About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Sixers purchase esports franchises

Published in SportsBusiness Journal on 09 / 26 / 16

The Philadelphia 76ers and venture firm NextEquity have purchased a majority stake in leading esports franchises Team Dignitas and Team Apex, making the Sixers the first U.S. sports organization to control a professional gaming outfit. ...

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Tags: Franchises

More Stories by this Author

02/24/03
SportsBusiness Journal: Teams to buy insurance through MLB

All 30 MLB teams this season for the first time must buy most of their insurance through a new company chartered by the league, a move baseball said would save the teams at least $27 million in 2003. Following the path of the NHL and NBA, MLB's plan covers five lines of insurance an ...

Tags: Arizona Diamondbacks, Baseball, Chicago Cubs, Chicago White Sox, Colorado Rockies, Los Angeles Angels, Los Angeles Dodgers, MLB, NBA, New York Yankees, NHL, Philadelphia Phillies, San Diego Padres

02/17/03
SportsBusiness Journal: AFL: An overnight success?

T he Arena Football League might be on the verge of showing that it can take 16 years to become an overnight success.. The AFL could finally shed its label as a fringe sport thanks to a network television deal that will bring the indoor circuit an unprecedented amount of exposure ...

Tags: Football, NBC, NFL

02/17/03
SportsBusiness Journal: NBA season tickets fall but gate climbs

The NBA is suffering this season from an overall decline in season-ticket sales, according to a confidential league report, but savvy marketing efforts have resulted in an increase in total attendance. The report shows an 8 percent drop in season-ticket sales across the league's 29 teams. ...

Tags: Atlanta Hawks, Basketball, Detroit Pistons, Houston Rockets, Memphis Grizzlies, Miami Heat, NBA, Brooklyn Nets, New York Knicks, Phoenix Suns

02/10/03
SportsBusiness Journal: Owner agrees to sell O-Preds

Orlando Predators Entertainment Inc., parent of the Arena Football League's Orlando Predators, is selling the team to a group led by former chief executive Brett Bouchy. The process of selling the Predators began in December, when Orlando Predators Entertainment announced that it had r ...

Tags: Football

02/03/03
SportsBusiness Journal: AFL deal in the cards for Donruss

The Arena Football League has signed a deal with Donruss Playoff to produce the first leaguewide trading card program for the 17-year-old indoor league. Donruss and the AFL refused to disclose financial terms of the deal, but the one-year agreement will allow individual teams to customize th ...

Tags: Football, NBC

02/03/03
SportsBusiness Journal: Premiums rise for terrorism coverage

Premiums for terrorism coverage have driven the price of insurance for sports facilities through the stadium roof since the Sept. 11 attacks, in one case more than doubling the insurance bill. Prior to the attacks, terrorism coverage was an afterthought. Most property and liability insuran ...

Tags: Baseball, Basketball, Football, Hockey, MLB, NBA, NFL, NHL

02/03/03
SportsBusiness Journal: AOL cuts won't affect pro teams

AOL Time Warner Inc.'s $98 billion loss reported last week won't affect the company's three professional sports teams — at least, not yet. Stan Kasten, who is president of the NBA's Atlanta Hawks, the NHL's Atlanta Thrashers and MLB's Atlanta Braves, said that despite the massi ...

Tags: Atlanta Braves, Atlanta Hawks, Baseball, Basketball, Hockey

02/03/03
SportsBusiness Journal: NBA expands Jam to help sales

The NBA hopes to double merchandise sales during this weekend's all-star festivities in Atlanta by boosting the size of its Jam Session event in the massive Georgia World Congress Center. Jam Session features interactive NBA activities and entertainment aiming to brand the NBA to fans shut ...

Tags: Basketball, NBA, Reebok

01/27/03
SportsBusiness Journal: NBA advertorial targets Hispanics

The NBA plans to publish its first-ever Spanish-language advertorial in conjunction with next month's All-Star Game, marking the latest step in the league's broad Hispanic marketing campaign. The eight-page advertorial will appear in select Spanish-language newspapers during all-star weeke ...

Tags: Basketball, ESPN, NBA

01/27/03
SportsBusiness Journal: ’88 All-Star unis brought out

The NBA is resurrecting its 1988 All-Star Game uniform for this year's game, outfitting players with the vintage style in hopes of continuing to profit from fans' growing desire for retro-style merchandise. The 1988 game featured 13 players who are on the NBA's list of its 50 greatest play ...

Tags: Basketball, NBA, Reebok

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