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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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Suns’ renewal strategy? Take a look (in VR)

Published in SportsBusiness Journal on 01 / 16 / 17

The Phoenix Suns are adding virtual reality to their season-ticket renewal strategy to spark fan interest and investment in one of the league’s worst teams. The team is sending VR kits to all 2,500 full-season-ticket accounts as Suns executives roll out their 2017-18 renewal campaign. ...

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Tags: Franchises

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SportsBusiness Journal: Knicks, Verizon expand deal

The New York Knicks and Verizon Wireless are expanding their sponsorship agreement to offer full-season, text-messaging service to fans, making the Knicks the first NBA team to include the full-season offer as part of its wireless deal. Anucha Browne Sanders, senior vice president of marketi ...

Tags: Basketball, Marketing and Sponsorship, New York Knicks, Verizon

SportsBusiness Journal: Pistons near presenting deal

The Detroit Pistons are expected to announce this week a three-year, $3.5 million presenting sponsorship with Rock Financial, only the second deal of its kind in the NBA, according to people familiar with the agreement. Pistons officials last week said they were close to completing a present ...

Tags: Basketball, Detroit Pistons, Marketing and Sponsorship

SportsBusiness Journal: Garnett on Wheaties boxes

An NBA DVD is part of the package. Minnesota Timberwolves star forward Kevin Garnett will be featured on the front of Wheaties cereal boxes next month as part of a national promotional campaign for the 2003-04 NBA season, according to lea ...

Tags: Basketball, Minnesota Timberwolves, NBA

SportsBusiness Journal: Last-minute deal for Atlanta teams

The work leading to last week's announced sale of three major Atlanta sports properties began in earnest on Aug. 20, when Michael Gearon Jr. answered his phone while in Mexico. From that call, through a series of quiet conversations, eight partners from three cities ultimately made a run t ...

Tags: Atlanta Hawks, Basketball, Hockey, NBA, NHL

SportsBusiness Journal: NFL may review owner group

The Arena Football League has approved a potential team ownership group that an NFL representative last week said could draw review because of the involvement of several active players. The group, led by financial adviser and former agent Greg Feste, also includes agent Leigh Steinberg. Tw ...

Tags: Arizona Cardinals, Buffalo Bills, Football, Jacksonville Jaguars, NFL

SportsBusiness Journal: Wizards: Only 20 refunds given

The Washington Wizards said they refunded season-ticket deposits for 20 accounts to customers who cashed in on an offer from owner Abe Pollin that reached its deadline last week. Pollin The Wizards have about 4,000 season-ticket accoun ...

Tags: Basketball, Washington Wizards

SportsBusiness Journal: Spurs’ season-ticket sales up 30%

Last year's NBA championship is paying off for the San Antonio Spurs with a 30 percent increase in sales of new season-ticket packages for 2003-04, according to team officials. Spurs marketers would not disclose the specific number of new sales, but at the start of last season the Spurs h ...

Tags: Basketball, NBA, San Antonio Spurs

SportsBusiness Journal: AFL nears team deal with Bon Jovi

The AFL, after months of negotiations, is close to completing a deal to put an expansion franchise in Philadelphia that would be partly owned by rocker Jon Bon Jovi, according to sources familiar with the plans. The deal could close by the end of next week with Bon Jovi owning half the fra ...

Tags: Football

SportsBusiness Journal: Landry's agrees to deal with Rockets

The Houston Rockets have signed their second founding sponsorship deal, a five-year agreement with Landry's Restaurants Inc., as the team edges closer to next month's opening of the Toyota Center. Southwest Airlines signed last month as the first founding sponsor of the new $202 million ar ...

Tags: Basketball, Houston Rockets, Houston Texans, Marketing and Sponsorship, NBA

SportsBusiness Journal: More NBA clubs will go retro

The NBA plans to expand its Hardwood Classics line of merchandise during the coming season as the league and licensing partner Reebok look to increase sales of the retro-inspired uniforms. Sales of the uniforms and related merchandise have increased 51 percent this year from 2002, accordin ...

Tags: Basketball, NBA, Philadelphia 76ers, Reebok

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