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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Golf Channel To Continue PGA Merchandise Show Broadcasts

Published in SportsBusiness Daily on 01 / 19 / 17

Golf Channel has reached a new five-year deal with the PGA of America and PGA Worldwide Golf Exhibitions to broadcast coverage of the PGA Merchandise Show. The network in '14 began broadcasting from the annual trade show in Orlando, and the new deal will see it air 20 hours of coverage from this yea...

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SportsBusiness Journal: Southwest, Rockets reach deal

Southwest Airlines has signed on as a founding sponsor of the Houston Rockets' new arena, becoming the first of up to a dozen such partners expected by the team. Rockets, with Yao Ming and Steve Francis, embrace new sponsorship. Southw ...

Tags: Basketball, Houston Rockets, Marketing and Sponsorship, NBA

SportsBusiness Journal: Teams share ideas on ticket sales

You'd think that after capturing the NBA championship, season tickets would be an easy sell for the San Antonio Spurs, especially since the Spurs are the only big-league game in town. Not so, according to team marketers, who said that like the rest of the NBA's 29 franchises, the Spurs th ...

Tags: Basketball, Miami Heat, NBA, New Orleans Pelicans, Orlando Magic, San Antonio Spurs

SportsBusiness Journal: Free-agent spending up in NBA

The NBA's free-agent signing period closed last week with teams having turned a 9 percent salary cap increase and greater familiarity with the league's luxury tax rules into an increased willingness to make deals. "I think teams are probably spending more freely than in the past because they ...

Tags: Basketball, Detroit Pistons, Labor and Agents, Los Angeles Clippers, NBA

SportsBusiness Journal: Magic roll out new uniforms

The Orlando Magic plans to unveil new uniforms this week as part of a larger rebranding effort, making the club the fourth NBA franchise that will sport a new look for next season. The Magic on Friday also will introduce a 15th anniversary logo, which will be used in all advertising and m ...

Tags: Basketball, Cleveland Cavaliers, Denver Nuggets, Houston Rockets, NBA, Orlando Magic

SportsBusiness Journal: Rockets think globally

Work continues on the newly named Toyota Center, a $202 million arena scheduled to open in the fall. The 20-year, $95 million deal that puts the name Toyota Center atop the Houston Rockets' new downtown arena positions the team to continue ...

Tags: Basketball, Houston Rockets

SportsBusiness Journal: Reebok’s ‘D’funkd’ examined

Reebok International Ltd. is planning the launch of its first major NBA merchandising initiative with a new apparel line called "D'funkd," tailored after the look of seven former NBA franchises. The D'funkd line, which is scheduled to make its debut at the 2004 NBA All-Star Game in Los Ang ...

Tags: Basketball, Boston Celtics, NBA, Reebok

SportsBusiness Journal: Gund: LeBron means profit

Ticket and sponsorship business is brisk, the Cavs say, in anticipation of James’ arrival. The Cleveland Cavaliers' selection of LeBron James in last week's NBA draft marks the start of what team owner Gordon Gund said could be the fr ...

Tags: Basketball, Cleveland Cavaliers, NBA

SportsBusiness Journal: Rose Garden may be named

The Portland Trail Blazers are considering a push to find a naming-rights sponsor for their Rose Garden arena as part of a larger effort to generate additional revenue for the franchise. Paul Allen opened his Rose Garden arena, named for the dist ...

Tags: Basketball, NBA, Portland Trail Blazers, Seattle Seahawks, Vulcan Ventures

SportsBusiness Journal: NBA wants local NBDL owners

The NBA is planning to relinquish ownership of its National Basketball Development League teams in favor of finding local owners for the clubs, a move that follows two seasons during which the franchises failed to make inroads in their Southeast markets. The decentralization would take ...

Tags: Basketball, ECHL, NBA, WNBA

SportsBusiness Journal: AFL plans 6 new teams in 3 years

The Arena Football League plans to add at least two teams per season in each of the next three years, league Commissioner David Baker said last week. The 16-team league, which capped its 2003 season on Sunday with ArenaBowl XVII, will add one team next year in New Orleans and a second team i ...

Tags: Football

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