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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Warriors Sign Accenture As Founding Sponsor Of Chase Center

Published in SportsBusiness Daily on 12 / 01 / 16

The Warriors have signed Accenture to a founding sponsorship deal at the planned Chase Center, becoming the team's official technology innovation partner. Financial terms of the multiyear deal were not disclosed. Accenture joins United Airlines as the second founding sponsor for the Warriors at the ...

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07/28/03
SportsBusiness Journal: Magic roll out new uniforms

The Orlando Magic plans to unveil new uniforms this week as part of a larger rebranding effort, making the club the fourth NBA franchise that will sport a new look for next season. The Magic on Friday also will introduce a 15th anniversary logo, which will be used in all advertising and m ...

Tags: Basketball, Cleveland Cavaliers, Denver Nuggets, Houston Rockets, NBA, Orlando Magic

07/28/03
SportsBusiness Journal: Rockets think globally

Work continues on the newly named Toyota Center, a $202 million arena scheduled to open in the fall. The 20-year, $95 million deal that puts the name Toyota Center atop the Houston Rockets' new downtown arena positions the team to continue ...

Tags: Basketball, Houston Rockets

07/07/03
SportsBusiness Journal: Reebok’s ‘D’funkd’ examined

Reebok International Ltd. is planning the launch of its first major NBA merchandising initiative with a new apparel line called "D'funkd," tailored after the look of seven former NBA franchises. The D'funkd line, which is scheduled to make its debut at the 2004 NBA All-Star Game in Los Ang ...

Tags: Basketball, Boston Celtics, NBA, Reebok

06/30/03
SportsBusiness Journal: Gund: LeBron means profit

Ticket and sponsorship business is brisk, the Cavs say, in anticipation of James’ arrival. The Cleveland Cavaliers' selection of LeBron James in last week's NBA draft marks the start of what team owner Gordon Gund said could be the fr ...

Tags: Basketball, Cleveland Cavaliers, NBA

06/30/03
SportsBusiness Journal: Rose Garden may be named

The Portland Trail Blazers are considering a push to find a naming-rights sponsor for their Rose Garden arena as part of a larger effort to generate additional revenue for the franchise. Paul Allen opened his Rose Garden arena, named for the dist ...

Tags: Basketball, NBA, Portland Trail Blazers, Seattle Seahawks, Vulcan Ventures

06/23/03
SportsBusiness Journal: NBA wants local NBDL owners

The NBA is planning to relinquish ownership of its National Basketball Development League teams in favor of finding local owners for the clubs, a move that follows two seasons during which the franchises failed to make inroads in their Southeast markets. The decentralization would take ...

Tags: Basketball, ECHL, NBA, WNBA

06/23/03
SportsBusiness Journal: AFL plans 6 new teams in 3 years

The Arena Football League plans to add at least two teams per season in each of the next three years, league Commissioner David Baker said last week. The 16-team league, which capped its 2003 season on Sunday with ArenaBowl XVII, will add one team next year in New Orleans and a second team i ...

Tags: Football

06/23/03
SportsBusiness Journal: Blazers name Patterson president

The Portland Trail Blazers last week named former Houston Texans executive Steve Patterson their new team president, a move owner Paul Allen hopes will help turn around the troubled franchise. Patterson Prior to joining the Bla ...

Tags: Basketball, Houston Rockets, Houston Texans, NBA, Portland Trail Blazers

06/16/03
SportsBusiness Journal: More sponsors selecting the NBA draft

The upcoming NBA draft has attracted twice as much sponsorship activity as last year's event, which grabbed international headlines with the selection of Yao Ming as the league's top pick. The 2003 draft is set for June 26 at the Madison Square Garden Theater and will be broadcast live on ...

Tags: Basketball, ESPN, NBA, Verizon

06/16/03
SportsBusiness Journal: NBA club found its identity in logo

NBA Commissioner David Stern (from left), team owner Bob Johnson and Charlotte Mayor Pat McCrory are surrounded by children at the naming celebration for the city’s new NBA team, held last Wednesday. The events leading up to last week's ...

Tags: Basketball, Charlotte Hornets, NBA, New Orleans Pelicans, Reebok

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