About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

Summer League launches front-office combine

Published in SportsBusiness Journal on 05 / 25 / 15

Samsung NBA Summer League founder Warren LeGarie is adding another aspect to the growing annual Las Vegas basketball event: a front-office training program. LeGarie and partner Albert Hall are tailoring the program, called the Front Office Combine, to attract people who are interested in landing ...

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Tags: Events and Attractions

More Stories by this Author

09/17/01
SportsBusiness Journal: Insurance not easy for sports

H ere's how a Major League Baseball general manager decides whether to sign a high-priced free agent: First, the team negotiates with the player's agent and makes certain that the player is healthy. Then, the GM generally turns to the person who i ...

Tags: Special Report

09/17/01
SportsBusiness Journal: De La Hoya packs most risk

So who is the most expensive athlete to insure? The answer depends on a host of criteria, including age, sport and annual earnings. But there's no doubt that professional boxers carry the most risk — and the highest premiums. Given those criteria, industry insiders say that WBC supe ...

Tags: Special Report

09/17/01
SportsBusiness Journal: High-dollar sports coverage

Given the dramatic rise of sports insurance premiums, nobody would like to see new types of affordable coverage more than team owners. Experts, though, can offer only tweaks to existing coverages to make the high cost of insurance easier to swallow. In the past year, premiums on player dis ...

Tags: Special Report

09/17/01
SportsBusiness Journal: Mavs change their colors

The Dallas Mavericks are launching a rebranding campaign with new team colors and uniforms to coincide with the opening of the American Airlines Center this season. The team is scheduled to introduce its new look Tuesday, with new uniforms and color schemes tied to a merchandising push. T ...

Tags: This Week's Issue

09/10/01
SportsBusiness Journal: Real Wizards comeback is season-ticket buyers

Speculation that Michael Jordan will make a comeback has brought a raft of new season-ticket holders to the Washington Wizards. Wizards officials have been ada-mant that they have not used the rumors of Jordan's return to market the team, which last year had an average attendance of 15,577 & ...

Tags: MCI Group, NBA, Washington Wizards

09/03/01
SportsBusiness Journal: Grizzlies hurry media deals

The Memphis Grizzlies won't have complete radio and television deals in place for this season because of the late start the team got in the market. The team has a deal to televise about 40 Grizzlies games on free, local television and is negotiating a cable deal that would bring the total nu ...

Tags: Basketball, Other News

09/03/01
SportsBusiness Journal: Sonics go with retro look

The Seattle SuperSonics unveiled a new team logo and color scheme as the franchise begins a new branding effort under new ownership. The logo is actually an updated version of the green-and-gold one used in the team's 1967 inaugural season. The new look, introduced Aug. 25, is part of Sonics ...

Tags: Basketball, This Week's Issue

08/20/01
SportsBusiness Journal: NBDL gives team logos a no-go

What would a Groove look like? We'll never know, now that the NBA has adopted the bold branding strategy of forgoing individual logos for the eight teams in its start-up National Basketball Development League. That means no one will ever see some logo ...

Tags: Basketball, This Week's Issue

08/13/01
SportsBusiness Journal: Marketers Rethink Deals

Shrinking demand and an apathetic economy have taken a toll on the once white-hot industry ( see story ). Five years ago, only one-third of major league sports venues had naming-rights deals. Now, about 60 percent have deals in place. "The professiona ...

Tags: Baseball, Football, Hockey, Naming Rights

08/13/01
SportsBusiness Journal: AFL Franchise Shuts Down

The Arena Football League's Milwaukee Mustangs exist in name only after the team shut down its offices and laid off employees Aug. 3. Calls to the team's office went unanswered. AFL officials said the Mustangs have ceased operations, at least temporarily. League spokesman David Cooper confir ...

Tags: Football, This Week's Issue

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