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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

10/23/00
SportsBusiness Journal: LaSalle’s ‘nonprofit’ race pays off

Federal regulations forbid The LaSalle Bank from making a nickel of profit off its LaSalle Banks Chicago Marathon, which drew a record 33,000 runners this year. But that doesn't mean the regional bank isn't recouping its multimillion-dollar investment in the event, which was to be held Sunday ...

Tags: ABN Amro Bank, Chicago Cubs, Chicago White Sox

10/23/00
SportsBusiness Journal: Expert: Only NYC, San Francisco have shot to beat Houston deal

As Houston Texans owner Robert McNair plays his version of "Can You Top This" regarding NFL naming rights , experts say that only two potential markets could attract a company willing to shell out more than the Texans' expected whopping 30-year, $300 million deal with Reliant Energy Inc. ...

Tags: Chicago Bears, FedEx Corp., Houston Texans, IMG, New England Patriots, NFL, Sports Authority, Washington Redskins

10/23/00
SportsBusiness Journal: Bears ask NFL to lend $150M for Soldier Field

The Chicago Bears are working to arrange $200 million in financing, including a nearly $150 million loan from the NFL, as they inch toward a $350 million renovation of Soldier Field. The team has announced a "basic understanding" with city officials for the renovation, and Bears officials ...

Tags: Chicago Bears, IMG, NFL

10/09/00
SportsBusiness Journal: NFL Experience On Tour benched after low turnouts

The NFL Experience On Tour folded its tent after just three weeks on the road because of a lack of fan interest. The event, run by agent Leigh Steinberg and billed by organizers as a $5 million "interactive family festival," was supposed to travel around the country in a 25-city tour that ...

Tags: Dallas Cowboys, Kansas City Chiefs, NFL

10/09/00
SportsBusiness Journal: Houston working on $300M deal for naming rights

The Houston Texans are marketing what will be a blockbuster naming-rights deal that sources said could reach $300 million in a 30-year agreement. Texans officials refused to put a value or a timetable on the deal, which NFL sources said is imminent. Sources said there are a host of companies ...

Tags: FedEx Corp., Houston Astros, Houston Texans, New England Patriots, NFL, Sports Authority, Washington Redskins

10/02/00
SportsBusiness Journal: Europe’s price rising for players

NFL owners approved a plan calling for the NFL Players Association to pay for more of the money-losing NFL Europe. Under the new plan, approved at an owners meeting Sept. 26 in Chicago, the union will absorb about $10 million, or half of what the NFL Europe's operating costs ran last year. ...

Tags: Fox, NFL, Pittsburgh Steelers

10/02/00
SportsBusiness Journal: Wilson wants ex-NFLer as owner liaison

Buffalo Bills owner Ralph Wilson is proposing that the NFL hire a former league insider as a go-between for owners and the commissioner's office as the league searches for ways to improve communication with its 32 teams. "It could be a former longtime NFL employee or a general manager who co ...

Tags: Buffalo Bills, Cleveland Browns, Indianapolis Colts, Kansas City Chiefs, New York Giants, NFL, Oakland Raiders, San Francisco Giants

10/02/00
SportsBusiness Journal: NFL labor peace likely to extend through ’04

NFL owners and the players union are likely to extend the league's labor pact through 2004, with sights set on another extension to coincide with the end of the league's $17.6 billion television contract in 2005. The current collective-bargaining agreement, which offers players free agency ...

Tags: Indianapolis Colts, NFL, Washington Redskins

10/02/00
SportsBusiness Journal: AFL’s developmental league nears deal to buy rival IFL

The Arena Football League-owned AF2 is nearing a deal to buy the Indoor Football League that would expand the reach of the rapidly growing AFL. AF2, a developmental league of the AFL, held its inaugural season this year in 15 second- and third-tier cities, mainly in the Southeast. AF2 drew a ...

Tags: AFL, Nashville Predators

09/25/00
SportsBusiness Journal: Gatorade takes multiyear sponsorship of XFL

The XFL has filled another sponsorship category by signing Gatorade. The deal follows a host of other XFL sponsorship agreements, including those with Spalding, Budweiser, Burger King and football helmet maker Bike. "The Gatorade deal is a multiyear agreement making Gatorade the official sp ...

Tags: Anheuser-Busch Cos., Burger King Corp., NBC, Spalding, XFL

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