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John Lombardo

Staff writer John Lombardo covers basketball and the Arena Football League.

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NBA Will Now Allow Teams To Sell Sponsorships To Fantasy Game Operators

Published in SportsBusiness Daily on 08 / 19 / 14

The NBA is reversing its ban and will now allow its teams to sell sponsorships to fantasy game operators. The move to open the category is another revenue opportunity made available to teams by NBA Commissioner Adam Silver. NBA Exec VP/Team Marketing & Business Operations Amy Brooks said, "We ar...

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Tags: Marketing and Sponsorship, NBA

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08/21/00
SportsBusiness Journal: NFL training camps give birth to cash cow

There's a time-honored tradition at the Green Bay Packers training camp that calls for local schoolboys to offer their bicycles to players dreading the long walk to the locker room after a grueling practice. It's a quaint scene, straight out of a Norman Rockwell painting: Massive players peda ...

Tags: Buffalo Bills, Colorado Avalanche, Dallas Cowboys, Detroit Lions, Falk Associates Management Enterprises, Green Bay Packers, New England Patriots, NFL, Philadelphia Eagles, Washington Redskins

08/14/00
SportsBusiness Journal: AFL properties brings in Horine

The Arena Football League hired former NHL marketing executive Glenn Horine to grow its fledgling properties business. Horine, 37, takes over for Jim Ross, who left the AFL earlier this year after just a six-month stint. Horine will be charged with building the AFL's properties division, w ...

Tags: AFL, Falk Associates Management Enterprises, MLB, NBA, NFL, NHL, Sports Group, SportsFan Radio Network, Time Warner

08/14/00
SportsBusiness Journal: Bank names Colts’ complex

An Indianapolis-based bank has bought the naming rights to the Indianapolis Colts' training complex. Union Federal Bank signed a five-year deal with the Colts for the rights to the team's training complex. The deal will also include signs inside the RCA Dome. "We are only the third team ...

Tags: Green Bay Packers, Indianapolis Colts, NFL

08/14/00
SportsBusiness Journal: NLRB may seek to disband union for Arena Football players

Attorneys for a group of Arena Football League players suing the league over unfair labor practices said last week that they expect the National Labor Relations Board to file a complaint that will seek to disband the league's players union formed this year. The labor battle dates back to F ...

Tags: AFL

08/07/00
SportsBusiness Journal: XFL’s NY/NJ team rents Giants’ home

The XFL completed the lineup for its inaugural season by announcing that the start-up league's New York/New Jersey entry will play its season at Giants Stadium. The league also hired former Dallas Cowboys great Drew Pearson as the team's general manager. The New York/New Jersey franchise is ...

Tags: Dallas Cowboys, NBC, New York Giants, San Francisco Giants, Spalding, XFL

08/07/00
SportsBusiness Journal: Cards collecting on $12M McGwire insurance policy

The St. Louis Cardinals are cashing in on their $12 million revenue insurance policy to cushion the financial blow from a knee injury that sidelined slugger Mark McGwire. Experts said that the Cardinals became the sole professional sports franchise to arrange revenue insurance tied to a si ...

Tags: Anheuser-Busch Cos., Arizona Cardinals, St. Louis Cardinals

08/07/00
SportsBusiness Journal: NFL invites AFL to Super Bowl party

The NFL is close to an agreement to share a part of its Super Bowl stage with the Arena Football League by helping the upstart indoor league host an all-star game in Tampa during Super Bowl weekend. Tentative plans call for the AFL to play its all-star game at the Ice Palace, home to the A ...

Tags: AFL, Dallas Cowboys, Detroit Lions, Ford Motor Co., New Orleans Saints, NFL, Philadelphia Eagles, Raymond James Financial, Seattle Storm, Washington Redskins

07/24/00
SportsBusiness Journal: NFL watches repeal of estate taxes advance

The Senate's vote to repeal the estate tax means only one thing to the blue-blooded, old-line NFL owners: financial relief. Passing down ownership of franchises that have skyrocketed in value has been a major concern to owners such as New York Giants owner Wellington Mara, Baltimore Ravens ...

Tags: Baltimore Ravens, Kansas City Chiefs, New York Giants, NFL, San Francisco Giants, Washington Redskins

07/24/00
SportsBusiness Journal: ‘Mr. Golf’ swings at IMG over Women’s Open sales

Organizers of the 55th U.S. Women's Open are railing against IMG, blaming the sports marketing giant for failing to attract international interest and corporate hospitality clients to the tournament, which was held last week at the Merit Club in suburban Chicago. Though corporate hospitali ...

Tags: Chicago Cubs, Chicago White Sox, IMG

07/24/00
SportsBusiness Journal: New 49ers president puts stadium atop to-do list

The first order of business for new San Francisco 49ers President Peter Harris is to get the team's derailed stadium plans back on track. "One of my immediate objectives is to get into the stadium issue," said Harris, 56, the former chief executive officer of FAO Schwarz, who was hired by te ...

Tags: FAO Schwarz, NFL

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