About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Hornets Formally Awarded '19 NBA All-Star Game, Eye More Sponsors

Published in SportsBusiness Daily on 05 / 24 / 17

The NBA today officially awarded the '19 NBA All-Star Game back to Charlotte, and Hornets Exec VP and Chief Sales & Marketing Officer Pete Guelli said the team is poised to take greater advantage of the NBA’s marquee event than it would have been this year had it not been moved to New Or...

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More Stories by this Author

06/21/04
SportsBusiness Journal: Q&A with Pistons' Tom Wilson

Tom Wilson: Postseason success “re-energizes our people,” translates into sales boost. Tom Wilson has experienced as much success in the past year as many top sports executives hope to have in a lifetime. Wilson is the right-hand man ...

Tags: Basketball, Detroit Pistons, Los Angeles Lakers, NBA, Palace Sports and Entertainment, Tampa Bay Lightning

06/21/04
SportsBusiness Journal: Ratings bounce for NBA Finals

Thanks mainly to the star power of the Los Angeles Lakers, this year’s NBA Finals generated the highest television ratings for the league’s championship round since 2001. Click chart to enlarge The ...

Tags: ABC, Basketball, Chicago Bulls, Detroit Pistons, Indiana Pacers, Los Angeles Lakers, NBA, NBC, Brooklyn Nets, New York Knicks, Philadelphia 76ers, San Antonio Spurs, Utah Jazz

06/14/04
SportsBusiness Journal: Black ink is back for Pistons

Only their trip to the NBA Finals will bring the Detroit Pistons a profit this season, despite leading the NBA in attendance. It took winning the Stanley Cup for Palace Sports & Entertainment’s NHL franchise, the Tampa Bay Lightning, to make money for the first time since the company bo ...

Tags: Basketball, Detroit Pistons

06/07/04
SportsBusiness Journal: AFL counts gains at gate

Close the book on an Arena Football League regular season that brought attendance and sponsorship increases but saw television ratings on NBC flat compared with 2003. Average attendance for the AFL increased 5.5 percent to 12,019 fans a game, according to Street & Smith’s SportsBusiness ...

Tags: Atlanta Falcons, Football, NBC

06/07/04
SportsBusiness Journal: Promo pits Shaq Diesel, Vin Diesel

The NBA is again turning to Hollywood to help promote the league finals on ABC, with new spots featuring “The Chronicles of Riddick.” ABC announcer Al Michaels is featured in another spot, to first air during Game 1. The cross-promot ...

Tags: ABC, Basketball, ESPN, Los Angeles Lakers, Marketing and Sponsorship, NBA

05/31/04
SportsBusiness Journal: New owners to retool Hawks

The Atlanta Hawks have begun installing a different business model with their new ownership group, which is consolidating three sports entities under one roof. Only the Hawks’ logo and colors will remain untouched while team officials work to retool the struggling franchise. ...

Tags: Atlanta Hawks, Basketball, NHL

05/31/04
SportsBusiness Journal: AFL strikes apparel deal with Nike

Nike has signed a deal that will have the country’s leading sports brand supplying uniforms and all other apparel for all but two of the Arena Football League’s teams beginning next year, AFL officials said last week. The three-year pact could be valued as high as $5 million, sources said ...

Tags: Electronic Arts, Football, Marketing and Sponsorship, NBC, Spalding

05/24/04
SportsBusiness Journal: NBA, ABC at odds over promotion

An undercurrent of discontent is rippling through the NBA’s partnership with ABC, with top team officials saying a lack of promotional efforts by the network is straining a relationship that’s in just the second season of a six-year deal. Talk at ABC, meanwhile, is that the league is fai ...

Tags: ABC, Basketball, ESPN, NBA, NBC, Phoenix Suns

05/24/04
SportsBusiness Journal: NBC chooses 2-year AFL extension

NBC’s agreement to continue as the AFL’s network partner through 2006 is virtually identical in terms to their existing deal except for one significant change: NBC opted to extend the deal by two years instead of four, as outlined in the original agreement. Network officials said the rea ...

Tags: Football, NBC

05/17/04
SportsBusiness Journal: Maloof Television will tap sports

Look for Sacramento Kings owners Joe and Gavin Maloof to include sports programming as part of their budding television entertainment enterprise. “It’s a natural,” said Joe Maloof, who with Gavin runs the Kings as part of the Maloof family business empire. The latest additio ...

Tags: Sacramento Kings

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