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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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76ers Sign Australian Food Company Four'N Twenty As Sponsor

Published in SportsBusiness Daily on 11 / 20 / 17

The 76ers have signed their first international sponsor with Four’N Twenty, an Australian-based company that produces beef pies. The deal marks Four’N Twenty’s first sponsorship of a U.S. pro team. The current Sixers roster features Australian-born G Ben Simmons , and coach Brett...

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SportsBusiness Journal: Banks to present NBA playoffs in Seattle, Memphis

The Seattle SuperSonics and Memphis Grizzlies have bought presenting playoff sponsorships, giving the NBA four clubs with such partnerships. The Sonics signed with KeyBank, a longtime partner and their arena naming-rights sponsor. Financial terms weren’t disclosed, but KeyBank will ha ...

Tags: Basketball, Cleveland Cavaliers, Detroit Pistons, Marketing and Sponsorship, Memphis Grizzlies, NBA

SportsBusiness Journal: AFL’s decision process began immediately after on-field death

A “crisis” in the Arena Football League, Commissioner David Baker said last week, used to be something along the lines of a broken pipe in a facility that threatened play. That changed on April 10, when Baker received an urgent call from Los Angeles Avengers owner Casey Wasserman, report ...

Tags: Football, NASCAR, NFL

SportsBusiness Journal: NBA teams in drive for sponsors

With the NBA playoffs less than a month away, contending teams are eyeing playoff sponsorship deals to cash in on their postseason play. It’s not a slam-dunk sell. So far, only the defending champion Detroit Pistons have secured a presenting playoff sponsorship, though other teams ...

Tags: Basketball, Chicago Bulls, Cleveland Cavaliers, Detroit Pistons, Marketing and Sponsorship, Miami Heat, NBA, Phoenix Suns

SportsBusiness Journal: Long-settled suit vs. AFL gets final hearing

The Arena Football League is about to put an official end to a 5-year-old, $5 million class action lawsuit filed by players against the league. Next Monday, a New Jersey district judge is scheduled to hold a final hearing in a case that began in February 2000, when AFL players filed a clas ...

Tags: Football

SportsBusiness Journal: Do you Fatty Koo? Turner will for playoffs

Turner Sports is banking on Fatty Koo to be this year’s Black Eyed Peas. Turner has selected musical group Fatty Koo’s coming single “Bounce” as the featured music for its NBA postseason marketing efforts. Last season, the Black Eyed Peas’ “Let’s Get It Started” got extra exposure as A ...

Tags: ABC, Basketball, ESPN, Marketing and Sponsorship, NBA

SportsBusiness Journal: AFL promos pump title game

The Arena Football League this month will launch its latest round of promotional efforts in hopes of driving interest for its first neutral-site title game. The league will buy advertising in late April through local media in all of its potential playoff markets aimed at getting fans to La ...

Tags: Football, Marketing and Sponsorship

SportsBusiness Journal: Heat puts twist on marketing, tickets

Miami Heat President of Business Operations Eric Woolworth knows it doesn’t take a genius to sell out AmericanAirlines Arena these days. Just having Shaquille O’Neal and Dwyane Wade in the house does much of a sales staff’s work for them. But what about leveraging the NBA’s hottest brand in ...

Tags: Basketball, Detroit Pistons, Marketing and Sponsorship, Miami Heat, NBA

SportsBusiness Journal: NBDL moves into Southwest

The planned expansion of the National Basketball Development League into the Southwest plays to the NBA’s desire to have the organization become directly affiliated with NBA teams, NBA Commissioner David Stern said last week. The long-expected expansion of the NBDL, announced March 21, bri ...

Tags: Basketball, Dallas Mavericks, ECHL, NBA, NBDL, NHL

SportsBusiness Journal: Turner goes new direction with Southwest for NBA playoffs

Turner Sports is boosting its promotional efforts for the coming NBA playoffs by expanding its partnership with Southwest Airlines. The effort comes as Turner nears the end of a regular season that, to date, has brought lower ratings than last year. The network will again use its “Win o ...

Tags: ABC, Basketball, ESPN, Los Angeles Lakers, Marketing and Sponsorship, Miami Heat, NBA, NBC

SportsBusiness Journal: AFL gains in key areas, but not TV

Increased attendance, more Web traffic, higher online sales — but lower TV ratings. The first one-third of the Arena Football League’s 2005 season has brought growth for the league in a number of business areas, but the results have not been as good for perhaps its most visible measure, ...

Tags: Football, NBC

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