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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Hornets Sign Food Lion To Sponsorship, Filling Grocery Category

Published in SportsBusiness Daily on 09 / 16 / 14

The Hornets have signed a sponsorship deal with Food Lion, filling the team’s grocery category that has been vacant for five years. Financial terms of the deal were not disclosed, but the multiyear deal includes a community service component that provides a commitment by Food Lion to provide 3...

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06/26/00
SportsBusiness Journal: NFL toys with helmet-based camera plan

The NFL, looking for ways to enhance television and Internet broadcasts, is experimenting with new helmet-mounted camera technology that could soon find its way to regular-season games. During NFL Europe's World Bowl on Sunday, Fox and the NFL were to unveil a new helmet-cam system about t ...

Tags: Football, Fox, NFL, Other News

06/19/00
SportsBusiness Journal: Preds call off deal to buy teams

After watching the price of its stock fall, officials at Orlando Predators Entertainment Inc. will abandon their efforts to buy three minor league hockey teams and a minor league baseball team. Last year, the parent company of the Arena Football League's Orlando Predators reached an agreem ...

Tags: AFL, Finance, Nasdaq, San Diego Padres, United Sports Ventures

06/19/00
SportsBusiness Journal: XFL makes the Second City its first, juggles lineup of cities

Business plans for the World Wrestling Federation-owned XFL football league began to emerge as the league officially named Chicago one of its eight markets. The Chicago franchise will be run by longtime Chicago Bears executive Ken Valdiserri, who left the team early this spring, and will pla ...

Tags: Chicago Bears, Football, NBC, NFL, This Week's Issue, UPN, XFL

06/19/00
SportsBusiness Journal: Cards hedge bet on Big Mac’s health

The St. Louis Cardinals have bought an insurance policy that will replace up to $12 million they fear they'd lose if fan magnet Mark McGwire were felled by injury. The Cardinals will pay a premium said to be near $500,000 to make sure that their revenue won't dry up if McGwire is lost for ...

Tags: Anheuser-Busch Cos., Arizona Cardinals, Baseball, Chicago Cubs, Cincinnati Reds, Dallas Stars, NFL, Seattle Mariners, Southwest Sports Group, St. Louis Cardinals, This Week's Issue

06/19/00
SportsBusiness Journal: AFL talks to Canadian league

The Arena Football League is planning a foreign invasion, setting up a series of games to be played in Europe this winter as well as discussing ideas with the Canadian Football League for an indoor league that would play north of the border from January to June in Canada. AFL officials con ...

Tags: AFL, CFL, Detroit Lions, Football, Ford Motor Co., New Orleans Saints, NFL, This Week's Issue, Washington Redskins

06/12/00
SportsBusiness Journal: XFL will flex promotions muscle in fall

The XFL's burgeoning marketing effort will accelerate come September when the WWF-owned league unveils what's expected to be a highly orchestrated television advertising blitz. But the XFL will not use in its television ads the "Feel This" message that is part of the upstart league's curre ...

Tags: Football, NBC, NFL, This Week's Issue, UPN, XFL

06/12/00
SportsBusiness Journal: Horse racing rivals linked with merger

The looming merger between Churchill Downs and Arlington International Racecourse would link some of the fiercest rivals in the horse racing industry. Charles Bidwill Sr., the 71-year-old chairman of the National Jockey Club, which owns Sportsman's Park, Chicago's longtime competitor to Arli ...

Tags: Churchill Downs Inc., Horse Racing, MARC Advertising, Nasdaq, This Week's Issue

06/05/00
SportsBusiness Journal: XFL may take a chance in Las Vegas

While major professional sports leagues have stayed out of Las Vegas for fear of being associated with gambling, the World Wrestling Federation's new football league, the XFL, isn't shying from the booming market, even though the league already is battling credibility issues. The league, w ...

Tags: NBC, XFL

06/05/00
SportsBusiness Journal: Teams aren’t buying Skins’ plan to charge training camp ...

While the NFL isn't frowning on the Washington Redskins' plan to charge fans $10 to watch training camp, don't expect other teams to follow suit. NFL Commissioner Paul Tagliabue said he has no problems with Redskins owner Daniel Snyder charging fans $10 to park and another $10 to attend the ...

Tags: Dallas Cowboys, Falk Associates Management Enterprises, Green Bay Packers, NFL, Washington Redskins

06/05/00
SportsBusiness Journal: Packers play the poverty card

Just as the Green Bay Packers kick off a summer lobbying campaign for public funds to renovate Lambeau Field, team officials are painting a bleak financial picture of the NFL's sole publicly held franchise. The Packers won't officially release their finances until July, but Packers Vice Pr ...

Tags: Green Bay Packers, NFL

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