors added since ...

Tags: Basketball, Dallas Mavericks, Los Angeles Lakers, NBA, Sacramento Kings

11/25/02
SportsBusiness Journal: Rockets ready Yao ads

The Houston Rockets will unveil television commercials next month featuring Yao Ming in an effort to kick-start attendance, which has fallen to its lowest level in nearly two decades. The Rockets drew just 8,984 fans for their home game last Tuesday against the Cleveland Cavaliers, th ...

Tags: Atlanta Hawks, Basketball, Chicago Bulls, Houston Rockets, NBA

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