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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Warriors Sign Accenture As Founding Sponsor Of Chase Center

Published in SportsBusiness Daily on 12 / 01 / 16

The Warriors have signed Accenture to a founding sponsorship deal at the planned Chase Center, becoming the team's official technology innovation partner. Financial terms of the multiyear deal were not disclosed. Accenture joins United Airlines as the second founding sponsor for the Warriors at the ...

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09/01/03
SportsBusiness Journal: Bobcats offer 'Free SL' ticket deal

The Charlotte Bobcats are turning to an old marketing strategy to attract new business by offering former Hornets season-ticket holders a free personal seat license program. The NBA expansion team last week rolled out what it's calling the Free SL program, offering former Hornets season-ti ...

Tags: Basketball, Charlotte Hornets, New Orleans Pelicans

08/25/03
SportsBusiness Journal: League Pass ads to use NBA players

The NBA plans to roll out an aggressive marketing campaign next month to push sales of its NBA League Pass subscription digital cable and satellite broadcast package. The campaign, for the first time this year, will feature NBA players instead of game highlights. Twelve players will appear ...

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08/25/03
SportsBusiness Journal: Few seek out Wizards refund

Washington Wizards owner Abe Pollin's offer to issue refunds to dissatisfied season-ticket holders has found few takers this summer, even though the promise is viewed with skepticism by some customers as the franchise retools after its brief, but profitable, Michael Jordan era. Pollin, in ...

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08/18/03
SportsBusiness Journal: Losses force cuts for 3 NBA teams

Sustained financial losses are forcing some NBA teams this summer to slash not only player payroll but also front-office staff, as teams take a harder line at cutting costs. In recent weeks, the Portland Trail Blazers, Utah Jazz and Seattle SuperSonics all have laid off front-office employ ...

Tags: Basketball, Hockey, NBA, NHL, Portland Trail Blazers, Utah Jazz, WNBA

08/18/03
SportsBusiness Journal: New Grizzlies division to run FedEx Forum

The Memphis Grizzlies are creating a new division that will employ between 30 and 35 people to help run the team's new FedEx Forum home. The arena is scheduled to open for the 2004-05 NBA season. The new employees will assist existing Grizzlies management in operating and marketing the venue ...

Tags: Basketball, Memphis Grizzlies, NBA

08/11/03
SportsBusiness Journal: NBA eyes big and tall market

The NBA is launching a new apparel and accessories line aimed at the big and tall market, the first foray in the oversized market by league merchandisers. "This is an opportunity to provide NBA products to a specific segment of the market that we have not previously addressed," said Sal LaRo ...

Tags: Basketball, NBA

08/11/03
SportsBusiness Journal: Southwest, Rockets reach deal

Southwest Airlines has signed on as a founding sponsor of the Houston Rockets' new arena, becoming the first of up to a dozen such partners expected by the team. Rockets, with Yao Ming and Steve Francis, embrace new sponsorship. Southw ...

Tags: Basketball, Houston Rockets, Marketing and Sponsorship, NBA

08/04/03
SportsBusiness Journal: Teams share ideas on ticket sales

You'd think that after capturing the NBA championship, season tickets would be an easy sell for the San Antonio Spurs, especially since the Spurs are the only big-league game in town. Not so, according to team marketers, who said that like the rest of the NBA's 29 franchises, the Spurs th ...

Tags: Basketball, Miami Heat, NBA, New Orleans Pelicans, Orlando Magic, San Antonio Spurs

08/04/03
SportsBusiness Journal: Free-agent spending up in NBA

The NBA's free-agent signing period closed last week with teams having turned a 9 percent salary cap increase and greater familiarity with the league's luxury tax rules into an increased willingness to make deals. "I think teams are probably spending more freely than in the past because they ...

Tags: Basketball, Detroit Pistons, Labor and Agents, Los Angeles Clippers, NBA

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