About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

BMW takes VIP cue, not color, from Masters

Published in SportsBusiness Journal on 06 / 29 / 15

With a nod to Augusta National’s ultra-posh Berckmans Place, organizers of this year’s PGA Tour BMW Championship are adding their own version of high-end hospitality called the Green Coat Club. No, the new club is not named after the Masters’ famed green jackets, but instead aft...

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Tags: Marketing and Sponsorship

More Stories by this Author

12/03/01
SportsBusiness Journal: NBA retro wear pulls cash

One of the NBA's niche licensees is cashing in on a surprisingly hot merchandising trend as sales of the NBA's Hardwood Classics take off. Sales of team jerseys and warm-ups that date to the 1940s are on pace to grow 50 percent this year over 2000, following growth of 44 percent last year, s ...

Tags: Basketball, Champion USA, Chicago Bulls, Henley LP, Los Angeles Lakers, MLB, NBA, NFL, Philadelphia 76ers, Reebok, This Week's Issue

11/19/01
SportsBusiness Journal: Grizzlies attendance poor

Attendance for Memphis Grizzlies games ranks near the bottom of the NBA through the team's first three home games, dashing hopes of an early-season box office honeymoon in the league's newest market. After the Grizzlies sold out their inaugural game at the 19,342-seat Pyramid arena, the te ...

Tags: This Week's Issue

11/19/01
SportsBusiness Journal: Sport Service gets FIBA contract

Sport Service Inc. has been awarded the exclusive merchandising contract for the 2002 FIBA World Basketball Championship, the international men's basketball tournament that is being held for the first time in the United States. The event features teams from 16 countries and will be played in ...

Tags: This Week's Issue

11/19/01
SportsBusiness Journal: Climate for NCAA change

EDITOR'S NOTE The NCAA is considering major changes after a report by the Knight Commission found that the commercialization of college athletics threatened the core of American academia. As the NCAA contemplates reform, SportsBusiness ...

Tags: Special Report

11/19/01
SportsBusiness Journal: Cowboy feel for AFL team

The Arena Football League's Dallas Desperados franchise is taking on a distinct Dallas Cowboys flavor. Owner Jerry Jones is structuring his new AFL team much like the NBA/WNBA relationship, in which the smaller franchise taps into both the NBA team's personnel and marketing ability. Jon ...

Tags: This Week's Issue

11/12/01
SportsBusiness Journal: No buyers for AFL Bobcats

The sale of the Arena Football League's Florida Bobcats is off, leaving the future of the team uncertain after it failed to attract a suitable buyer. The AFL had been trying for months to find a new owner for the Bobcats after current owner Michael Gelfand made it clear to league officials l ...

Tags: This Week's Issue

11/12/01
SportsBusiness Journal: Knicks want to hike TV numbers

The New York Knicks are launching a major advertising campaign to help counter last year's ratings slump on the Madison Square Garden Network. The campaign, designed also to boost the team's profile in the crowded New York market, comes as the Knicks continue to build on their sellout streak ...

Tags: This Week's Issue

11/12/01
SportsBusiness Journal: NBDL to cut radio costs

The National Basketball Development League may be run by the deep-pocketed NBA, but officials are taking their single-entity, cost-conscious strategy to new levels as tip-off nears for the fledgling minor league. The latest wrinkle in the NBDL business structure is a radio network deal that ...

11/05/01
SportsBusiness Journal: Adam Silver

N BA Entertainment President Adam Silver has a law degree from the University of Chicago, worked as a congressional aide, served as a clerk for a federal judge and was a corporate lawyer before joining the NBA. But the soft-spoken 39-year-old s ...

Tags: Forty Under 40

11/05/01
SportsBusiness Journal: Billy King

Billy King may be the youngest general manager in the NBA, but don't expect his youth to give him an advantage in courting free-agent players. "I may be the youngest general manager in the league, but I'm 35 and that makes me seem old to a lot of the players," King s ...

Tags: Forty Under 40

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