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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Sentry Insurance To Sponsor PGA Tour Event At Kapalua

Published in SportsBusiness Daily on 08 / 16 / 17

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour's Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the '17-18 PGA Tour schedule resumes following its ho...

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SportsBusiness Journal: Celtics take backseat in Boston

On Super Bowl Sunday, four hours before New England kicks off its attempt at a second consecutive NFL title, the Boston Celtics will tip off in Minnesota against the Timberwolves. Don’t expect many Boston sports fans to plan their afternoons around Paul Pierce vs. Kevin Garnett. ...

Tags: Baseball, Basketball, Boston Celtics, Boston Red Sox, Football, Fox, New England Patriots

SportsBusiness Journal: WNBA prez to inherit challenge

The WNBA is expected to usher in a new era soon with a new president, but whoever takes over will inherit an old challenge: securing private investment in the league. Ackerman It was October 2001 when the NBA announced it was dropping ...

Tags: ABC, Basketball, ESPN, WNBA

SportsBusiness Journal: Magic’s Weisbrod sheds some duties

The Orlando Magic is shuffling its front-office staff, shifting day-to-day business operations away from chief operating officer and general manager John Weisbrod. Weisbrod Weisbrod, who was responsible for running the team’s basketbal ...

Tags: Basketball, Orlando Magic

SportsBusiness Journal: AFL adds TV deals for Canada, Europe

The Arena Football League opens its 2005 season on Friday with two new international broadcast deals to complement the league’s already beefed-up domestic programming package. The AFL has signed a one-year deal with Canada’s Score Television Network to broadcast 20 regular-season ...

Tags: CBSSN, Football, Fox, NBC

SportsBusiness Journal: A possible new trend in jerseys

The color of money in 2004 was powder blue, with the Denver Nuggets’ Carmelo Anthony taking the top spot in individual jersey sales, according to totals compiled by SportScanInfo . “Powder blue is the next teal,” said Tom O’Grady, chief branding officer of GamePlan Branding Gro ...

Tags: Atlanta Falcons, Basketball, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Cowboys, Denver Nuggets, Foot Locker, Football, Marketing and Sponsorship, Minnesota Wild, MLB, NBA, NFL, NHL, Oakland Raiders, Philadelphia Eagles

SportsBusiness Journal: Cavs' staff should get ready for changes

The first thing some Cleveland Cavaliers employees did after learning of the team’s planned sale to Quicken Loans owner Dan Gilbert was visit his company’s Web site to conduct some personal reconnaissance. Finding a picture of their potential new boss shooting a water gun during a comp ...

Tags: Basketball, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Milwaukee Brewers, Phoenix Mercury, Quicken Loans

SportsBusiness Journal: WNBA talking expansion

The WNBA is negotiating to expand into Chicago for the 2006 season, a move that would give the league a presence in the country’s third-largest media market for the first time. An announcement of the team and its ownership group could come within the month, sources said last week. ...

Tags: Basketball, Chicago Bulls, NBA, WNBA

SportsBusiness Journal: ABC picks up pace of NBA promotions

The NBA on ABC began with a heavy slate of advertising around its Christmas Day games, and the network plans to extend its promotional platform during the rest of its 23-game NBA broadcast season. “In terms of the regular-season promotions, there will be more this season than last season,” ...

Tags: ABC, Basketball, Los Angeles Lakers, Miami Heat, NBA

SportsBusiness Journal: AFL moves opener before Super Bowl

The Arena Football League will kick off its season earlier than ever and move up the start time of many national broadcasts in hopes of boosting static television ratings on NBC. The AFL wants to take advantage of heightened football interest surrounding the Super Bowl by beginning its sea ...

Tags: Football, Fox, NBC, NFL

SportsBusiness Journal: NBA teams looking to scoreboards

The never-ending quest of NBA teams to find new sources of revenue has club executives looking up at what typically has been a dark area of their arenas: the panel underneath a center-hung scoreboard. New York Knicks officials said they are close to a deal that will put an advertisement un ...

Tags: ABC, Basketball, Chicago Bulls, ESPN, Los Angeles Lakers, Memphis Grizzlies, NBA, New York Knicks, Toronto Raptors

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