About The Author

John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

Featured Story

NBA's New Deal With Verizon To Include Content Distributed Throughout Oath's Portfolio

Published in SportsBusiness Daily on 01 / 17 / 18

The NBA has expanded its partnership with Verizon in a wide-ranging, multiyear agreement that will see official league content distributed on the telecom giant’s Oath portfolio of digital media brands. The agreement calls for a series of highlights and original programming, including a daily m...

Read More

Tags: Media, NBA, Verizon

More Stories by this Author

09/19/05
SportsBusiness Journal: Club was set to buy insurance

The New Orleans Hornets’ efforts to recover from Hurricane Katrina are coming without the benefit of business-interruption insurance. The insurance would have covered business expenses for as long as team business ...

Tags: Basketball, New Orleans Pelicans

09/19/05
SportsBusiness Journal: A deal undone: The unraveling of Atlanta’s ownership group

The five men who came together to buy Atlanta’s NBA and NHL franchises two years ago had their first date at a restaurant named for that city’s patron saint of sports ownership, Ted Turner. Steve Belkin, Bruce Levenson, Ed Peskowitz, Michael Gearon Jr. and Rutherford Seydel spent much of th ...

Tags: Arizona Diamondbacks, Atlanta Hawks, Basketball, Carolina Hurricanes, Charlotte Hornets, Colorado Rockies, Hockey, Phoenix Suns, Pittsburgh Pirates, Washington Capitals, Washington Wizards

09/12/05
SportsBusiness Journal: Deal for a share of the Hornets is put on hold

The New Orleans Hornets are not just looking for a new home, but also for new investors, while the NFL Saints last week were trying to secure a suitable alternate facility for their entire season. Hurricane Katrina couldn’t have come at a worse time financially for the Hornets. Geor ...

Tags: Basketball, Football, New Orleans Pelicans, New Orleans Saints

09/05/05
SportsBusiness Journal: Cavs season brought to you by Cub Cadet

The Cleveland Cavaliers have signed their first presenting sponsorship for a season, reaching an agreement with Cub Cadet. The deal makes the Cavs the third NBA team to strike a presenting sponsorship for the coming season. Specific terms of the deal weren’t disclosed, but accordin ...

Tags: Basketball, Cleveland Cavaliers, Marketing and Sponsorship

09/05/05
SportsBusiness Journal: WNBA looks for answers to attendance dip

The WNBA ended its 2005 regular season with a decline in attendance , a rude welcome for new league President Donna Orender, who said she will spend the offseason redefining the league’s brand. The league is considering hiring outside branding agencies to help in the effort, which com ...

Tags: ABC, Basketball, Connecticut Sun, ESPN, Indiana Fever, Los Angeles Sparks, Minnesota Lynx, New York Liberty, Phoenix Mercury, San Antonio Stars, Seattle Storm, Washington Mystics, WNBA

08/29/05
SportsBusiness Journal: NBA hopes to see some green from St. Patrick’s Day jerseys

The year-long, marathon negotiations between Major League Baseball and ESPN are reaching a climactic point, with ESPN wanting a smaller package while MLB is simultaneously talking to Comcast, sources involved in the talks said. A senior MLB official said last week that talks are “hot ...

Tags: Basketball, Boston Celtics, Marketing and Sponsorship, MLB, NBA

08/29/05
SportsBusiness Journal: AFL collectible helmets to soon hit the market

The Arena Football League has signed a four-year agreement with Schutt Sports that includes a first-ever collectible-helmet marketing plan for the league. The AFL sees the deal with Schutt as a way to get into the youth football market and to grow the ...

Tags: Football, Marketing and Sponsorship

08/22/05
SportsBusiness Journal: Jazz adds ‘platinum’ sponsor tier

The Utah Jazz is adjusting its sponsorship sales strategy, adding a new level of million-dollar deals in an effort to boost team revenue and help pay for Delta Center improvements. The franchise, which earlier this summer underwent a front-office reorganization, has created a “plati ...

Tags: Basketball, Fox, Houston Rockets, Marketing and Sponsorship, Utah Jazz

08/08/05
SportsBusiness Journal: No owner’s discount in Gund naming-rights deal

Cleveland Cavaliers owner Dan Gilbert’s naming-rights deal for the team with his Quicken Loans company comes with no owner’s discount, with experts putting the value of the deal around $3 million per year. Quicken Loans will take over naming rights o ...

Tags: Basketball, Cleveland Cavaliers, Quicken Loans

07/25/05
SportsBusiness Journal: NBA clubs see new opening to market globally

An overseas marketing effort focused on the Miami Heat has other NBA team executives eager to create their own international branding programs, an area of business the league traditionally has strictly controlled. The Heat is hosting a series of basketball and reading clinics this month in ...

Tags: Basketball, Chicago Bulls, Houston Rockets, Marketing and Sponsorship, Miami Heat, MLB, NBA, New York Knicks, NFL, NHL, San Antonio Spurs

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug