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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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United Airlines Becomes Founding Partner At Warriors' New Arena

Published in SportsBusiness Daily on 10 / 20 / 16

The Warriors have signed United Airlines as the first founding partner of the $1B Chase Center set to open in '19 in S.F. Financial terms of the long-term deal were not disclosed, but founding deals are among the top agreements in the arena-development project and are valued at a minimum of seven fi...

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SportsBusiness Journal: Others won't get LeBron-like deals

Nike's spending spree last week featuring LeBron James' blockbuster seven-year, $90 million deal may disappoint other NBA stars looking to boost the value of their own shoe deals, industry experts said. Nike signed high school hoops phenom LeBron Jam ...

Tags: Adidas, Basketball, Game Face, NBA

SportsBusiness Journal: Nuggets, Rockets to rebrand

The Denver Nuggets and Houston Rockets will unveil new uniforms and logos this summer, joining the Cleveland Cavaliers as the latest NBA teams to rebrand. The Rockets are designing their logo and uniform to coincide with the opening of their new 18,500-seat arena this fall. The Nuggets are ...

Tags: Basketball, Cleveland Cavaliers, Denver Nuggets, Houston Rockets, NBA

SportsBusiness Journal: Cavs rebuilding front office

The Cleveland Cavaliers' retooling effort is moving from the playing floor to the front office with a series of executive changes following one of the worst seasons in franchise history. Since the NBA regular season ended in mid-April, the Cavaliers have added a new vice president of corpo ...

Tags: Basketball, Cleveland Cavaliers, Football, NBA, Philadelphia Eagles

SportsBusiness Journal: AFL looks to playoffs for ratings boost

The Arena Football League enters its playoff season touting record-breaking regular-season attendance, but sagging ratings are pressuring league officials and network partner NBC to boost viewership in the postseason. Through 15 weeks of the 16-game AFL regular season, average attendance h ...

Tags: ABC, Football, NBC, Quaker Oats

SportsBusiness Journal: Southwest expands with deals

The financially battered airline industry hasn't been rushing to sign national sports sponsorship deals in the past few years as major carriers like United, American and Delta suffered steep losses. Dallas-based Southwest Airlines has been an exception. The company adopted a contrarian spo ...

Tags: Baseball, Basketball, Football, Hockey, MLB, NBA, NFL, NHL, United Airlines

SportsBusiness Journal: AFL signs Loews for playoffs

The Arena Football League has signed its first playoff sponsorship agreement, a cross-promotional deal with Loews Cineplex. Financial terms were not disclosed, but Loews will advertise on all AFL arena scoreboards and dasherboards during the playoffs. In return, the AFL will run a commerc ...

Tags: Football, NBC, LA Rams

SportsBusiness Journal: First-round NBA revenue jumps $15M

The NBA's decision to adopt a best-of-seven, first-round playoff format this year generated about $15 million in additional gate revenue and drew almost 300,000 more fans compared with last year's five-game, first-round format. The new format saw teams play 15 additional first-round games ...

Tags: Basketball, Dallas Mavericks, Detroit Pistons, Orlando Magic, Philadelphia 76ers, Portland Trail Blazers, Sacramento Kings

SportsBusiness Journal: Stern’s NBA shows its transition game

From high above New York City, David Stern oversees a league with new stars, a fresh TV contract and more changes ahead. David Stern was appointed NBA commissioner in 1984, the same year Michael Jordan entered the league. As Jordan exits the ...

Tags: ABC, Adidas, And 1, Basketball, Comcast, ESPN, K-Swiss, NBA, NBDL, Reebok, WNBA, YES Network

SportsBusiness Journal: Grizzlies, Kings consider RSNs

Add the Memphis Grizzlies and Sacramento Kings to the growing list of NBA teams looking to drive revenue by building their own regional sports networks. "Certainly there seems to be a period of change in the industry, and there are a lot of teams in various stages of [creating their own RSNs ...

Tags: Basketball, Charter Communications, Comcast, Denver Nuggets, Fox, Houston Rockets, Memphis Grizzlies, NBA, Portland Trail Blazers, Sacramento Kings

SportsBusiness Journal: NBA's greats provide best draw

The most frequent NBA promotion this season was the always-popular bobblehead giveaway, but the most bankable attendance incentives weren't the plastic dolls — they were the Los Angeles Lakers and Michael Jordan's Washington Wizards. NBA teams, on average, saw attendance jump 14 percen ...

Tags: Basketball, Detroit Pistons, Los Angeles Lakers, NBA, Washington Wizards

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