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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA expands reach to tout Christmas games

Published in SportsBusiness Journal on 12 / 15 / 14

The NBA is rolling out two new commercials to promote this year’s five Christmas Day television broadcasts and the related retail efforts. In addition to running on the league’s TV partners (Turner, ESPN and ABC), the new 30-second spots will run on a variety other networks — in...

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Tags: Leagues and Governing Bodies

More Stories by this Author

03/12/01
SportsBusiness Journal: XFL now expects to lose $40M

The XFL expects to lose $40 million, $10 million more than league officials originally predicted, as the steep decline in television ratings takes its toll on advertising. "We knew there would be losses, but the real shortfall is in the advertising revenues," said Linda McMahon, CEO of th ...

Tags: This Week's Issue

03/05/01
SportsBusiness Journal: XFL revamps strategy as ratings dive

With XFL television ratings in a free fall, league co-founders NBC and World Wrestling Federation are adopting a strategy straight out of Vince McMahon's WWF bag of tricks: They're trying to transform XFL players into anything remotely resembling stars. But unlike the WWF, McMahon and NBC ...

Tags: This Week's Issue

03/05/01
SportsBusiness Journal: AFL-Total deal’s one for the books

The Arena Football League, looking to grow its properties and licensing division, has signed its first-ever publishing deal, an agreement with Total Sports Publishing. The three-year deal calls for Total Sports to produce annual editions of the Record and Fact Book for the AFL and its AF2 de ...

Tags: This Week's Issue

02/12/01
SportsBusiness Journal: XFL founders fight to keep the fire burning

S moke and hairspray had barely settled before XFL ringleaders Vince McMahon and Basil DeVito were plotting how to make a bigger, hopefully sustained splash in the coming weeks. McMahon, the mind and motivation behind the World Wrestling Federation, and D ...

Tags: Anheuser-Busch Cos., AEG, Chicago Fire, McDonald's Corp., NBC, UPN, XFL

02/05/01
SportsBusiness Journal: Reebok profit takes big leap

Reebok, continuing its financial rebound, reported $80 million in profit for 2000, compared with $11 million in 1999. Total sales, however, were flat at $2.8 billion. Reebok’s U.S. sales grew to $926 million, compared with $908 million a year earlier. Reebok CEO Paul Fireman said the incr ...

Tags: NFL, Pro Line Inc., Reebok

01/29/01
SportsBusiness Journal: Mike Ditka back in Chicago as part-owner of AFL squad

Former Chicago Bears coach Mike Ditka is returning to the town that made him famous by buying a stake in the Arena Football League's Chicago Rush franchise. As part-owner, Ditka also will head up football operations for the expansion franchise, whose first regular-season game is April 21. ...

Tags: AFL, CBS Broadcasting Inc., Chicago Bears, Dallas Cowboys, Detroit Lions, Football, NFL, Other News, Washington Redskins

01/29/01
SportsBusiness Journal: Preds: Labor strife cost team $1.5M

Last year's Arena Football League labor battle cost the Orlando Predators $1.5 million, according to filings with the Securities Exchange Commission. Officials at the AFL's sole publicly held team blamed the league's labor strife, which caused a brief cancellation of the 2000 season, as the ...

Tags: AFL, Football, NFL, Pittsburgh Pirates, This Week's Issue

01/29/01
SportsBusiness Journal: McMahon: It will fly, guaranteed

There's already been enough hype surrounding the XFL's Saturday kickoff to fill the league's blimp. But Vince McMahon is always ready to crank up the volume, and not only did he do so again last week, but he went a step further, guaranteeing that the league will succeed. "The reason I'm ...

Tags: Anheuser-Busch Cos., Burger King Corp., Football, MillerCoors, NBC, NFL, This Week's Issue, UPN, XFL

01/22/01
SportsBusiness Journal: Cowboys will take distribution reins

Dallas Cowboys owner Jerry Jones is taking his own road again, but this time NFL headquarters has paved the way. After NFL owners got the lowdown last week on radical new licensing guidelines that will let them control distribution of their team's jerseys and sideline gear, Jones appeared ...

Tags: Dallas Cowboys, Green Bay Packers, NFL, Oakland Raiders, Reebok, Utah Jazz

01/22/01
SportsBusiness Journal: NFL puts its online image on the line

The debut of slick television commercials is as much a part of the Super Bowl as the actual game, but the branding opportunities aren’t just for corporate America. Don’t forget, it’s the NFL’s ultimate show, and the league this year is using Super Bowl week to help brand its new media venture ...

Tags: Dallas Stars, Lycos Inc., Microsoft Corp., MillerCoors, NFL, Southwest Sports Group

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