About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Pistons To Sport Logo Of Tom Gores' Platinum Equity On Home Court

Published in SportsBusiness Daily on 09 / 18 / 17

The Pistons will put the logo of team Owner Tom Gores’ company Platinum Equity on the playing floor at Little Caesars Arena in downtown Detroit as part of a multiyear sponsorship deal with the team. As part of the agreement, the on-floor branding will be on two locations on each side of the co...

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Tags: Marketing and Sponsorship, Detroit Pistons

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11/08/04
SportsBusiness Journal: Bush-Kerry hurts NBA's ratings

The NBA’s decision to open its 2004-05 season on Election Day, running opposite the nation’s hotly contested presidential race, had a predictable effect on the league’s debut television ratings last Tuesday night. The NBA opening-night doubleheader on TNT (Houston-Detroit, Denver-Los Angel ...

Tags: Basketball, Dallas Mavericks, Denver Nuggets, Detroit Pistons, Houston Rockets, Los Angeles Lakers, NBA, Arizona Coyotes, San Antonio Spurs, Sports Illustrated

11/08/04
SportsBusiness Journal: Cavs loading up on sponsors

The Cleveland Cavaliers opened their season last week with 18 new sponsors and nine expanded deals that together boost the team’s annual sponsorship revenue by more than $2 million. The business jolt comes after LeBron James’ star-studded rookie season last year. Companies now are clamor ...

Tags: Allstate, Basketball, Cleveland Cavaliers, Marketing and Sponsorship, Mercedes Benz, NBA

11/01/04
SportsBusiness Journal: Survey of NBA executives

SportsBusiness Journal’s survey of NBA team executives was presented to at least one representative of each of the league’s 30 teams, either via phone or e-mail. Executives from 23 teams replied. Respondents were granted anonymity to encourage candid and thorough answers to the survey’s ...

Tags: ABC, Atlanta Hawks, Basketball, Boston Celtics, Chicago Bulls, Dallas Mavericks, Detroit Pistons, ESPN, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, NBA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, Sacramento Kings, San Antonio Spurs, Washington Wizards

11/01/04
SportsBusiness Journal: Pistons score in NBA survey

The Detroit Pistons can add two more accolades to their championship ranks as the 2004-05 NBA season debuts this week: best ownership and best marketing. According to the results of a leaguewide survey by SportsBusiness Journal of top-level NBA team personnel, the Pistons scored just ah ...

Tags: ABC, Atlanta Hawks, Basketball, Boston Celtics, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, ESPN, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, NBA, Brooklyn Nets, New Orleans Pelicans, New York Knicks, NFL, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trail Blazers, Sacramento Kings, San Antonio Spurs, Washington Wizards

10/25/04
SportsBusiness Journal: Seasoned Veteran

David Stern has been toiling at the NBA for so long that the league now includes a second generation of ownership families that during Stern’s tenure have watched their franchise values skyrocket, especially in the past few years. ...

Tags: ABC, Basketball, Boston Celtics, Charlotte Hornets, Dallas Mavericks, ESPN, Houston Rockets, Minnesota Timberwolves, NBA, NBC, NBDL, Phoenix Suns, Sacramento Kings, WNBA

10/25/04
SportsBusiness Journal: Global trade

The NBA tips off its 2004-05 season with a new wave of international players showing up on team rosters. But for every Yao Ming there is a Darko Milicic, who in addition to his $9.6 million salary cost the Detroit Pistons at least another $1 million to import from Montenegro. All that m ...

Tags: ABC, Basketball, Detroit Pistons, ESPN, Houston Rockets, NBA, Reebok, Sacramento Kings

10/18/04
SportsBusiness Journal: Knicks' campaign provides assist

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Tags: Basketball, New York Knicks

10/18/04
SportsBusiness Journal: Bobcats try to sell out opener

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Tags: Basketball, Charlotte Hornets, Cleveland Cavaliers

10/11/04
SportsBusiness Journal: Firm seeking NBA program biz

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Tags: Basketball, Chicago Bulls, Los Angeles Clippers, NBA

10/04/04
SportsBusiness Journal: Offseason busy for Shaq’s teams

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Tags: Basketball, Los Angeles Lakers, Miami Heat, NBA

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