About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA Will Now Allow Teams To Sell Sponsorships To Fantasy Game Operators

Published in SportsBusiness Daily on 08 / 19 / 14

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver. NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "We ar...

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Tags: Marketing and Sponsorship, NBA

More Stories by this Author

07/24/00
SportsBusiness Journal: XFL revisits issue of gambling after news of Chicago subpoena

Already facing questions of credibility, the World Wrestling Federation-owned XFL is denying that the upstart league's reputation will suffer after reports that the general manager of its Chicago franchise was subpoenaed in a 1998 gambling probe. Ken Valdiserri, who last month joined the XFL ...

Tags: Chicago Bears, NBC, XFL

07/17/00
SportsBusiness Journal: Taxpayers to get final say on Lambeau name

Though the Green Bay Packers have a deal with city officials to sell the name of Lambeau Field, it will be up to the public to determine whether a new sign is put atop one of the NFL's classic stadiums. As part of an unconventional naming-rights deals, Brown County taxpayers will vote on w ...

Tags: Denver Broncos, Green Bay Packers, NFL

07/17/00
SportsBusiness Journal: Pack cracks books, and it’s not pretty

Green Bay Packers officials told shareholders during the team's annual meeting that without a renovated stadium, the franchise will have to borrow $10 million in the next five years to stay financially viable. The Packers painted the gloomy financial picture in front of about 2,500 sharehold ...

Tags: Green Bay Packers, NFL

07/17/00
SportsBusiness Journal: Cowboys owner may be next in line to buy Arena team

Dallas Cowboys owner Jerry Jones appears to be on the verge of buying into the Arena Football League. Jones has been considering buying an AFL franchise in a deal that would include his two sons, Jerry Jr. and Stephen. Jones recently attended an AFL game with AFL Commissioner David Baker, ...

Tags: AFL, Dallas Cowboys, Detroit Lions, Ford Motor Co., NFL, Washington Redskins

07/17/00
SportsBusiness Journal: AFL owners set to put new labor deal on table

The Arena Football League's labor problems could end by late this month when owners put a long-term collective-bargaining agreement in front of the players. The new agreement would replace a one-year deal reached this spring that ended a one-week cancellation of the AFL season in early March ...

Tags: AFL

07/10/00
SportsBusiness Journal: Seattle stadium sponsor will get Allen package

Seattle Seahawks owner Paul Allen will try to drive up the cost of naming rights to the Seahawks' new stadium by tapping in to the rest of his sports and entertainment holdings to offer sponsors a vast media package stretching well beyond Seattle. Allen, the co-founder of Microsoft Corp. a ...

Tags: Action Sports Media, Ericsson Inc., Falk Associates Management Enterprises, Microsoft Corp., NFL, Portland Trail Blazers, PSINet Inc., Russell Corp., Seattle Seahawks, Sports Group, Vulcan Ventures

07/03/00
SportsBusiness Journal: XFL expects first-year loss, $80M revenue

The World Wrestling Federation-owned XFL expects to lose about $35 million in its first year, according to an earnings report from the publicly held WWF. The report provides a glimpse at the company's financial expectations for the upstart spring football league, which begins play next Februa ...

Tags: NBC, XFL

07/03/00
SportsBusiness Journal: XFL to tread lightly into merchandising

The XFL, the World Wrestling Federation's new football league set to kick off in February, promises entertainment along with a sweet Saturday night TV schedule that should mean millions of viewers. But how does the upstart league plan to handle the merchandising side of the venture? Cautio ...

Tags: NBA, NBC, NFL, Spalding, XFL

07/03/00
SportsBusiness Journal: AFL says labor woes dragged league down

Arena Football League officials blame a nearly 7 percent drop in this year's attendance on labor problems that plagued the league during the off-season and momentarily caused it to cancel the season. The 17-team league has an average attendance of 9,388 a game with one month left in the re ...

Tags: AFL, NBA, NHL

07/03/00
SportsBusiness Journal: TNN signs on for XFL Sundays

TNN will add another football league to its programming schedule as it seals a deal with the World Wrestling Federation-owned XFL for late-afternoon Sunday broadcasts. TNN, which also televises the Arena Football League, becomes the third broadcast outlet for the XFL. TNN will televise 10 ga ...

Tags: AFL, NASCAR, NBC, UPN, USA Network, XFL

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