About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Hornets Formally Awarded '19 NBA All-Star Game, Eye More Sponsors

Published in SportsBusiness Daily on 05 / 24 / 17

The NBA today officially awarded the '19 NBA All-Star Game back to Charlotte, and Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli said the team is poised to take greater advantage of the NBA’s marquee event than it would have been this year had it not been moved to New Or...

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More Stories by this Author

04/19/04
SportsBusiness Journal: Stellar rookies help lead NBA

The ability of LeBron James and Carmelo Anthony to live up to their outrageous hype, a proven crop of international players, and continued labor peace combined to push the NBA in its 2003-04 season to levels not seen since Michael Jordan’s glory days with the Chicago Bulls. Average attenda ...

Tags: ABC, Atlanta Hawks, Basketball, Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Comcast, Cox Communications, Dallas Mavericks, Detroit Pistons, ESPN, Golden State Warriors, Houston Rockets, Los Angeles Clippers, Memphis Grizzlies, Minnesota Timberwolves, NBA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia 76ers, Portland Trail Blazers, Sacramento Kings, San Antonio Spurs, Washington Wizards

04/19/04
SportsBusiness Journal: LeBron turns Cavaliers into James gang

Before LeBron James’ season came to an end last week, ESPN managed to find a final way to highlight one of the biggest stories of 2003-04. Site monitored LeBron’s bottom line. The LeBron Line, launched this month on espn.com, lets user ...

Tags: Basketball, Cleveland Cavaliers, ESPN, NBA

04/19/04
SportsBusiness Journal: Four NBA playoff plots to watch

The NBA playoffs are driven by superstars and drama. Coming off a lackluster 2003 postseason that failed to deliver much intrigue, the NBA can ill afford another year of playoff games that don’t catch fans’ interest. Here are some compelling story lines that bear watching as the 2004 playof ...

04/19/04
SportsBusiness Journal: NBA doesn't suffer Bryant backlash

Kobe Bryant’s legal troubles during the 2003-04 NBA regular season were exactly that: Bryant’s troubles. Concern that the sexual assault charges against the Los Angeles Lakers guard would have a ripple effect through the league and his team’s business operations this season proved largel ...

Tags: Basketball, Fox, Los Angeles Lakers, NBA

04/12/04
SportsBusiness Journal: Union didn’t see NBDL idea coming

The NBA’s idea of affiliating its teams with National Basketball Development League clubs was a surprise to union officials who, sources said, weren’t aware of the league’s plans prior to its recent public announcement despite ongoing collective-bargaining talks. Billy ...

Tags: Basketball, Labor and Agents, NBA, NBDL

04/12/04
SportsBusiness Journal: T-Wovles' low-profile Taylor aims high

Glen Taylor is seen as a candidate to someday own two other Minnesota teams, the Vikings and Twins. Minnesota Timberwolves owner Glen Taylor worked his way through college, built a multibillion-dollar business from scratch and survived a ...

Tags: Baseball, Basketball, Dallas Mavericks, Denver Nuggets, Football, Hockey, Minnesota Lynx, Minnesota Timberwolves, Minnesota Twins, Minnesota Vikings, Minnesota Wild, NBA

04/12/04
SportsBusiness Journal: NBA playoffs opponents key market

Ask an NBA player which team he’d like to face in the first round of the playoffs and he’ll likely say it doesn’t matter. Ask the same question to one of that team’s marketers, and you’ll get an entirely different response. Ostfield ...

Tags: Basketball, Marketing and Sponsorship, NBA

04/05/04
SportsBusiness Journal: NBA tabs Silver, O’Neil

NBA Entertainment President and COO Adam Silver will oversee the league's team marketing services division following the departure of senior vice president Bernie Mullin, who was named CEO of the NBA's Atlanta Hawks and NHL's Atlanta Thrashers. O'Nei ...

Tags: Atlanta Hawks, Basketball, Hockey, Marketing and Sponsorship, NBA, Philadelphia Eagles

03/29/04
SportsBusiness Journal: Cavs eye postseason bonuses

The Cleveland Cavaliers have yet to clinch a playoff spot, but the team is already selling playoff tickets while marketing postseason sponsorship packages with an eye on boosting business for next season. The Cavs are leveraging the popularity of rookie LeBron James and the club's chances ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Fox, Marketing and Sponsorship

03/29/04
SportsBusiness Journal: Grizzlies leverage playoffs, arena

The timing is perfect for NBA conspiracy theorists: The Memphis Grizzlies are poised for their first-ever playoff appearance as the team prepares to open a $300 million arena this fall. For the long-suffering Grizzlies franchise, the timing couldn't be better. Team marketers are leveraging ...

Tags: Basketball, Memphis Grizzlies, NBA

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