About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

USA Basketball Signs Three New Sponsors Ahead Of FIBA World Cup Later This Summer

Published in SportsBusiness Daily on 07 / 30 / 14

USA Basketball has signed three new marketing deals with Samsung, Hospital for Special Surgery and Diageo. The deals run through '16. The NBA markets USA Basketball, and Samsung and Diageo are both league sponsors. Each of the new partners will activate around USA Basketball’s traini...

Read More

Tags: Marketing and Sponsorship, Samsung, Diageo, USA Basketball

More Stories by this Author

07/03/00
SportsBusiness Journal: XFL to tread lightly into merchandising

The XFL, the World Wrestling Federation's new football league set to kick off in February, promises entertainment along with a sweet Saturday night TV schedule that should mean millions of viewers. But how does the upstart league plan to handle the merchandising side of the venture? Cautio ...

Tags: NBA, NBC, NFL, Spalding, XFL

07/03/00
SportsBusiness Journal: AFL says labor woes dragged league down

Arena Football League officials blame a nearly 7 percent drop in this year's attendance on labor problems that plagued the league during the off-season and momentarily caused it to cancel the season. The 17-team league has an average attendance of 9,388 a game with one month left in the re ...

Tags: AFL, NBA, NHL

07/03/00
SportsBusiness Journal: TNN signs on for XFL Sundays

TNN will add another football league to its programming schedule as it seals a deal with the World Wrestling Federation-owned XFL for late-afternoon Sunday broadcasts. TNN, which also televises the Arena Football League, becomes the third broadcast outlet for the XFL. TNN will televise 10 ga ...

Tags: AFL, NASCAR, NBC, UPN, USA Network, XFL

06/26/00
SportsBusiness Journal: Packers resist call for naming-rights sale

Green Bay Packers officials are railing against a potential naming-rights deal for Lambeau Field, though experts predict that renaming the stadium could fetch about $100 million and ease mounting political pressure over using public funds to renovate one of the NFL's most storied facilities. ...

Tags: FedEx Corp., Green Bay Packers, MARC Advertising, NFL, Sportscorp Ltd., Washington Redskins

06/26/00
SportsBusiness Journal: Arnie joins Callaway’s army in sale of golf equipment compan ...

In a deal that ends legendary golfer Arnold Palmer's three decades of selling golf clubs, Callaway Golf Co. has bought the Arnold Palmer Golf Co. for an undisclosed sum of cash. "Callaway has obtained all the rights to [Palmer's] name and image regarding [Arnold Palmer Golf Co.] products," ...

Tags: Arnold Palmer Golf, Golf, NancyLopezGolf, This Week's Issue

06/26/00
SportsBusiness Journal: NFL toys with helmet-based camera plan

The NFL, looking for ways to enhance television and Internet broadcasts, is experimenting with new helmet-mounted camera technology that could soon find its way to regular-season games. During NFL Europe's World Bowl on Sunday, Fox and the NFL were to unveil a new helmet-cam system about t ...

Tags: Football, Fox, NFL, Other News

06/19/00
SportsBusiness Journal: Preds call off deal to buy teams

After watching the price of its stock fall, officials at Orlando Predators Entertainment Inc. will abandon their efforts to buy three minor league hockey teams and a minor league baseball team. Last year, the parent company of the Arena Football League's Orlando Predators reached an agreem ...

Tags: AFL, Finance, Nasdaq, San Diego Padres, United Sports Ventures

06/19/00
SportsBusiness Journal: XFL makes the Second City its first, juggles lineup of cities

Business plans for the World Wrestling Federation-owned XFL football league began to emerge as the league officially named Chicago one of its eight markets. The Chicago franchise will be run by longtime Chicago Bears executive Ken Valdiserri, who left the team early this spring, and will pla ...

Tags: Chicago Bears, Football, NBC, NFL, This Week's Issue, UPN, XFL

06/19/00
SportsBusiness Journal: Cards hedge bet on Big Mac’s health

The St. Louis Cardinals have bought an insurance policy that will replace up to $12 million they fear they'd lose if fan magnet Mark McGwire were felled by injury. The Cardinals will pay a premium said to be near $500,000 to make sure that their revenue won't dry up if McGwire is lost for ...

Tags: Anheuser-Busch Cos., Arizona Cardinals, Baseball, Chicago Cubs, Cincinnati Reds, Dallas Stars, NFL, Seattle Mariners, Southwest Sports Group, St. Louis Cardinals, This Week's Issue

06/19/00
SportsBusiness Journal: AFL talks to Canadian league

The Arena Football League is planning a foreign invasion, setting up a series of games to be played in Europe this winter as well as discussing ideas with the Canadian Football League for an indoor league that would play north of the border from January to June in Canada. AFL officials con ...

Tags: AFL, CFL, Detroit Lions, Football, Ford Motor Co., New Orleans Saints, NFL, This Week's Issue, Washington Redskins

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug