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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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PGA Of America, Chase Formally Announce Sponsorship Agreement

Published in SportsBusiness Daily on 05 / 20 / 15

The PGA of America and Chase today formally announced their official partnership deal . The two-year deal makes Chase Sapphire Preferred the official credit card of the PGA of America and includes Chase Bank as the official retail bank of the association. The deal also calls for Chase to offer its ...

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SportsBusiness Journal: NBA Heads To Trade Show

The NBA will turn to a trade show in Las Vegas later this month to push two products that officials peg as a growing merchandise niche. The league will showcase its recently licensed OUNK line, owned in part by New York Knicks guard Allan Houston, and its Hardwood Classics at the NBA Enterta ...

Tags: Basketball, This Week's Issue

SportsBusiness Journal: AFL Seeks New Team Owners

The Arena Football League wants to improve its curb appeal to NFL owners by finding new owners for its Florida Bobcats and Houston Thunderbears before the NFL decides whether to buy nearly half the indoor league. The AFL is also spending more than $1 million to help market its New Jersey Gla ...

Tags: Football, Hockey, This Week's Issue

SportsBusiness Journal: Influx of foreign players means new challenges for NBA agents

A glance at this year's NBA draft is all it takes to see that teams will go to the ends of the earth to find the best talent. The 2001 draft in June saw four foreign players taken in the first round, adding to the international flavor of the league, which last season featured 48 foreign pl ...

Tags: This Week's Issue

SportsBusiness Journal: Will cap tax tighten spending?

The NBA's luxury tax may have some teams backing away from signing pricey free agents, but a bigger worry is exceeding the salary cap and paying a tax for a free agent who goes bust. "No one wants to pay the tax, but we happily would if we think we can help our team win a championship," sa ...

Tags: This Week's Issue

SportsBusiness Journal: Free ad spots sprout in Wimbledon rain

NBC didn't buy insurance covering rain and other delay-inducing elements at Wimbledon and gave away ad time when showers pushed the men's final at the tennis major from its traditional Sunday time slot to Monday morning. Advertisers that bought into the men's final at Wimbledon did not recei ...

Tags: This Week's Issue

SportsBusiness Journal: Grizzlies sing in Memphis pitch

The Memphis Grizzlies are getting ready to roll out a new marketing campaign to take advantage of the city's enthusiasm for its new NBA team. Until the NBA officially approved the team's move out of Vancouver, marketing officials had struggled to sel ...

Tags: This Week's Issue

SportsBusiness Journal: AFL pursuing sponsors of XFL

The Arena Football League is hoping to profit from the defunct XFL by snapping up sponsorship dollars previously earmarked for the failed league. Since the XFL folded in early June, AFL officials have been approaching companies that bought into the lea ...

Tags: This Week's Issue

SportsBusiness Journal: Cities set, NBDL turns to staffing, sales

Organizers of the NBA's upstart player development league plan to spend the coming months assembling team staffs and selling tickets in advance of the start of play in November. The fledgling National Basketball Development League stands apart from other minor league basketball organizati ...

Tags: This Week's Issue

SportsBusiness Journal: Building a future beyond MJ

F or the past three years, whenever NBA officials would meet with a marketing partner, one of the suits sitting around the table would invariably turn to NBA Entertainment President Adam Silver and pose the following question: "So, who is goin ...

Tags: This Week's Issue

SportsBusiness Journal: Asheville (N.C.) Civic Center lands final team for NBDL's first s ...

The NBA's fledgling minor league known as the National Basketball Development League will put its eighth and final team in Asheville, N.C., as the NBDL gets ready to begin its inaugural season in November. Asheville won out over Macon, Ga., as the NBDL's final market. The team will play in ...

Tags: This Week's Issue

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