About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

More Stories by this Author

09/03/01
SportsBusiness Journal: Grizzlies hurry media deals

The Memphis Grizzlies won't have complete radio and television deals in place for this season because of the late start the team got in the market. The team has a deal to televise about 40 Grizzlies games on free, local television and is negotiating a cable deal that would bring the total nu ...

Tags: Basketball, Other News

09/03/01
SportsBusiness Journal: Sonics go with retro look

The Seattle SuperSonics unveiled a new team logo and color scheme as the franchise begins a new branding effort under new ownership. The logo is actually an updated version of the green-and-gold one used in the team's 1967 inaugural season. The new look, introduced Aug. 25, is part of Sonics ...

Tags: Basketball, This Week's Issue

08/20/01
SportsBusiness Journal: NBDL gives team logos a no-go

What would a Groove look like? We'll never know, now that the NBA has adopted the bold branding strategy of forgoing individual logos for the eight teams in its start-up National Basketball Development League. That means no one will ever see some logo ...

Tags: Basketball, This Week's Issue

08/13/01
SportsBusiness Journal: Marketers Rethink Deals

Shrinking demand and an apathetic economy have taken a toll on the once white-hot industry ( see story ). Five years ago, only one-third of major league sports venues had naming-rights deals. Now, about 60 percent have deals in place. "The professiona ...

Tags: Baseball, Football, Hockey, Naming Rights

08/13/01
SportsBusiness Journal: AFL Franchise Shuts Down

The Arena Football League's Milwaukee Mustangs exist in name only after the team shut down its offices and laid off employees Aug. 3. Calls to the team's office went unanswered. AFL officials said the Mustangs have ceased operations, at least temporarily. League spokesman David Cooper confir ...

Tags: Football, This Week's Issue

08/13/01
SportsBusiness Journal: Chicago Facing Tough Sell

The Chicago Bulls' drive to bring a WNBA team to the Windy City has hardly been a slam dunk. Bulls officials announced in late May a campaign to generate at least 7,500 season-ticket deposits before applying for a WNBA team, but even though it's midseason for the WNBA, attracting interest ...

Tags: Basketball, This Week's Issue

08/13/01
SportsBusiness Journal: NBA Heads To Trade Show

The NBA will turn to a trade show in Las Vegas later this month to push two products that officials peg as a growing merchandise niche. The league will showcase its recently licensed OUNK line, owned in part by New York Knicks guard Allan Houston, and its Hardwood Classics at the NBA Enterta ...

Tags: Basketball, This Week's Issue

08/06/01
SportsBusiness Journal: AFL Seeks New Team Owners

The Arena Football League wants to improve its curb appeal to NFL owners by finding new owners for its Florida Bobcats and Houston Thunderbears before the NFL decides whether to buy nearly half the indoor league. The AFL is also spending more than $1 million to help market its New Jersey Gla ...

Tags: Football, Hockey, This Week's Issue

07/23/01
SportsBusiness Journal: Influx of foreign players means new challenges for NBA agents

A glance at this year's NBA draft is all it takes to see that teams will go to the ends of the earth to find the best talent. The 2001 draft in June saw four foreign players taken in the first round, adding to the international flavor of the league, which last season featured 48 foreign pl ...

Tags: This Week's Issue

07/16/01
SportsBusiness Journal: Will cap tax tighten spending?

The NBA's luxury tax may have some teams backing away from signing pricey free agents, but a bigger worry is exceeding the salary cap and paying a tax for a free agent who goes bust. "No one wants to pay the tax, but we happily would if we think we can help our team win a championship," sa ...

Tags: This Week's Issue

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